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Tag: digital mandate

  • FoxyMoron wins digital mandate for A.O. Smith

    FoxyMoron wins digital mandate for A.O. Smith

    MUMBAI: A.O. Smith has awarded its mandate to digital marketing solutions agency, FoxyMoron. Additionally, the agency will also be contributing towards all above the line marketing activities for the brand. The digital mandate will be handled by the agency's Bangalore office set up in 2015. 

    The mandate entails building the brand's social presence through strategic planning and innovative solutions that will increase market penetration and consumer engagement. FoxyMoron will be involved in the overall strategy including influencer strategy, content creation, design and media planning across all social media platforms, as well as SEO and website development. The agency will work towards building brand awareness, product affinity with a collaborative strategy focusing around engaging digital content. 

    FoxyMoron business head-south Kartik Hariharan said, “It is a proud moment for us to win the mandate of a brand like A.O Smith, a global brand and market leader. This is a category first for us and we look forward to learning and delivering impactful campaigns that align with the brand's global vision.” 

    FoxyMoron co-founder Pratik Gupta added, "We're stoked to be associated with A.O. Smith. This is a mega-win for us and a category first at FoxyMoron. What is even more exciting is that we are responsible for the full funnel communication and media strategies for A.O. Smith. We're looking forward to working with the team and doing great work together."  

    Earlier this month, the brand kicked off its first campaign, #AOSmithCares, celebrating acts of kindness. A.O Smith made a donation of INR 500 towards the PM CARES Fund, for each story shared by people about their own acts of kindness during the lockdown. The campaign was received positively with over 500  responses, helping the brand raise Rs 2.5 lakh for the PM CARES Fund.

  • Logicserve Digital wins digital mandate for Wet & Dry Personal Care

    Logicserve Digital wins digital mandate for Wet & Dry Personal Care

    MUMBAI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, is now the official Digital Agency on Record for Wet and Dry Personal Care Private Limited. They will be handling Paid Media Services, Social Media Management and Creative duties for the brand. The agency won this account following a multi-agency pitch.

    Established in 2013, Wet & Dry Personal Care is part of PAN Health and it has four brands under the umbrella – Everteen, NEUD, Nature Sure and ManSure. Logicserve Digital’s partnership aims to boost the awareness about the businesses.

    Logicserve Digital  founder & CEO Prasad Shejale says, “We are very happy to be associated with Wet and Dry Personal Care Private Limited and work on this interesting new category. They have an attractive portfolio of products available for varied needs of consumers. We look forward to providing result-driven strategies to them that can help them expand their outreach and achieve the desired results. With the brand’s focus on their digital native target audience, we are positive that we will be able to help them tap the right consumers through right channels and efficiently amplify their overall reach and business growth in the long run. We definitely look forward to working on innovative ideas for the brand and have a fruitful association with them.”

    Wet and Dry Personal Care Private Limited CEO Hariom Tyagi says, “The partnership with Logicserve Digital is highly synergistic as our products audience is very internet savvy and Logicserve Digital has strong expertise in understanding and efficiently managing the digital movement of consumers. I feel their experience of digital landscape, understanding of consumer’s digital behaviour and insight-driven approach for creative communication, will help us augment our visibility, strengthen the reach and boost our marketing efforts to achieve optimal results. We are excited to partner with Logicserve Digital and look forward to take our brand to the next level with their help.”

  • Chimp&z Inc retains Playgard Condoms’ digital mandate

    Chimp&z Inc retains Playgard Condoms’ digital mandate

    Mumbai: Playgard Condoms owned by one of India’s largest pharmaceutical companies Alkem Laboratories Ltd. has retained Chimp&z Inc, a 360-degree integrated marketing agency as its digital partner for the second year in a row.

    As per the announcement, Chimp&z Inc will not only be working on strengthening the brand's online identity by handling Playgard Condoms’ social media presence on all platforms but also be conceptualizing creative campaigns and providing digital services like content creation and SEO.

    Playgard Condoms are manufactured and marketed by its parent company and multinational pharmaceutical giant Alkem Laboratories Ltd. headquartered in Mumbai. With a portfolio of about 750 branded generic drugs, 14 manufacturing facilities in India and 2 in the U.S., Alkem Laboratories Ltd. ranks among the top pharmaceutical companies in India.  

    Speaking about the retainment of Chimp&z Inc, Kartik Soni, Sr. Product Manager, Alkem Laboratories Ltd. said, “We are happy to continue our association with Chimp&z Inc. Chimp&z Inc has once again impressed us with its creative business & media solutions and off-the-cuff approach. We are happy to renew this partnership and are confident that their team will continue to create engaging content for our target group.”

    Following this event, Anngad Mnchnda, Co-founder & CEO, Chimp&z Inc, said, “We are very delighted that Playgard Condoms has selected us to be their digital mentor for the second year in a row. Retaining the mandate for a quirky and innovative brand like Playgard Condoms is a clear endorsement of Chimp&z Inc’s competency and ability to consistently create brilliant work that soars far beyond the expectations of our clients. We are excited to be on board with Playgard Condoms and look forward to doing more amazing work for them in the future.”

  • Rentomojo hires Dentsu Webchutney digital

    Rentomojo hires Dentsu Webchutney digital

    MUMBAI: In its rapid path to becoming a platform where you can subscribe to furniture and appliances for a period of your choice, Rentomojo – founded by Geetansh Bamania – has signed Dentsu Webchutney to shape its digital agenda.

    Dentsu Webchutney’s Bangalore team will now take this unique approach of ownership to the urban, young, working junta and their mandate includes social media, digital content, video, and acquisition programs. Innovation being at the core for both companies – Rentomojo in its very concept, and for Dentsu Webchutney, through its path-breaking campaigns – this seems to be a formidable match.

    “Rentomojo is building a category and in this process, connecting with our audience & engagement is the prime objective,” says Rentomojo founder Geetansh Bamania.

    “Rentomojo and the growing rental economy excite us a lot. Consumer behaviour in this category is very counter-intuitive from the typical consumption culture and the concept of owning one’s own. We’re thrilled at the opportunity to helping establish Rentomojo as a key player in the space,” said Dentsu Webchutney Bangalore SVP Gautam Reghunath.

    “We have great admiration for Geetansh and his team’s vision and in a space as short-lived as digital, we’re two teams now working as one – ready to roll good, effective ideas when they strike,” Reghunath added.

    Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has offices in New Delhi, Mumbai and Bengaluru and manages clients such as Flipkart, Airtel, PAYBACK, Red Bull, and Quikr.

  • Rentomojo hires Dentsu Webchutney digital

    Rentomojo hires Dentsu Webchutney digital

    MUMBAI: In its rapid path to becoming a platform where you can subscribe to furniture and appliances for a period of your choice, Rentomojo – founded by Geetansh Bamania – has signed Dentsu Webchutney to shape its digital agenda.

    Dentsu Webchutney’s Bangalore team will now take this unique approach of ownership to the urban, young, working junta and their mandate includes social media, digital content, video, and acquisition programs. Innovation being at the core for both companies – Rentomojo in its very concept, and for Dentsu Webchutney, through its path-breaking campaigns – this seems to be a formidable match.

    “Rentomojo is building a category and in this process, connecting with our audience & engagement is the prime objective,” says Rentomojo founder Geetansh Bamania.

    “Rentomojo and the growing rental economy excite us a lot. Consumer behaviour in this category is very counter-intuitive from the typical consumption culture and the concept of owning one’s own. We’re thrilled at the opportunity to helping establish Rentomojo as a key player in the space,” said Dentsu Webchutney Bangalore SVP Gautam Reghunath.

    “We have great admiration for Geetansh and his team’s vision and in a space as short-lived as digital, we’re two teams now working as one – ready to roll good, effective ideas when they strike,” Reghunath added.

    Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has offices in New Delhi, Mumbai and Bengaluru and manages clients such as Flipkart, Airtel, PAYBACK, Red Bull, and Quikr.