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Tag: digital streaming associate sponsor

  • Haier India onboarded as ‘Digital Streaming Associate Sponsor’ for ICC Men’s Cricket World Cup 2023

    Haier India onboarded as ‘Digital Streaming Associate Sponsor’ for ICC Men’s Cricket World Cup 2023

    Mumbai: Taking the festive celebration a notch higher, Haier Appliances India (Haier India), a global leader in home appliances and the number one brand in major appliances for 14 consecutive years, announced its strategic association as the ‘Digital Streaming Associate Sponsor’ on Disney+ Hotstar for the ICC Men’s Cricket World Cup 2023.

    Pushing the edge, as a challenger brand Haier India rechristened its marketing strategy to bring a power-packed amalgamation of sports and festivals to the customers across India. Integrating a host of traditional and new-age marketing strategies, this festive season Haier India is focused on a high-impact sports marketing game plan to strengthen customer connections, build brand awareness, enhance brand loyalty, and drive business growth in the Indian market.

    Haier India recognises the significant impact of festivals and sports, specifically in India. These unifying forces bring the nation together, uniting people from diverse backgrounds. Igniting the festive season, through its association with Disney+ Hotstar for the ICC Men’s Cricket World Cup 2023, Haier is all set to showcase the range of its customer-inspired product innovations highlighting the brand’s commitment to leverage technology and innovation. As India takes pride in hosting the entire tournament, Haier India and cricket enthusiasts are gearing up for 48 exhilarating matches.

    Haier Appliances India president NS Satish said, “Two things that unite our nation, with the spirit of passion, zeal, celebration, and enthusiasm are festivals and sports. At Haier India, customer centricity lies at the core of our growth trajectory and hence we decided to bring together an impactful marketing strategy bridging the synergies of festivals and sports to tap the premium audience. Ahead of the festive season in India, we are excited to announce Haier’s collaboration with Disney+ Hotstar for the biggest sporting event of the year ICC Men’s Cricket World Cup 2023.”

    “This collaboration exemplifies our commitment to align with the passion and energy that cricket ignites in the hearts of millions of Indians. Celebrating success and togetherness with India during the festive season, we view this sponsorship as a fantastic opportunity to connect with the customers and showcase our innovative spirit. As a brand, Haier has always believed in engaging with its customers in a meaningful way, and we believe that the genre of festivals and sports provided us with the perfect opportunity to do so” he added.

    In line with the marketing strategy, Haier India has been deepening its sports commitment by investing in top events like Roland-Garros, ATP, and Indian Premier League 2023 amongst others. Now with the ICC Men’s Cricket World Cup 2023, coinciding with India’s festive spirit, this presents a unique opportunity for Haier to connect with the audience even more deeply. 

  • Herbalife India joins as ICC Men’s Cricket World Cup’s digital streaming associate sponsor

    Herbalife India joins as ICC Men’s Cricket World Cup’s digital streaming associate sponsor

    Mumbai: Herbalife India, a global premier health and wellness company, announced the partnership with Disney+ Hotstar as a digital streaming associate sponsor for the highly anticipated ICC Men’s Cricket World Cup 2023.  This collaboration reaffirms Herbalife’s commitment to sports in the subcontinent following its successful partnership with the IPL earlier this year.

    The ICC Men’s Cricket World Cup 2023 commences on the 5 October, with the final to be played in Ahmedabad on the 19 November, with all 48 matches being available for streaming on the Disney+ Hotstar platform.

    Herbalife India senior vice president and managing director Ajay Khanna said, “We are thrilled to be associated with the streaming of the biggest sporting events worldwide. Herbalife is known for its association with hundreds of world-class athletes and sporting events. It is a matter of pride for us to add the streaming of the ICC Men’s Cricket World Cup 2023 to that list. It is an exciting time for cricket, and this collaboration truly reflects our passion for this incredible sport. This also reinforces Herbalife’s mission for better nutrition, empowering people to achieve their full potential through healthier choices for health and wellness.”

    Herbalife takes pride in its sponsorship of over 150 athletes, teams and leagues across the globe, all of whom embody the company’s dedication to promoting a healthy and active lifestyle through adequate nutrition. In India, Herbalife continues to support athletes like Virat Kohli, Smriti Mandhana, Lakshya Sen, Manika Batra, Mary Kom, and para-badminton player Palak Kohli, amongst others, and major sporting events like IPL, Special Olympics World Summer Games, Ironman Goa, and many others.