ITV

Tag: Digital Skills

  • Glance-upGrad partner up to tackle India’s 13.4 per cent unemployment rate

    Glance-upGrad partner up to tackle India’s 13.4 per cent unemployment rate

    MUMBAI: Imagine unlocking your phone and unlocking your future at the same time.

    In a world where smart screens are as essential as the air we breathe, Glance and upGrad are reshaping how we learn and grow. This groundbreaking collaboration turns your lock screen into a gateway of endless possibilities, offering free, job-ready skills through upGrad’s Intern-Zip programme.

    With the swipe of a finger, millions of young Indians now have access to life-changing upskilling opportunities, proving that in the 21st century, innovation and ambition go hand in hand.

    Glance reaches 235 million users daily, nearly 47 per cent of whom are under the age of 24—making it a strategic platform to connect with young Indians. Within three weeks of the launch, upGrad’s content has garnered over 100 million views (glances) on lock screens, underscoring the programme’s reach and impact.

    The Intern-Zip programme, designed for individuals aged 20-24, aims to address India’s 13.4 per cent unemployment rate among graduates by equipping them with skills for professional success. Courses include foundational topics such as technical expertise, soft skills, and professional development, all accessible directly from the users’ lock screens.

    InMobi co-founder & Glance COO & president, Piyush Shah expressed optimism about the initiative, “With Glance, we’re not only reaching millions—we’re empowering them to seize opportunities and inspire them to discover something new every moment. By bringing upGrad’s workforce-ready content directly on smart lock screens, we’re equipping users with technical expertise, soft skills, and professional development tools.”

    upGrad co-founder, Mayank Kumar highlighted the relevance of skilling in a transforming economy, “India has now become a global epicentre of learning and skilling, and this is the most opportune time to scale our value proposition to a different demographic altogether. Partnering with Glance allows us to expand our reach and leverage smart tech integration, further reinforcing our commitment to this cause.”

    Glance chief marketing officer, Bikash Chowdhury underscored the programme’s alignment with India’s broader economic goals, “As India works towards becoming a $5 trillion economy, a skilled, adaptable workforce is essential for sustaining growth and solidifying the nation’s standing as a global talent hub. Our goal with the Glance for Good programme is to inspire positive behaviour and drive large-scale, real-world impact.”

    By combining Glance’s AI-driven lock screen platform, available in seven Indian languages, with upGrad’s expertise in skilling, the initiative creates an unparalleled opportunity to empower India’s youth and address the evolving demands of a tech-driven economy.

  • Simplilearn assures job guarantee in its latest brand campaign

    Simplilearn assures job guarantee in its latest brand campaign

    Mumbai: Simplilearn, the digital-skills bootcamp has announced the launch of its latest brand campaign #JobGuaranteed focussing on Simplilearn’s ‘Job Guarantee’ programs that assure a job upon course completion.

    Culturally, Indians look for reasons, big or small, to celebrate or ask for a treat. The campaign is based on this very concept of friends and family members asking for a treat when one bags a new job. As part of the ad film, the protagonist is asked for a treat by his peers, right after he enrolls in a Simplilearn program, indicating that he is guaranteed to land a new job after he completes the program.   

    “The two programs launched thus far in Data Science and Full Stack Development include a 100 per cent job guarantee (conditions apply) within 180 days of completing them,” said the brand in a statement. “This, along with the money-back (*conditions apply) provision, make the Simplilearn Job Guarantee Programs ideal for anyone looking for an assured start to their career in these high-growth professional domains.”

    Simplilearn chief marketing officer Mark Moran said, “As a leading online Bootcamp, we are excited to launch this campaign bringing job guarantee as a core offering to aspirants, coupled with the relatable storyline of asking for a treat when one succeeds in their profession. We hope viewers will relate to the characters and find the motivation to learn new skills and share their “sweet success” with their family and friends.”

    The ad films focus on two primary sets of target audiences, those employed and exploring better opportunities; and aspiring candidates who are currently looking to join the workforce and build a career for themselves. Both films showcase the protagonist being asked for a treat after enrolling in the Simplilearn program, as it means they are on track to secure a job, guaranteed.  

    Bluebot Digital CEO and CCO Carl Savio said, “The campaign is built around a tangible product benefit – guaranteed jobs. While conceptualising the campaign we stumbled on a cultural insight – In our country, it’s customary to ask for a treat when a friend or family member acquires an asset or moves up in stature. And from there we built a campaign that we know will relate to all demographics.”

    The integrated campaign will be launched across multiple digital platforms, and print media.