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Tag: digital media

  • Digital to become largest medium, bypassing TV with 45% media share: GroupM report

    Digital to become largest medium, bypassing TV with 45% media share: GroupM report

    Mumbai: India ad spends are estimated to reach Rs 107,987 crore in 2022, growing by 22 per cent over last year, as per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2022. The country is set to be the fastest-growing market in ad spends among the top ten global markets retaining its ninth rank and the fifth highest contributor to incremental ad spends. Also, digital is expected to cross television as the lead medium with a reach of 45 per cent media share in 2022, predicts the report.

    GroupM India announced its advertising expenditure (AdEx) forecasts for 2022 on Tuesday. The agency also shared some of the top trends that will shape the Indian consumer and therefore industry. The trends presented were around the shifts in organisational structures, consumer sensitivity and sustainability, digital experience, data, commerce, creator ecosystem, growth of sports business, use of technology, performance marketing, addressable TV and evolution of offline media.

    “The pandemic has pushed the envelope towards digital and has hence topped the pie, with advertisers keen to explore more of it,” remarked GroupM South Asia CEO Prasanth Kumar. “E-commerce and telco will drive the economy, we also expect FMCG and auto to slowly catch up and contribute towards this growth.”

    GroupM South Asia president – growth and transformation Tushar Vyas opined that as digital capabilities enhance and connectivity becomes omnipresent, technology will further poise and change almost every sector of India’s economy. “With the pivot to digital by consumers and companies alike, digital emerges as the largest medium in 2022 with an estimated share of 45 per cent. Digital is estimated to grow by 33 per cent in 2022,” he shared.

    “With consumers gravitating towards themes like sustainability and sensitivity, brands are adapting rapidly, and media has the power to lead this change,” said GroupM South Asia chief strategy officer Parthasarathy Mandayam. “Flexible, specialist and distributed teams are the order of the day and this trend will be further enhanced with the arrival of 5G. The emphasis on performance marketing has further accelerated and is at the very core of marketing. Intelligent & responsible leverage of first-party data will be critical for brands & marketers in driving this.”

    GroupM India president – data, performance & digital products Atique Kazi added, “Marketers will have to bring together innovation, intelligence and integration in their strategy to win on Digital. In 2022; we will also see addressable TV coming to India in some scalable form and connected tv surge with smart TV sales and new fibre/broadband connections will be on the rise. Focusing on eCommerce, performance marketing, outcome-based media and addressable data is winning formula in 2022.”

    “While digital is set to take the larger pie, we are expecting a noteworthy revival for OOH & cinema too after a tough period,” said GroupM India president – investments and pricing Sidharth Parashar. “Advertising on e-commerce, the rise of influencers and short format videos along with OTT has witnessed growth in 2021, which would continue in 2022.”

    GroupM India president – partnerships and trading Ashwin Padmanabhan added, “The rapid digital transformation of companies, brands and the way they connect with consumers is reflected in the global advertising spends as well as the way even traditional media is expanding with their digital extensions. India in 2022 will see a rapid manifestation of these Global trends and thus fundamentally altering the media industry.”

  • Vidyuth Bhandary named studio head of Dice Media

    Vidyuth Bhandary named studio head of Dice Media

    Mumbai: Strengthening its key leadership team further, Pocket Aces, a homegrown digital media entertainment company has announced the elevation of Vidyuth Bhandary to the studio head, Dice Media.

    Bhandary joined Pocket Aces in 2020 as vice president, content production and design, where he spearheaded and scaled up the company’s in-house production and post-production capabilities. In his new capacity, he will lead the expansion of Dice Media, drive strategy, P&L and OTT relationships, said the company in a statement.

    The natural progression to this larger role is a credit to his strategic leadership, successfully scaling up Pocket Aces’ content production and post-production capabilities, it added.

    “We are scaling up Dice Media to become one of the most highly acclaimed long-form studios in the country. We are working on shows across OTT platforms, genres, languages and formats – you will see Hindi dramas, regional language shows, audio shows, and very soon – movies coming from us,” said Pocket Aces co-founder and CEO Aditi Srivastav. “I am excited to see Vidyuth take up the Studio Head role and work with our excellent team to spearhead Dice Media into this next phase of growth.”

    With over two decades of deep experience in media & entertainment, Bhandary has held key leadership roles with some of the largest media conglomerates like Star India, The Times Group, Fremantlemedia Asia, Turner International India, Reliance Entertainment, and MX Player.

    “Having successfully established ourselves in the young adult segment with differentiated & unique offerings, we at Dice Media are now focused on developing larger shows with leading OTT platforms, across genres, languages, formats and borders,” stated Vidyuth Bhandary. “In parallel, we will work closely with international content companies to deliver on our promise of solving boredom by bringing the most-watched content across the world to our viewers.

  • BookMyShow traffic surges to 76% of pre-covid levels with #CinemaIsBack campaign

    BookMyShow traffic surges to 76% of pre-covid levels with #CinemaIsBack campaign

    Mumbai: Entertainment ticket booking portal BookMyShow has witnessed a hockey stick growth in user engagement, traffic and transactions almost nearing pre-covid levels on the platform within just the first ten days of cinemas opening up with a stellar film lineup including Rohit Shetty-helmed “Sooryavanshi,” superstar Rajnikanth’s “Annaatthe,” Marvel’s “Eternals” and Malayali superstar Dulquer Salmaan’s “Kurup.”

    Within the first ten days of films releasing pan-India, daily consumer traffic surged to reach 76 per cent of pre-covid levels on an average while user engagement has been steadily rising the charts already surpassing 66 per cent of pre-covid levels on the ticket booking portal. Consumers from Chennai, Hyderabad, Bengaluru, Mumbai, Delhi, Kolkata and Ahmedabad have been quickest to return back to the films contributing 48 per cent of the traffic recovery, said BookMyShow in a statement.

    The boost to consumer sentiment and its recovery has been driven by BookMyShow’s campaign #CinemaIsBack – a six-month campaign to encourage audiences to relive the magic of the big screen experience all over again, with all safety measures intact. Conceptualised and executed by BookMyShow’s in-house team, the campaign aims to target entertainment-lovers across age groups, geographic restrictions notwithstanding, and social setups through various social media platforms.

    “The quirky and nostalgic campaign is a visual, socially engaging and meme-based series executed on digital and social media and will be amplified across BookMyShow’s loyal customer base and potential new audiences both on the platform’s mobile app and website through mailers, push notifications along with social media platforms as also digital media,” said the statement.

    Additionally, as a part of the larger #CinemaIsBack campaign, BookMyShow will onboard up to 300 brand advocates to highlight the safety measures being undertaken at the cinemas and the experience of going back to theatres.

    “With cinemas opening in India coupled with an exciting line up of big-budget movies that have started to hit the screens from Diwali and for the next six months, we are excited to deliver and communicate an authentic, nostalgic and irreplaceable experience through the #CinemaIsBack campaign,” stated BookMyShow head of marketing Vamsi Murthy. “The success of the campaign within the first 10 days itself has been phenomenal, setting the wheels of the business in motion with a tremendous surge in traffic, user engagement, and ticket sales.”

    “Over the next few months, we look forward to welcoming film enthusiasts and cinephiles #BackToTheatres for a safe entertainment experience through this festive season and beyond. We are confident that the stage has been set, for a long-awaited revival of the cinema business in India with all the standard safety protocols in place,” he further said.

    The surge in traffic has also provided a fillip to the business with transactions for “Sooryavanshi,” “Annaatthe,” “Eternals,” and “Kurup” skyrocketing towards a complete recovery. The much-awaited “Sooryavanshi” has been making all the right moves as it crossed 2.6 million tickets sold within the first week while “Annaatthe” (Tamil) crossed 1.3 million tickets sold on BookMyShow becoming the first film to hit the million mark on the platform after the second unlock in 2021. Dulquer Salmaan’s “Kurup” clocked a stellar 800,000 plus tickets sold within the first weekend itself.

    BookMyShow contributed over 40 per cent of Sooryavanshi’s box office collections in India for the opening weekend with the film hitting a peak of 21 tickets sold per second on 6 November becoming the highest ever peak for a Hindi film on the platform. BookMyShow also clocked a stellar 52 per cent contribution for Marvel Cinematic Universe’s Eternals’ box office collections in India with the film crossing 700,000 tickets sold across languages and versions in 3D, IMAX and 4DX across cities in India on BookMyShow, it said in a statement.

  • The Quint records its highest ever revenue of Rs 9.5 cr for Q2

    The Quint records its highest ever revenue of Rs 9.5 cr for Q2

    Mumbai: Quint Digital Media published its results for the quarter and half-year ended 30 September.

    With the increased economic activity, the digital-first news operator said it has witnessed a faster and more wide-scale digital adoption across different sectors of the economy leading to a robust growth in revenue and profitability.

    The company witnessed a strong Q2 FY22 (21 September) performance with the revenues shooting up by over 50 per cent as compared with Q1 FY22 (21 June).  On a year-on-year basis, the revenues increased by over 80 per cent as compared with Q2 FY20 (20 September 2020).

    On a half-yearly basis, the revenues grew by over 90 per cent over the same period during FY 21 and the EBITDA witnessed a positive swing by more than 400 per cent

    The quarter also witnessed The Quint continue its earnings growth with an EBITDA level of Rs 4.50 cr – a complete upturn in performance as compared with Q2 FY21 (20 September) which saw an EBITDA level of Rs 1.03 cr.

    The company also disclosed that the digital properties had nearly 16.03 million subscribers/followers across various platforms at the end of Q2.

  • Good Glamm Group acquires ScoopWhoop, signals foray into men’s grooming space

    Good Glamm Group acquires ScoopWhoop, signals foray into men’s grooming space

    Mumbai: GoodGlamm Group, the parent company of direct-to-consumer (D2C) beauty and personal care brand MyGlamm, has acquired the new-age digital media platform ScoopWhoop Media. This is the second acquisition by the company in less than a month and the fourth big buyout for the group after The Moms Co, BabyChakra, and content and commerce platform POPxo, which it acquired last year.

    With the ScoopWhoop takeover, the company now intends to build its venture into the men’s grooming category.

    “I have been an ardent user and fan of ScoopWhoop for a long time. It’s a privilege to have Sattvik, Rishi, Sriparna join the Good Glamm Group family and have ScoopWhoop accelerate the Group’s foray into building a content-to-commerce platform for the burgeoning male grooming and personal care segment,” commented Good Glamm group founder and CEO Darpan Sanghvi.

    Founded in 2013 by Sattvik Mishra, Rishi Pratim Mukherjee, and Sriparna Tikekar, ScoopWhoop has over 1.5 billion impressions every month and over 100 million users, the company said.

    Based in New Delhi, the media outlet will continue to work as an independent brand and media house within the Good Glamm Group. Its founders will continue to lead ScoopWhoop and work closely with Sanghvi and the other co-founders of Good Glamm Group, Priyanka Gill and Naiyya Saggi, said the statement.

    The D2C brand MyGlamm had introduced The Good Glamm Group in September to consolidate all its businesses under one umbrella and announced its plans to acquire six brands in the beauty and personal care space before March. 

    “The acquisition of ScoopWhoop, which has a male audience of over 60 per cent, will pave the way for entry into content-to-commerce for the fast-growing male segment. Good Glamm Group’s commerce stack coupled with ScoopWhoop’s content capabilities and digital reach amongst men will turbocharge the group’s D2C capabilities in the male grooming segment,” the company said in a press statement.

    “The company is looking to invest Rs 500 crore over the next two years in the male grooming space and are in talks with a few brands in the segment to acquire them,” it further added.

    The company had acquired baby and mother products brand The Moms Co for Rs 500 crore earlier this month. It is also the group’s second acquisition in the content space after the women-centric content platform POPxo. 

  • Xaxis elevates Dimpy Yadav to general manager, India

    Xaxis elevates Dimpy Yadav to general manager, India

    Mumbai: Xaxis, GroupM’s outcome media specialist, on Thursday announced the elevation of Dimpy Yadav as general manager of Xaxis India. She will be based out of Gurugram and will report to GroupM India president of data, performance, and digital products Atique Kazi.

    In this new role, Yadav will be responsible for leading the agency and its clients through India’s rapidly growing digital media landscape. This includes an online retail market that is expected to triple its volume over the next five years, stated the agency.

    According to a statement, she will focus on three main areas of strategic development: Integration, Intelligence, and Innovation. This will include the continued development of advanced, omnichannel digital media solutions optimised with data and artificial intelligence technology to help brands earn valuable business outcomes.

    “In line with global trends, we are dedicated to driving cutting-edge omnichannel solutions powered by seamless integration of data-driven creative solutions that will help brands extract the maximum value from their media investments,” said Yadav. “I’d like to thank Xaxis for having the faith in me and I look forward to helping our clients address the growing complexity of the media landscape and earn real business outcomes.”

    Yadav’s journey with Xaxis began in 2017 as an engagement manager and evolved through several roles; her most recent position was national head for client engagement.

    “Dimpy has a first-rate knowledge of data, integration, and new age media. She has been leading client engagement for Xaxis India proficiently and has driven impactful solutions for our clients,” stated Atique Kazi. “She has always stayed ahead of the curve with her expertise and continuous innovation in client solutions. We are confident that she will play a pivotal role as the lead for Xaxis India.”

  • upGrad commits to ‘fast-forward your career’ in its latest campaign

    upGrad commits to ‘fast-forward your career’ in its latest campaign

    Mumbai: Edtech firm upGrad has unveiled its new campaign titled ‘Fast Forward Your Career’ to promote the online courses from the education portal. Launched on Sunday with Vivo IPL 2021, the campaign will be heavily promoted across TV and digital, the brand said in a statement.

    Conceptualised in partnership with The Womb, the four-film campaign has been directed by ad and feature filmmaker Vinil Mathew of Breathless Films. The commercials showcase a dramatised career journey on the upswing and aim to re-ignite viewers’ ambition of achieving meaningful professional growth.

    The story further continues and is built subsequently through more films that the brand released on Sunday.

    “At upGrad, our core belief has been to offer the working professional community best-in-class opportunities with regards to universities, faculty, and placements since both career growth & success depend on these tenets. The campaign aims to bring out this differentiated positioning of the brand in the higher edtech industry,” said upGrad India CEO Arjun Mohan. “While our past campaigns have helped us create significant awareness and establish upGrad as an online higher education leader, we now wish to push the envelope further and build preference for the brand, especially among a large set of ambitious working professionals who are looking for meaningful career growth, faster.”

    “After landing a job, many working professionals find themselves stuck in the same job role without any growth and not much of a salary hike. This campaign seeks to shake these working professionals out of their career inertia and position upGrad as a viable option,” said The Womb co-founder Navin Talreja. 

    “The films have a relatable, slice-of-life quality with an interesting blend of tongue-in-cheek humour and the fuzzy warmth of friendship. It was an absolute joyride to collaborate with the super creative team at The Womb and a progressive client like upGrad,” said Mathew on directing the ad film.

    The brand has further partnered with a host of content creators and influencers who will be joining its war cry of fast-forwarding careers in the competitive world of today. Furthermore, adding a more regional flavour to the campaign, the ad films will also run across media channels in several Indian languages including Hindi, Tamil, Telugu, Marathi, Bengali, and Kannada alongside English to connect with the regional audience, said the statement.

  • Adloid appoints Syed Faiz Husain as director of sales

    Adloid appoints Syed Faiz Husain as director of sales

    Mumbai: Tech firm Adloid has announced the appointment of Syed Faiz Husain as director of sales. In his new role, Husain would be heading the sales department, managing P&L, and forging growth partnerships.

    An alumnus of IIM Lucknow MDP, Husain is an accomplished sales strategist with proven acumen in leading teams, instituting the sales functions, GTM & scaling businesses from the ground up, especially in the digital domain.

    “We as a company are pioneering the next phase of digital transformation, moving from digitalisation to virtualisation,” said Adloid co-founder Shorya Mahajan. “Husain’s extensive sales experience and domain knowledge across the digital landscape will add tremendous value to the growth of the company.”

    Prior to Adloid, Husain was associated with Network 18 handling the role of sales for Moneycontrol and CNBC TV18. With over 13 years of experience in the digital media landscape, he has worked with media companies such as Hindustan Times, STAR India, NDTV, The Quint and Network 18. During his career span, Husain gained expertise in digital transformation with the new-age digital landscape.

    “Adloid is one of the leading platforms in the AR space backed by robust technology and some of the brilliant minds in the industry working for it,” Husain said ton his new role. “I am excited to work with such a passionate team that has charted an unprecedented growth story for the company.”