Tag: digital mandate

22feet Tribal Worldwide wins digital mandate for Porter

22feet Tribal Worldwide has won the digital mandate for India’s largest marketplace for intracity logistics, Porter. The mandate was awarded following a multi-agency pitch.

The primary focus of this partnership is to focus on brand awareness and community building. 22feet Tribal Worldwide will help Porter define a proposition and develop campaigns that will move the needle on awareness and consideration as the company continues to grow and scale.

Currently operational in 15 cities across India, Porter is set to expand its presence to 35-40 cities by March 2023. With 22feet Tribal Worldwide as its digital partner, the brand hopes to tap into every logistics conversation and deliver on the promise of service and reliability.

Porter AVP growth and marketing Mohit Rathi said, “Porter is built on the promise of quality, accessibility and affordability of the service. We plan to carry these values into our next phase of growth. We are excited to bring in 22feet Tribal Worldwide to lead our digital communication as we continue to transform the logistics space.”

22feet Tribal Worldwide EVP and national head of business Ken Sekhar commented, “Porter has been on an incredible journey of growth since its inception. It has revolutionised the logistics category in the country and helped several small businesses thrive in the new normal. The brand has bigger ambitions now as it looks to cement its top spot in the market, and we are excited to partner with them in this mission. I’m sure we will create a beautiful story together.”

May 16, 2022
SoCheers bags creative and digital mandate for Keya Foods

Mumbai: Homegrown digital agency SoCheers has bagged the creative and digital marketing mandate for Keya Foods, an FMCG company that has the widest range of international ingredients. The account will be handled by SoCheers’ Mumbai office.

As a part of the mandate, SoCheers will be responsible for reinforcing the brand’s digital presence by conceptualising impactful campaigns and strategically leveraging various digital and on-ground platforms. In a bid to optimise the brand’s online visibility, outreach and engagement with its ever-expanding customer base, the agency will be providing end-to-end digital and creative solutions to Keya Foods.

“We feel ecstatic to have SoCheers as our digital agency on record. Their ever-evolving creative abilities, expertise and enthusiasm perfectly synchronises with our mission to strengthen the brand’s customer base,” commented Keya Foods marketing head Jigar Mehta. “With the demand for gourmet foods on a gradual rise among the Indian consumers, we felt it is imperative to skilfully showcase Keya Foods’ innate qualities that resonate with the same. Moreover, this partnership brings a fresh perspective to the brand and we look forward to creating some engaging campaigns, revamping the look and feel of our offerings, and driving customer engagement across platforms.”

SoCheers was recently awarded the coveted Spikes Asia accolade and the title of India’s fastest-growing digital agency, and boasts a client roster of brands from across verticals like OTT entertainment (Amazon Prime Video), Kids Entertainment (Nickelodeon), Pharmaceutical (Lupin), FMCG (Jubilant Foods) and more. The agency celebrated its nine-year anniversary earlier this month.

“FMCG in itself is one of the fastest-growing categories which has witnessed a huge evolution, especially in the last couple of years. And having the opportunity to add a brand like Keya Foods to our client roster is extremely thrilling,” remarked SoCheers co-founder and CEO Mehul Gupta. “It will be our endeavour to help them in their mission to enrich Indian kitchens with authentic tasting gourmet products. We are looking forward to stretching our creative boundaries to build new and impactful digital campaigns, in a bid to substantiate the brand’s online presence and achieve all their objectives.”

April 29, 2022
Chimp&z Inc bags digital mandate for ALTBalaji’s Metaverse game ‘Lock Upp’

Mumbai: Chimp&z Inc, from the aegis of Merge Infinity Network has bagged the digital mandate for ALTBalaji’s “Lock Upp,” a first-of-its-kind reality show-based fantasy metaverse game. This establishes a strategic partnership for the game’s launch on seven popular social media platforms.

With this partnership, the agency forays into a metaverse market that offers in-game cards of the celebrity contestants which players can own, buy, sell, and trade and earn points through skilled gameplay and contributions to the ecosystem, said the statement.

As per the mandate, the agency will amplify enrollment in the game with creative communications across social platforms such as Discord, Facebook, Instagram, Twitter, YouTube, and Telegram. The digital duties further extend to online reputation management and influencer collaborations.

https://www.instagram.com/lockuppgame/

“As we embark on a first-of-its-kind journey for an innovation like the Lock Upp Game, we are delighted to have Chimp&z Inc on board to support us in this unique project which will break barriers and open paths for future content innovation,” commented Balaji Telefilms group COO Zulfiqar Khan.

“We’re thrilled to partner with Zulfiqar and his team on delivering a surreal experience to the audience with a Metaverse-based game,” stated Chimp&z Inc VP- growth and operations Ashish Duggal. “The game plan is to develop identifiable social and digital solutions that will assist in supporting the brand’s thrust area of being the first fantasy game based on a reality show. We put together a team of gaming enthusiasts for this project who formulated a digital strategy that will appeal to the target audience, which includes gamers, metaverse wizards, and NFT buffs. This innovative intellectual property has manifested a bridge between virtual reality and entertainment, making the audience a part of the content they are consuming.”

March 14, 2022
5W1H bags digital & social media marketing mandate of Eduvanz Financing

Mumbai: 5W1H, a newly launched marketing and advertising agency by Kunal Luhar and Aakash Chatterjee, has won the digital and social media marketing mandate of digital fintech company – Eduvanz Financing. The agency will partner with the brand to build disruptive digital and social media strategies paving a seamless digital journey for the RBI registered NBFC brand.

As part of the mandate the agency will handle the brands creative strategy, Slsocial media marketing, e-commerce marketing and SEO management and optimisation, said the statement.

Commenting on the association, Eduvanz Financing CEO and co-founder Varun Chopra said, “The digital ecosystem is vast and continuously evolving and hence it becomes essential to adapt to the changes accordingly to remain relevant to our audience. We are pleased to partner with 5W1H in the next phase of our growth. We are excited to create fresh and enhancing experiences and content for our audience.”

“We are humbled by the trust that Eduvanz Financing has put on us. We are looking forward to providing brand solutions and driving their social media strategy. Our team at 5W1H will ensure a customer-centric approach that will help them win, retain and engage with their customers,” stated 5W1H co-founder & head of Solutions Kunal Luhar.

“Effective marketing strategies have become an extremely crucial part for brands to continuously engage with the customers. We are delighted to have Eduvanz Financing onboard with us and are ready to break the ice with their upcoming marketing activities,” added 5W1H co-founder & head of Creative Aakash Chatterjee.

February 21, 2022
Digital Refresh Networks bags digital mandate for Ganesh Grains

Mumbai: Digital Refresh Networks, an integrated creative and digital marketing solutions company has won the digital mandate for Ganesh Grains.

As part of the mandate, Digital Refresh Networks Kolkata branch will be responsible for delivering strategy planning, media strategy, social media, website management and SEO management for the brand.

“By joining hands with Digital Refresh Networks, we know that our brand is in good hands. With the association, we are certain that with their expertise, our brand will flourish on the digital sphere,” a spokesperson of the company said.

“We are extremely proud to embark on this new journey with Ganesh Grains. In the course of our collaboration, we aim to put our best foot forward and leverage our expertise in this category,” said Digital Refresh Networks co-founder and CEO Barin Mukherjee. “For us, it is about providing our expertise across functions of content community and commerce to ultimately help the brand grow on digital. We are sure that team DRN will help the brand scale new heights on digital.”

February 14, 2022
Yellophant Digital bags digital mandate for 1Rivet India

Mumbai: Yellophant Digital, an alliance of Merge Infinity Global, has acquired the digital mandate for 1Rivet India, a tech-based consultancy firm, headquartered in the USA.

The mandate includes entire social media responsibilities for the brand from ideation to execution. “The agency will manage the brand’s social media presence on platforms such as Instagram, Facebook, and LinkedIn. Yellophant Digital also plans on launching the brand on any new platform that can help the brand maximise its reach,” said the statement.

“We have engaged Yellophant Digital to manage our digital presence and we are happy with the way they’ve run the program so far,” said 1Rivet India CEO Harikrishna Nair. “The Yellophant Digital team is responsive and easy to do business with. It’s definitely worth having a conversation with them if you’re thinking of investing in your company’s social media presence.”

“We are thrilled to be working with 1Rivet India,” stated Yellophant Digital co-founder Preksha Seth. “There is so much commonality between us, especially a shared vision of what the organisation should communicate online. With both our teams being young and dynamic, it shall be an exciting collaboration.”

February 11, 2022
Agency09 wins digital mandate for Siyaram Silk Mills

Mumbai: Fashion fabrics and apparels brand Siyaram Silk Mills Ltd (Siyaram’s) has appointed Agency09 to revamp its digital presence, build the brands’ community, and bring greater awareness to the wealth of fabrics under Siyaram’s umbrella.

The account is being handled by Agency09’s Mumbai office.

“We picked Agency09 after a multi-agency pitch as they are a vibrant, young agency with good ideas and a clear desire and vision to take the Siyaram’s brand to greater heights,” said Siyaram Silk Mills VP of marketing N Gangadhar. “They showcased a clear and deep understanding of our brand through their strategic approach, and we are excited to see how this partnership evolves.”

“Siyaram’s is a brand that evokes a strong sense of legacy and quality,” stated Agency09 head of content Gautam Anand. “We are excited to build their community on digital and bring a newer generation on board to delight in all their offerings across multiple sub-brands.”

February 2, 2022
CupShup wins digital mandate for Easiloan

Mumbai: CupShup, a full-service agency has bagged the digital mandate for the fintech startup, Easiloan. The account was won following a multi-agency pitch and will be handled out of CupShup’s Mumbai office.

As part of the mandate, Cupshup will handle the social media presence and digital brand strategy for Easiloan, said the statement.

“The fintech start-up space is witnessing a huge boom in the country. We are delighted to have secured this mandate as it aligns with our vision of enabling a strong digital presence for start-ups across verticals,” said CupShup co-founder Sidharth Singh. “The problem that team Easiloan is trying to solve is a unique and interesting one and we resonated with the passion with which we were briefed about the challenges.”

“At Easiloan we are trying to transform a large problem into a simplified experience with our technology. We wanted to work with folks who can take this story to the world in a creative and engaging way,” said Easiloan CEO and founder Pramod Kathuria. “Few interactions and pilots with team Cupshup gave us the confidence of working with the right creative minds to tell our story.”

January 24, 2022
HiveMinds bags digital mandate for Max Life Insurance

Mumbai: HiveMinds Innovative Market Solutions, the digital specialist of Madison World has bagged the digital mandate to manage Max Life Insurance’s paid marketing portfolio. The account will be serviced by HiveMinds’ newly opened North branch.

“We are proud of winning this highly contested mandate,” stated HiveMinds founder and CEO Jyothrimayee J T. “There is a massive transformation happening in the Insurance sector powered by digital expansion. Bringing the right digital integrations and innovation will be key to our success.”

As per the agreement, HiveMinds will be responsible for carrying out digital marketing activities across all publishers and platforms for Max Life Insurance including Google, Facebook, Taboola, Outbrain amongst others. This will in turn enable new customer acquisition for Max Life Insurance, said the statement.

“Today’s consumers are evolved and very digital-savvy, so the success of insurance companies is increasingly dependent upon their ability to innovate and engage with customers on digital platforms. We are pleased to partner with HiveMinds in the next phase of our digital growth,” said Max Life Insurance corporate VP (e-commerce and digital marketing) Aditya Satpute.

“Max Life Insurance is one of those companies, that has the vision, the clarity of thought, and the right team to ride the digital wave in the country. We are confident that together we’ll create new benchmarks in digital marketing,” commented HiveMinds’ chief strategy officer Deepti Bhadauria.

January 24, 2022
RepIndia bags digital and creative mandate for Sleepwell

Mumbai: Sheela Foam Ltd’s consumer-facing brand Sleepwell has announced the appointment of the independent agency RepIndia as its mainline agency for brand communication for all brands and categories under the Sleepwell brand umbrella.

With its new approach of digital-first consumer communication, Sleepwell has entrusted RepIndia with its creative and digital portfolios driving its consumer marketing initiatives in online and offline channels, said the brand in a statement. “As part of its responsibilities, the agency will partner with the brand’s growth through innovative and disruptive marketing and communication strategies,” it added.

“The Sheela Foam Group on its journey to becoming a multinational & Sleepwell with its pan India presence has embarked on a journey to redefine the consumer journey of discovery, trial, buying and post-purchase services in an experiential manner led by a digital transformation,” said Sleepwell’s head of marketing Vishal Sharma. “We found RepIndia to be exactly the right fit and a partner with the right mindset that will help us translate our strategy and vision into this new reality for our consumers. We, in particular, love the team’s young energy and fresh original approach to our business and this partnership shall certainly propel both companies to create a winning formula for the consumers.”

“Sleepwell is undoubtedly one of the biggest brand success stories of our time. It is, therefore, an honour to now be associated with them and help unfold & partner the next level of consumer experience journey that they have embarked upon,” stated RepIndia AVP for strategy and business Nikhil Kashyap. “The team is super excited for this big win, and we are looking forward to connecting with the audience on a deeper level through a blend of clutter-breaking strategy and creativity.”

January 22, 2022