Tag: digital payments

  • Fintech’s new sheriff: Shishir Kataria to spin Mobikwik’s marketing magic as AVP

    Fintech’s new sheriff: Shishir Kataria to spin Mobikwik’s marketing magic as AVP

    MUMBAI: Ever tried convincing your grandad to ditch cash for a flashy QR code? Imagine doing that for millions. Enter Shishir Kataria—the man who turned fashionistas into Tata Cliq loyalists and made cricket fans binge-watch IPL as if their lives depended on it. Kataria has swapped runway trends for digital wallets, joining Mobikwik as AVP of marketing, because, hey, why not make finance fun?

    “Excited to start my journey as AVP, Marketing at Mobikwik,” said Kataria. “Fintech in India has evolved rapidly, transforming the way we transact, save, and invest. As digital payments and financial inclusion accelerate, I look forward to be a part of this journey.”

    At Mobikwik, Kataria now oversees brand, social, content, design, and creative operations. Before diving headfirst into fintech, he dazzled at Tata CLiQ, masterminding the rebranding to ‘Tata Cliq Fashion’, making Gen Z’s heart skip a beat. His strategies boosted customer acquisition and squeezed costs tighter than a budget traveller in Mumbai.

    Previously at Disney+ Hotstar, he combined cricket and entertainment, launching hits like Hotstar Dosts during IPL 2021, resulting in a whopping 30 per cent subscription spike. At Disney Star, he made IPL even bigger, drawing a record-smashing 462 million TV viewers in 2019. How’s that for knocking it out of the park?

    Kataria’s marketing prowess doesn’t stop there. He once convinced parents across India that Complan Nutrigro could turn kids into geniuses and led sales teams in Tamil Nadu with more gusto than Rajinikanth fans on premiere day.

    Can Kataria now convince a billion people to swipe more, tap less, and never see their physical wallets again? Knowing his record, it seems he’ll be laughing all the way to the digital bank.

  • Paytm and RBL Bank band together to supercharge merchant payments

    Paytm and RBL Bank band together to supercharge merchant payments

    MUMBAI: Cash? So last decade. Paytm has joined forces with RBL Bank to make digital payments even smoother, smarter, and—dare we say—unavoidable. With this powerhouse partnership, RBL Bank’s merchant network will now have access to Paytm’s pioneering soundbox and advanced card machines, making transactions faster, easier, and, most importantly, 100 per cent cashless.

    Paytm’s soundbox has already revolutionised in-store payments by offering instant audio confirmations for every transaction. But the innovation doesn’t stop there. The NFC Card Soundbox takes it a step further, allowing tap and pay transactions using debit and credit cards—yes, even for international tourists. Say goodbye to the days of customers fumbling for exact change.

    The Paytm Card Machines (EDC devices) give merchants even more flexibility by accepting UPI, Rupay credit card on UPI, UPI lite, debit cards, credit cards, and even EMI options from leading banks. And in case you were wondering, the soundbox supports 11 languages because, let’s face it, digital payments should be accessible in every tongue.

    Merchants using Paytm’s technology get access to the Paytm for Business Dashboard, a game-changer that allows them to track transactions in real-time and enjoy instant settlements. More transparency. More control. Less waiting around.

    “Our goal is to simplify payments for merchants by providing cutting-edge solutions that enhance efficiency and trust. Partnering with RBL Bank allows us to expand the reach of our pioneering Soundbox and card machines, ensuring businesses of all sizes can accept digital payments with ease. With instant settlements, EMI options, and diverse payment methods, we continue to innovate and support businesses in their digital growth journey,” said Paytm CBO – offline payments Ripunjai Gaur.

    From L to R: Paytm CBO – offline payments Ripunjai Gaur; RBL Bank president & head - branch banking & retail liabilities Narendra Agrawal

    “We are pleased to collaborate with Paytm to offer merchants on our network with advanced and innovative online payment solutions. This partnership aligns with our vision of enabling seamless, secure, and efficient transactions. With innovative offerings like Tap and Pay-enabled NFC Card Soundbox and feature-rich Paytm Card Machines, we are committed to supporting businesses in their digital transformation journey,” said RBL Bank president & head – branch banking & retail liabilities Narendra Agrawal.

    This isn’t just a partnership—it’s a digital revolution for businesses looking to ditch cash and embrace the future of payments. With secure, seamless, and instant payment solutions, merchants across the country can streamline transactions and scale their businesses with confidence.

    So, is cash finally dead? Not yet. But with Paytm and RBL Bank leading the charge, it might just become an endangered species.

  • Paytm Q3 shows revenue at Rs 18,278 million, but net loss looms

    Paytm Q3 shows revenue at Rs 18,278 million, but net loss looms

    MUMBAI: Digital payments powerhouse, Paytm, has rolled out its Q3 FY25 financial report, revealing both triumphs and trials. But before we get into the nitty-gritty, let’s rewind a bit.

    Founded by Vijay Shekhar Sharma, a man whose billion-dollar smile once symbolised the fintech boom, Paytm’s journey has been nothing short of a Nolan blockbuster—full of twists, drama, and cliffhangers.

    Valued at a staggering $16 billion during its 2021 IPO, Paytm was riding high on the wave of digital transformation. Fast forward to today, and that valuation has taken a reality check. Then there’s the infamous Paytm Payments Bank fiasco—a debacle where the Reserve Bank of India (RBI) froze new customer onboarding in 2022, leaving users stranded like passengers at a cancelled train station. Trust took a nosedive, and so did Paytm’s goodwill.

    Add to this the rising competition in a thriving fintech ecosystem, and you’ve got yourself a classic ‘hero vs. villains’ plot. But here’s the big question: can Paytm channel its inner phoenix and rise from these ashes, or are these missteps just the beginning of a longer slide? Let’s dive into the numbers—and the drama—to decode where Paytm truly stands today.

    Consolidated Results

    Paytm’s consolidated revenue from operations for Q3 FY25 stood at Rs 18,278 million, which, while a 10 per cent rise from the previous quarter, still missed the dazzling Rs 21,379 million achieved in the same period last year. Add Rs 1,887 million in other income, and the total income stood at Rs 20,165 million—a decent climb, but far from scaling Everest.

    Payment processing charges surged to Rs 9,910 million over nine months—a stark reminder that in the fintech world, expansion doesn’t come cheap. Meanwhile, employee benefit expenses slimmed down to Rs 21,186 million from last year’s Rs 30,640 million, showing that cost-cutting is very much in fashion at Paytm HQ. Despite this, profitability remains more elusive than your favourite radio station’s caller contest jackpot.

    Now, let’s talk about profits… or their absence. Paytm posted a net loss of Rs 2,035 million for Q3, contributing to a cumulative nine-month consolidated loss of Rs 14,486 million. While the EBITDA margin did show some improvement, suggesting baby steps towards sustainability, one can’t help but ask: Is Paytm attempting to juggle too many flaming fintech ambitions at once? Will it ever strike the perfect balance, or is this the fintech equivalent of chasing unicorns?

    Standalone Results

    In standalone terms, Paytm reported Rs 14,916 million in revenue from operations for Q3, marking a steep drop from Rs 21,379 million a year ago. Total income for the quarter stood at Rs 16,603 million, supported by Rs 1,687 million in other income—a much-needed silver lining in an otherwise cloudy quarter.

    On the cost front, payment processing charges reached a hefty Rs 9,910 million over nine months. Meanwhile, marketing and promotional expenses in Q3 hit Rs 1,383 million. These figures tell us one thing loud and clear: Paytm is playing hard to stay visible in a crowded market. But here’s the catch: at what cost? The standalone net loss for Q3 stood at Rs 2,053 million, bringing the nine-month tally to Rs 2,085 million. Ouch!

    The EBITDA, meant to showcase operational efficiency, seemed to be waving a white flag, coming in at Rs (14,666 million) for the nine months. However, the loss per share for the same period narrowed to Rs 3.28 from a jaw-dropping Rs 14.35 last year. Could this be a sign of recovery, or just a smaller storm brewing? Either way, Paytm’s ambitious growth strategy will need more than just cost-cutting to turn this ship around.

    Despite financial headwinds, Paytm’s focus on strengthening its core offerings is clear.

    Key operational highlights include:

    International expansion: Subsidiary Paytm Cloud Technologies plans to establish entities in the UAE, Saudi Arabia, and Singapore. Is Paytm gearing up to become the global leader in digital payments?

    GIFT City initiatives: A move to incorporate subsidiaries in Gujarat signals a deeper commitment to domestic fintech innovation.

    Default Loss Guarantee: The DLG limit for merchant lending has been raised from Rs 225 crore to Rs 350 crore, enhancing support for SME growth.

    Yet, regulatory uncertainties loom. The Reserve Bank of India’s restrictions on Paytm Payments Bank remain unresolved, and the company’s investments in its associate have been impaired by Rs 2,096 million.

    Paytm’s financials reflect a company in transition, balancing the costs of aggressive growth with the harsh realities of an unforgiving market. It’s the classic tale of ambition meeting its archnemesis: practicality. As the digital payments sector surges ahead, Paytm is busy laying tracks to new horizons—geographies, services, and market opportunities. But is this the innovation express, or a high-speed derailment waiting to happen?

    Let’s not forget the backdrop: a thriving fintech economy, where competitors are sprinting ahead while Paytm retools its strategy. Investments in new geographies, like its UAE and Singapore expansions, could be the ticket to redemption. Or will these plans go the way of the once-famous “Paytm ka ATM” campaign—promising, but ultimately short-lived?

    Here’s the kicker: Will these grand strategic pivots deliver the profitability Paytm desperately needs, or will the costs of expansion continue to weigh like a proverbial albatross? For now, stakeholders can do little but watch this financial drama unfold.

    Key Financial Highlights

    . Consolidated Revenue: Rs 18,278 million for Q3; Rs 49,889 million for nine months.

    Standalone Revenue: Rs 14,916 million for Q3; Rs 39,055 million for nine months.

    Net Loss: Rs 2,035 million for Q3 consolidated; Rs 14,486 million for nine months consolidated.

    EBITDA Margin: Improved due to cost controls.

    DLG Expansion: Raised to Rs 350 crore for merchant lending.

     

  • Inside Cashfree Payments’ Move Fast refresh with Aditi Olemann

    Inside Cashfree Payments’ Move Fast refresh with Aditi Olemann

    MUMBAI: Remember the days of frantic scrambles for exact change with rickshaw drivers, the despair of handing over a Rs 500 note, and the resigned sigh when left without small notes? Then came the game-changer: Unified Payments Interface (UPI), India’s very own digital savior, swooping in like Superman to transform not just transactions but lives — everyday payments into seamless, one-tap solutions. Life has since taken a fast track to convenience, where paying for chai or groceries no longer requires mental mathematics.

    Fast forward to 2024, India’s fintech market is now a behemoth, estimated at an eye-watering $111.14 billion, with projections soaring to  $421.48 billion by 2029 at a CAGR of 30.55 per cent, according to Mordor Intelligence. It’s a story of rapid growth, innovation, and a market ripe with opportunities.

    Amid this transformative boom stands Cashfree Payments, a trailblazer reshaping how India transacts. With a bold new tagline, “Move Fast”, and a high-octane marketing campaign featuring the versatile Rajkummar Rao (insights in our exclusive earlier piece), Cashfree Payments is running at full throttle to define the future of payments. In an exclusive conversation with Indian Television’s Sreeyom Sil, Cashfree Payments, head & senior director of marketing, Aditi Olemann, dives deep into the strategy, the vision, and the high stakes behind staying ahead in this competitive space.

    From nostalgia to numbers, from convenience to cutting-edge marketing, this tete-a-tete with Olemann is your front-row ticket to behind the scenes of the campaign, offering a glimpse into how the brand is shaping India’s payment future.

    Curious?

    Read on for a story of speed, strategy, and a little bit of magic in the world of fintech.

    Edited excerpts

    On the reasons why Cashfree Payments chose “Move Fast” as its new tagline.

    Since our inception, we’ve prioritised building a future-proof digital payments ecosystem. Speed, security, and seamlessness have always been at the heart of our operations. Over the past decade, we’ve observed that businesses consistently value speed—whether it’s onboarding, transactions, or resolving issues. “Move Fast” encapsulates our commitment to empowering businesses with the agility they need to thrive. This tagline reflects our vision to be a catalyst for growth in a fast-paced, digital-first economy.

    On what led to the selection of  Rajkummar Rao –  who seems like an unconventional choice for a fintech brand. 

    Rajkummar Rao exemplifies versatility, reliability, and boldness—qualities that mirror our ethos. His career is a testament to taking calculated risks, challenging norms, and delivering impactful performances. At Cashfree Payments, we strive for the same—redefining the fintech landscape with innovative solutions that solve real-world challenges. Rajkummar’s journey aligns perfectly with our narrative of breaking boundaries to create meaningful change. His dynamic persona brings authenticity and energy to our campaign, making the message resonate deeply with our audience. 

    Rajkumar Rao

    On how messages are being tailored to different platforms and channels.

    Our multi-channel strategy is designed to engage diverse audiences effectively. Collaborating with OML and our internal teams, we’ve created a campaign spanning OOH, digital, social, and print media. For instance, hoardings in startup hubs like Bangalore, Gurugram, and Mumbai target budding entrepreneurs, while digital and social media focus on engaging tech-savvy audiences. Each channel conveys our core message of “Move Fast” while adapting its tone and delivery to suit specific segments, ensuring maximum recall and impact.

    On some behind-the-scenes insights into the making of the corporate film.

    The corporate film encapsulates our brand’s promise of empowering businesses with speed and agility. Featuring Rajkummar Rao, it combines high-energy visuals with relatable storytelling to depict real-world business scenarios. Our goal was to create a film that is both informative and engaging. Every aspect, from scripting to visuals, was meticulously crafted to highlight our offerings—seamless onboarding, smooth transactions, and unparalleled support. The film reflects the passion and dedication of our team and beautifully conveys the essence of “Move Fast.”

    On the  specific challenges Cashfree Payments address for businesses.

    Businesses face hurdles like delayed issue resolution, fraud risks, and complex compliance requirements. At Cashfree Payments, we tackle these challenges head-on. Our dedicated support teams ensure industry-leading resolution times, while tools like Risk Shield offer proactive fraud monitoring. Additionally, real-time compliance updates keep businesses ahead of regulatory requirements. Our approach blends cutting-edge technology with personalised service, enabling businesses to resolve issues swiftly and focus on scaling their success.

    On how the campaign bridges the gap between startups and large enterprises.

    Our solutions cater to over six lakh merchants, ranging from startups to large enterprises. For startups, we emphasise simplicity and speed, providing seamless onboarding and intuitive tools. For larger businesses, we focus on advanced capabilities like payment orchestration and fraud monitoring. The “Move Fast” campaign unifies these offerings under a single, impactful message. By showcasing our adaptability and commitment to all business sizes, we aim to reinforce trust and drive adoption across the spectrum.

    On the KPIs that  will measure the success of this brand refresh.

    In the short term, we are focusing on increased brand recall and consideration. Over the long term, key metrics include adoption rates of new services, customer retention, and revenue growth. These KPIs will help us gauge the campaign’s effectiveness in enhancing visibility and delivering sustained value to the business.

    On how the campaign simplifies complex fintech concepts for non-technical stakeholders.

    We’ve made a conscious effort to translate technical advantages into tangible outcomes that resonate with all stakeholders. For example, faster settlements improve cash flow, while seamless integrations enhance operational efficiency. The campaign uses real-world scenarios and relatable narratives to demonstrate these benefits, ensuring clarity and impact.

    On how the brand refresh prepares Cashfree Payments for long-term growth.

    This refresh solidifies our position as an agile and forward-thinking partner in the fintech space. By emphasising speed, reliability, and innovation, we’re well-equipped to navigate regulatory changes, technological advancements, and evolving customer expectations. It’s a strategic step towards ensuring resilience and sustained growth in a competitive digital economy.

  • Cashfree Payments unveils ‘Move Fast’ campaign with Rajkummar Rao as face

    Cashfree Payments unveils ‘Move Fast’ campaign with Rajkummar Rao as face

    MUMBAI: When the magic of Bollywood meets the momentum of fintech, you know something extraordinary is brewing!

    Imagine the thrill when two of the world’s favorite obsessions-money and movies-come together under one spectacular campaign.

    Cashfree Payments, India’s leading payments and API banking platform, has just made a blockbuster move by launching its electrifying brand campaign, ‘Move Fast,’ and roping in the versatile and much-loved Rajkummar Rao as its brand ambassador. A strategic power play that blends speed, agility, and innovation, this campaign is all set to fuel India’s digital dreams. And while Rao’s charm graces the campaign, we can’t help but hope he leaves “Stree” behind and steps into a fast-paced, tech-powered future!

    The Move Fast campaign features a dynamic digital film starring Rao, portraying how Cashfree Payments empowers merchants of all sizes with seamless onboarding, faster payments, and unparalleled support. With its sharp focus on agility, the campaign positions Cashfree Payments as the go-to solution for businesses seeking efficiency and reliability in their payment operations.

    Cashfree Payments, CEO & co-founder, Akash Sinha shared the vision behind the campaign, “We are excited to welcome the talented Rajkummar Rao as the brand ambassador. Our refreshed brand centres around one core idea: ‘Move Fast’. With us, businesses can adapt and grow confidently, knowing we support their evolving needs. ‘Move Fast’ isn’t just about the present; it’s about partnering with businesses for the future and empowering them to stay ahead of the curve. With Rajkummar Rao onboard, this campaign reinforces our commitment to providing businesses with the speed, flexibility, agility and support they need to grow and thrive in an ever-evolving digital world.”

    The campaign emphasises Cashfree Payments’ industry-leading services, including one-day onboarding, swift issue resolution, and reliable settlements, ensuring minimal disruption to businesses. Its tagline, Move Fast, encapsulates the brand’s mission to support businesses in overcoming barriers and unlocking growth.

    Sharing his excitement, Rao commented, “I am thrilled to be part of the Cashfree family. Today, digital payments have become an integral part of our daily lives, making transactions smoother and more efficient. Partnering with a brand that has been at the forefront of the fintech revolution and empowering Indian businesses to scale and move fast is both inspiring and rewarding. I’m proud to be a part of this journey.”

    Campaign Highlights

    . The campaign features a digital brand film conceptualised by Cashfree Payments’ in-house team in collaboration with OML, showcasing the brand’s agility and innovation.

    . A refreshed logo incorporates the tagline Move Fast to reinforce the message across platforms.

    . The campaign leverages digital channels, outdoor advertising, and offline platforms, going live on 9 December 2024.

    Cashfree Payments, head & senior director of marketing, Aditi Olemann outlined the broader vision, “At Cashfree Payments, we are shaping the future of digital payments by making them inclusive and accessible to businesses of all sizes—whether it’s a startup in a small town or a large enterprise in a metro city. Our new tagline, ‘Move Fast,’ embodies the core of what we deliver: speed, reliability, and operational efficiency. With this brand refresh, we’ve reimagined Cashfree Payments to not only reflect our growth and evolution but also to capture the exciting path we’re charting for the future.”

    With services trusted by over six lakh businesses, Cashfree Payments processes over $80 billion in transactions annually. Its innovative solutions, including Secure ID, flowWise for payment orchestration, and Risk Shield for fraud monitoring, have set benchmarks in the fintech sector.

    As Cashfree Payments deepens its presence in India, the company is also expanding its operations globally, particularly in the UAE through its acquired partner, Telr. Its focus remains on redefining how businesses approach payments, onboarding, and growth.

  • Jaskaran Singh Kapany joins MobiKwik as chief marketing officer

    Jaskaran Singh Kapany joins MobiKwik as chief marketing officer

    Mumbai: MobiKwik proudly announces the appointment of Jaskaran Singh Kapany as its new chief marketing officer (CMO). In his new role, Kapany will spearhead strategic growth initiatives, collaborate with exceptional colleagues, and contribute to MobiKwik’s vision of revolutionising digital payments and financial services in India.

    With an impressive track record in marketing leadership roles, Kapany’s expertise will play a pivotal role in furthering MobiKwik’s commitment to transforming the digital finance landscape. His appointment underscores the company’s focus on innovation and customer-centric strategies to strengthen its position as a leader in digital payments. MobiKwik remains dedicated to enhancing financial inclusivity and delivering cutting-edge payment solutions that simplify lives across India.

  • Amazon Pay celebrates ease of digital payments for merchants

    Amazon Pay celebrates ease of digital payments for merchants

    Mumbai: Amazon Pay has unveiled the second leg of its digital campaign “#AbHarDinHuaAasan” to celebrate the way digital payments simplify the lives of millions of merchants across the country.

    Over five million merchants have now signed up for the Amazon Pay for Business app since its launch. The campaign film portrays day-to-day instances where merchants experience the convenience of Amazon Pay and underscores the simplicity of using payment tools to enable customers to pay anyone, anywhere, effortlessly, and get instant rewards.

    The “#AbHarDinHuaAasan” campaign film reflects on how business owners experience the ease of payment acceptance amidst the hustle and bustle in their stores and manage their businesses efficiently. It also shows the ease of credit access via the Amazon Pay ICICI Co-Branded Credit Card, which enables its customers to expand their budget instantly. Furthermore, it showcases how local store owners can grow their businesses with the Amazon Pay for business app through features such as account reconciliation and more.

    Speaking about the campaign, Amazon Pay India whole-time director Vikas Bansal said, “Our aim is to simplify lives and fulfil aspirations by solving the payments and financial needs of every Indian. We make digital payments trusted, convenient, fast, and frictionless, and enable the widest choice of payment options for both our merchants and customers. Our continued focus is to empower SMBs and micro-merchants through payment tools and solutions that help enhance their digital payment experience across multiple customer touchpoints. “#AbHarDinHuaAasan” is our endeavour to raise awareness and further strengthen the need for the adoption of digital payments and encourage every merchant and customer, old or young, to transact seamlessly.”

    The first part of the #AbHarDinHuaAasan campaign launched in 2021, showcasing the ease of using digital payments post-pandemic and its impact on millions of customers and merchants. The film brought out the convenience, safety, and ubiquity of Amazon Pay and how it inspires small and micro business owners to seamlessly start adopting digital payments.

  • Amazon Pay’s new campaign #AbHarDinHuaAasan showcases power of digital payments

    Amazon Pay’s new campaign #AbHarDinHuaAasan showcases power of digital payments

    Mumbai: Amazon Pay has launched a digital-led campaign called #AbHarDinHuaAasan that highlights the convenience and safety of digital payments on the platform and its positive impact on millions of customers across India. Amazon Pay offers a large set of use-cases ranging from paying utility bills and restaurant bills to booking travel tickets, transferring money, and much more.

    The campaign unfolds with a digital film that celebrates the evolution of money and various business activities, from cash to digital, across generations. It further showcases how Amazon Pay can be used to pay anyone, anywhere, effortlessly, and instantly.

    “Over the last few years, digital payments have become an integral part of our lives. Amazon Pay constantly works to provide a trusted, convenient, and rewarding payments experience to millions of customers and small businesses,” stated Amazon Pay India CEO and VP Mahendra Nerurkar. “#AbHarDinHuaAasan is our endeavor to demonstrate how digital payments simplify daily lives for these stakeholders. Through this campaign, we have captured various perspectives and stories that further strengthen the sense of trust around digital payments and drive adoption.”

    The campaign film captures an array of use cases, such as, shopping in a marketplace or online, recharges and utility bills, payment to delivery personnel, and more to showcase the convenience of payments through Amazon Pay. It also narrates how Amazon Pay has enabled small business owners such as street vendors to seamlessly start accepting digital payments.

  • Paytm launches android Mini app store

    Paytm launches android Mini app store

    MUMBAI: Paytm has launched its android mini app store to support Indian developers in taking their innovative products to the masses. Mini apps are a custom-built mobile website that gives users an app-like experience without having to download them. This would greatly benefit millions of citizens to save their limited data and phone memory.

    Paytm is providing listing and distribution of these mini-apps within its app free of charge. For payments, developers can let their users choose from Paytm Wallet, Paytm Payments Bank, UPI, net-banking, and cards. 

    Paytm has created the digital infrastructure to enable small developers and businesses to set up low-cost, quick-to-build mini-apps that can be encoded using HTML and javascript technologies. The company provides Paytm wallet, Paytm 

    Payments Bank account and UPI at zero charges and levies a 2 per cent charge for other instruments like credit cards. As a local Indian app store, it aims to drive the Atmanirbhar Bharat mission while keeping the digital consumer spends within the country. 

    Read more news on Paytm

    Paytm Mini app store offers direct access to discover, browse and pay features without downloading or installing separate apps. More than 300 app-based service providers such as Decathalon, Ola, Park+, Rapido, Netmeds, 1MG, Domino's Pizza, FreshMenu, NoBroker have already joined the program. It comes with a developer dashboard for analytics, payments collection along with various marketing tools to engage with the users. This app store has been running in beta with select users and witnessed over 12 million visits in the month of September. 

    Paytm founder and CEO Vijay Shekhar Sharma said the mini app store creates an opportunity for every Indian app developer. "It empowers our young Indian developers to leverage our reach and payments to build new innovative services,” he added.

    Sharma guaranteed that for Paytm users, the mini app store will be a seamless experience that doesn't require any separate download, and where they can use their preferred payment option without hassle." 

    The company believes that through this initiative India would be able to build a sustainable and thriving local technology ecosystem that resonates with the true spirit of Atmanirbhar Bharat. Growing technology companies will get the opportunity to rely on Paytm to contribute towards the overall growth of the Indian economy and create employment.