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Tag: digital marketing

  • Reebok India head of digital marketing Himanshi Tandon moves on

    Reebok India head of digital marketing Himanshi Tandon moves on

    Mumbai: Reebok India head of digital marketing Himanshi Tandon has resigned from her position at the sportswear brand. She ended her around an eight-year-long professional relationship with the Adidas Group-owned brand in June.

    Tandon, in a LinkedIn post, said, “After 8 years at the Adidas group, last month I bid farewell to a company I deeply admire, two brands I deeply love, and people who I deeply cherish! Having got the opportunity to build and grow across marketing, digital and eCommerce teams across India, Israel and Emerging Markets, I couldn’t have asked for a more amazing set of leaders, team, or friends at work. (sic)”
    As head of digital marketing for Reebok India, Tandon was responsible for designing brand campaigns led by social, leading the traffic-driving initiatives for the brand for its own e-commerce besides driving sell-outs on e-com partner platforms through relevant and targeted media buys.
    She was also tasked with creating a strong authenticator/influencer marketing strategy for Reebok Performance & Classic to drive consistent brand heat and drive traction for multiple drops.

    Tandon is a strategic marketer armed with 11 years of experience across marketing and consulting, specialising in marketing strategy & IMC, digital marketing, e-commerce, brand management, influencer marketing, media planning & buying, and strategic tie-ups. She had joined Adidas Group as marketing manager in April 2013.

    Her next move is still unknown.

  • Digital Marketing – The Best Way To Create Branding

    Digital Marketing – The Best Way To Create Branding

    In this digital world, where everything is automated, many companies try to implement digital solutions for their problems. By hiring the relevant services, it is possible to sort out any problems using technology. Marketing is one such aspect to be considered in the business world. There are techniques related to marketing both traditional and online strategies. Compared to traditional techniques, many companies are switching to online solutions. Though these strategies are available, press release distribution service also serves to be important along with digital marketing. Know some of the digital marketing techniques to improve brand awareness. 

    Email marketing for effective branding

    Nowadays, everything is carried out digitally, including communications. People are using the internet and social media for effective communication. Along with that, for communicating regarding businesses or sending files, emails acts as the best one. It can be used for digital marketing by sending relevant emails to the target customers. This process starts when the customer likes to know about any brand’s products.

    When the user clicks over the website and gives personal details, the user’s email is utilized for sending product emails. It can help target the best customers who show interest in buying the products. One of the best ways of marketing is email marketing and seems to be effective for many purposes. It is being implemented by most of the companies that need branding. Hiring the best press release distribution service can improve recognition.

    Social media and video marketing

    Other marketing strategies include social media marketing. It involves branding over social media, where people communicate with their friends. As many social media accounts are being created, it can effectively create awareness about various brands and products. Companies can use it as an efficient tool to communicate with their target audience and know their feedback.

    Along with social media marketing, where communication acts as a tool, video marketing can also be implemented. By creating videos for the products, people will find it interesting to watch them. There are high chances for the public to spread awareness about a brand when videos are uploaded. These brand videos can be uploaded, either on the social media page or on the website. 

    The best and cost-effective marketing solution

    As online resources are replacing traditional marketing, it is best to switch towards digital marketing due to various reasons. One can hire the best service company to assist in digital solutions for the company. Many businesses can start their website to encourage customers from all over the world to buy their products. The best way to create brand awareness is through digital resources.

    Effectively using digital tools can improve the brand’s image among the public. Within a few years, the business firm can visualize the positive growth of their company. Try out different marketing solutions to improve your recognition among the customers. Reach out to the mass crowd by implementing cost-effective digital marketing solutions. Gain more popularity by utilizing the best strategy and attain the best out of it.

  • Dentsu sets out timeframe for brands to be ‘cookie free’ in new global guide

    Dentsu sets out timeframe for brands to be ‘cookie free’ in new global guide

    Mumbai: The media arm of dentsu international has published its first in-depth review, ‘The Cookieless World: A Guide for the New Era of Digital Marketing’ which aims to provide a deep dive into the impact on brands due to major changes in web tracking capabilities and enhanced privacy legislation. Earlier in January 2020, Google had announced that it will phase out supporting third-party cookies.

    This new report from dentsu explores the knock-on implications for both consumers and brands, as well as the solutions its media agencies Carat, iProspect, and dentsuX can leverage to support the change, the agency said in a statement. It will explore a range of areas including data management,  audience activation & first-party data usage, performance measurement and preparing for the deprecation of third-party cookies, it added.

    On launching the report, dentsu international’s global product officer-media, Rohan Philips said, “Across the globe, 91% of consumers are concerned about the amount of data companies can collect about them, and 42 per cent have taken steps to reduce the amount of data they share online. So, it’s no wonder all eyes are focused on this fundamental change in the way we all operate on the web. We now have the time and opportunity to make sure what comes next is the best solution it can be for our clients.”

    “With such a major upheaval to the long-established status quo, we understand there’s uncertainty and a lot of questions. The Cookieless World report is there to provide answers for marketers who need to wrestle with the big challenges facing their brands now and in the coming years,” he added.

    dentsu Asia Pacific CEO-media, Prerna Mehrotra said, “With the most popular browsers ending support for third party cookies and the rise of other types of tracking prevention, the ability for brands to target consumers and measure campaign effectiveness will be impacted. This, coupled with the rise of global and local privacy legislations, will significantly change the fabric of digital marketing in the coming future. Brands will now need to relook at how they engage people online, while limiting some of the most widespread digital marketing tactics, such as personalised 1:1 targeting. The time is ripe for brands to rethink the next lap of their marketing practices.”

  • Chimp&z Inc wins digital marketing mandate for Astral Ltd

    Chimp&z Inc wins digital marketing mandate for Astral Ltd

    Mumbai: Chimp&z Inc, the digital advertising agency from the house of Merge Infinity was awarded the digital mandate for Astral Pipes, Astral Foundation, and Astral Adhesives.

    As per the mandate, the agency will be responsible for Social Media Management, SEO, paid media & website maintenance for Astral Pipes and Astral Foundation, and website maintenance for Astral Adhesives. The accounts will be managed by the agency’s Mumbai office.

    Astral Ltd. (formerly known as Astral Poly Technik Limited) has expanded its portfolio by diversifying into the piping, adhesive, and water tanks segment. Chimp&z Inc aims at claiming a spot for all the three Astral entities in the digital world by employing innovative digital tools.

    Commenting on the new partnership, Astral Limited vice president – Business Development Kairav Engineer said, “Astral enjoys a great deal of trust and sizable equity in the Indian market. Our aim now is to amplify our digital communication with social media strategizing, video marketing, influencer marketing, and all the other upgraded digital tools.”

    Chimp&z Inc VP – growth & operations Ashish Duggal said, “Chimp&z Inc’s integrated approach on the digital front clubbed with the brand’s efforts to serve consumers to the best of their abilities can be the inception of a strong alliance that delivers some remarkable work overtime.”

  • &pictures wins big at Global Digital Marketing Excellence Awards 2021

    &pictures wins big at Global Digital Marketing Excellence Awards 2021

    MUMBAI: &pictures began the award season on a high note by bagging three metals across ‘Global Digital Marketing Excellence Awards 2021’ for its innovative brand refresh campaign – On Nahi, Full On.

    At ‘Global Digital Marketing Excellence Awards 2021’ &pictures bagged three awards in prominent categories such as Best Brand Marketing Campaign, Best Digital Integrated Campaign, and Best Social Media Campaign.

    The campaign On Nahi, Full On was a strategic initiative to not just improve upon the brand resonance with their consumers but also reinforce the brand’s perception of being a fun and energetic destination. This was achieved through a well-rounded approach, highlighting the channel’s ideology through four-key brand pillars – Thrill, Feels, Punch and Masti. These brand pillars were exemplified through ‘&pictures Brand Shorties’ which showcased those strong moments in consumer’s lives where current reality and television viewership merged into a single entity.

    The campaign chain further connected the shorties to ‘Full On Bloc Party’. This unprecedented visual party was organised on &pictures social media channels where young and popular talents like Ishaan Khatter, Dolly Singh, Dhvani Bhanushali personified each of the brand pillars. To carry forward the inherent brand identity, the campaign was amped up through thrilling and fun-filled content blocks that played around three tenants – ‘Full On Blockbuster Premieres’, ‘Full On Thrilling Content’ and ‘Full On Hollywood’. Each content block catered to different needs and desires of the diverse audience set. This was further boosted through major movie premieres on the channel, culminating in the launch of an industry first initiative, a direct TV release of the &pictures original film Footfairy. 

    Leaving no stone unturned &pictures ‘On Nahi, Full On’ campaign delivered appealing engagement formats which resulted in striking the right chord with their target audience. The channel reaped major returns from the campaign, including 9.52 per cent increase in the channel GRPS and attainment of 67 million impressions across social media.

  • L’Oréal elevates Asmita Dubey as group chief digital officer

    L’Oréal elevates Asmita Dubey as group chief digital officer

    NEW DELHI: Beauty brand L’Oréal has elevated Asmita Dubey as chief digital officer and member of the group’s executive committee. Dubey succeeds Lubomira Rochet, who is moving on from the global cosmetics giant.

    Dubey was chief media officer for the group and chief digital officer for L’Oréal’s consumer products division. She is entrusted with the responsibility of driving the second phase of the brand’s digital transformation.

    With a background in both statistics and economics, Dubey started her career in the Indian advertising industry. Later in China, she activated campaigns for some of the world’s biggest FMCG companies. As part of the group, she laid the foundations for L’Oréal’s e-commerce acceleration in China. She built L’Oréal’s first joint-business partnerships with Alibaba and Tencent and established a broader start-up ecosystem. As chief marketing officer for China and Asia Pacific for L’Oréal, she strengthened L’Oréal’s digital footprint in the region.

    L’Oréal deputy chief executive officer – divisions Nicolas Hieronimus remarked, “Asmita is a real expert in her field and is a true strategic thinker, with a unique ability to simplify within complexity. With her long-term experience in digital marketing, trend-spotting and consumer centricity, she is the perfect choice to build the next big phase of our digital transformation.”

  • Gozoop onboards Sushil Anantharaman as media director

    Gozoop onboards Sushil Anantharaman as media director

    MUMBAI: Integrated marketing agency Gozoop has onboarded Sushil Anantharaman as media director. Previously, he was associated with Hansa Cequity as the associate director.

    With over 10 years of experience in the digital media workforce, Anantharaman has a detailed understanding of media planning and buying. He has also worked with agencies like Madison, PHD, Maxus, Carat in the past.

    Anantharaman will report to Gozoop CEO & co-founder Ahmed Aftab Naqvi. He will be responsible for media strategies for mandates like EuroSchool, GNC, Ace Blend, Bisleri, 3M, Times Interact & Tata Steel, the agency said in a press statement.

    “Gozoop aligns well with my core belief that everything is constantly evolving and, we, with the aim of being a force in the digital media space, or for that matter just human beings, should also be ready to evolve and constantly keep learning. The digital-first and integrated digital approach will help us build brands and make them more visible in their landscape. Together, we look forward to creating path-breaking strategies that will be remembered by marketers and aspirants in the industry,” Anantharaman said.

    “Sushil is one of those rare professionals in our industry who comes with deep expertise and at the same time has profound humility. I am confident of our media capabilities rising to the next level under his leadership and becoming an unmatched force when coupled with our existing creative capabilities,” Naqvi added.

  • Wondrlab ropes in Jateen Kore as digital head

    Wondrlab ropes in Jateen Kore as digital head

    MUMBAI: Martech start-up Wondrlab has appointed Jateen Kore as its digital head. He will be based in Mumbai and report to Wondrlab co-founder & managing partner – content platform Rakesh Hinduja.

    Kore joins from IDFC First Bank where he was the head – digital marketing. At Wondrlab, he has been tasked with setting up the digital practice and bringing forth the agency’s platform-first approach to help brands win on digital.

    “Jateen’s experience straddles the entire digital funnel; his key focus area is to apply a platform-first approach for our brands to win across social, performance marketing, influencer marketing, e-commerce and martech best practices. His diverse skill-set and deep understanding at top digital-first brands like Vodafone and IDFC First Bank will help us deliver tangible creative solutions to our client partners,” Hinduja said.

    “The opportunity to work with a dynamic start-up like Wondrlab is a great chance to augment my experience and contribute to the success of brands across categories. I completely believe in its platform-first strategy and I can contribute significantly to furthering their approach thanks to my digital-first experience. I look forward to an exciting and fruitful inning here,” Kore added.