ITV

Tag: Digital Media Company

  • Kinnect launches CX practice, appoints Bharatesh Salian to lead

    Kinnect launches CX practice, appoints Bharatesh Salian to lead

    Mumbai: Digital media company Kinnect on Wednesday announced the launch of its customer experience (CX) practice. The agency has named Bharatesh Salian as senior vice president – marketing science and CX, who will be heading this new division.

    The CX practice will provide meaningful brand interactions throughout the consumer journey. It unites nearly 100 of Kinnect’s creative, media, and technology talent pools across locations.

    “Kinnect CX will provide e-commerce and order management solutions, CRM, loyalty and first party data management programs, platform consulting and implementation services, ML, AI & data led solutions, omnichannel consumer experience journeys and web 3.0 solutions. The offering will help partner with clients towards their digital transformation journey and fuel their customer-centric ambition,” said the agency in a statement. “Deployment of a complete state-of-the-art usability testing lab is in the works and will be operational by 2023,” it added.

    “Kinnect has strong partnerships with brands across experience design, CRM, and data delivery, but what we realised is it could be more effective together—with the client, at new business, in sharing best practices and unlocking new doors,” commented Kinnect CEO Rohan Mehta. “According to today’s new reality, people are accustomed to online experiences and expect them to translate as smoothly and effectively as they would in person. Through the KinnectCX network, we’ll be able to more efficiently and smoothly put together a bespoke team for each opportunity, with expertise in strategy, design, analytics, technology and content.”

    Saliana is a seasoned professional with more than 22 years of experience in the digital media and customer experience space. His past stints have been with large networks such as Publicis Groupe, Omnicom Media Group, and IPG. 

    “Times have changed, and marketing online has hit a revolution,” remarked Bharatesh Salian. “It’s no longer about the one-sided conversation but rather about building relationships and having conversations with our consumers in a hyperconnected world. It’s also about pushing the boundaries to understand your consumer better and make communication plans carved out of customer journeys.” 

  • One Digital Entertainment launches new short film on content platform Blush

    One Digital Entertainment launches new short film on content platform Blush

    Mumbai: Digital media company One Digital Entertainment has released a new short film titled “Sunkissed – Babyface” on its recently acquired content platform – Blush. The short film directed by Dixshant Gaurav Kala depicts the love journey of a young couple and how their love marriage falls apart with all the toxicity and domestic violence.

    The film tells a story of a girl next door who builds all whims and fancies around her marriage and continues to be a victim of domestic violence without voicing it. The film takes a visually poetic tone to explore emotions with purity and subtlety. It gradually expands to show the dilemma of love and relationship create and how it affects our ability to choose what is right for us.

    “Unfortunately domestic violence has been part of society for a long time. With the onset of this pandemic, the mental, physical and sexual abuse cases have increased manyfold. In most cases, victims usually refrain from voicing it out and consider it a normal chore and develop the mindset that it would change with time,” said One Digital Entertainment co-founder Gurpreet Singh. “Through this short film, we want to convey to all the victims to stand up and fight this for themselves. We are glad to launch this short film brilliantly directed by Dixshant on our recently acquired content platforms Blush.”

  • Culture Machine adds a new category to the leader board for publishers across India

    Culture Machine adds a new category to the leader board for publishers across India

    With the beginning of the New Year, India’s largest digital media company, Culture Machine has made an addition of ‘Food’ category to the existing established leader board for publishers in India.

    Culture Machine’s patent pending tech IP ‘Intelligence Machine’ tracked the month on month performance of Indian channels on YouTube and Facebook to provide a comprehensive view of which publisher has maximum engagement in terms of views, likes, comments, shares and subscribers.

    Continuing to make use of proprietary algorithms and exclusive partnerships with Google and Facebook, Intelligence Machine has the unique ability to track 3 billion videos and categorize and rank publishers extensively. The current report provides insights on three different categories including Food, Entertainment and News.

    For more information visit: https://culturemachines.com/im/leaderboards/

    ​Also, please note:

    · The rankings are based on the number of views clocked only for the respective month

    · Only India based top YouTube and Facebook pages are considered for the analysis

    · Top channels from YouTube and pages from Facebook are carefully chosen using Intelligence Machine Influencer section based upon several factors such as subscriber count /page likes, overall viewership, engagement and consistency of video uploads

    · Top 100 channels/ pages belonging to food, 500 channels/pages from the entertainment genre and 300 news channels/pages categorized by Intelligence Machine are incorporated in the analysis

    · Food category includes pages/channels publishing food recipe related videos like Hebbar’s Kitchen, Curly Tales, Cooking Shooking etc are a part of the report

    · The Entertainment category for December’ 18 includes GEC’s like Star Plus, Sab TV, Zee TV along with digital channels like BB Ki Vines. It also covers popular celebrities, music labels, regional TV channels and movie production houses

    · News category comprises TV news channels, print newspapers and digital news portals like Buzzfeed, NDTVKhabbar.com, Bollywood Now etc.

  • NDTV’s Shouneel Charles joins Times Network as SVP – digital

    MUMBAI: Times is inducting senior executives one after the other. After Nikhil Gandhi, Times Network has strengthened its senior leadership team with the appointment of Shouneel Charles as its senior vice president – digital. Based out of Mumbai, he will report to Times Network MD & CEO M.K. Anand.

    Times Network recently appointed Nikhil Gandhi as president – revenue, whose key responsibility is growth of profitable monetisation of the entire bouquet of channels under the network. Earlier too, he was a part of the core team at Zoom during the launch of the channel.

    On Charles’s appointment, Anand said, “We look forward to scaling heights and claiming our rightful position as a strong Digital Media Company with this induction and other senior level interventions that we plan. Given his experience in digital media, marketing and advertising, we are confident that we will be able to better engage with the New Media market.’’

    Charles said, “Leading the digital practice at a network that is known for its unique campaigns and initiatives is a huge responsibility. The growing digitisation throws a huge opportunity for established brands like Times Network.”

    In his previous assignment, Charles was leading the digital business at NDTV Convergence as the chief sales & marketing officer and chief revenue officer. He helped the media company set up a digital ecosystem, profitable internet and mobile based business.

    With close to 20 years of experience, Shouneel Charles has previously worked for multi-national companies such as Yahoo, Turner Broadcasting, HBO, Warner Brothers, STAR TV and The American Express Bank.

    Also Read:

    Nikhil Gandhi joins Times Network as president – revenue