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Tag: digital media industry

  • Interra Systems to showcase advanced media QC, monitoring, and analysis solutions at Broadcast India 2024

    Interra Systems to showcase advanced media QC, monitoring, and analysis solutions at Broadcast India 2024

    Mumbai: Interra Systems, a leader in end-to-end quality assurance for the digital media industry, will showcase its advanced content-aware QC, monitoring, captioning, and analysis solutions at the Broadcast India Show 2024, taking place 17-19 October in Mumbai. Visitors to the company’s stand (stand L5) will have the opportunity to explore in detail the latest features of Interra Systems’award-winning ORION content monitoring tool – tailored for in-depth monitoring of linear/IP and live/VOD streaming content – as well as take a deep dive into the benefits of the company’s Baton file-based QC and Baton  Captions solutions. Additionally, Interra Systems will demonstrate its powerful Vega media analyzer for detailed analysis and compliance of compressed video and the company’s new Relay Workflow management tool.

    “We are delighted to be exhibiting at this year’s Broadcast India Show. The market for video in India is evolving at pace,and quality of experience and quality of service aremoving up the agenda for many of the country’s media operators,” said Interra Systems head of sales and presales, India and Mena Bibhas Samanta. “Our updates to Baton QC, our flagship AI/ML-enabled automated, content-aware video and audio quality control platform that supports both linear and streaming workflows, will be on display. We will also show key updates made to our ORION suite of solutions that address the monitoring needs of next-gen media workflows, driven by cloud infrastructure, automated error handling, ad-insertion checks, root cause analysis, and high-quality video output.”

    Samanta added: “Multilanguage support is also critical for broadcasters and service providers today. At Broadcast India we will demonstrate how our Baton Captions solution harnesses the power of machine learning, automatic speech recognition, and NLP to significantly reduce the need for human intervention while providing accurate captioning enhanced with QC checks.”

    Interra Systems Solutions on Display at Broadcast India 2024:

    Streamlining QC Workflows With Baton

    At Broadcast India 2024, attendees will get to experience the latest version of Interra Systems’ Baton solution in action. Featuring advanced AI and machine learning capabilities, this updated version continues to lead the industry in automated QC platforms, meeting the highest standards for quality and compliance.

    The solution includes several enhancements, such as the new Baton9 series, which offers significant framework updates, enhancements in performance of video quality checks for 4K files, support for RDD59 specifications, and direct analysis of image sequence formats, apart from optimized MXF file verification, advanced diagnostic tools for system health monitoring, and API improvements.

    BATON

    Interra Systems will also reveal new features of its Baton Captions. Leveraging cutting-edge ML and automatic speech recognitiontechnology,BATON Captions nowincludes web-based player enhancements and innovative correction options, including segmentation and shot boundary correction.

    Also on display will be Baton Media Player, which simplifies how media professionals can play, inspect, and verify audio and video content.

    Interra Systems

    Improving QoS and QoE With Orion content monitoring 

    Today, media companies handle a significant volume of complex content. Programs may undergo re-encoding, transcoding, and multiplexing, which can negatively impact content integrity and user experience. At Broadcast India 2024, Interra Systems will showcase new capabilities featured in the company’s Orion suite of solutions, which support a wide range of deployment scenarios in hybrid and cloud environments. These enhancements cater to linear broadcast, IP-based delivery, and live/VOD OTT content.

    Orion-OTT — Interra Systems’ software-based OTT monitoring solution for checking content integrity and related network performance of ABR content for multiscreen service delivery —now includes localization support, certification for the most recent OS releases, and Dolby Atmos integration. Significant updates improve dynamic ad insertion, server-side ad monitoring, and low-latency stream monitoring, and they provide support for the latest DRM solutions, solidifying Orion as a comprehensive content delivery and management solution.

    Future-Proofing IP Monitoring With Orion 2110 Probe 

    Interra Systems’ Orion  2110 Probe, which supports the SMPTE ST 2110 standard and enables broadcasters to future-proof the end-to-end monitoring of video quality in IP environments, will also be one of the key solutions on display at Broadcast India 2024.

    Interra Systems

    Gaining End-to-End Video Visibility With ORION Central Manager 

    Interra Systems’ Orion  Central Manager, which offers comprehensive, end-to-end insights into video operations and centralized management of IP and OTT probes, will be showcased at Broadcast India 2024. Recent enhancements include end-to-end ad insertion monitoring, support for audio alerts, and user group permissions for precise access control.

    InterraSytems-OCM

    Elevating Media Analysis With Vega Media Analyzer (VMA) 

    Vega — Interra Systems’industry-leading media analysis platform for standards compliance, debugging, and interoperability of encoded streams— will be exhibited at Broadcast India 2024.It offerssupport for the highest number of industry compression standards, such as AVS, HDR, AV1, GIF, VVC, Dolby Vision, ATSC 3.0, and more.

    Stream-Content_Validation

     

  • GUEST COLUMN: What can be the anticipated future of the creator economy

    GUEST COLUMN: What can be the anticipated future of the creator economy

    Mumbai: It’s no wonder that the digital media industry has shifted tremendously over the previous decade. This shift in focus has given rise to a new type of media personality: the content creator. Content creators are capturing the attention that was previously reserved for traditional media and as a result, they’re transforming content, consumer behaviors, and – maybe most importantly – consumer purchasing. These developments are spawning a completely new industry: the creative economy.

    From restricted IG and YouTube creators to now boasting over a million creators in the country as a result of the development of short-form video platforms and the simplicity of making content – ‘Content Creator’ is now a proper career that a gen-Z youth can now justify to their parents.

    As of now, creators have relied mainly on marketing campaigns and ad money generated by YouTube views. While this is fantastic, very few people can truly get it right and achieving wider adoption is extremely difficult because brands work with a small number of agencies, who in turn work with a small amount of creators. Technology can help companies and creators communicate more effectively but there is currently no dominant player in this space. Instagram and YouTube, on the other hand, have made pledges to develop toward the Creator economy and it will be fascinating to follow where they land.

    All of this is unfolding so rapidly that it’s vital to stop and think about where it’s all heading. What is the creative economy’s future?

    Affiliate – Affiliate revenue is something that fintech developers have been able to fully realise and reap tremendous rewards from. The next phase is to scale across the board. You don’t have to be linked with a brand to sell it; marketplaces such as Amazon reward referrals and affiliate sales.

    Paid subscriptions – This is really exciting for producers who have a strong connection with their viewers and may provide exclusive material or other advantages to their fans. If a creator can attract even two per cent of their viewers into monthly paid customers, there is a lot of money to be made.

    Creator products – Creators benefit from a focused reach, which, when utilised wisely, may result in the creation of incredibly profitable D2C enterprises. A creator is the one who best knows their audience; they understand the gaps and goals in their life and can help cross these by developing various things. Creators are also adept at creating excitement, something conventional businesses must pay considerably in to guarantee their brand narrative is delivered appropriately – it does become a zero-cost game for the creator. To get this right, producers must create high-quality products, engage in authentic communication, and go all out with their digital content to maximise sales.

    NFTs – With all of the hoopla around NFTs, and even once it corrects and comes down a bit. This will be a really vital tool for creators to involve with communities and possibly allow fans to own stock in them. NFTs will play a significant part in creating incredibly tight-knit communities for creators, as well as opening up a variety of new avenues for commercialisation for creators.

    Branded content – This statistic has climbed steadily over the last five years and shows no indications of decreasing, businesses will soon are becoming more ROI and conversions focused on these efforts. With more and more tech tools to measure real sales for such campaigns on the horizon, this will eventually become similar to ad purchasing with pre-determined KPIs, unlocking value for artists.

    It is reasonable to assume that Indian content producers will lead the very next century in global space. We are only getting started, and the times ahead are incredibly exciting for both artists and viewers. All in all, it is believable that the creator economy has a lot of potential and that more monetisation avenues will open up for creators in the future. So, to all the creators, businesses, customers and brand owners who are working and building in this space be in it for the long haul. Ultimately, investing in relationships and communities can never go wrong.

    (About Author: Vaibhav Pathak is the co-founder of The Girlfriend Box)