ITV

Tag: digital marketing

  • Sooperfly ‘investonomix’ markets SBI MF content

    Sooperfly ‘investonomix’ markets SBI MF content

    MUMBAI: Sooperfly has entered into a content partnership with asset management firm, SBI Mutual Fund (SBI MF), as a part of SBI’s investor education initiative to help medical and defence professionals make sound financial investments.

    Sooperfly will air a brand new series on its online personal finance content platform, investonomix. With a focus on assisting doctors and army personnel with their personal finances, the new series will offer investment advice on mutual funds and equity markets.

    The content has been devised keeping in mind the limited time that these professionals within the fields are able to devote to managing their money. investonomix will feature bite-sized animated listicles and engaging videos that will ease investment decisions.

    Investonomix editor in chief Vivek Law will also feature in the videos, discussing various investment problems with a certified financial planner on immediate as well as long-term goals. The series will feature interviews with doctors and investment queries from defence personnel.

  • Sooperfly ‘investonomix’ markets SBI MF content

    Sooperfly ‘investonomix’ markets SBI MF content

    MUMBAI: Sooperfly has entered into a content partnership with asset management firm, SBI Mutual Fund (SBI MF), as a part of SBI’s investor education initiative to help medical and defence professionals make sound financial investments.

    Sooperfly will air a brand new series on its online personal finance content platform, investonomix. With a focus on assisting doctors and army personnel with their personal finances, the new series will offer investment advice on mutual funds and equity markets.

    The content has been devised keeping in mind the limited time that these professionals within the fields are able to devote to managing their money. investonomix will feature bite-sized animated listicles and engaging videos that will ease investment decisions.

    Investonomix editor in chief Vivek Law will also feature in the videos, discussing various investment problems with a certified financial planner on immediate as well as long-term goals. The series will feature interviews with doctors and investment queries from defence personnel.

  • Jio sees top-level resignations; CMO Shrivastava quits

    Jio sees top-level resignations; CMO Shrivastava quits

    MUMBAI: Reliance Jio is seeing resignations of several high-profile executives in its top management.

    After the exit of the chief digital marketing officer, senior vice president digital channels, Martijn de Jong, the chief marketing officer Pradeep Shrivastava too has reportedly stepped down. He was responsible for leading the marketing function for Reliance Jio.

    Before joining Jio, he was a member of the board of directors at PT XL Axiata Tbk (XL). At Idea, among other, Shrivastava was also associated with the ‘What An Idea, Sirji’ campaign.

    In the recent past, Jio’s chief cloud architect Soren L Hansen, assistant vice president – data science & analytics of cloud engineering Hari Charan Rao, assistant vice president – security operations Maya R Nair and Pawan S Yadav, business head of public Wi-Fi, left in quick succession.

    Amitabh Jaipuria, who managed Jio’s mobility business, too resigned in June.

    Reliance Jio Infocomm’s business head of public WiFi Pawan S Yadav also quit after a stint of over two years. He looked after the rollout of the company’s Wi-Fi facilities across the country.

  • Jio sees top-level resignations; CMO Shrivastava quits

    Jio sees top-level resignations; CMO Shrivastava quits

    MUMBAI: Reliance Jio is seeing resignations of several high-profile executives in its top management.

    After the exit of the chief digital marketing officer, senior vice president digital channels, Martijn de Jong, the chief marketing officer Pradeep Shrivastava too has reportedly stepped down. He was responsible for leading the marketing function for Reliance Jio.

    Before joining Jio, he was a member of the board of directors at PT XL Axiata Tbk (XL). At Idea, among other, Shrivastava was also associated with the ‘What An Idea, Sirji’ campaign.

    In the recent past, Jio’s chief cloud architect Soren L Hansen, assistant vice president – data science & analytics of cloud engineering Hari Charan Rao, assistant vice president – security operations Maya R Nair and Pawan S Yadav, business head of public Wi-Fi, left in quick succession.

    Amitabh Jaipuria, who managed Jio’s mobility business, too resigned in June.

    Reliance Jio Infocomm’s business head of public WiFi Pawan S Yadav also quit after a stint of over two years. He looked after the rollout of the company’s Wi-Fi facilities across the country.

  • LeEco partners with netCORE for digital marketing initiatives

    LeEco partners with netCORE for digital marketing initiatives

    MUMBAI: netCORE today announced that it has entered into a strategic partnership with global internet and technology conglomerate LeEco, to provide performance marketing solutions for the “LeMall for All” day. The first such shopping extravaganza was held on Aug 9, 2016, that saw incredible user traction.

    “LeMall for All” Day is a one-day shopping festival hosted on LeMall.com where users can avail exciting discounts on LeEco products such as Superphones, audiodevices, and other accessories. LeEco plans to make this a recurrent shopping carnival going-forward.

    netCORE helped LeEco achieve its target of over 75,000 visitors on LeMall.com for the first “LeMall for All” day through effective email campaigns which resulted in a conversion rate of 0.7 per cent.

    In the 1st flash sale, netCORE partnered with 50+ publishers to achieve 45,000 registrations & a return of 2.5 times on the amount spent. The learning from the 1st flash sales were carried in the subsequent flash sales which resulted in partnering with around 30 publishers achieving over 65,000 registrations and a return of 4.5 times.

    Commenting on this association, LeEco India smart electronics business COO Atul Jain said, “I am really delighted with this strategic partnership with netCORE.We hope to take this partnership to a new level.”

    Speaking about this achievement, Kalpit Jain, CEO of netCORE CEO Kalpit Jain said, “It gives us immense pleasure when a campaign delivers results beyond the client’s expectations.We will continue to delight LeEco with even better results for the upcoming campaigns.”

    After successfully supporting the launch of Le 2 and Le Max2, netCORE will also work with LeEco to support the flash sales of its Super3 Series TVs.

  • LeEco partners with netCORE for digital marketing initiatives

    LeEco partners with netCORE for digital marketing initiatives

    MUMBAI: netCORE today announced that it has entered into a strategic partnership with global internet and technology conglomerate LeEco, to provide performance marketing solutions for the “LeMall for All” day. The first such shopping extravaganza was held on Aug 9, 2016, that saw incredible user traction.

    “LeMall for All” Day is a one-day shopping festival hosted on LeMall.com where users can avail exciting discounts on LeEco products such as Superphones, audiodevices, and other accessories. LeEco plans to make this a recurrent shopping carnival going-forward.

    netCORE helped LeEco achieve its target of over 75,000 visitors on LeMall.com for the first “LeMall for All” day through effective email campaigns which resulted in a conversion rate of 0.7 per cent.

    In the 1st flash sale, netCORE partnered with 50+ publishers to achieve 45,000 registrations & a return of 2.5 times on the amount spent. The learning from the 1st flash sales were carried in the subsequent flash sales which resulted in partnering with around 30 publishers achieving over 65,000 registrations and a return of 4.5 times.

    Commenting on this association, LeEco India smart electronics business COO Atul Jain said, “I am really delighted with this strategic partnership with netCORE.We hope to take this partnership to a new level.”

    Speaking about this achievement, Kalpit Jain, CEO of netCORE CEO Kalpit Jain said, “It gives us immense pleasure when a campaign delivers results beyond the client’s expectations.We will continue to delight LeEco with even better results for the upcoming campaigns.”

    After successfully supporting the launch of Le 2 and Le Max2, netCORE will also work with LeEco to support the flash sales of its Super3 Series TVs.

  • TV5 to spawn business news channel TV5 Money

    TV5 to spawn business news channel TV5 Money

    MUMBAI: Telugu news channel TV5, promoted by Shreya Broadcasting, has around 290 reporters covering the states of Telangana and Andhra Pradesh,and delivering hourly news bulletins and 30 special bulletins. It has, however, gained a reputation for its incisive business reportage and programming.

    Now the management led by MD B Ravindranath is spawning a digital baby exploiting TV5’s business specialisation USP. Called TV5 Money, it will make its debut as a channel on Youtube, as an app, a website and on IPTV platforms on 3 August and it will be focused on business and lifestyle news.

    The new service is being steered by TV5 business head Vasanth Kumar and a separate editorial team – from that employed by the mother news channel – has been put in place. TV5 Money will deliver real time financial market coverage, business news, commodities trends and life style content, says Kumar. The management claims that it will provide unbiased, in-depth investment analysis and assist investors on mutual funds, insurance products, derivatives and commodities trading.

    The test signal was started in an informal programme on 29 July by Ravindranath.

    Kumar points out that it was the success of TV5’s business news programming voices that encouraged the company to consider launching a separate business news channel. But the management decided to take dainty steps initially in the digital domain. He, however, is sanguine that channel’s market research expertise will make viewers’ journey into the complex financial markets easy.

    Ravindranath too is confident that TV5 Money will gain traction quickly with viewers. “TV5 commenced operations in 2007,” he says. “But it very quickly positioned itself on top of the ladder in the regional broadcast news industry. It is known for its unique regional content, unbiased attitude and exceptional coverage of state, national and international news, making it Telangana and Andhra’s leading Telugu news and current affairs channel.”

    Shreya Broadcasting chairman BR Naidu believes that its track record and team which will stream out non-stop coverage are sure to contribute significantly to the overall rise of regional broadcast news. “Telugu viewers from the smallest part of India nationally will be attracted to it,” he says.

    A view that is echoed by a media analyst. Says she: “First of all Andhra and Telangana are very broadband friendly thanks to the strong IT focus the government has set out. Because of this, it should find a online audiences tuning in, especially in offices where broadband pipes are pretty thick. Then, the Telugu speaking populace is very industrious and they have seen an upgradation of their lifestyles over the years as the economy there has progressed. They want to know where to invest their money, and TV5 Money could help give them perspectives and opinions. By launching as a live streaming service, the company is cutting short its time to market and also keeping distribution and other costs low. But it will have to give it an extensive social media and digital marketing push to capture eyeballs quickly.”

  • TV5 to spawn business news channel TV5 Money

    TV5 to spawn business news channel TV5 Money

    MUMBAI: Telugu news channel TV5, promoted by Shreya Broadcasting, has around 290 reporters covering the states of Telangana and Andhra Pradesh,and delivering hourly news bulletins and 30 special bulletins. It has, however, gained a reputation for its incisive business reportage and programming.

    Now the management led by MD B Ravindranath is spawning a digital baby exploiting TV5’s business specialisation USP. Called TV5 Money, it will make its debut as a channel on Youtube, as an app, a website and on IPTV platforms on 3 August and it will be focused on business and lifestyle news.

    The new service is being steered by TV5 business head Vasanth Kumar and a separate editorial team – from that employed by the mother news channel – has been put in place. TV5 Money will deliver real time financial market coverage, business news, commodities trends and life style content, says Kumar. The management claims that it will provide unbiased, in-depth investment analysis and assist investors on mutual funds, insurance products, derivatives and commodities trading.

    The test signal was started in an informal programme on 29 July by Ravindranath.

    Kumar points out that it was the success of TV5’s business news programming voices that encouraged the company to consider launching a separate business news channel. But the management decided to take dainty steps initially in the digital domain. He, however, is sanguine that channel’s market research expertise will make viewers’ journey into the complex financial markets easy.

    Ravindranath too is confident that TV5 Money will gain traction quickly with viewers. “TV5 commenced operations in 2007,” he says. “But it very quickly positioned itself on top of the ladder in the regional broadcast news industry. It is known for its unique regional content, unbiased attitude and exceptional coverage of state, national and international news, making it Telangana and Andhra’s leading Telugu news and current affairs channel.”

    Shreya Broadcasting chairman BR Naidu believes that its track record and team which will stream out non-stop coverage are sure to contribute significantly to the overall rise of regional broadcast news. “Telugu viewers from the smallest part of India nationally will be attracted to it,” he says.

    A view that is echoed by a media analyst. Says she: “First of all Andhra and Telangana are very broadband friendly thanks to the strong IT focus the government has set out. Because of this, it should find a online audiences tuning in, especially in offices where broadband pipes are pretty thick. Then, the Telugu speaking populace is very industrious and they have seen an upgradation of their lifestyles over the years as the economy there has progressed. They want to know where to invest their money, and TV5 Money could help give them perspectives and opinions. By launching as a live streaming service, the company is cutting short its time to market and also keeping distribution and other costs low. But it will have to give it an extensive social media and digital marketing push to capture eyeballs quickly.”