Tag: digital mandate

ColourCraft bags AIESEC India digital mandate

MUMBAI: The India chapter of the youth-run, non-profit organization AIESEC has given the mandate to ColourCraft Studio (CCS) for designing and developing multiple websites to strengthen the organization’s digital presence.

CCS will leverage and amplify the appeal of India as a major contributor to AIESEC’s aim to address the United Nation’s Sustainable Development Goals through AIESEC’s volunteership and professional internship programs. By emphasizing on India’s rich historical and cultural background, CCS plans to project the country as an internship destination. The projects were won following a two month-long brainstorming session between CCS & AIESEC.

ColourCraft is working on understanding what makes AIESEC such an inspiring organization for the youth worldwide and aims to emit the spirit of the organization while showcasing India as a major cultural destination for global interns.

CCS Co-founder and business director, Aditi Gandhi said, “The trust in CCS is a huge opportunity for us to create large-scale, strategy-driven and creatively-inclined digital assets.”

AIESEC in India B2B VP Sean Ankit Bothra said, “We were looking for a partner who would understand and communicate our core values in an out-of- the-box manner. The idea is to work together towards building effective designs and strategies to further enhance AIESEC’s iconic status.

“We hope to explore AIESEC in India’s potential to enhance the development of today’s Indian youth and break the mindsets of Internationals about the Indian realities.”

September 22, 2016
ColourCraft bags AIESEC India digital mandate

MUMBAI: The India chapter of the youth-run, non-profit organization AIESEC has given the mandate to ColourCraft Studio (CCS) for designing and developing multiple websites to strengthen the organization’s digital presence.

CCS will leverage and amplify the appeal of India as a major contributor to AIESEC’s aim to address the United Nation’s Sustainable Development Goals through AIESEC’s volunteership and professional internship programs. By emphasizing on India’s rich historical and cultural background, CCS plans to project the country as an internship destination. The projects were won following a two month-long brainstorming session between CCS & AIESEC.

ColourCraft is working on understanding what makes AIESEC such an inspiring organization for the youth worldwide and aims to emit the spirit of the organization while showcasing India as a major cultural destination for global interns.

CCS Co-founder and business director, Aditi Gandhi said, “The trust in CCS is a huge opportunity for us to create large-scale, strategy-driven and creatively-inclined digital assets.”

AIESEC in India B2B VP Sean Ankit Bothra said, “We were looking for a partner who would understand and communicate our core values in an out-of- the-box manner. The idea is to work together towards building effective designs and strategies to further enhance AIESEC’s iconic status.

“We hope to explore AIESEC in India’s potential to enhance the development of today’s Indian youth and break the mindsets of Internationals about the Indian realities.”

September 22, 2016
Dentsu Aegis Network wins Maruti Suzuki’s digital mandate

MUMBAI: Following a multi-agency pitch, Dentsu Creative Impact, the agency that last year was in news for winning creative duties for a range of Maruti Suzuki brands, has added another key dimension of marketing to its portfolio – Digital. Dentsu Creative Impact, along with its digital partner agency Isobar India, have been awarded the Maruti Suzuki digital mandate after a multi-agency pitch that was held earlier this year.

The DAN team will now handle digital creative, social and media duties for Maruti Suzuki corporate and all model brands other than the Nexa portfolio. A team comprising the best of specialists across digital verticals has been put together to handle this massive mandate.

Speaking on the development, Maruti Suzuki India marketing – VP Sanjeev Handa said, “Our partnership with Dentsu Aegis Network on Digital Mandate is a strategic one. We wanted to have an integrated and synergistic approach to our digital mandate also. We feel having Dentsu Aegis Network as our creative partners in offline, the idea is to have a coherent communication to be more productive and efficient.”

Speaking on the win Dentsu Creative Impact, president Amit Wadhwa said, “It’s great to see that our partnership with Maruti Suzuki is going from strength to strength. What is even more heartening is to see that a leader like Maruti Suzuki is truly looking at an integrated approach. In today’s day and age a uniform approach is what is going to deliver in the market place and when brands like Maruti Suzuki demonstrate it, it forms a great example for others to follow. Look forward to an interesting journey ahead.”

July 8, 2016
Dentsu Aegis Network wins Maruti Suzuki’s digital mandate

MUMBAI: Following a multi-agency pitch, Dentsu Creative Impact, the agency that last year was in news for winning creative duties for a range of Maruti Suzuki brands, has added another key dimension of marketing to its portfolio – Digital. Dentsu Creative Impact, along with its digital partner agency Isobar India, have been awarded the Maruti Suzuki digital mandate after a multi-agency pitch that was held earlier this year.

The DAN team will now handle digital creative, social and media duties for Maruti Suzuki corporate and all model brands other than the Nexa portfolio. A team comprising the best of specialists across digital verticals has been put together to handle this massive mandate.

Speaking on the development, Maruti Suzuki India marketing – VP Sanjeev Handa said, “Our partnership with Dentsu Aegis Network on Digital Mandate is a strategic one. We wanted to have an integrated and synergistic approach to our digital mandate also. We feel having Dentsu Aegis Network as our creative partners in offline, the idea is to have a coherent communication to be more productive and efficient.”

Speaking on the win Dentsu Creative Impact, president Amit Wadhwa said, “It’s great to see that our partnership with Maruti Suzuki is going from strength to strength. What is even more heartening is to see that a leader like Maruti Suzuki is truly looking at an integrated approach. In today’s day and age a uniform approach is what is going to deliver in the market place and when brands like Maruti Suzuki demonstrate it, it forms a great example for others to follow. Look forward to an interesting journey ahead.”

July 8, 2016
RAPP India bags digital mandate of Royal Canin

MUMBAI: RAPP India has bagged the India digital mandate of Royal Canin.

Royal Canin makes the most precise and effective nutrition for cats and dogs based on size, age, lifestyle, breed; to address specific needs with the aid of their vast knowledge about pets that only extensive research, scientific study and tireless dialogue with pet professionals, veterinarians and owners can provide.

With a worldwide outreach, the brand now plans to fortify its digital presence in India.

Royal Canin India marketing manager Rohan Kurian said, “At Royal Canin we are driven by a passion for cats and dogs. We wanted to share the science, research and education that go behind our products and services with pet owners as well to educate them on what is good for their pets. We were looking for a partner that would not only understand what we do and how we do it, but also why we do it. We are excited and are looking forward to our initiatives with RAPP India. With their new-age data driven approach it will be easier to start a meaningful and relevant dialogue with our consumers.”

RAPP India president Venkat Mallikarjunan added, “We are really proud to be associated with a leading global brand like Royal Canin. Our team is full of pet lovers and the prospect of enhancing the lives of dogs and cats with some of the most well researched and scientifically produced products in the world is very exciting. The category presents us the opportunity to explore innovative and creatively novel methods of building relationships with pet lovers using digital and other media.”

August 1, 2015
FoxyMoron bags digital mandate for Jim Beam India

MUMBAI: Following a multi agency pitch, FoxyMoron has won the digital mandate of Beam Suntory’s top bourbon whiskey brand Jim Beam.

The mandate includes digital duties, while also building and strengthening Jim Beam’s digital presence through strategic insights and unique solutions that engage its young urban consumers.

Jim Beam India marketing controller Ankur Bhatia said, “Although the Bourbon Whiskey market is still nascent, Jim Beam is witnessing exciting growth in India, given early adoption by new younger consumers. India being one of the biggest markets globally in terms of social media usage and growing digital/mobile penetration, we are excited to partner with Foxymoron who bring in brilliant expertise and consumer insights in this space.”

FoxyMoron co-founder and director, new business & Innovation Pratik Gupta added, “Whiskey is breaking the ‘old man’s drink’ cliché in India and Jim Beam is trying to use that insight and target the urban youth of the country. We presented a fresh perspective that revolves around creating awareness about Bourbon whiskey and promoting the versatility and mixability of the brand. It’s a great brand to work with and will continuously challenge us to innovate and execute unique digital strategies.”

June 10, 2015
MindShift Interactive starts the year with a high

MUMBAI: MindShift Interactive has bagged the digital mandate for Za, a premium skincare and makeup brand launched in India in 2014 by the Japanese beauty major Shiseido.

MindShift Interactive which specialises in crafting social media strategies through a data centric approach and using its expertise within the luxury and lifestyle market, will carry the complete digital mandate for Za – crafting social media marketing campaigns, conducting digital research audits, driving media planning and buying, carrying out influencer marketing programs, along with leveraging the brand through technological advancements across multiple mediums. Gaining insight on the women of today and the positioning of the brand, MindShift Interactive will digitally target the brand’s overarching consumers – Indian Metropolitan women.

MindShift Interactive CEO Zafar Rais said, “We are excited to extend the right digital solutions to Za. We intend to scale the brand in India through our insights on the beauty and lifestyle industry, and give it outreach through innovations and a seamless digital and offline connect that promises to build upon a group of evangelists for the brand.”

Shiseido India marketing director Salman Z. Bukhari added, “We are delighted to have MindShift Interactive on board as our digital partners. The agency’s fresh and engaging approach will surely resonate with the Za women in India. We have made a conscious effort to grow our brand’s presence through this medium and speak the language of Urban Metropolitan women, MindShift Interactive’ s expertise will help realize this vision”

February 17, 2015