Tag: Digital Marketing India

PR Professionals boosts digital firepower with Sunny Jain as associate vice president – digital

MUMBAI: PR Professionals (PRP) is betting big on digital. On 28 April 2025, the integrated communications agency announced the appointment of Sunny Jain as associate vice president – digital, strengthening its leadership bench as it doubles down on performance-driven brand storytelling.

Armed with over 15 years of digital marketing experience, Jain will focus on expanding PRP’s performance marketing capabilities, maximising client ROI, and weaving together content, PR, and digital strategies into a seamless growth engine. His arrival coincides with PRP’s aggressive digital push across infrastructure, education, and governance sectors.

Jain’s résumé reads like a blueprint for digital excellence, having steered strategies at Spicejet, VLCC Healthcare, Brentwoods Education, Greenply Industries, and Indiamart. His skill set spans SEO, SEM, lead generation, affiliate marketing, digital media planning, and customer acquisition across India, the GCC, Bangladesh, and Sri Lanka.

“As the communication landscape evolves, seamless integration of digital and public relations has become the cornerstone of impactful brand storytelling. Sunny’s extensive experience and result-driven approach will further strengthen PRP’s ability to deliver holistic communication strategies to our clients,” said PR Professionals founder & MD Sarvesh Tiwari.

Expressing his excitement, Jain added, “I am excited to join PR Professionals at a time when the digital communications landscape is undergoing such transformative changes. PRP’s portfolio of integrated communications services and diverse approach offers the ideal conditions to drive meaningful digital impact. I look forward to working with this amazing team to push the boundaries of innovation and performance.”

PRP’s digital credentials are already strong, managing major mandates like Hudco, PFRDA, RLDA, IIM Mumbai, MMRDA, and Bihar’s education and revenue departments. Founded in 2011, PR Professionals now spans 12 Indian cities and six international centres, with a 150-strong team driving its integrated communications engine.

April 28, 2025
Fast Data Connect bands together with Connect Publics to help US startups crack India’s market

MUMBAI: Launching a startup in India can sometimes feel like navigating through Mumbai traffic at rush hour: chaotic, exciting, and occasionally overwhelming. Enter Fast Data Connect (FDC) and Connect Publics, a new dream team ready to steer US startups clear of potholes and straight towards success in the Indian market. Forget GPS—this partnership promises to be the ultimate roadmap for American entrepreneurs aiming to conquer India.

Announced on 20 March 2025 in Delhi, FDC, a US-based consulting and IT services wizard, partnered with the dynamic PR and branding agency Connect Publics. Their combined superpowers will deliver market entry strategies, crisp brand positioning, savvy public relations, and razor-sharp digital marketing, all wrapped up neatly for US startups eager to explore India’s booming economy.

“India’s startup ecosystem is booming, and the country is making a mark on the global stage. With more international companies looking to expand here, our partnership with Connect Publics ensures that these startups have the right marketing, PR, and outreach strategies to make a successful entry into the Indian market,” said FDC CEO Mike Agar.

Connect Publics founder & brand strategist Aviyukta Adlakha echoed the excitement, “India’s growing success in every field is attracting international businesses and entrepreneurs. This collaboration with FDC is a milestone as we help US startups launch and build a lasting presence in India, a country that offers tremendous growth opportunities with its large, diverse, and tech-savvy market.”

Adding more fuel to the startup fire, Connect Publics co-founder Sandarbh Shrivastava commented, “As India continues to rise as a global leader in innovation, it’s becoming a top destination for entrepreneurs worldwide. Our partnership with FDC will help US startups connect with Indian audiences in a meaningful way and establish a strong foothold in this fast-growing economy.”

Over the coming months, this collaboration plans to unleash a series of exciting startups across sectors like technology, healthcare, fintech, and consumer brands. With tailored marketing campaigns, influencer partnerships, strategic media outreach, and impactful PR initiatives, FDC and Connect Publics are set to turn startup dreams into business realities.

March 20, 2025
ADK Global India and The PR Stop. ink partnership to stir the creative pot

MUMBAI: Ever heard the phrase “two heads are better than one”? Well, imagine those two heads belonging to digital marketing maestros and storytelling savants. Intrigued yet? ADK Global India, a leading digital agency, has teamed up with The PR Stop., Mumbai’s storytelling gurus, promising to deliver creative chaos and tech wizardry like never before. Ready for some serious innovation fireworks?

Announced on 18 March 2025, this partnership aims to boost ADK Global India’s visibility as a formidable challenger in digital marketing. How? By blending creativity, data, and tech to reinvent the consumer experience. Simply put, they’re promising results so seamless you’ll forget they’re working behind the scenes (spoiler: they are).

ADK Global India CEO Neville Medhora says, “As a challenger agency, we’re all about simplifying complexity with integrated, tech-driven solutions that deliver real impact. This collaboration will help us showcase how our adaptive approach sets us apart and drives growth in a dynamic industry.” Translation: Expect fewer buzzwords, more results.

The PR Stop., known for crafting narratives that slice through clutter, will amplify ADK Global India’s innovative moves. The PR Stop. founder & PR strategist Rohini Saldanha adds, “I’m thrilled to team up with ADK Global India because their innovative, cohesive approach to challenging the status quo and their commitment to client success truly inspires me. At The PR Stop., we’re all about crafting stories that cut through the noise, and this collaboration allows us to spotlight ADK Global India’s mission to lead with relevance and impact.” In other words, prepare for storytelling so sharp it’ll cut through digital fatigue faster than your Wi-Fi speed.

ADK Global India, with its deep expertise in UI/UX, social media, and search optimisation, is always two steps ahead in user engagement. Combine this with The PR Stop.’s prowess in content development, crisis management, and strategic storytelling, and you’ve got yourself a partnership primed to shake up the status quo.

So, will this dynamic duo redefine creative and tech innovation, or just make competitors nervous? Either way, grab your popcorn—the digital scene’s about to get interesting.

March 18, 2025
NP Digital India secures content marketing mandate for Kotak Securities

MUMBAI: In a move that strengthens its position in the digital marketing space, NP Digital India has won the content marketing mandate for Kotak Securities, one of India’s most trusted brokerage firms. The collaboration is set to elevate Kotak Securities’ off-site content marketing efforts, ensuring wider reach and improved search visibility.

By deploying a data-driven and strategic content marketing approach, NP Digital India will work to amplify Kotak Securities’ digital presence. The goal? Making Kotak Securities the go-to authority in capital markets by distributing optimised, high-impact content that resonates with a larger, more relevant audience.

NP Digital India MD Rubeena Singh expressed excitement about the partnership, “We are thrilled to collaborate with Kotak Securities in strengthening their content marketing strategy. Our expertise lies in crafting performance-driven content solutions that not only improve visibility but also drive meaningful engagement. This partnership reflects our commitment to delivering impactful digital strategies that contribute to business growth.”

As competition in the financial services sector intensifies, a robust content marketing strategy is no longer optional—it’s essential. NP Digital India will leverage its expertise in SEO-driven content marketing, audience insights, and digital storytelling to position Kotak Securities as a thought leader in capital markets.

This win cements NP Digital India’s growing reputation as a trusted partner for brands seeking innovative, results-oriented digital marketing solutions. With a blend of creativity, data, and performance, NP Digital India continues to push the boundaries of digital marketing, redefining industry standards in India and beyond.

February 24, 2025
Vox introduces advanced ad formats to revolutionise brand engagement in India

MUMBAI: Vox, a pioneer in AI-driven contextual advertising, unveiled its latest suite of advertising packages tailored for the dynamic Indian market. These innovative ad formats promise to redefine how brands engage with audiences, offering eye-catching, non-intrusive placements that deliver exceptional results.

The new format package leverages Vox’s proprietary semantica 360° technology and advanced Computer Vision to seamlessly integrate ads into popular website content. By analysing images, videos, and text, VOX ensures that ad placements align perfectly with user intent, enhancing engagement and maximising campaign metrics.

Vox’s state-of-the-art advertising formats are strategically placed at focal points within premium inventory, delivering clutter-free visibility. Brands can now utilise vibrant, contextually relevant creatives enhanced with special effects to captivate audiences and achieve measurable results.

The newly launched Vox packages are designed to cater to varying client needs, offering flexibility in budget and performance goals. The four distinctive options include:

1 . Basic:

. Entry-level multi-format package.

. Includes programmatic banners, rich media, and premium in-image banners.

. Cost-effective with an average CTR of 0.56 per cent.

2 . Light:

. Builds on classic Vox in-image placements.

. Offers additional formats to boost visibility and engagement.

. Delivers an average CTR of 0.90 per cent.

3 . Mix:

. Maximum visibility with special in-image formats like wow effects, detection, touch, DCAI, and shopping.

. Highest user engagement with an average CTR of 1.00 per cent.

4 . Video:

. Dedicated to video-based creatives for high-impact placements.

. Features out-stream options for enhanced brand awareness and retention.

. Average CTR of 0.81 per cent.

The launch of these packages underscores Vox’s commitment to providing superior quality and performance in digital advertising. Brands seeking to prioritise KPIs and leverage premium placements can utilise these packages to drive standout campaign moments, achieving unmatched engagement and visibility.

Country Head, India, Hybrid, Gandharv Sachdeva expressed his excitement about the launch, “With our new Vox format packages, we’re bringing a premium approach to contextual marketing that meets the high standards of today’s brands. These packages represent a significant advancement in digital ad solutions, delivering contextually relevant placements that break through the noise and drive measurable results.”

December 2, 2024