Tag: digital mandate

Hashtag Orange wins digital mandate for Mufti

Mumbai: Digital communication agency Hashtag Orange has won the digital mandate for menswear brand Mufti. The agency will be responsible for the brand’s website management, creative, SEO, and media.

“At Hashtag Orange, we follow a holistic approach to augment a brand’s digital business by combining elements across media, communication, user experience, data & insights, technology, and innovation,” said Hashtag Orange founder Mukesh Vij. “I am sure we will be able to help Mufti achieve its goal while making an impact in the market with our customised strategies.”

Launched in 1998, Mufti today has successfully crafted an identity that has made it synonymous with trendy casual wear. This has come about as a result of a single-minded focus on the segment that is also reflected in the brand’s maiden tagline, ‘anything else is uniform’, said the statement.

“We are happy to have Hashtag Orange as a partner in our journey to strengthen our position in the market,” said Mufti founder and MD Kamal Khushlani. “We are confident that with the ever-changing digital scenario, Hashtag Orange will be able to develop a robust digital strategy for our brands and add momentum to all our marketing initiatives.”

September 15, 2021
Hashtag Orange bags digital mandate for Wildcraft India

Mumbai: Hashtag Orange has partnered with Wildcraft in its next phase of growth. As a part of this association. the digital communications agency will be responsible for carrying out the entire digital activity of the brand across creative, technology, and media.

“Wildcraft is a dynamic outdoors brand that needs a unique and differentiated approach where we encourage more conversations with our customers. We are excited that Hashtag Orange with its customer-centric approach and results-oriented solutions will partner Wildcraft in achieving our digital goals,” said Wildcraft India, chief marketing officer, Pawandip Singh on the association.

“As a full-service digital solutions agency, We are confident that we will be able to add a lot of value to Wildcraft and contribute to their growth,” commented Hashtag Orange, founder, Mukesh Vij.

“Wildcraft is a brand we have all grown to love. The prospect of working on an indigenous and homegrown brand is truly exciting. And with the leadership there with a clear vision and a desire to innovate, we look forward to creating some truly memorable work together,” said Hashtag Orange, CCO, Gaurang Menon.

“It’s always a great learning experience to work on a brand that gives you an opportunity and the freedom to experiment with new ideas rather than following the beaten path. Wildcraft is such a brand, and we are very excited to carve the unexplored path for them and create magic,” added Hashtag Orange, director of client servicing & strategy, Freya Mishra.

August 31, 2021
m/SIX bags digital mandate for Parag Milk Foods

Mumbai: m/SIX, GroupM’s youngest outcome-based agency has bagged the digital media mandate for Parag Milk Foods. The account will be handled out of m/SIX’s Mumbai office.

The mandate includes paid search, display, video, OTT, programmatic & e-commerce duties and the agency will drive a through-the funnel digital strategy, ensuring an effective and efficient digital brand experience.

m/SIX India’s senior vice president and head Saket Sinha said, “This win showcases m/SIX’s digital expertise and the client’s belief in us. With our proficiency and our DNA ‘Xcellerator’, our teams will further drive the brand’s success. The dairy FMCG space has seen phenomenal growth and evolution and with our business growth and consumer-centric approach, we will ensure to deliver successful brand and business results for Parag Milk Foods.”

Talking about the collaboration, Parag Milk Foods senior VP – strategy, sales & marketing, Akshali Shah said, “The Indian dairy industry is growing consistently and is transforming at a great pace. Keeping in mind the evolving consumer preferences, Parag Milk Foods is not only keeping up with this acceleration but emerging as a pioneer through its various product offerings. In the new normal, every brand needs to adopt a different approach to brand building and innovation, which is why we see m/SIX as a strategic partner that understands our brand and our vision to further meet our marketing goals.”

Parag Milk Foods is the one of the leading private dairy FMCG companies with a pan India presence and brands like Gowardhan, Go Cheese, Pride of Cows and Avvatar.

August 27, 2021
Yellophant Digital bags digital mandate for mySmilist

Mumbai: Yellophant Digital, an alliance of Merge Inﬁnity Global, bagged the digital marketing mandate for the dental experts brand, mySmilist, following a multi-agency pitch.

The agency will manage the brand’s digital marketing duties, consisting of creative and content solutions, social media management, digital campaign strategy, media planning & buying, ORM, SEO, and SEM.

mySmilist co-founder Akshat Dwivedi said, “We, at mySmilist, believe that a smile is the most beautiful asset that you own. It is your most prominent and best feature. As we embark on this journey, we are proud to collaborate with the Yellophant Digital Team for realizing this dream through digital routes. We are conﬁdent that with their wide experience of supporting multiple start-ups to successfully scale-up, Yellophant Digital will add immense value in our journey of gaining consumers’ love, trust, and appreciation.”

Yellophant Digital co-founder Preksha Seth, said, “The team of Yellophant Digital looks forward to taking up new challenges with every new partner brand. We are thrilled to collaborate with mySmilist, a brand that aims at enhancing the smiles of people through their technologically superior and progressive invisible aligners. This is a unique concept that most of the audience may not be aware of. We are fortunate and grateful that we have taken this responsibility to look after the brand’s complete digital mandate. We are super excited to come up with insightful ﬁrst thoughts for the brand and aptly use social media to amplify awareness among the audience.”

July 28, 2021
CupShup bags digital mandate for Treebo Hotels

New Delhi: After a competitive multi-agency pitch, CupShup, a full-service agency has secured the digital mandate for Treebo Hotels.

As part of their mandate, Cupshup will be creatively strategising on social media management, content marketing, and consulting Treebo on media planning.

CupShup co-founder, Sidharth Singh said, “We are excited to be associated with Treebo Hotels as it is one of the preferred hotel chains in the country. We backed our creative and strategic strengths and put forth a basket of integrated ideas which helped us win the mandate. It is an exciting opportunity and we are looking forward to further strengthening the brand’s engagement and creating a strong consumer base for them on the digital platforms.”

Commenting on the partnership, Treebo Hotels vice-president, Hardik Goyal said, “The ideas presented by team CupShup were fresh and in line with the brand positioning that we have envisioned for the post COVID world. We hope that the CupShup team will be able to deliver and build upon the ideas presented. We will also be open to exploring integrated marketing campaigns with them in the future and hope to leverage their expertise as a full-service agency.”

July 13, 2021
White Rivers Media bags DIZO’s digital mandate

Mumbai: White Rivers Media bags the digital mandate of DIZO — a global technology brand and the first brand in the realme TechLife ecosystem. The brand comes with realme’s support in 3 aspects – Industrial Design, Supply Chain, and AIoT experience that works perfectly with the realme Link app.

Being an independent, full-service digital marketing agency, White Rivers Media will curate the digital strategies for DIZO to promote and elevate user experience in AIoT. The brand will focus on Smart Entertainment, Smart Home, Smart Care, and Accessories for its consumers. The agency has conceptualized the brand launch video with the vision of establishing the brand not just for the young generation but also for those who are young at heart.

DIZO social media lead Sugandha Varshney said, “With DIZO we aim to break the clutter and offer a discerning young generation of tech enthusiasts with differentiated technology that is aligned to their needs, complements their individuality, empowers them, and becomes an extension of their personality. We are leveraging our years of research at realme and a profound understanding of consumers and their needs. The team at White Rivers Media understands that we intend to keep the consumers at the very epicenter of the technology. They have helped us curate a digital campaign that will help us reach our target audience.”

White Rivers Media co-founder & right brain Mitesh Kothari said, “With people spending most of their time home, we have witnessed a gradual shift in their mentality — they are now willing to spend more to optimize comfort in their home lives. With the launch of DIZO during a time when the experience economy has slowed down, we are expanding our horizons towards creating versatile digital tech experiences and creating a sphere of tech-empowered life through AIoT.”

DIZO, being the first brand in the realme TechLife ecosystem, is launched with an aim of creating a variety of AIoT solutions to meet the varied needs of the young and vibrant generation of the world. The brand’s focus is to provide the latest, innovative, and high-quality AIoT products in Smart Entertainment, Smart Home, Smart Care, and Accessories for its consumers.

May 26, 2021
Dentsu Webchutney wins digital mandate for Tanishq

NEW DELHI: Dentsu Webchutney India has bagged the digital mandate for Titan’s jewellery brand, Tanishq. The account was won following a multi-agency pitch.

Championing today’s bride’s love for tradition without being bound by the constraints of it, was the challenge that inspired Dentsu Webchutney to take on this latest mandate. The agency aims to chart an aggressive creative growth strategy which captures the timeless essence of Tanishq, the agency said in a press statement.

Dentsu Webchutney planning director Shambhavi Ramanathan said, “We are thrilled to be associating with one of the finest brands in India – Tanishq. As champions of change, always testing waters and staying ahead of its time, we found a complete vision match as digital brand-building partners. It is a privilege to join forces to shape emerging culture and progressive womanhood.”

Dentsu Webchutney creative director Binaifer Dulani added, “With a fierce, woman-strong team and some of the brightest young talent from the industry, we look forward to making jewellery a powerful form of self-expression through digital.”

Ranjani Krishnaswamy, general manager-marketing, Tanishq, added, “We’re absolutely thrilled to join forces with the young and dynamic team at Dentsu Webchutney to lead our digital mandate. Partnering with them sets us off on yet another exciting journey of meaningfully engaging with our consumers on digital. We’re sure that Dentsu Webchutney, with their nuanced understanding of the digital landscape, will fuel our vision to be the country’s most loved jewellery brand.”

April 19, 2021
FoxyMoron wins digital mandate for Revv

NEW DELHI: Revv, one of India’s fastest growing self-drive car rental services with a presence in 22 cities in India, has awarded its digital marketing mandate to the award-winning digital agency, FoxyMoron. The mandate will be handled by the agency's Gurgaon office, set up in 2012.

The mandate entails building consumer awareness of a new subscription-based model in the automobile industry through strategic content and design across all social media platforms and via email marketing as well.

Read more news on FoxyMoron

Speaking about the win, FoxyMoron business head North & national head of partnerships Prachi Bali said, “We’re excited about this collaboration, given that this is a new category; both for the automobile industry and also central to the upcoming concept of a shared-economy. We’re getting the opportunity of influencing change in consumer mindsets, from aspiring to owning a car to the ease of just subscribing to one. We are keen on learning and delivering impactful campaigns that align with Revv’s business ambitions.”

Revv Co-founder Karan Jain said, “We needed an agency that could support our brand’s mission of providing consumers with an affordable easy alternative to owning a car. As lockdown restrictions are easing up, now more than ever, when people aren’t feeling safe using public transportation, Revv comes in as that super affordable alternative and we needed a team that could support us in ramping up our presence not only during this opportune time but on a long term basis too, and we’re glad to have found that support in FoxyMoron.”

October 15, 2020
The Marcom Avenue wins NYC Games’ digital marketing mandate

NEW DELHI: The Marcom Avenue, an integrated media and marketing agency has won the digital media duties of NYC Games, a one-stop e-commerce platform for every gamer’s needs, where they can select from an exclusive range of gaming consoles, games, and accessories, at the most genuinely discounted rates available in the market.

As a part of the mandate, The Marcom Avenue will lead the digital transformation for NYC Games, beginning with a refreshed website design, enhanced content, and capabilities for an individual business website, and digital marketing efforts. As the partner agency, The Marcom Avenue will closely work with NYC Games’ key managers to infuse user experience, enhance interface design and brand experience with fresh thinking for social media, charting out the brand’s overall social media journey.

NYC Games director Neha Ghassan Anwer said, “We are evolving with the changing times to resonate with gamers from all across the world. And, in this transformational journey, The Marcom Avenue fits right where we want them with their very talented team. They have displayed a clear understanding of our business and appear equipped to meet our aspirations head-on with fresh insights and thinking for the brand.”

Commenting on this, The Marcom Avenue director Divanshi Gupta said, “NYC Games is a one-of-a-kind platform that aims to lead the e-commerce gaming space with their ne plus ultra offerings. We will work on designing the brand’s entire digital experience and use every touchpoint to generate momentum for the business. We are excited to take on this challenge and help the brand achieve their digital goals.”

September 8, 2020
DigiDarts bags the digital mandate for BornGood

NEW DELHI: Home care solutions company, BornGood partnered with performance-based digital marketing agency DigiDarts, to give leverage on digital platforms and to expand, promote its brand presence. Digidarts will solely be managing BornGood’s media buying, strategic and creative execution of organic and paid digital marketing requirements. With this mandate, BornGood hopes to utilize digital marketing tools to push its USPs and core business goals, which is to make the surrounding and planet better.

BornGood provides plant and science-backed home care solutions, helping people to contribute to making the planet better in a small yet significant way. Their products have been formulated with the utmost care and precision for the laundry needs of today, backed by 50 years of expertise in the field of global textile processing from their parent companies- Ramsons garment finishing equipment & European textile chemical corporation(ETCC). BornGood’s mission is to focus on bringing cutting edge technology for the Indian consumers, to better take care of the clothes, skin, and environment.

At BornGood, all the products are USDA certified. BornGood is India’s first eco-friendly startup which has introduced refill packing that contains upto 70 per cent less plastic than bottles, is more economical, and results in less carbon emission. In addition, are working on a program to collect the plastic packaging back from the customer. Innovation (performance range of laundry detergents) they have launched India's first Antimicrobial detergent, proven to kill bacteria and deactivate viruses. Designed for activewear and can be used in all clothes, towels, and linen. They are also planning to launch India’s only Shade Revive detergent which is proven to restore the color in dark and faded garments and also prevents new garments from fading.

Speaking about the collaboration with the agency, Be Better Personal Care Private Limited(BornGood) founder and director Mohit Belani said, “Born Good was created to help people positively contribute to the planet in a small yet significant way and we are pleased to work closely with Digidarts whose vast expertise will help us bring our products to a wider audience"

Adding to the conversation, DigiDarts founder & director Siddhartha Vanvani said, "Excited to take on a new journey with Born Good, whose mission statement to positively contribute towards the betterment of the planet resonates very well with our values. We shall be looking after the digital aspects of introducing and marketing a unique line of products to the Indian buyer space. Our aim is to help initiate small steps in home-care which yield a more sustainable lifestyle for consumers."

August 18, 2020