ITV

Tag: Digital Partnership

  • My11circle partners with JioStar as co-presenting partner for TATA IPL

    My11circle partners with JioStar as co-presenting partner for TATA IPL

    MUMBAI: Cricket fever in India is no joke, and this year, the excitement just got bigger. My11circle has partnered with JioStar as a co-presenting partner for the official digital streaming of TATA IPL 2025. That’s right—fantasy cricket just levelled up, and fans are in for an even more immersive, edge-of-the-seat experience.

    This move cements My11circle’s position at the heart of cricket fandom, tapping into JioStar’s massive digital reach across mobile and connected devices. The brand, already an official associate partner of TATA IPL, is now in its second year of a five-year commitment to the marquee tournament. And if there’s one thing this deal guarantees, it’s a season packed with adrenaline-pumping cricket and non-stop engagement.

    My11circle’s goal? Bringing cricket fans closer to the action than ever before. And with this partnership, they’re doing just that.

    “The passion for IPL in India is undeniable, and we are dedicated to providing users with an even more dynamic and immersive experience. At My11circle, our focus has always been on our users. Partnering with JioStar as a co-presenting partner helps us blend seamlessly with the digital viewing experience, taking fan engagement to the next level. Together, we’re creating a platform that not only celebrates cricket but also brings fans closer to the action,” said Games24x7 COO Saroj Panigrahi.

    By aligning with JioStar, My11circle is now set to engage with millions of cricket fans streaming TATA IPL 2025 digitally, ensuring deeper interaction, real-time participation, and an overall next-gen fantasy sports experience. This partnership doesn’t just make watching cricket fun—it turns every match into a high-stakes, immersive event where fans can test their skills, make strategic calls, and win big.

    With its rapidly growing fantasy sports community, My11circle continues to push boundaries, using cutting-edge technology and a seamless platform to redefine the cricket fan experience. 
     

  • RBL Bank & BookMyShow signs agreement to launch ‘Play’ credit card

    RBL Bank & BookMyShow signs agreement to launch ‘Play’ credit card

    Mumbai: After the successful launch of Fun Plus in 2016, RBL Bank and BookMyShow have once again joined hands to cement their long-standing partnership further by bringing a new credit card, ‘Play,’ to take the entertainment quotient for Indian audiences several notches higher.

    ‘Play’ will be available to selected customers on BookMyShow. It will give them access to lucrative offers on transactions across movies, live entertainment offerings (online and offline), as well as binge-watching movies and TV series on its streaming platform by renting or buying a title, while enjoying benefits with every purchase made.

    Consumers will be able to track the entire journey from application to delivery of the ‘Play’ credit card on BookMyShow, with real-time updates enabled within the platform.

    The launch of the ‘Play’ credit card in partnership with BookMyShow gives RBL Bank a fillip to their efforts to remain closely associated with a vast, young, digitally-savvy, spending consumer base across industries including media & entertainment, food & beverages, and consumer-facing brands in line with the demographic of the BookMyShow audience.

    With ‘Play,’ RBL Bank will be able to reach BookMyShow’s wide base of 200 million monthly customer visits and five billion monthly page views, offering unmatched experiences to India’s entertainment-seeking audience.

    Apart from the core entertainment offerings, ‘Play’ owners will also be able to avail varied offers on brands including boAt, Myntra, WOW Momos, Archies, Cookie Man, Ixigo, and Eat Sure listed within the F&B section of BookMyShow.

    Commenting on the partnership, BookMyShow head of partnerships & revenue Samradha Tibrewala said, “Credit cards have been amongst the strongest, most pervasively used modes of transaction for millions of customers on BookMyShow and so the idea was to deepen our existing partnership with RBL Bank towards an offering that enables users to get the most out of their preferred mode of transaction on our platform with an added special layer for all their entertainment needs. Coupled with the festive season ahead, the avenues for discovery-led transactions are multi-fold for BookMyShow consumers, making the availability of the ‘Play’ credit card extremely timely and strategic, enabling users to eke out maximum bang for their buck. The ‘Play’ credit card makes a significant contribution to increasing our shared reach and helping one of India’s foremost banks reach out to a larger cohort of young and digitally-savvy audiences through BookMyShow. We look forward to many more such collaborative innovations to bring the best of experiences for an entertainment-loving India.”

    Speaking on the launch of the ‘Play’ credit card, RBL Bank credit cards head product Utkarsh Saxena said, “With covid-19 restrictions now a thing of the past, customer spending on movies, events, food and beverages, and other entertainment avenues is on the rise again. We hope to capitalise on this opportunity and enhance our versatile product portfolio. Our partnership with BookMyShow for the launch of the ‘Play’ credit card is a step in that direction as it gives us exclusive access to India’s young and tech-savvy entertainment audiences to stay relevant with the times.”

  • Indian Super League 2022-2023: Ather Energy announces Kerala Blasters FC as their digital partner

    Indian Super League 2022-2023: Ather Energy announces Kerala Blasters FC as their digital partner

    Mumbai: E-scooter manufacturer, Ather Energy, has joined the Kerala Blaster Football Club (KBFC) as their digital partner for the team. This will be Ather Energy’s third consecutive year of partnership with the finalists from last season.

    Commenting on the association, Ather Energy chief business officer Ravneet Singh Phokela said  “We are delighted to continue our support with KBFC for the third year in a row. The trajectory of KBFC in this tournament parallels our own in the EV business. KBFC has established itself as one of the country’s most enthusiastic clubs and a finalist in the 2021 season. Similarly, Ather has developed strong salience in Kerala over the last year, becoming the market’s biggest EV player. Our association with KBFC has helped us to drive awareness and familiarity for our brand in Kerala and also across the country, as we continue to expand our footprint. We are hopeful that with this partnership we will be able to showcase our scooters to a larger audience and accelerate the adoption of EVs across the country.” 

    “We are excited to extend our partnership with Ather. They have been at the forefront of India’s transition to electric vehicles, and the club looks forward to helping this transformation continue and driving awareness about sustainable development,” said Kerala Blasters FC director Nikhil Bhardwaj.

    Kerala was one of the first markets in India to adopt EVs and has the highest scooter penetration in India. The acceptance of EVs continues to be at an all-time high. With experience centres across nine major locations (Kochi, Calicut, Trivandrum, Kannur, Palakkad, Thrissur, Kollam, Malappuram & Tirur) and 5,000+ vehicles on the road, Ather is the leading electric vehicle brand in Kerala now. The company has also installed 45+ fast-charging points on the Ather Grid across Kerala, speeding up the EV infrastructure. By the end of the year, Ather Energy plans to expand its presence in Kerala to more cities. The number of test ride requests for the gen3 Ather 450X has risen exponentially across the state in recent months. This association will increase brand awareness in Kerala as well as among the football followers across the country.

    This partnership was enabled and supported by RISE Worldwide, a Reliance initiative and India’s largest sports and entertainment company.