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Tag: digital mandate

  • Madison Digital bags social media mandate for Glide Invest

    Madison Digital bags social media mandate for Glide Invest

    Mumbai: Madison World’s digital arm, Madison Digital, has won the social media mandate for Glide Invest, an online financial planning platform backed by Motilal Oswal Group. 

    The account was won after a multi-agency pitch involving several rounds of presentations. 

    Speaking about this association, Glide Invest founder and CEO Pratik Oswal commented, “We are impressed by Madison’s depth and expertise in the space and are excited to partner with them.”

    Madison Digital vice president Kosal Malladi commented, “We are delighted to partner with Glide Invest and be a part of their digital growth journey. We are looking forward to doing some ground-breaking work together.”

    Madison Digital has grown 10x in terms of billing in the last three years, to become a 200+ employees strong outfit with capabilities in Branding, Performance & Creative solutions.

  • Digitas India bags digital communication mandate for Matter

    Digitas India bags digital communication mandate for Matter

    Mumbai: A vertically integrated product tech start-up, Ahmedabad-based Matter has appointed Digitas India as the agency for its digital communication mandate following a multi-agency and multi-phased pitch process. 

    Digitas will handle Matter’s digital marketing mandate, the scope for which will encompass communications, media, customer experience & digital assets and community engagement across its mobility and energy business verticals.

    The Matter e-motorcycle will be introduced in the second half of 2022. According to Matter, the yet-unnamed motorcycle will be the first electric two-wheeler in the country to have a battery pack with active liquid cooling. While there aren’t many specifics about this brand-new bike at this moment, it will be released in the third quarter of 2022.

    Commenting on the association with Digitas India, Matter COO & co-founder Arun Pratap Singh said, “At Matter, we are embarking on a journey to revolutionise electric mobility and energy storage space. Our innovative offerings will be represented through highly creative digital marketing and we’re glad to have partnered with Digitas, as they follow the philosophy of thinking new and leveraging the creative nuances to deliver highly compelling digital innovations, we are excited to start this journey with Digitas India by connecting with our customers creatively and helping them to transition to clean energy.”

    Welcoming Matter to its fold, Digitas India COO Sonia Khurana said, “It is our privilege to partner with Matter and to introduce the brand and product in the market. It is exciting to be a partner to the brand right from the incubation stage itself of the product. Our aim will be to stay true to our connected marketing philosophy and use the right mix of insight-driven creativity, technology, and media to drive brand love and adoption.” 

    Since its inception, Matter has invested extensively in technology development with the “Innovate in India” approach for the development of futuristic electric vehicle platforms and for energy storage applications.

  • Tenovia Solutions bags Maharishi Ayurveda’s e-com mandate

    Tenovia Solutions bags Maharishi Ayurveda’s e-com mandate

    Mumbai: Tenovia Solutions on Thursday announced that it has signed up the e-commerce mandate of Maharishi Ayurveda. The mandate primarily includes the performance marketing and marketplace support for Maharishi Ayurveda and will focus on setting the strategy for Maharishi Ayurveda’s D2C and marketplace channel in India & the UK market.   

    Through this partnership, Tenovia will help Maharishi Ayurveda focus on organic growth through keyword analysis & cataloguing audits and drive revenues through digital marketing, marketplace marketing for Amazon India, Flipkart & Amazon UK, channel management, and analytics.  

    Speaking on the announcement, Tenovia Solutions co-founder Sonu Somapalan said, “We are thrilled to be playing a critical role in Maharishi Ayurveda’s eCommerce journey. We believe our partnership has a distinct advantage as we have the necessary experience concerning the product categories and strategic thinking. We are keen to achieve exponential growth with Maharishi Ayurveda in the Indian and International marketplaces.”

    Maharishi Ayurveda director Ram Shrivastava said, “We are delighted to collaborate with Tenovia Solutions as our mainline eCommerce partner in our mission to make Maharishi Ayurveda accessible to everyone in India through digital mediums. Their capabilities will allow us to reach our potential customers, and capitalise on the opportunities in the eCommerce landscape. We look forward to achieving our business goals through this partnership.”

    Tenovia specialises in eCommerce management and data-driven digital solutions. Tenovia partners with mid to large brands in driving the growth of their online business and focuses on increasing online revenues for its customers through multiple channels using centralised data analytics and insightful business recommendations. Tenovia has serviced a wide range of clients including MTR Foods, Aditya Birla, Raymonds, Tata International, Soch, Dixcy Textiles, Health and Glow, Landmark, Paragon Footwear, Luxor Writing Instruments, Emami Group, Starmark, Cottonworld, Atmosphere, Anita Dongre, Oriental Cuisines, Raymond’s to name a few.

  • Social Beat wins digital mandate for Happilo

    Social Beat wins digital mandate for Happilo

    Mumbai: Premium dried fruits and healthy snack brand Happilo has entrusted independent digital marketing agency Social Beat to scale its brand across digital channels.

    Social Beat was awarded the mandate after a competitive pitch.

    Social Beat is to scale the online presence and increase sales through the website and marketplaces such as Amazon and Flipkart. Along with managing Happilo’s social media campaigns, the company will also help generate SEO-optimised content to help promote organic visibility. With more such interesting partnerships planned for the coming future, they have already hosted a virtual meet-and-greet with Pro Kabbadi League team Haryana Steelers and IPL franchise Rajasthan Royals.

    Speaking about this partnership between the two fast-growing brands, Happilo founder Vikas Nahar said, “Social Beat comprises young and dynamic digital evangelists. We at Happilo are excited to partner with Social Beat and further our digital presence to achieve dominance in this category.”

    Hapillo plans to grow into exclusive brand outlets (EBOs) in the near future and open around eight company-owned stores.

    Social Beat co-founder Vikas Chawla said, “It’s exciting to partner with Happilo in the journey of building their brand and scaling up their business. With D2Scale, our new centre of excellence for D2C brands, we will be leveraging an end-to-end approach to scale across marketplaces, instant delivery platforms and D2C channels.”

  • Team Pumpkin retains ITC Foods Division’s digital mandate

    Team Pumpkin retains ITC Foods Division’s digital mandate

    Mumbai: Team Pumpkin will continue to work on digital creatives, moment marketing, and tech-enabled social media for ITC Foods Division brands including Bingo Mad Angles, Bingo Tedhe Medhe, Yippee Noodles, Sunfeast Moms Magic, Aashirvaad Svasti Milk and others.

    The agency works extensively with ITC Sixth Sense, which uses digital tools for social listening to observe the key trends, issues, needs, and concerns on people’s minds through social media forums. The Sixth Sense works to optimize the marketing initiatives with a data-led approach. Among notable work, the agency recently helped launch a live social commerce campaign “Jugalbandi”, for its D2C platform ITC e-store, bringing in nearly 20,000 customers to its online event in a two-hour time span, a first for an FMCG company.

    ITC chief digital officer Shuvadip Banerjee said, “We are happy to continue our engagement with Team Pumpkin for our creative and content requirements. Over the last four years, Team Pumpkin has proven to be a valuable partner for us with execution being their strength.”

    Team Pumpkin chief executive officer Ranjeet Kumar said, “We are delighted to continue our partnership with the ITC Food Division as we have the opportunity to add great value to the brand and to the category leading products that the division offers. The collaborative work with ITC’s team led by Shuvadip has been extensive and encouraging. We are gearing up to take the relationship to even greater heights.”

  • HiveMinds bags digital mandate for Flipkart Health+

    HiveMinds bags digital mandate for Flipkart Health+

    Mumbai: The digital mandate for Flipkart Health+ was awarded to the digital expert of Madison World’s innovative market solutions HiveMinds. After a multi-agency pitch that included multiple rounds of presentations, the account was awarded. HiveMinds will be in charge of achieving the digital performance goals using all the publisher networks and digital channels accessible under the new mandate.

    Flipkart Health+ is the healthcare foray of Flipkart, the Walmart group firm. In order to provide clients with simple and convenient access to high-quality, reasonably priced pharmaceuticals and healthcare products from independent sellers, the Flipkart Health+ App, a digital healthcare marketplace platform, was introduced on 6 April, 2022.

    Flipkart Health+ chief business officer Arvind Charanyan V commented, “Post Covid, there has been an increase in demand for healthcare and wellness products across the country, which is currently underserved especially in the remote areas. We want to leverage technology in a way that strengthens the healthcare ecosystem and enables it to serve customers better by making accessibility to healthcare simpler even for those residing in distant areas of the country and contributing towards a healthier India. Digital as a medium has the reach with the customers and we’ve carefully selected HiveMinds for the experience and expertise they bring to the table.”

    “We’re proud to be associating with Flipkart Health+ by winning this highly contested mandate. I am sure that with our experience with the digital healthcare ecosystem, we will be able to take the Flipkart Health+ message across the country,” said HiveMinds chief strategy officer Deepti Bhadauria.

  • Team Pumpkin retains its digital mandate for Prega News

    Team Pumpkin retains its digital mandate for Prega News

    Mumbai: A 360-degree brand solution and digital agency, Team Pumpkin retains its digital mandate for Prega News.

    Team Pumpkin has been handling the account for Mankind Pharma’s Prega News for a long time. As a part of the mandate, the digital agency will continue its role in handling social media, media planning, media buying, PR, and ORM for Prega News. The agency will also be responsible for the digital strategy and pursue the brand’s loyalty with consistent brand essence.

    Team pumpkin has been working with Prega News for the last two years across different areas and assisted the brand to grow its digital follower base with over 2.37 lakh fans across all social media platforms combined.

    The agency has executed some impactful campaigns like ‘She Can Carry Both.’ & ‘Cool Hai Meri Maa’, has gained over 16.9+ million video views across YouTube channels.

    Team Pumpkin chief business officer Swati Nathani said, “We are overjoyed to be the digital partner of Prega News, a brand which has always been very supportive and refreshing to work with. Extending the digital mandate in itself is a compliment to us and the team. We are excited to add more value to the brand.’

    Prega News deputy general manager Joy Chatterjee added, “We feel ecstatic to extend Team Pumpkin as our digital agency. It has been a splendid experience working with their team. We are looking forward to creating more motherly campaigns and driving customer engagement across platforms.”

  • Sociapa wins digital and creative mandate for French Essence

    Sociapa wins digital and creative mandate for French Essence

    Mumbai: Sociapa has won the digital and creative responsibilities of Spectra Care’s French Essence.

    Speaking of this association, Spectra Care director Nidhi Gupta said, “Sociapa is a very competitive firm with a portfolio of many ongoing projects. With the changing dynamics, a brand must keep up and hence we believe Sociapa will do justice to our vision of taking French Essence forward, as we aim to make significant contributions towards strengthening our online and offline presence.”

    On winning this mandate, Sociapa founder Dheeraj Raj said, “We are ecstatic to have been given this opportunity by French Essence. This is yet another step for Sociapa towards achieving its goal. We are certain that we will be successful in making the brand reach its target groups through effective communication and campaigns. Sociapa is the company that you can trust to help you promote your brand to the next level.”

    “We create real brand experiences that include and inspire audiences in every touchpoint using a full spectrum of creative skills with a cost-effective approach. With a passionate team, we strive to up the game by offering the best strategies including brand communication and campaigns for the brands,” Raj added.

  • Art-E Mediatech bags digital mandate for Hisense

    Art-E Mediatech bags digital mandate for Hisense

    Mumbai: The full stack agency Art-E Mediatech on Thursday has won the digital mandate for Hisense. As a part of this partnership, Art-E Mediatech will now be responsible for Hisense’s partner in strategy formulation and social media strategy, media buying, influencer marketing and website related services.

    The account will be managed from Art-E Mediatech’s Noida office. This was a multi-agency pitch, where ART-E Media won the account with an insightful and strategic plan.

    Art-E Mediatech is an award-winning full stack agency, which also handles the mandate of Flipkart Seller Hub, Indica Hair Colour, Raaga Professionals, Biker’s TCL, Shopsy, Buds and Berries, Parimatch and more.

    Hisense COO Rishi Tandon said, “We believe that everything we do should make our user’s life simpler, better and more entertaining. Hence, we aim to make the latest technologies accessible to everyone through thoughtfully designed and expertly built products. Since 1969, we have been doing relentless research & development to push the boundaries of innovation in home appliances.”

    Tondon added, “It’s this dedication to developing and producing cutting-edge technology that has seen us become one of the world’s leading electronic manufacturers. So, it is vital for us to stay in touch with consumers all the time. Therefore, it becomes critical for us to communicate the same in a clear, creative and concise manner. We found Art-E Mediatech’s work engaging and KPI-oriented. Their insights and brand building approach will help us to bring the required creativity to build upon our already strong digital presence.”

    Art-E Mediatech co-founder and chief business officer Rohit Sakunia said, “In the last few years, the digital world has grown by leaps and bounds. It is not a surprise that all the companies are looking towards this platform to communicate with their target audience. We are extremely excited to partner with Hisense for strengthening its digital journey across various social platforms. Adding an organisation like Hisense to our prestigious client roster is an absolute delight. We as an agency believe in result-oriented strategies that not only connect the brands with their audience but also transform lives in the process. We are glad that we have found the perfect partner in Hisense, in our journey towards transforming lives with digital experience.”

  • Verve Media bags social media mandate for Spring Bio Solutions

    Verve Media bags social media mandate for Spring Bio Solutions

    Mumbai: The client solution company Spring Bio Solutions has assigned its social media duties to Verve Media. The media agency will be responsible for the company’s social media management, digital creative designing and brand recognition.

    Verve Media will also work to enhance the presence of Spring Bio Solution on LinkedIn by curating innovative content, company updates and industry trends.

    Verve Media co-founder Vinay Singh Sangwan said, “Marketing for pharmaceutical brands comes with its own set of challenges. We are sure that our energetic team with their digital marketing expertise will empower the brand to strengthen its hold in the market.”

    Speaking on this partnership, April Bio Solution director Salim Shaikh commented, “Spring Bio Solution is on a growth path and we are excited to embark on the digital journey for the brand. We are hoping to leverage the benefits of digital in a category that has not yet embraced the medium as widely as consumer brands.”