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Mumbai: The digitally empowered consumers of today have more choices than ever before. As we enter into 2022 with new technologies propelling the digital transformation, several...
Mumbai: Ensuing a multi-agency pitch, NewU, the beauty retail business from the house of Dabur has partnered with Gurugram-based digital marketing agency Lyxel&Flamingo to handle an all-encompassing integrated...
Mumbai: Sony Entertainment Television (SET) in association with its digital partner White Rivers Media (WRM) was successfully able to make conversations around entrepreneurship more mainstream with...
Mumbai: Independent digital marketing agency AdClear has bagged the digital mandate for Value Research – an investment research company in India that empowers savers to invest...
Mumbai: With the rising internet and smartphone penetration and social media usage, especially in tier-II and tier-III cities, the way brands engage with their clients has...
Mumbai: 2021 was coined as the year of the ‘New Normal’ and it did turn out to be one in many ways. The second wave of...
Mumbai: Axiom Ayurveda has entrusted Gurgaon-based digital marketing agency Lyxel&Flamingo with the social media mandate for its fruit juice brand, AloFrut. The mandate was won post a...
Mumbai: Yellophant Digital, an alliance of Merge Infinity Global, acquired the mandate for CarBoli, an online portal for selling pre-owned cars. According to a statement, the...
Mumbai: Creative digital marketing agency Sociowash has named Surbhi Allagh as its new business head for Mumbai. With more than half a decade’s worth of experience...
Mumbai: Digital marketing agency Grapes Digital announced on Wednesday that it is shedding ‘Digital’ from its title and will be known as ‘Grapes.’ The rebranding strategy...
Mumbai: Technology is fast infesting all of the world’s processes in today’s day and age. Digitisation has become the norm of the day and is fast-changing...
Mumbai: Brand and digital marketing consultancy Zensciences has announced the appointment of Artthi Ponnuswamy as vice president of brand solutions. Ponnuswamy joins Zensciences after 15 years...
Mumbai: Content discovery and native advertising platform Taboola has announced a three-year strategic partnership with dentsu India, a multinational media and digital marketing communications network, headquartered in London,...
Mumbai: Independent digital marketing agency BC Web Wise has appointed Kimline D’Souza as creative director. She will be responsible for building the creative brand campaigns that...
Mumbai: If a year is like a film, then the festive season is the climax scene of the year! Consumers are all set to fill their online...
Mumbai: Streaming service platform Zee5 Global has brought on board Yogin Vora as associate director – digital marketing. Vora joins from HDFC Life, where he worked as...
Mumbai: From Siri to Tesla Car, and Google AI to Alexa, Artificial Intelligence is now impacting every aspect of our lives. It is designed and programmed in...
Mumbai: Hashtag Orange has partnered with Wildcraft in its next phase of growth. As a part of this association. the digital communications agency will be responsible...
Mumbai: SAVA Healthcare has appointed WATConsult, the hybrid digital agency from the house of dentsu India, as the digital marketing partner for its new herbal formulation...
Mumbai: Interpublic Group of Companies (IPG) and FCB on Friday announced the acquisition of an equity stake in a digital marketing agency, Kinnect. While the agency will partner with FCB Group...
Mumbai: Research and data analytics services firm SG Analytics has appointed Kulwinder Singh as its chief marketing officer. In his new role, Singh will be leading...
Mumbai: Reebok India head of digital marketing Himanshi Tandon has resigned from her position at the sportswear brand. She ended her around an eight-year-long professional relationship...
In this digital world, where everything is automated, many companies try to implement digital solutions for their problems. By hiring the relevant services, it is possible...
MUMBAI: Digital Refresh Networks, an integrated creative and digital marketing solutions company, has bagged the digital mandate for three leading brands: Mia by Tanishq, Motherhood IVF,...
Mumbai: The media arm of dentsu international has published its first in-depth review, ‘The Cookieless World: A Guide for the New Era of Digital Marketing’ which...
MUMBAI: Digital marketing entity AdClear has been awarded the growth mandate for independent digital news media organisation The News Minute. The mandate was bagged by the...
Mumbai: Chimp&z Inc, the digital advertising agency from the house of Merge Infinity was awarded the digital mandate for Astral Pipes, Astral Foundation, and Astral Adhesives....
MUMBAI: &pictures began the award season on a high note by bagging three metals across ‘Global Digital Marketing Excellence Awards 2021’ for its innovative brand refresh...
NEW DELHI: Beauty brand L’Oréal has elevated Asmita Dubey as chief digital officer and member of the group’s executive committee. Dubey succeeds Lubomira Rochet, who is...
MUMBAI: Integrated marketing agency Gozoop has onboarded Sushil Anantharaman as media director. Previously, he was associated with Hansa Cequity as the associate director. With over 10...
MUMBAI: Martech start-up Wondrlab has appointed Jateen Kore as its digital head. He will be based in Mumbai and report to Wondrlab co-founder & managing partner...
Mumbai: Logicserve Digital has been appointed as the agency on record (AOR) for Ebro India’s two sub-brands: Panzani Pasta and Tilda rice. Ebro India is the...
NEW DELHI: Yellophant Digital has won the digital marketing mandate for financial advisory firm ExpertMFD, following a multi-agency pitch. The agency will be managing the brand’s digital...
NEW DELHI: Bengaluru-based personal care brand Health & Glow Retail has appointed Hiveminds Innovative Marketing Solutions, the digital specialist of Madison World, as its official digital...
NEW DELHI: Wirality Media has won the integrated digital mandate for caller ID app Truecaller in India. The account was won following a year-long association on...
NEW DELHI: It has been quite a few years that the digital marketing industry is enjoying a fabulous run rate in India. It is a no-brainer...
NEW DELHI: As the world moves to the digital space in overwhelming numbers, people have several questions about opportunities to make money online. Contrary to public...
NEW DELHI: State Bank of India’s senior digital marketing manager Meghna Chettri has moved on from the organisation. She has joined UTI Mutual as senior associate...
MUMBAI: On a long trip, the mode of travel may encompass an assortment including air, train, road, boat. Even within these legs, the experience could differ...
NEW DELHI: One of the most interesting outcomes of the digital revolution in the marketing space has been an increase in the volume and popularity of...
NEW DELHI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has strengthened their market position by aptly using their expertise and...
NEW DELHI: The realm of digital marketing has grown much beyond the porticos of Google, Facebook and Amazon, with advertisers becoming eager to experiment with the...
MUMBAI: The changing advertising landscape is now being led by data-driven tools such as artificial intelligence (AI) and machine learning. Pulp Strategy, a full-service interactive, digital...
As the world collectively grapples with the pandemic, several businesses have come to a complete halt owing to the lockdown situations globally. With the spread of...
The world is moving fast. What is hot today may become obsolete in the blink of an eye. This is also true of products, businesses, and...
Established offline businesses are developing digital marketing strategies to expand while new businesses without an offline presence are thriving using only digital marketing. The reasons for...
MUMBAI: Veganism has taken the world by storm. Surprisingly, the cruelty-free lifestyle has found a space not only in the kitchens but also in the wardrobes...
MUMBAI: It is the second year of association between Tata Motors and the Indian Premier League (IPL), and the former is pretty positive that the season...
MUMBAI: The Los Angeles Tourism & Convention Board unveiled the new look for discoverlosangeles.com on the back of twelve month long planning, research and development. Built...
MUMBAI: Experiential marketing as a tool of brand activation has become extremely prevalent in the past few years. It is a powerful way to engage the customers...
