ITV

Tag: digital media

  • Hotelogix awards digital marketing mandate to Two55am

    MUMBAI: Gurgaon-based digital media agency Two55am has bagged the digital and online marketing mandate of cloud-based service for the hospitality industry Hotelogix headquartered at Noida.

    The company services small and medium hospitality businesses in almost 50 countries.

    The agency’s responsibilities include providing digital strategy, online marketing, social media services and event planning for Hotelogix in a bid to increase the visibility, appeal and customer base for their proprietary Property Management System.

    Hotelogix CEO and co-founder Aditya Sanghi said, “Our goal is to build a global brand and do this via effective online marketing. It’s been over two years that we have been scouting for an online marketing partner that understood online B2B marketing and could help us compete in the highly challenging markets of North America and Europe, until we finally teamed up with Two55am. Working with them has been a pleasure.”

    Two55am co-founder Ajay Singh said, “Digital marketing is a powerful tool in the modern age and more so for a company like Hotelogix that is involved in providing IT and technology services to the hospitality sector. It is a great opportunity to leverage our core strengths to develop a stronger brand image and greater marketing reach for Hotelogix. We look forward to working closely with them to exceed their expectations.”

    Hotelogix was incorporated in March 2008. Its founders, Prabhash Bhatnagar and Aditya Sanghi, harnessed their rich management experience of over two decades along with their in-depth knowledge of the technology and hospitality industries, to create Hotelogix, an end-to-end solution for small and mid-size hotel properties worldwide.

  • Mahindra Scooters communicates its legacy in latest campaign

    MUMBAI: Mahindra Two Wheelers, a part of the $15.4 billion Mahindra Group, has launched a new campaign for its scooters portfolio. The campaign has been created by Interface Communications.

    Through this new communication created by Interface Communications, the brand aims at establishing how the scooter range takes ahead Mahindra™s legacy of providing powerful, reliable and stylish vehicles. It tells the audience about Mahindra‘s technical expertise in manufacturing advanced automobiles for the Indian consumer and leveraging them for their new scooter range.

    Mahindra Two Wheelers executive vice president – strategy and market development Viren Popli said, “Today, Mahindra has a complete portfolio of mobility solutions across land, air and water with SUVs, aircrafts, luxury boats, tractors, trucks and vehicles for the defence forces. We have a rich legacy of manufacturing powerful, reliable and stylish vehicles designed specifically for the Indian consumer. Through this new campaign, we intend to showcase Mahindra‘s automobile expertise that has gone behind the making of our new scooters and our commitment to continuing this legacy with the new scooters range. It drives home the message that behind every Mahindra scooter is the trust and reassurance of Mahindra.”

    The campaign spans across electronic, print and digital media.

  • Thought Bubbles expands portfolio with Bubble TV

    MUMBAI: Thought Bubbles Advertising has launched its new video content creation arm Bubble TV. The new arm has begun operations with work on Ganeshotsav in the form of a festive promo for Zee Talkies.

    To be headed by founder and chief creative Manoj Motiani, the outfit will create videos with message plug-ins woven around fun, humour, ideas, emotions, opinions, spoofs, even social messages.

    The agency will be based out of Mumbai and currently has a team of four professional across design, craft and film-making functions.

    “Bubble TV is an acknowledgement of the dramatic rise of mobile, web and social networks towards brand awareness, consideration, purchases, and loyalty. With the kind of reach, innovation, experimentation, and cultural influence, they are no longer are a support medium, they are THE medium. Again this calls for new fresh content for consumer engagement and talking to them in a way they like to be spoken to,” said Motiani who has worked with agencies like Euro RSCG (now Havas Worldwide), O&M and iB&W.

    The central idea is to have brands use entertaining ways of on-screen consumer engagement on smart phones, tablets, social networks and other digital media.

    Bubble TV is an open format idea which will develop as it goes along. The focus will be on providing interesting content to electronic channels / networks.

    “We may also launch our own digital TV soon, or create brand messaging which is free from the rigidity of brand manuals to be more democratic with colloquial ways of brand connect,” adds Motiani.

    Started in 2009, Thought Bubbles has worked for several clients like Donear Suitings, RR Kabel wires, Gadgetsguru.com, Franklin Templeton, Hex City builders, RIOT clothing, Indian Health Organisation, Jawed Habib Salon Singapore.

  • CogMat wins Angel Broking’s digital biz

    MUMBAI: Digital media agency CogMat has won the digital media mandate of a broking company Angel Broking.

    The agency has won the account on the back of multi-agency pitch that took place a month ago.

    According to the agency spokesperson, CogMat will work on the digital advertising for the brand and create content inorder to engage consumers. It will also work on the ORM strategy online relationship management (ORM) strategy for the client.

    The brand is expected to spend around 10-12 per cent of its total ad spend on the digital media.

    Based in Mumbai and Hong Kong, CogMat also works with clients like, Mufti Jeans, Euro Kids, Live In, Benzer, Richfeel and Trident Hotels.

  • WPP acquires majority stake in digital agency KKLD GmbH

    MUMBAI: WPP‘s German-based marketing services network, Commarco GmbH, has acquired a majority interest in KKLD GmbH.

    KKLD is a German-based digital agency that specialises in brand and digital communication strategies, creative solutions, eCommerce and social media. It is based in Berlin and employs 30 people in its offices in Germany and New York. The clients of KKLD include BMW, MINI, Baume and Mercier, Bayer and Swarovski.

    According to the company, KKLD‘s unaudited revenues for the year ended 31 December 2011 were approximately $4.97 million, with gross assets at the same date of approximately $4.49 million.

    This investment continues WPP‘s strategy of developing its services in fast-growing and important markets and sectors and strengthening its capabilities in digital media.

  • Zee assigns digital mandate to Interactive Avenues

    MUMBAI: Zee Entertainment Enterprise (Zeel) has appointed Interactive Avenues as the digital agency for its two channels – Zee TV and Zee Cinema.

    The account was won on the back of a multi-agency pitch.

    The agency will now handle the digital and social media marketing
    duties of the two channels.

    Interactive Avenues is a digital marketing agency that specialises in SEO, SEM, SMO, PPC, digital media buying and website design.

  • LG’s ad spend to stay flat at Rs 6 bn in 2012

    MUMBAI: Consumer electronics major LG will not reduce its ad spend in India despite a difficult economic environment.

    The company will spend Rs 6 billion on advertising, the same as last year, as it targets sales growth of 25 per cent.

    “We are only reallocating spends to a certain extent. While on television it will remain the same, we will spend slightly less on print and focus more on digital this year,” LG India senior VP marketing L.K. Gupta tells Indiantelevision.com.

    LG will up its digital spend by 50 per cent. Explains Gupta, “We always look at efficiencies and we are seeing good response from the digital platform.”

    In a slowdown scenario, LG realises that fewer consumers are willing to buy and defer their discretionary purchases. The short term focus for LG will, thus, be on achieving in-store excellence.

    “Investments will be geared to give consumers a better experience inside the store via display, demonstration and branding visibility for flagship products. At the same time, advertising will be more streamlined to deliver higher efficiency within the same budget. This will impact the media choices in print and TV media. Digital media, which plays an important role in the consumer decision journey of searching and evaluating products, will be given a bigger share to have an early influence on potential buyers,” says Gupta.

  • ValueFirst snaps up mGinger.com

    MUMBAI: Digital media firm ValueFirst Messaging has made its third acquisition of the year by buying Bangalore-based mGinger in an all-cash deal.

    The buy from Gingersoft Media comes as a step towards entering the mobile advertising realm.

    In 2007, Ginger Media raised $2 million from IndoUS Venture Partners and Draper Fisher Jurvetson.

    ValueFirst has also bought out way2online (which owns and operates both way2sms and 160by2) and Indyarocks since the beginning of the year.

    The company said the acquisition will give ValueFirst access to an additional four million opted-in registered users, apart from its existing base of 50 million subscribers across various other assets. It will also help leverage mGinger‘s strong brand name and relationship with agencies.

    ValueFirst was launched in 2003 and is backed by NEA and Headland Asian Ventures. The company has been pushing inorganic growth, having acquired mobile VAS firm Cellnext Solutions in October 2009 in an all-cash deal and Noida-based telecom software and product development firm Packet Shaper. The company also acquired a majority stake in the social media firm Tagg.in in April 2010 for an undisclosed sum.

    ValueFirst MD Vish Bajaj said, “mGinger was pioneer in permission-based marketing and ended up building a huge profiled base of consumers for niche targeting. ValueFirst has big plans for the business where we want to extend the permission-based approach to markets beyond SMS – to various platforms like the Internet, voice and e-mail. In the recent months, mGinger had pivoted to promoting deals. We are evaluating what to do with the deals part of the business and will currently focus on scaling its media business.”

  • Magnon adds Haier’s social media biz to its kitty

    MUMBAI: Digital media agency Magnon Solutions has won the digital media account for Haier Appliances. The agency will manage the social media duties for the brand, apart from retaining its present set of services to Haier.

    Magnon has been responsible for developing and maintaining Haeir‘s website since 2008.

    The agency‘s duties will include strategising the social media to strengthen the consumer interaction and creating a face for the brand.

    Haier India head of marketing Shanta Roy Sanjeev said, “The consumer durable market in India is extremely competitive. To retain our edge, we need to listen to our customers and increasingly connect with them by opening new customer touch-points. This becomes a business critical feature for a market as huge as ours. Magnon was a more obvious choice for us, not just because of the years of experience but also the full spectrum digital experience that it offers.”

    Magnon Solutions founder and CEO Vineet Bajpai said, “Haier is a global brand with a local focus for its marketing strategy. Hence, the objective will be to retain the global appeal of the brand while offering a local connect. Our efforts at Magnon will be to enhance the overall interaction between the brand and its customers.”

    Haier has been aggressively marketing its range of consumer durable products in India and has recently announced the launch of India‘s first six-door refrigerator series.

  • Hoppr awards creative duties to ‘From Here On Communications’

    MUMBAI: Delhi-based creative agency, From Here On Communications (FHO), has won the creative duties for location-based check-in service Hoppr.

    The size of the business is in the range of Rs 150 to 200 million. In the initial phase, the focus of the agency will be planning and executing BTL activites for the brand.

    FHO had to compete with three other agencies to bag the account.

    FHO managing partner Rajesh Aggarwal said, “ Hoppr is a great product idea to emerge on the mobile space in India. We are very excited to partner this hottest mobile start-up on the block.”

    Hoppr is promoted by Y2CF allows consumers to explore rewards and offers available with brands in their neighbourhood. Y2CF Digital Media is the debut venture of Bharti Soft Bank (BSB) – a mobile internet joint venture between Sunil Bharti Mittal-promoted Bharti Enterprises and Japan‘s SoftBank Corp.