Tag: digital marketing mandate

Vui Live wins digital marketing mandate for Laiqa Wellness

Mumbai: Vui Live, a digital marketing and consulting company, has secured the digital marketing mandate for Laiqa Wellness, a Gurgaon-based Femtech startup. This partnership aims to boost Laiqa’s digital presence and brand awareness in the competitive Indian market, focusing on the feminine hygiene and menstrual care sectors.

Vui Live will develop and execute tailored digital marketing strategies to increase the brand’s reach and engagement. The agency will handle Laiqa’s social media, SEO, performance marketing, WhatsApp & email marketing, and all creative content, ensuring a cohesive brand presence across various platforms.

Vui Live co-founder & business head Akash Manchanda said, “We are elated to have inked this partnership with Laiqa Wellness. This association is not just about driving compelling campaigns, but also about understanding the landscape and enabling effective communication. Our extensive experience in driving brand visibility through integrated digital marketing strategies will help Laiqa connect with its target audience.”

Vui Live, with clients like Vivanta Katra, Borges, Anant Raj, Bhutani Infra, and SpringHouse, offers services including branding, creative, SEO, performance marketing, direct marketing, web design & development, and marketing technology. With the addition of Laiqa Wellness, Vui Live is now set to enter the women’s wellness space and enhance customer engagement across India.

November 12, 2024
Zoo Media Network wins Goldmedal Electricals’ digital marketing mandate

Mumbai: Zoo Media Network, a leading media network of 10 agency brands, has won the mandate for Goldmedal Electricals Pvt Ltd, a leading player in electrical solutions, for their digital marketing. The network won the mandate following a multi-agency pitch.

The mandate for digital marketing includes full-funnel creative and media services, which will be managed by Zoo Media Network’s flagship agency, FoxyMoron. Meanwhile, Pollen, the leading influencer marketing agency under the network, will be responsible for curating robust influencer campaigns for the brand, all managed from Zoo Media Network’s Mumbai headquarters.

Goldmedal Electricals director Kishan Jain expressed his enthusiasm about this partnership, saying, “As a company engaged in the business of making amazing wiring and electrical devices, we wanted to partner with the best to showcase our philosophy and product innovations in the digital space. With its depth of services, technical expertise, and track record of handling some of the best brands in the business, Zoo Media was an obvious choice. We are excited about this association and look forward to creating some iconic communication ideas together that will lead to a stronger, more meaningful connection with our end consumers.”

Commenting on the win FoxyMoron [Zoo Media] CEO Vivek Das said, “At Zoo Media, we are always excited to partner with brands that are on a journey of evolution towards a digital-centric model. Goldmedal Electricals has a fantastic product portfolio with a high technology quotient, and we will be partnering with them to elevate the brand’s recognition & association with customers across the spectrum towards a purposeful & more profitable relationship.

We believe magic happens at the confluence of content, media, data and technology. To achieve this, FoxyMoron will lead the engagement, driving overall digital strategy, creativity, and media in collaboration with Pollen on influencer marketing. We look forward to bringing the power of the Zoo Media network to Goldmedal Electricals.”

Zoo Media co-founder Pratik Gupta shared, “Indian-owned businesses always inspire us at Zoo Media. Our recent discussions with the Directors and the marketing team at Goldmedal Electricals have reinforced my belief that these businesses are well-equipped not just to compete but thrive in the highly competitive market.

I’m excited about using Zoo Media’s strengths to help Goldmedal Electricals achieve its business goals through effective, measurable marketing.”

Zoo Media is a market leader for innovative digital marketing strategies and the ability to create compelling narratives that resonate with consumers. The agency network has a proven track record of working with top-tier brands and helping them achieve their marketing goals in the digital realm.

September 22, 2023
Hashtag Orange bags digital marketing mandate for LPU Online

Mumbai: Hashtag Orange has bagged the digital marketing mandate for educational brand LPU Online. It will be tasked with the responsibility of social media, creative, SEO and media for LPU Online.

As India’s homegrown private university, LPU is now available on-screen and is offering degrees online now. Hashtag Orange is helping the brand in achieving its goals with a digital marketing strategy customised with the burgeoning trend of studying anytime from anywhere, according to the agency.

Throwing light on gaining the account, Hashtag Orange founder Mukesh Vij stated, “LPU Online is a prestigious inclusion to our clientele. Our motto is to establish the brand as the new-way of learning while keeping its educational roots intact. The Hashtag Orange team is working closely with the LPU Online team to create the most amazing work together.”

“It’s exciting to have Hashtag Orange as our new digital marketing partner,” stated LPU Online senior director Ginni Nijhawan. “The ever-evolving creative and strategic capabilities of the agency blend in perfectly with our motto to offer the ‘Same Degree, Now Online.’ Through this collaboration, we envision LPU Online transforming thel ives of several students across the world.”

March 9, 2022
Chimp&z Inc bags digital mandate for MuscleXP, Man Arden

Mumbai: Merge Infinity Network’s integrated marketing agency Chimp&z Inc has bagged the digital marketing mandate for MuscleXP, a premium-quality sports supplement brand, and Man Arden, a male grooming and skincare brand from the house of Emmbros Overseas Lifestyle Pvt Ltd.

As part of the mandate, Chimp&z Inc will be responsible for amplifying the brands’ social media communication across Facebook and Instagram. Chimp&z Inc will craft social media strategies and campaigns for both the brands to highlight their innovation and offerings.

“I have always believed that associating yourself with people of good quality always brings the best to you. I am immensely excited to associate with Chimp&z Inc as I know that they are the best ones to take our business a notch higher digitally,” commented Emmbros Overseas Lifestyle Pvt Ltd director Sahil Mehta. “We want to reach as many people as we can and Chimp&z Inc are the foremost in the market to do so! Looking forward to working with just the best!”

Aiming to boost digital footfall, engagement, and brand recall, the agency will position Man Arden as a one-stop solution for the modern-day evolved men’s daily grooming essentials and MuscleXP as the most scientifically advanced, safest nutritional sports supplement. Both these brands share a common goal of delivering high-quality products at affordable prices, said the agency in a statement.

“We are excited to work with Sahil and his vision for both the brands. The game plan is to create recognisable social and digital strategies which back the brands’ key messages,” stated Chimp&z Inc CEO and co-founder Angad Singh Manchanda. “Over the next few months, the team will be releasing a series of digital and social content plans to reach the brand’s targets which will starlight the brands and their USP to their desired target groups. Chimp&z Inc and Emmbros Overseas both have high ambitions, and their shared values and vision will lay the groundwork for an active partnership that will produce remarkable outcomes in the future.”

January 19, 2022
White Rivers Media bags the digital marketing mandate for Mid-day

MUMBAI: White Rivers Media, an independent, full-service digital creative agency established in 2012, has been announced as the social media, creative and digital marketing partner for the digital campaign of Mid-day’s online tabloid. With the vision of bringing global digital marketing trends to India, White Rivers Media creates innovative digital solutions for Indian brands and international brands in the country.

Mid-Day has been a sturdy and reliable news source for 41 years. Staying one step ahead, Mumbai’s favorite newspaper has now added yet another string to its bow by launching its interactive digital tabloid on mobile. #MadeInMumbai captures the city’s pulse and paves way for a new wave of digital reporting.

Radio City and Mid-day COO Digital Media Rachna Kanwar said, “We are extremely proud to launch Mid-day digital tabloid, an industry-first initiative. Over the last 41 years, Mid-day has been a strong resonance of Mumbai City, with its engaging, reliable, and credible content about the city at large. In the past 4 months of lockdown, we are proud to expand our reach to an audience of 10 crore readers consuming Mid-day and Gujarati Mid-day on their smartphones. The interactive digital tabloid is a perfect mix of technology and content layered with innovation to give the readers an engaging experience at an unbeatable price of ₹1 per day. We are happy to associate with White Rivers Media, who have helped us curate the campaign and create the right buzz on social media.”

White Rivers Media co-founder and CEO Shrenik Gandhi says, “It gives us immense pleasure to be associated with a leading Mumbai Daily and promote progressive change. Mid-day’s campaign is an important step towards the evolution of print. So, to have the opportunity of being associated with the industry’s best and promote nationwide change keeps us thrilled.”

August 26, 2020
DViO Digital wins creative, digital marketing mandate for Theobroma

MUMBAI: Theobroma, a pan India chain of patisseries has chosen DViO Digital as its creative and digital marketing partner. The account was won following a multi-agency pitch.

DViO’s mandate is to provide strategic and creative recommendations along with building a strong communication and digital touch-point strategy to drive business results and visibility for Theobroma.

DViO Digital CEO and founder Sowmya Iyer said, “This is an exciting opportunity for us, as working with a brand like Theobroma opens up multiple avenues for us as a creative agency. A good digital strategy doesn’t eliminate brick and motor – it helps increase the value of your store by power positioning it, and that is what we aim to do for Theobroma.”

On appointing DViO Digital as their creative and digital marketing partner, Nihal Harchandrai who heads finance and strategy at Theobroma said, “We are looking forward to working with an agency as talented as DViO is. We’re excited to see where this partnership takes Theobroma.”

Theobroma has successfully brought exclusive and indulgent brownies, cakes, desserts, breads and savories to the high street and within the reach of many. It often uses the best available local produce over expensive imports. Offering innovative products and creative combinations, Theobroma has created and maintained an interest in their offerings. It has set a benchmark for delivering high quality food at honest prices.

February 20, 2019
Rage Communications awarded as the digital marketing mandate for UFS in Australia and New Zealand

MUMBAI: Rage Communications has been awarded the digital marketing mandate for Unilever Food Solutions in Australia and New Zealand. The mandate involves the brands under the UFS umbrella including Knorr, Hellmann’s and Colman’s among others. Rage Communications won the account in a competitive pitch between four agencies. Rage Communications will closely work with UFS’ global partners to strengthen and stabilize its digital footprint in ANZ.

Speaking on the win, Unilever Food Services digital and trade marketing manager Rishi Sahgal said, “We were looking for an agency that had the breadth of capabilities to deliver innovative digital solutions across all our brands and help us make a step change in our ability to connect with foodservice operators. Rage Communications demonstrated that they were the right fit for UFS and we are confident they have the capability and passion to be our digital partners moving forward.“

Commenting on the new win, Rage Communications director Karthik Kumar said, “We are thrilled to be working with Unilever and look forward to delivering great campaigns for the brands under the UFS umbrella. We won this mandate on the back of our strong digital experience and our depth of expertise in developing robust digital solutions for marketing needs.”

Some of the critical work will include moving the website to a new platform, plan and deliver some specific digital marketing activities that aim at consolidating the digital business gains for UFS in ANZ.

March 7, 2016
Rage Communications awarded as the digital marketing mandate for UFS in Australia and New Zealand

MUMBAI: Rage Communications has been awarded the digital marketing mandate for Unilever Food Solutions in Australia and New Zealand. The mandate involves the brands under the UFS umbrella including Knorr, Hellmann’s and Colman’s among others. Rage Communications won the account in a competitive pitch between four agencies. Rage Communications will closely work with UFS’ global partners to strengthen and stabilize its digital footprint in ANZ.

Speaking on the win, Unilever Food Services digital and trade marketing manager Rishi Sahgal said, “We were looking for an agency that had the breadth of capabilities to deliver innovative digital solutions across all our brands and help us make a step change in our ability to connect with foodservice operators. Rage Communications demonstrated that they were the right fit for UFS and we are confident they have the capability and passion to be our digital partners moving forward.“

Commenting on the new win, Rage Communications director Karthik Kumar said, “We are thrilled to be working with Unilever and look forward to delivering great campaigns for the brands under the UFS umbrella. We won this mandate on the back of our strong digital experience and our depth of expertise in developing robust digital solutions for marketing needs.”

Some of the critical work will include moving the website to a new platform, plan and deliver some specific digital marketing activities that aim at consolidating the digital business gains for UFS in ANZ.

March 7, 2016