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Tag: digital marketing

  • Ants Digital bags Vega’s digital, brand and performance marketing mandate

    Ants Digital bags Vega’s digital, brand and performance marketing mandate

    Mumbai: Vega has appointed Ants Digital as its digital, brand and performance marketing partner, the company said in a statement.

    The agency will be responsible to launch the upcoming vertical across digital and social platforms & create innovative campaigns for the B2B market.  

    Vega plans to offer a comprehensive range of services and solutions curated by the leading grooming professionals for styling experts. By leveraging this launch the brand aims to redefine the future of styling and grooming for ‘creators’.  

    Vega chief marketing officer Eiti Singhal said, “As part of our expansion plan for this financial year we are looking to broaden our horizon into the B2B space. We will be embracing the strong fundamentals and market understanding from the core business yet creating a new niche by delivering quality, precision, and the widest assortment of professional tools to this creator community. We wanted to partner with an agency that understood how to link a powerful creative idea and create a meaningful proposition out of that. Thrilled to have Ants join us on this journey.”  

    Speaking on the appointment, Ants Digital chief executive officer Sanjay Arora said, “Vega as a strong legacy brand is an asset to our portfolio. We are super excited to put some revolutionary ideas into action for their new vertical. By developing new age, innovative strategies by constantly studying and recognizing industry bottlenecks, we are exponentially growing the B2B push for many brands. With the launch of this new premium vertical, we have the opportunity here to scale Vega’s product offerings and consumer acumen by building a robust community of creators & a strong digital and retail presence”.

  • InMobi expands partnership with Microsoft Advertising into Southeast Asia, Middle East, and Africa

    InMobi expands partnership with Microsoft Advertising into Southeast Asia, Middle East, and Africa

    MUMBAI: The leading provider of content, marketing, and monetization technologies InMobi on Tuesday announced an expansion of its partnership with Microsoft Advertising to support enterprise and strategic advertisers in southeast Asia, middle east, and Africa. They will offer marketers an integrated solution to power their campaigns built on the search and native display capabilities of Microsoft Advertising and the mobile ad tech capability of InMobi’s advertising platforms.

    InMobi and Microsoft have been in a strategic partnership since July 2018 to help enterprises accelerate their digital transformation by providing them with insights, audience, and engagement platforms for a connected world. The partnership was expanded in 2019 as InMobi added the Microsoft Advertising products and solutions to its offerings in India.

    Speaking of this association, Microsoft Advertising APAC vice president Nick Seckold said, “Over the last two and a half years InMobi has done a wonderful job establishing Microsoft Advertising’s Indian footprint while doubling revenue over the same period. InMobi’s extensive knowledge and expertise of the digital advertising ecosystem in India combined with their trusted client relationships has delivered significant growth despite the effects of the pandemic. InMobi’s successful track record in India has led Microsoft Advertising to extend their coverage across southeast Asia where they will be tasked with building close relationships with advertisers and agencies to grow the business in the region.”

    Microsoft Advertising’s EMEA and LATAM vice president Mark Richardson said, “Microsoft Advertising are thrilled that InMobi will further expand their representation of our full suite of advertising offerings to strategic and enterprise clients in the Middle East, Turkey and Africa as part of our continuation to expand our sales and marketing efforts into this region. Microsoft Advertising offers advertising solutions that reach people across Microsoft properties including Bing, Microsoft News, Edge, and Outlook as well as on partner sites like AOL and Yahoo.”

    As part of the expansion, the Microsoft Advertising business at InMobi general manager Rohit Dosi will take up additional responsibilities for growing the Microsoft Advertising business across southeast Asia, middle east, and African markets and leading the global relationship with Microsoft.

    “The extended partnership between Microsoft Advertising and InMobi will enable marketers to deliver a unified brand experience to customers by bringing together the best of search and native display platforms across both organisations,” he said.

    “We are positioned uniquely to bring Microsoft Advertising to marketers in southeast Asia, middle east, and Africa through our deep appreciation of marketers’ needs, a keen understanding of the markets, and a customer-obsessed team,” Dosi added.

    Talking about the benefits of this partnership, Angara vice president of marketing Ankit Maheswari said “The InMobi team is pivotal to the success that Angara witnesses with Microsoft Advertising. Their proactive approach has time and again enhanced campaign efficiency, driven innovation, and delivered healthy returns for the brand. We are looking forward to replicating this success across multiple geographies and markets and going from strength to strength with InMobi as a partner.”

    On the promise of the expansion, Commerce Pundit digital marketing head Anand Mistry shared, “In the last two years, the partnership with the InMobi team has consistently enabled us to grow business and maximise ROI for our clients on the Microsoft Advertising platform. The strategic inputs and executional excellence from InMobi have not only added value to our client’s business but also deepened Commerce Pundit’s relationship with them. The comprehensive insights shared by the InMobi team on search, shopping and native display have been pivotal in exploring and scaling our business across new locations globally. We are excited to see the partnership reach new heights in the future!”

  • Team Pumpkin retains its digital mandate for Prega News

    Team Pumpkin retains its digital mandate for Prega News

    Mumbai: A 360-degree brand solution and digital agency, Team Pumpkin retains its digital mandate for Prega News.

    Team Pumpkin has been handling the account for Mankind Pharma’s Prega News for a long time. As a part of the mandate, the digital agency will continue its role in handling social media, media planning, media buying, PR, and ORM for Prega News. The agency will also be responsible for the digital strategy and pursue the brand’s loyalty with consistent brand essence.

    Team pumpkin has been working with Prega News for the last two years across different areas and assisted the brand to grow its digital follower base with over 2.37 lakh fans across all social media platforms combined.

    The agency has executed some impactful campaigns like ‘She Can Carry Both.’ & ‘Cool Hai Meri Maa’, has gained over 16.9+ million video views across YouTube channels.

    Team Pumpkin chief business officer Swati Nathani said, “We are overjoyed to be the digital partner of Prega News, a brand which has always been very supportive and refreshing to work with. Extending the digital mandate in itself is a compliment to us and the team. We are excited to add more value to the brand.’

    Prega News deputy general manager Joy Chatterjee added, “We feel ecstatic to extend Team Pumpkin as our digital agency. It has been a splendid experience working with their team. We are looking forward to creating more motherly campaigns and driving customer engagement across platforms.”

  • Pink Lemonade Communications wins digital mandate for Kurl-On

    Pink Lemonade Communications wins digital mandate for Kurl-On

    Mumbai: Global full-service, integrated marketing and communications agency Pink Lemonade Communications has won the digital mandate for Kurl-on. With this collaboration, the mattress brand aims to grow its reach and engagement on the internet as well as plan and execute an array of offline marketing activities that include – conceptualization, content writing, editing, and proofing, as well as the design and layout of their offline branding collateral.

    The agency will handle their digital marketing on all platforms, do their search engine optimization, and run campaigns for them on their various platforms, while also researching and analysing their performance & engagement to grow and optimise their presence on each of the respective platforms.

    The brand collaterals will include invitation certificates, canter vehicle branding, flyers, brochures, standees, e-mailers and product catalogues. In addition, Pink Lemonade will do a brand campaign for them biannually and assist them with product launch campaigns.

    Speaking of this collaboration, Kurl-on head brandcomm Prashant Deshpande said, “We wanted an agency that would bring alive the spirit of the Kurl-On brand for the Indian digital audience and we made the right decision by choosing Pink Lemonade for the job. They have spent time understanding our brand language and imagery, and have successfully helped us reach out to our customer base in creative ways. They are aware of the type of content that will appeal to the younger audience as well as the older audience. Their work ethic and hands-on approach to the project have made this partnership very successful for us. We look forward to a long-term working relationship with them.”

    Pink Lemonade founder and chief storyteller Tina Garg said, “At Pink Lemonade, we do a deep dive into the clients that we work with to truly understand the character and persona of the brand. Through our comparative analysis and strategies, we can position the brand for impact. We believe this is one of the key reasons why our approach aligned with Kurl-on’s expectations. We are excited to work with a household name like Kurl-On, one of the largest players in the Indian mattress industry.”

     

  • Nearly 80% of urban consumers use ecomm portals for online product research: GroupM report

    Nearly 80% of urban consumers use ecomm portals for online product research: GroupM report

    Mumbai: WPP’s GroupM and Wunderman Thompson in partnership with Amazon Ads launched the ‘Content Strategies for the New-age Digital Consumer’ playbook. According to the report, nearly 80 percent of urban internet users in India use ecommerce portals for online product research, and 25 percent of them visit ecommerce portals for product research even for their offline purchases. 350 million Indian consumers are expected to make a purchase online in 2025, as per an MMA-GroupM report, which is a steep jump from 150 million online buyers in 2020.

    The playbook seeks to be a complete guide for building content/ creative communication strategies for the touchpoints in ecommerce networks, with the aim to help marketers and agency professionals in making efficient decisions around revamping their online content strategies. It covers key reasons why brands should have a separate communication strategy for ecommerce touchpoints. It also touches on ideas around content and engagement strategies to efficiently drive visibility and recall with millions of ‘intent’ consumers.

    GroupM South Asia president – growth and transformation Tushar Vyas said, “Brands have aimed to reshape their marketing strategies considering the consumer behaviour transformation that has taken place in the last two years. Before digital started dominating our lives, consumers preferred going to stores to make their purchases; but today, be it any commodity, it’s fascinating to see consumers doing thorough research online and then buying things online or going to stores. Digital Consumers are increasingly spending more time on emerging digital platforms and hence there is a need for a separate communication approach, which is why we’ve come up with this playbook with Amazon Ads and Wunderman Thompson to help marketers build stronger consumer connections.”

    The pandemic saw several long-term lifestyle and consumption changes in the last two years. All these changes, adaptations, and revelations took place with the massive rise of digital convenience. Be it researching, purchasing products or buying services like insurance, digital platforms have now become crucial partners. These ‘Digital consumers’ are more informed, participative, well-employed and more affluent than the average internet users in India. They have diverse interests and an evolved lifestyle and they rely on ecommerce networks for their product research and shopping needs.

    Wunderman Thompson South Asia chief digital officer Manoj Mansukhani said, “We saw an exponential growth of consumers moving to online shopping during Covid-19. The trend only continues to grow as more customers are coming online to shop from Tier 2 and Tier 3 cities. With marketplaces like Amazon becoming the first port of call for product searches, brands need to develop a separate content strategy to help engage with customers on these platforms. The playbook with Amazon Ads and GroupM showcases ideas for brands to help build the right communication strategy with consumers on these platforms.”

    Amazon Ads India director-ad sales Vijay Iyer commented, “Digital Channels are now an inseparable part of our lives and have forever changed why, how, what and where we buy. Ecommerce marketplaces are playing a crucial role in not just aiding, but shaping the brand and product discovery. Marketers have the unique opportunity to build connections with customers through an immersive content experience rather than restricting themselves to “advertising real estate”. This playbook will help marketers and agency professionals get ideas for building customized content marketing strategies for ecommerce touchpoints.”

    The playbook leverages audience intelligence resources to help understand a brand’s TG better through product research/shopping based deterministic affinity signals. It also covers content marketing levers for building integrated experiences and establishes retail readiness with optimal detail pages and innovates with immersive and integrated experiences through Stores.

  • Digital Refresh Network bags digital content mandate for Medanta Group of hospitals

    Digital Refresh Network bags digital content mandate for Medanta Group of hospitals

    Mumbai: An integrated and digital marketing solutions company, Digital Refresh Networks, wins the digital content mandate for Medanta Group of Hospitals. The account was won following a multi-agency pitch and will be looked after by the agency’s Mumbai team. The mandate includes the overall strategy, planning and creative content requirements across digital for the brand.

    With an experience of a decade, Digital Refresh Networks has worked with some of the leading brands and businesses across FMCG, consumer goods, automobile, e-commerce, lifestyle, healthcare and pharma, and other sectors.

    Commenting on the association, Medanta AVP – digital marketing & e-commerce Harish Aswani said, “Our association with the team at Digital Refresh Networks is sure to help us organise and scale our digital content ecosystem. For a healthcare brand, content plays a key role not only in driving salience and credibility for the brand, but also drive business growth. We look forward to creating some relevant and meaningful content at scale.”

    Medanta chief marketing & growth officer Sumanta Ray stated, “The brand Medanta, is all set for expansion, across multiple sectors across healthcare and DRN coming in at this point allows us to scale marketing initiatives across all these verticals. I welcome team DRN to the Medanta ecosystem and hope to build a strong engagement by bringing out the core values to the fore.”

    Digital Refresh Networks co-founder & CEO Barin Mukherjee said, “We are elated with the opportunity to partner with Medanta group in their journey. With our expertise in understanding content across channels/ formats and regions, it would be of great value to deliver on building Medanta Group as a front runner in the healthcare sector, which they truly are.”

  • Vijay Sales renews its digital marketing association with Puretech Digital

    Vijay Sales renews its digital marketing association with Puretech Digital

    Mumbai: The award-winning digital agency Puretech Digital has retained and expanded its mandate for Vijay Sales. The agency will handle performance marketing, organic search growth, social media marketing, and content marketing for the electronic store. The agency will focus on strategizing for creative content and amplifying the brand’s social media presence across all the social media platforms.

    The brand has been closely working with Puretech Digital for the past one and a half years and they now look at a strengthened association that will drive the growth for Vijay Sales through a holistic view. Puretech Digital has played a vital role in the digital journey of Vijay Sales and has scaled exponential growth for the brand since 2020.

    Speaking on the extension of the mandate, Puretech Digital CEO Prashant Deorah said, “We are very glad about the trust Vijay Sales has shown in us. What started as an engagement for the festival of Diwali has now turned into a multi-faceted union of us taking charge of the integrated digital growth of the brand. Vijay Sales has grown manifold with us since November 2020 and we have overcome a plethora of challenges through timely and effective solutions. We look forward to the next phase of our digital journey with them.”

    Vijay Sales director Karan Gupta added, “Puretech Digital has been associated with us as our digital partner for over two years now and has been instrumental in implementing some noteworthy campaigns and projects. We are excited to see our strengthened association turning more fruitful and us achieving our renewed goals.”

  • HiveMinds bags digital marketing mandate for Kuvera

    HiveMinds bags digital marketing mandate for Kuvera

    Mumbai: HiveMinds Innovative Market Solutions, a unit of Madison World has won the digital marketing mandate for the investment platform Kuvera.

    HiveMinds also manages digital marketing duties for brands including Dominos, Max Life Insurance, BigBasket, CoinSwitch Kuber and e-commerce mandates for brands like Crompton, PG, Nivea, Sugar Cosmetics, ITC Dermafique and Stanley Black & Decker.

    Trusted by 1.3 million+ investors with over Rs 34,000 crore in assets; Kuvera enables investments, loans and remittances. It offers online personal finance services and has pioneered goal-based, direct plan mutual fund investment for Indians. It uses technology to help users make smart decisions and navigate the nuances of personal finance.

    Speaking about this partnership, Kuvera founder and CEO Gaurav Rastogi said, “At Kuvera we are creating a safe space to invest for every Indian. We believe that HiveMinds’ category understanding and strategy can really drive the next phase of our growth.”

    On winning the mandate HiveMinds founder and CEO Jyothirmayee JT commented, “Digital investment platforms are driving a sea change in the way Indians invest. Kuvera is riding this wave through product innovation, an agile platform and customer onboarding at scale. We’re happy to be associated with the team and look forward to creating new benchmarks in growth together.”

  • Art-E MediaTech bags digital & creative mandate for CavinKare’s newly launched brand, Biker’s

    Art-E MediaTech bags digital & creative mandate for CavinKare’s newly launched brand, Biker’s

    Mumbai: Art-E MediaTech on Monday has won the digital and creative mandate for CavinKare’s newly launched brand, Biker’s in a multi-agency pitch.

    In the official statement released by Art-E MediaTech, it is stated that the company will now be responsible for Biker’s partner in strategy formulation, social media strategy, media buying and influencer marketing. The mandate will be managed by Art-E MediaTech’s Noida office.

    With the Indian men’s grooming market poised to reach $1.2 billion by 2024, CavinKare is getting ready to ride this growth trajectory through the Biker’s brand.

    CavinKare marketing head – digital & e-commerce Amlan Pati explains, “We needed a team that would deeply understand our target audience and would enable our brand voice to be heard in a cluttered marketplace. I am very happy to have Art-E MediaTech as our partners in this journey and look forward to their insights and creativity in achieving our business goals.”

    Art-E MediaTech co-founder Tejender Sharma added, “We are incredibly delighted to engage with Biker’s for driving their digital journey across the social platforms. We are excited about our collaboration and look forward to making Biker’s the most admired brand in men’s personal care.”