Tag: digital mandate

Chimp&z Inc wins digital mandate for LenDenClub & InstaMoney

Mumbai: LenDenClub, a peer-to-peer (P2P) lending platform, has handed over its digital marketing mandate to Chimp&z Inc, a digital agency from the house of Merge Infinity Global. The mandate was won post a multi-agency pitch.

The business mandate includes social media management, creative solutions, ORM, media planning & strategy, and influencer marketing for LenDenClub and its loan product InstaMoney to build brand awareness and initiate social conversations that reflect the brand’s vision.

To make its mark on digital media, Chimp&z Inc will drive its efforts to establish the brand as a thought leader by building its brand image to boost social traffic. The agency will articulate the brand’s mission using a wide array of strategies to position them as the one-stop shop for all investment transactions, said the statement.

“We are excited about our partnership with LenDenClub. The company has carved up a significant foothold in the country by offering P2P lending, a new-age investment class to diversify one’s investment portfolio, and is also redefining the digital lending industry,” stated Chimp&z Inc CEO and co-founder Angad Singh Manchanda. “Our strategic and creative expertise will add more value to the brand’s image and business plans. Chimp&z Inc and LenDenClub both share extremely high ambitions and that common ground and vision will make this collaboration beneficial for us and a delight for our audiences.

January 11, 2022
Yellophant Digital wins digital mandate for Beleaf Organics

Mumbai: Yellophant Digital, an alliance of Merge Infinity Global, has bagged the 360-degree digital mandate for Beleaf Organics, an online supermarket for organic food.

The Mumbai-based agency will manage the brand’s overall digital marketing strategy, ranging from executing social media campaigns as well as media spends, SEO, ORM to website hygiene, said the statement.

“As more and, more Indians are making a conscious shift towards a healthy lifestyle and putting the onus on their diet, it is brands like Beleaf Organics that are meeting the demands of the customer. That’s why I am super excited to have Beleaf Organics on board,” stated Yellophant Digital co-founder Preksha Seth. “Being an online marketplace for organic edibles, I’m impressed with their inventory and the kind of brands they have on offer. At Yellophant Digital, we look forward to increasing their social media presence by creating robust campaigns and elevating their business to the next level.”

Beleaf Organics is an online marketplace that delivers organic edibles to one’s doorstep. It offers a wide range of organic food products from renowned Indian brands that are exclusively curated and have the best quality of produce.

“Seth Godin once said, ‘Marketing is no longer about the stuff you make, but about a story, you tell.’ To be working with Yellophant Digital has been an absolute pleasure,” said Beleaf Organics founder Yash Lalwani. “They add so much value with their expertise in directing a start-up in the right direction and also by creatively helping your business grow. I am looking forward to touching new heights with this group of storytellers for sure.”

January 3, 2022
AdClear bags digital mandate for Value Research

Mumbai: Independent digital marketing agency AdClear has bagged the digital mandate for Value Research – an investment research company in India that empowers savers to invest wisely and achieve their lives’ financial goals.

“Value Research has been guiding Indian investors since 1990. We are embarking on an ambitious plan to reach a substantially larger investor base with our unique perspective,” stated Value Research CEO Dhirendra Kumar. “We have chosen Ad Clear to help us with digital initiatives encompassing brand knowledge and growth.”

As part of the mandate, AdClear will be handling the entire digital marketing duties which include social, SEO and performance – this with the objective of giving the brand a robust online presence that will help it conquer new markets and move younger audiences towards planned investment, said the statement.

“Value research is the most trusted name in India when it comes to investment advice. Its opinion is rooted in deep research, 29 years of experience and an inclination towards simplifying complex financial choices,” said AdClear CEO Gurbir Singh. “We are excited to partner Value Research and help it inculcate better financial decisions in a large but not yet fully tapped market.”

December 27, 2021
White Rivers Media bags digital mandate for Reliance Jewels

Mumbai: White Rivers Media, an integrated creative digital agency has bagged the digital mandate for Reliance Jewels.

The agency aims to curate and create insight-led digital communication that resonates with the brand’s target audience and creates an effective disruption in the jewellery market. “White Rivers Media will create campaigns that entice the customers, digital properties that break the clutter and stand out during the festive seasons and year-round content that is unique yet relatable,” said the statement.

“We have high hopes for this partnership,” said Reliance Jewels head of marketing Anup Kondakundi. “With this association, we aim to create effective communication pieces that act as a catalyst to generate our customer’s faith and trust in our brand as their ‘neighbourhood jeweller’ that delivers world-class designs.”

“Reliance Jewels shares a deep bond of confidence with their customers, which has accelerated their growth and established their position as a ‘family brand.’ Through our association, we aim to achieve several moments of connection between the brand and the audience as an indicator of our success and the efficacy of this partnership,” said White Rivers Media co-founder and CEO Shrenik Gandhi.

December 13, 2021
Pulp Strategy wins digital mandate for Jagatjit Industries

Mumbai: Producer of IMFL brands in India, Jagajit Industries Ltd (JIL) has awarded its digital mandate to independent digital agency Pulp Strategy. JIL is an integrated distillery manufacturing potable alcohol in Asia, with in-house facilities for producing molasses and non-molasses-based potable alcohol from fully-automated distillation plants.

Pulp Strategy’s mandate includes digital and marketing intervention across JIL brands, the agency will also be responsible for digital strategy and content marketing for JIL, said the statement.

“Pulp Strategy, demonstrated a good understanding of our industry and our brand ethos, including our focus on creativity and out-of-the-box thinking, and corporate responsibility,” stated JIL head of marketing Neha Gupta. “They were able to translate insights into a holistic solution-based approach for our brands…. We are looking forward to working in tandem to attain our goals.”

Commenting on the acquisition, Pulp Strategy managing director Ambika Sharma added, “The team at JIL is extremely passionate about their legacy, and have a transformative vision for growth, they have strong brands, and we are looking forward to working with the team to build a strong value-driven digital marketing practice.”

December 2, 2021
Fan Anywhere assigns digital & comm mandate to Beeing Social and Mavcomm Consulting

Mumbai: Fan Anywhere, a start-up building the world’s first platform for celebrity NFTs, and NFTs & fan tokens of sports clubs, has assigned their digital & communications mandate to creative digital agency Beeing Social and boutique reputation consulting firm Mavcomm Consulting.

Beeing Social-Mavcomm Consulting team will deliver a whole host of solutions including communications strategy, planning, creatives, content, media relations and strategic social media outreach across mediums.

Co-founded by IIT Roorkee grads and experienced tech entrepreneurs Varun Chaudhary and Amit Kumar, Fan Anywhere aims to become one stop blockchain solution for a celebrity to engage the fan base and is in the process of raising investments and preparing to launch its Initial DEX Offering (IDO) in the near future.

Commenting on the association, Fan Anywhere co-founder and CEO Varun Chaudhary said, “We are building the world’s first platform for utility based celebrity NFTs,and NFTs & fan tokens of sports clubs, which will open gateways to Metaverses for celebrities. This is a rapidly emerging space which a lot of people beyond the immediate tech community are not very familiar with. Our emphasis will be on transitioning the celebrities as well as their fans towards the future of fan following and the Fan Anywhere way of ‘Reimagined Fandom.’ Beeing Social and Mavcomm Consulting showcased an in-depth understanding of the space and we are confident that they will position our messages accurately.”

Powered by Polygon, Fan Anywhere wants to revolutionise the culture of fandom with fan token offerings, exchange for fan tokens, NFT marketplace and rewards traversing the entire ecosystem, said the statement.

Beeing Social co-founder Abhishek Singh Rajpurohit said, “We are thrilled to be a part of FanAnywhere Project. Beeing Social and Mavcomm teams have delivered together on on multiple mandates and we are excited to partner again.”

Mavcomm Group co-founder and MD Anand Mahesh Talari said, “Fan Anywhere is in a very exciting space. In a country such as India where fans celebrate their passion with extreme love for celebrities even to the extent of building temples for some, we are confident that they are going to see great success. We are pleased to partner with them at this early phase and looking forward to communicate their messaging effectively. We enjoy great synergy with the Beeing Social team with our joint emphasis on delivering the best, we are looking forward to working together again on this powerful mandate.”

November 24, 2021
White Rivers Media bags digital mandate for CavinKare Buds & Berries

Mumbai: White Rivers Media, an integrated creative digital agency has won the digital mandate of Buds & Berries, the first online-only brand of garden-fresh personal care products by CavinKare, in a multi-agency pitch. The recent digital launch of the brand marked the 31-year-old company’s entry into the direct-to-consumer space.

“The present generation of consumers focuses on ingredients, inspirations, and inclinations in life. Thus, Buds & Berries! Our garden-fresh beauty range made as per years of R&D experience, Buds & Berries will be marketed with an aim to create a distinct presence for easy discovery, quick recall and effective business performance,” stated CavinKare’s marketing head for digital and e-commerce Amlan Pati. “White Rivers Media will helm the creative & digital media strategies to achieve the first two objectives, in turn paving a natural course for the third to materialise.”

The independent agency will partner with the brand to build disruptive value for consumers by paving a unique, seamless journey for them through creative digital strategies, said the statement.

“The shifting consumer preferences favour a future of cut-throat direct-to-consumer selling. Traditional businesses that are planning to scale up must tap into the model before competition peaks,” said White Rivers Media co-founder and CEO Shrenik Gandhi. “CavinKare has been strategising its digital-first and digital-only unit, leveraging expertise from its omnichannel footprint, for quite some time now. To join their journey at this critical turn, and to facilitate it forward with our solutions, has been a memorable experience, to say the least.“

The brand presently offers skin and hair care products that are available for purchase on Amazon,

November 17, 2021
Team Pumpkin bags digital mandate for Wise Mama

Mumbai: Integrated digital marketing agency Team Pumpkin has successfully acquired the digital mandate for food brand Wise Mama. The account will be handled by the agency’s team based out of Bengaluru.

As a part of this digital mandate, Team Pumpkin will handle digital and performance marketing duties for the brand. In order to build and strengthen the brand’s digital presence, the agency will focus on strategising the brand’s digital activities, social media management, online reputation management, search engine optimisation and performance marketing responsibilities, said the agency in a statement.

“Having won the mandate for Wise Mama is a huge matter of pride. At Team Pumpkin, we believe in growing exponentially with upcoming trends and innovations while staying rooted to consistency. We plan to build a new and fulfilling path for Wise Mama as per their vision and enhance the brand’s presence with our creative vision and strategic planning,” Team Pumpkin co-founder Swati Nathani said.

Wise Mama is an upcoming food brand in the space of healthy breakfast solutions. Commenting on the creative collaboration, Wise Mama founder Aparna Bhatnagar said, “We are really excited to be working with Team Pumpkin for amplifying our digital presence and starting this journey together. We trust their approach and insights with our brand and hope to reach newer heights and build it effectively.”

November 10, 2021
ART-E Mediatech bags creative & digital mandate for Indica

Mumbai: ART-E Mediatech has bagged the digital & creative mandate for Indica, an Indian herbal hair colour brand from the CavinKare portfolio.

In order to create a strong digital presence of Indica, the agency will be taking on the responsibility of presenting it with the right mix of creative thinking & data-based research, the company said in a statement.

The agency will be responsible for formulating & executing social media strategy, cross-medium communication strategies, and influencer marketing strategies for building a strong brand voice, it added.

“We have always directed our efforts in crafting products that make our consumers’ life easy while rendering an enriching experience. So, it is imperative for us to stay in touch with consumers all the time,” said CavinKare digital & e-com marketing head Amlan Pati. “Given the popularity of social media in the post lockdown world, we were looking for an agency that could transcribe our expansion plans into reality and create a buzzing platform for our consumers to engage with us anytime. And, team ART-E fits the bill.”

“At ART-E, partnering with a new brand gives us an opportunity to leverage our sound digital knowledge using new-age technological advancements and keeping in sync with the changing preferences of the audience. We look forward to our partnership and hope to build a dynamic brand presence for Indica,” said ART-E Mediatech co-founder Rohit Sakunia.

October 4, 2021
Dentsu Webchutney wins digital mandate for Uni Cards

Mumbai: Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the digital mandate for new age fintech brand Uni Cards.

With an always-on social excellence approach, the agency aims to grow the brand’s offering in a cluttered market. Dentsu Webchutney is all set to establish and build a community around Uni Cards’ product-promise of splitting payments at zero charges, stated the agency.

Commenting on the win, Dentsu Webchutney CEO Gautam Reghunath said, “We are in the era of fintech, which has proven to be the great equaliser in a short time. India has millions and millions of credit-eligible consumers waiting for unique, tailored financial solutions. Uni Cards is leading innovation here, and along with them, we are on a quest to redefine how credit is consumed in India.”

Uni Cards founder & CEO Nitin Gupta added, “Uni is set to disrupt the credit industry by innovating and making extremely customer-centric products. As a creative agency known to successfully mould brands with iconic ideas, it was a no-brainer to partner with the best in business.”

dentsuMB Group India CEO Sidharth Rao commented, “We want to bring the best creative minds from across dentsu and Webchutney to create memorable work in this very interesting category. Our teams have only just begun working together with Uni Cards and we can already feel their incredible passion for innovating for India and building products that will boost the country’s credit industry.”

For the record, dentsuMB Group houses Dentsu Webchutney, Taproot Dentsu, Dentsu One, dentsuMB and Dentsu Impact.

September 16, 2021