Tag: Digital media mandate

Havas Media Group India to handle Slurrp Farm’s integrated media mandate

Mumbai: Havas Media Group India announced on Tuesday that it has bagged the integrated media mandate of millet-based children’s food brand, Slurrp Farm. The mandate will include both offline and digital media duties and will be handled out of the agency’s Gurgaon office.

Havas Media Group managing partner (head – North 2) Harbir Singh Rai will lead the duties under the guidance of the company’s president and chief client officer Uday Mohan.

Founded in 2016 by Meghana Narayan and Shauravi Malik, Slurrp Farm offers healthy, yummy, and natural food options for children made using supergrains like ragi and jowar. Ranging from toddler and kids’ cereals to noodles, pastas, and pancakes, Slurrp Farm was founded when Meghana and Shauravi became mothers themselves and felt they were incredibly short of options that were both healthy and tasty to feed their own children. Following their hearts, they dug into recipes from their grandmothers’ kitchens and took ingredients from their own childhoods, such as millets, reinventing them and making them as tasty as can be. What started as an experiment in their own home kitchens has now evolved into a much-loved children’s food brand.

Slurrp Farm currently retails in India via www.slurrpfarm.com as well as through e-commerce and quick commerce platforms such as Amazon, Big Basket, FirstCry, and Swiggy Instamart, amongst others. Products are also available across leading modern trade stores in India and the UAE, as well as online in the US and UK.

Earlier this summer, Slurrp Farm launched its first-ever brand campaign, “Yes Ka Time Aa Gaya,” featuring investor and brand ambassador, Anushka Sharma.

The three-part digital campaign highlights how mothers have to constantly deal with a flood of opinions and options when it comes to giving their children nutritious food. Havas Media Group India effectively amplified the campaign across multiple digital touchpoints such as YouTube, Instagram, Facebook, Search, and other innovations.

Wholsum Foods co-founder Shauravi Malik said, “At Wholsum Foods, we are always looking to partner with people who share the same ethos and values as us; the team at Havas does exactly that. We are pleased to partner with Havas Media Group to bolster our offline and digital media efforts, and we look forward to working with them to further evolve our storytelling and introduce new audiences to Slurrp Farm.”

Havas Media Group India CEO Mohit Joshi added, “We are delighted to be partnering with India’s most loved, wholesome, meaningful kids’ food brand, Slurrp Farm. With rising health concerns such as malnourishment, obesity, and diabetes among children, healthy food and nutrition-based diets have become a priority. Through its innovative portfolio of millet-based food products, Slurrp Farm is successfully contributing towards inculcating healthy eating habits among children and adults alike. We look forward to further strengthening the brand’s journey and driving its vision, by building meaningful connections with the consumer.’’

August 2, 2022
Filter Coffee Co. wins the digital media mandate for Vanity Wagon

Mumbai: Digital agency Filter Coffee Co. has bagged the digital media mandate for homegrown beauty marketplace, Vanity Wagon.

The agency will be in charge of designing and managing Vanity Wagon’s digital and social media communications while curating custom-tailored strategies that are ‘on-brand’ and ‘on-trend’.

“The agency’s strategy to achieve desired objectives is by creating great thumb-stopping content that makes this association one of its kind. We look forward to effective campaigns for our brand to achieve the desired output that makes a difference,” said Vanity Wagon co-founder and CEO Prateek Ruhail.

Filter Coffee Co. founder Anuja Deora added, “We are thrilled to be entering into a partnership with Vanity Wagon, which operates across multiple verticals to pave the way for relevant, compelling, and customized concepts to connect with its target audience. To elevate our association, we’ll use a tailored and upbeat content marketing approach backed with our robust production capabilities to ensure the brand is on top of the latest digital trends.”

Vanity Wagon is a platform that aims to introduce people to the safe, effective, genuine, and non-toxic beauty and personal care products. The brand’s vision is to replace regular off-the-shelf products with natural and organic alternatives that are safe for one’s skin and the environment.

Filter Coffee announced the addition of the beauty marketplace to its growing portfolio of notable brands across categories that include Olay, L’Oreal, Nykaa, Starbucks, Herbal Essences, Japanese beauty brand Bioré, Nature’s Basket, Forest Essentials, Caudalie, Kelloggs, Yakult and Protinex (Danone International), Benefit Cosmetics, Biolage, Kiehl’s India, AptaGrow, to name a few.

June 10, 2022
Yellophant Digital wins digital & media buying mandate for Cane Juicery

NEW DELHI: Digital agency Yellophant Digital from the house of Merge Infinity Global has won the digital & creative duties for India's first functional sugarcane juice brand fortified with natural ingredients, Cane Juicery. As part of the mandate, the agency will handle social media content, creatives, SEO, ORM, media planning, buying and strategy across all digital platforms.

Cane Juicery founder Jasmeet Singh commented, “After scouting for agencies across the board we finally found Yellophant Digital the perfect match as someone who understands the long term vision for our brand Cane Juicery, and someone who was willing to work with us on a day to day basis setting up the long term strategy. Preksha and her team have been brilliant and bring a whole different perspective to brand challenges and solutions which are required in the initial days for every brand. The ideas presented by them are fresh and out of the box, something that sets them apart. We are thrilled to have them as our digital partner and look forward to a long-term relationship with them.”

Yellophant Digital co-founder Preksha Seth said, “We are truly thrilled to have Cane Juicery on board with us and we are fascinated with Jasmeet’s vision for the brand. The cold-pressed juice category has grown tremendously in the last five years and we are glad that we are going to be a part of Cane Juicery’s digital journey and help the brand reach its full potential. Our strategy has always been digital-first and we aim to create this as a benchmark brand in the category.”

August 10, 2020
DDB MudraMax wins digital media mandate for Experion Group

MUMBAI: DDB MudraMax has won the digital media mandate for Experion Group. The client will be handled out of the DDB MudraMax office in Delhi.

Experion is a 100 per cent FDI funded real estate developer backed by Experion Holding (Singapore), the real estate investing arm of the $2.5 billion AT Holdings Group of Companies. Other businesses of AT Holdings include Construction, Oil & Gas, Renewable Energy and Asset Management.

Commenting on choosing DDB MudraMax, Marketing Experion Developers senior manager Rishi Raj Sethi said, “We met some of the top agencies before we chose DDB MudraMax. We liked their creative inputs and media strategy. Having found the category to be highly competitive, we found it to be one where a lot is possible with the digital medium and DDB MudraMax provided us with insights that showcased their expertise in this segment.”

On winning the account, DDB MudraMax Sr. VP and head-media, Delhi Anwesh Bose said, “It is always delightful to be recognised and rewarded, especially when our approach of business driven solutions for clients is finding resonance in this win. It’s a challenging responsibility that we have of creating value in a very busy category & we look forward to make a favourable and tangible difference for Experion.”

August 29, 2013