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Tag: digital marketing

  • Kohler India awards its digital media duties to Interactive Avenues

    Kohler India awards its digital media duties to Interactive Avenues

    Mumbai: Kohler India, a leading global lifestyle brand in the kitchen and bath space, has appointed Interactive Avenues—a Reprise Network company—as its digital agency following a multi-agency pitch. The account will be managed by the agency’s Gurugram office, with a strong emphasis on expanding digital footprints throughout India.

    Kohler has achieved luxury brand status among consumers by curating beautiful homes through its design and technology-led kitchen and bath products. With a strong presence in several cities around the world, the brand’s market presence appears to be expanding.

    With their digital expertise, Interactive Avenues is tasked with assisting the brand’s endeavour to inspire people to create artistic homes with their unique and aesthetic product offerings.

    Talking about the association, Kohler Kitchen & Bath India Parveen Gupta director – marketing said, “Kohler has already established itself as the most admired and recommended international brand when it comes to Bathroom products. We want to leverage Digital in the most constructive way and thereby make Kohler the brand of choice for consumers aspiring for luxury houses. Interactive Avenues’ robust understanding of the market and digital ecosystem made the mark for us.”

    Interactive Avenues sr. vice president (North & East) Abbhishek Chadha added, “Kohler is not just leading, it is leading with a vision. A vision to not just capture consumers but make them experience luxury via its aesthetic products and exceptional services for their homes.  Being a household name comes with its own set of expectations and we fully aim to meet those with our custom-made and client-first approach. Our understanding and experience as a full-service digital agency in crafting digital solutions along with our dedicated set of professionals will drive this partnership to great heights.”

  • iProspect India wins Monster.com’s digital mandate

    iProspect India wins Monster.com’s digital mandate

    Mumbai: Dentsu India’s media agency iProspect has won the digital mandate for Monster.com. The account was won following a multiagency pitch and will be handled out of the agency’s Gurgaon office.

    iProspect India will handle the entire gamut of digital duties for Monster.com, with a focus on performance-based marketing. The agency will utilise its proprietary tools and solutions to help the brand achieve its digital marketing objectives via innovative digital campaigns. The agency will manage the brand throughout India, Southeast Asia, and the Middle East.

    Commenting on the win, Monster.com, APAC & ME CMO Saurabh Srivastava said, “Monster is bracing itself for a new growth journey as it evolves into an end-to-end talent management platform in the months to come. A household name for job seekers across countries and a preferred talent discovery platform for recruiters, Monster continues to invest in innovative tech product offerings and services that are continuously improving the experience of its users across the web and mobile app. As we move ahead with our renewed aspiration of catering to the diverse requirements of an evolving job market, we are confident that partnering with the best of minds from the digital marketing space will help us create the much-needed brand resonance and equity with our existing and prospective users across emerging markets.”

    iProspect CEO and Dentsu Media chief digital growth officer Vinod Thadani commented, “Monster is a great brand that has been in the market for many years and has established itself as a great engagement platform for users who are looking for jobs and progressing in their careers. At iProspect, we look forward to deploying our innovative and data-driven digital marketing solutions to deliver the right engagement for the brand with its digital audience.”

    iProspect India managing partner Nitin Sabharwal added, “We, at iProspect India, believe that the new avatar of Monster that is in the making has the right appeal to the new-age audience. We are looking forward to the new innovations on the platform. The team will work closely with the brand stakeholders to deliver on digital distribution and customer engagement.”

  • Weekend Unwind with: Manish Solanki co-founder & COO of TheSmallBigIdea

    Weekend Unwind with: Manish Solanki co-founder & COO of TheSmallBigIdea

    MUMBAI :With yet another Saturday upon us, it’s time to unwind with a dose of our weekend special series. Weekend Unwind is a tete-e-tete with an industry executive—akin to a virtual water cooler chat—an attempt to get to know the person behind the title a little better.

    This week we have with us TheSmallBigIdea co-founder & COO Manish Solanki, sharing his nuggets on dealing with the curveballs life throws at us.

    A digital media professional with more than ten years’ experience in content, design, and technology, Manish began his career in client service with SSC&B Lintas and Publicis Ambience, honing his marketing skills. After a stint in advertising, he moved to CRISIL Ratings and later entered into the television sector with ZEE TV and Times Television Network (International Business) before being bitten by the entrepreneurial bug in 2014. An alumnus of Welingkar Institute of Management, Manish’s decade-old learning curve has taken him through diverse roles and the ups and lows of branding lifecycles.

    So without further ado, here goes…

    A Book you are reading or plan to read

    I was recently inspired to read ‘The Ikigai Journey’ by Hector Garcia and Francesc Miralles, courtesy of Harikrishnan Pillai (TSBI founder and CEO).

    Your Fitness mantra, especially during the pandemic

    Eat simple and focus on your breath, a mantra that the pandemic taught a lot of us.

    Your comfort food

    Jeera rice and dal fry.

    When the chips are down a quote/ philosophy that keeps you going

    Trust the universe; everything is working out as it should. You’re not behind. Have faith

    Your guilty pleasure

    Binge-watching a complete season of a web-series.

    When was the last time you tried something new?

    Three years ago, I took a solo trip to explore the lesser-known, meeting unknown people and taking each unplanned day as it came.

    A life lesson you learnt the hard way

    When you fall, get up with a smile…even if your lip is cut.

    What gets you excited about life?

    My work excites me. On days when I love my job, I do well. On days when I hate my job, I do even better.

    What’s on top of your bucket list?

    Among other things, a cycling trip through the by-lanes of an attractive town.

    If you could give one piece of advice to your younger self, what would it be?

    ‘Risk hai to ishq hai!’

    What lifts your spirits when life gets you down?

    One cool friend and a glass of drink.

    An activity that keeps you motivated / charged during tough times

    Introspection in silent mode.

    Your go-to stress buster

    Golden oldies.

    One thing you would most like to change about the world

    Make it kinder.

    Your mantra for Life

    If flowing with the tide is inevitable, enjoy the swim, own the sea.

  • HiveMinds onboards Aayush Arora as vice president

    HiveMinds onboards Aayush Arora as vice president

    MUMBAI: Hiveminds Innovative Market Solutions, a unit of Madison World, has hired Aayush Arora as vice president of client success at Gurgaon.

    Arora is a digital marketing professional with over 10 years of experience across India & Canada. He has worked across agencies, Merkle Sokrati, Ad Global 360 and had also run his digital agency in the past. His latest stint before HiveMinds was with an Ed-tech major, Textbook.

    HiveMinds founder & CEO Jyothirmayee JT commented, “We’ve been fortunate to add many large clients from Delhi/NCR in our portfolio in the last one year. Aayush’s deep digital understanding along with his experience in managing clients over the years will help us in delighting our clients with innovation and account success.”

    Madison World chairman and managing director Sam Balsara said, “Delhi remains a key focus region for us. We’re reinstating our commitment to our clients by adding senior talent to drive digital growth and strategy. Following the recent return of Shobhit Gaur to Madison Digital in Delhi NCR, we are now adding Aayush to Hiveminds Delhi NCR to further strengthen our team capabilities in the region to exceed the demanding expectations of our growing client list.”

    The digital marketing company is headquartered in Bangalore with a team of 270 people spread across Bangalore, Mumbai and NCR.

    Commenting on his appointment Aayush Arora said, “I am thrilled to be joining HiveMinds. Jyothi’s passion for the business and industry is infectious and her ambitions got me excited. I look forward to learning further and building on my decade-long experience in the agency business.”

    He added, “I believe that my work on the brand side in the Ed-tech industry has given me the right perspective to now lead client success in NCR.”

    The Bengaluru-based full-service digital marketing company and consultancy manage digital mandates for Dominos, MaxLife Insurance, BigBasket, CoinSwitch Kuber, and eCommerce mandates of brands like Crompton, P&G, Nivea, Saffola Honey, Sugar Cosmetics, ITC Dermafique, Titan Sonata Watches among others.

  • Maverick India bags digital & creative mandate for RenewBuy

    Maverick India bags digital & creative mandate for RenewBuy

    Mumbai: The leading insurance aggregator, RenewBuy, has signed Maverick India as its digital and creative partner. The agency will be responsible for managing brand’s engagement, digital and creative solutions.

    As a part of this collaboration, the agency will bring a fresh set of ideas to achieve the brand’s objective of achieving better engagement across their B2B and B2B channels. They will create innovative strategies to position RenewBuy as the most trusted and expert insurance aggregator.

    Commenting on the new collaboration, Maverick India founder & director Om Dev Sharma said, “We are delighted to work for a brand like RenewBuy. It is a great opportunity for us to be associated with such a vast organisation. Having worked with various different clients across varied domains, we understand the unique requirements of the brand. We are looking forward to taking the brand’s presence to new heights and for this association to continue for years to come.”

    RenewBuy quoted, “We are thrilled to partner with Maverick India as our communication partners. With the growing digital world, we plan to connect with our Point of Sale Advisors as well as consumers digitally while still using traditional means. Maverick India’s market reputation, creative inputs and go-getter attitude has ensured us that they are the right partners for us.”

  • Social Panga to handle social media marketing mandate of Tally Solutions

    Social Panga to handle social media marketing mandate of Tally Solutions

    Mumbai: An integrated creative and digital marketing agency Social Panga on Monday announced the appointment of Tally Solutions, country’s leading business management software provider, as its social media marketing partner.

    This mandate will work towards fulfilling the brand’s objective of establishing greater connect, and engagement across all customer and segment profiles, as a smart and relevant, trustworthy and expert brand that already has millions of fans across the world. Apart from India, Social Panga will also manage Tally’s social media content and strategy across other geographies like – North America, Kenya, Indonesia, MENA, and Bangladesh.

    A pioneer in the software products industry, Tally Solutions has been assisting small and medium businesses in their journey towards automation, for over three decades. Tally’s marque product TallyPrime is a simple, flexible, and reliable business management software assisting entrepreneurs with all their business needs across accounting, inventory, payroll, and compliance. Tally caters to over seven  million users across industries in over 100 countries.

    Tally Solutions chief marketing officer Jayati Singh said, “We are glad to partner with Social Panga for our social media marketing activities and are positive that with its strong foothold in the digital segment, they will help us bring an outside in perspective and help communicate with our audience more effectively.”

    “We are delighted to partner with a visionary brand like Tally & are looking forward to making significant contributions towards strengthening Tally’s online presence by highlighting the smart and interesting side of the brand that is relevant for all age groups, and business segments alike, partnering with them in their growth,” said Social Panga co-founder Himanshu Arora.

  • GUEST COLUMN: How the metaverse, web3, and blockchain are changing the dynamics of marketing

    GUEST COLUMN: How the metaverse, web3, and blockchain are changing the dynamics of marketing

    Mumbai: Web3, blockchain, and metaverse are three concepts that are generating a lot of buzz and enthusiasm in the domain of business technology right now. There are new technologies emerging all the time, and web 3, blockchain, and metaverse are among those that have the potential to change many industries. Digital marketing is always evolving and developing as new technologies emerge. We now have a much better approach to connecting consumers and companies as we go to Web 3. The metaverse, on the other hand, is now a catch-all term for virtual worlds in which users may connect with one another and interact using applications and services in a significantly more realistic manner. With the advent of digital marketing, various new and innovative internet marketing trends have emerged to target customers. Things are set to change again, especially with the advent of blockchain technology.

    Let’s have a close look at what Web3, blockchain, and metaverse play in digital marketing and how these three are changing the dynamic of the industry-

    1)   Web3

    What really is the purpose of the name web3? because it is expected to be the third significant development of the internet, following the worldwide web (web1) and the consumer web (web2, or social media). The idea behind the creation of web 3 was to create a more democratic internet. No single party will be able to restrict the information flow or “pull the plug” and terminate a network just because they possess the hardware on which it runs.

    Web 3 undoubtedly raises the bar in order to provide something innovative and remarkable, but also engaging and uplifting in the digital marketing industry. Web 3 seems to be something that allows businesses to engage with customers and give them reliable solutions. It clearly works, and if used correctly, it may yield fantastic benefits. Web3 intends to be wiser and more knowledgeable than earlier internet eras. We can anticipate digital marketing changing as a result of newer, more immersive technology. Digital marketing is by far the most effective method of reaching out to audiences and consumers.

    2)   Blockchain

    Blockchain technology improves transparency, prevents fraud, and ensures that data collection is done correctly and without issues. It undoubtedly contributes to this element and experience, yet pushes the boundaries in a really unique way. Blockchain marketing is a modern digital marketing method that makes use of blockchain technology. A blockchain is a database that enables transactions to be safe, transparent, and tamper-proof. It is an ideal marketing tool since companies can trace data transfer and guarantee its accuracy.

    Blockchain technology overcomes this problem by bypassing networks such as Facebook and Instagram, providing companies with immediate access to their clients. As an outcome, companies may be more creative in their marketing strategies and more proactive when anything goes wrong.

    3)   Metaverse

    Marketing in the metaverse is still very much in development. While everyone wants to enter the metaverse, leading companies say that the industry is still trying to figure out what marketing in the virtual world entails, whether through social media, public relations, or digital marketing. An entrepreneur evaluates and understands if marketing in a metaverse leads to a greater return on investment (ROI) or more engagement with their end customers than marketing in the digital or physical worlds where they are directly targeting their consumers.

    Old-fashioned advertising methods are being phased out in favour of fresh concepts that reach individuals of all ages. Influencers, who post photos or videos on social media platforms like Instagram and other platforms to show off their products in an engaging way, are the most popular type of digital marketing—it’s not uncommon for personal sponsorships from everyday people with a large number of followers (or “influencer”) accounts to attract thousands, if not millions, more views than traditional ads alone!

    Web3, metaverse, and blockchain are technologies that will influence our future. As we speak, the way we live, earn, and socialise is changing dramatically. The greatest method is to have an open metaverse in which everyone may come and depart whenever they choose. This is where everyone may explore projects and communities that they are interested in. Blockchain technology is changing not just the way digital marketers buy advertisements, but it is also opening up new prospects for small companies. Blockchain’s security, transparency, and simplicity will revolutionise the way businesses do business online, including making their social responsibilities more visible to customers.

    The author is Hyper Connect Asia co-founder and business & growth lead Ankur Pujari.

  • PRandit wins PR mandate for Tezos India

    PRandit wins PR mandate for Tezos India

    Mumbai: Gurugram-based PR firm PRandit Solution has secured the PR and media relations mandate of blockchain adoption company Tezos India. 

    Tezos enables people and entities to optimally use its blockchain in India. Tezos India was able to secure the mandate by participating in a competitive multi-agency pitch, following an open call by Tezos India for outsourcing their PR and media activities.

    PRandit will be responsible for crafting and disseminating all the key messages and information relevant to establishing and projecting the credibility of Tezos India as an enabler towards creating a well-rounded Tezos ecosystem in India. In addition, as a part of this mandate, PRandit will explore opportunities for Tezos India and its spokespersons to be featured across relevant national and international media outlets, spanning across print, electronic, online and new-age media outlets, among others.

    PRandit Solution co-Founder & COO Shalu Jha said, “India currently hosts one of the largest tech and startup industries in the world, and blockchain and crypto have, of late, become the fastest-growing space as well as one of the hottest topics in the media and communications universe. And in line with these developments, Tezos India has been, of late, playing a crucial role in helping enthusiasts and young Indians get closer to the marvels of Web3 at large, and the Tezos blockchain in particular. As a ‘tech-first’ PR company, we at PRandit are very happy and proud to partner with Tezos India to enable them to increase their visibility, credibility, and prominence in the media ecosystem at large, and amongst their target audience in particular. Our focus for Tezos India’s PR would be towards ensuring that their larger organisational goals are being served while actively evangelising and spreading awareness about Tezos, crypto, blockchain, and web3, among other allied subjects.”

    Tezos India head – operations Poorvi Sachar added, “We at Tezos India are pleased to associate with PRandit for our 360-degree media and PR related engagements. We are confident that through their strategic know-how in the media and communications arena, PRandit will be playing an instrumental role in highlighting Tezos India’s areas of expertise and operations, achievements, etc. We look forward to a fruitful, long-term collaboration.”

    Notably, Tezos India is an organisation supporting the Tezos ecosystem in the Indian sub-continent and is a grantee of the Tezos Foundation. As innovation in the blockchain space advances in India, Tezos India constantly strives to address key barriers facing blockchain adoption to date in India through: developer adoption, education & training, and ecosystem development. 

    On the other hand, PRandit Solution is a leading Indian B2B agency in the field of strategic communications-related services and has helped over 500 startups and businesses with their brand positioning, media relations, public relations, reputation management, etc., since its inception in 2018.

  • Alia Bhatt says switch to Duroflex for ‘Asli Neend’ in ad campaign

    Alia Bhatt says switch to Duroflex for ‘Asli Neend’ in ad campaign

    Delhi: Duroflex has launched a new campaign with their national brand ambassador and leading actor Alia Bhatt to scale its signature portfolio Duropedic which is recommended by the doctors at National Health Academy. 

    The campaign featuring two TVCs aims to educate customers that when it comes to good sleep, one should only believe the benefits of sleep essentials that are backed by research and approved by experts. 

    The TVC will be aired on all major national television channels and also promoted across digital channels.

    Duroflex chief marketing officer Smita Murarka, commented, “Our mission of helping India sleep better, starts with making well researched products and in sharing knowledge about how sleep impacts health and wellbeing. This has resulted in more and more consumers turning to branded mattresses. However, mattress buying can be a complex exercise as the key aspects that define a purchase are not well understood by consumers and the heap of generic or false claims in the market only confuses them further. We do believe that with honest conversations we will be able to educate consumers about making well researched choices which suit their individual needs. With this campaign, our aim is to connect with our consumers that all they need for Asli Neend is Duroflex.”

    The first TVC educates the consumers that mattress buying is not a one-size-fits-all activity whereas the second one warns them against getting lured by seemingly attractive deals and making the wrong choice.  

    The first TVC encapsulates the moment where Alia finds her friend Adarsh Gaurav, from the White Tiger fame sleeping uncomfortably on his mattress. The conversation between the two further reveals that Adarsh bought the mattress thinking that because it’s memory foam, it is good for his back. To this Alia lightheartedly chides him saying “har memory foam orthopedic nahi hota, aur har neend neend nahin hoti”, explaining that specific problems require specialized solutions like Duroflex’s signature doctor recommended orthopedic range of mattresses with advanced 5 zone support layer.

    The second TVC is a shorter narrative of 15 seconds where Alia advises the users to not get lured by seemingly attractive offers like free trial period, lest they might end up getting dark circles like her friends. And then goes on to say that a real beauty sleep is only with the trusted Duropedic range, and there is Nothing like Duroflex that matches up. 

    Duroflex brand ambassador Alia Bhatt said, “Sleep is very close to my heart. It is my superpower, which I’d like to share with my audience. However, few realise the importance of the right mattress for a good night’s sleep. Moreover, confusing technical claims and deals offered by brands lead people into buying mattresses that don’t fit their needs. The new Duroflex TVC will help educate the consumer about this.”

  • GOZOOP Group bags Infiniti Mall’s public relations mandate

    GOZOOP Group bags Infiniti Mall’s public relations mandate

    Mumbai: Independent marketing group, GOZOOP Group, has bagged the public relations mandate for Mumbai’s premier destination for shopping, entertainment, and food, Infiniti Mall.

    GOZOOP Group will be responsible for building brand awareness, strengthening spokesperson imagery and highlighting the offerings amongst a larger set of target audiences. The agency will also create and implement innovative communication strategies and provide end-to-end media relations support to ensure top-of-mind recall and extensive footfall.

    Commenting on the win, GOZOOP Group CEO (India) Samrat Bedi said, “We at GOZOOP place our clients at the core of operations. We believe in understanding the needs or wants of the client and delivering those in a balanced yet effective manner. Infiniti Mall has been one of the most popular retail destinations in Mumbai, and I am sure that with our creative mindset we will be able to help the brand achieve desired milestones.”

    A subsidiary of K Raheja Realty Group, Infiniti Mall Andheri was founded in 2004 and Infiniti Mall Malad opened its doors for the first time in 2011. Since then, the mall has been transforming the essence of leisure and entertainment, providing an ultimate retail experience to its customers.