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Tag: digital mandate

  • Home Credit India appoints Social Panga as their partners for digital and offline activities

    Home Credit India appoints Social Panga as their partners for digital and offline activities

    Mumbai: The integrated creative and digital marketing agency, Social Panga, has won the integrated mandate (creative and digital) for Home Credit India. Social Panga will be coming up with innovative and effective brand communications and will look at elevating its presence across platforms.

    As per the mandate, Social Panga’s Gurugram team will be handling the account. The aim is to drive relevant brand and product conversations and take Home Credit’s presence amongst the target audience a notch above with its effective and relevant communication. The team is all pepped up to bring innovative solutions to Home Credit’s vast and diverse target audience.

    To achieve the same, the agency will be rolling out multi-level creative strategies and digital campaigns based on consumer insights, industry research, and product analysis. The end-to-end execution of all such strategies and communications will be the responsibility of Social Panga.

    On awarding the business to Social Panga, Home Credit India chief marketing officer Ashish Tiwari said, “In the post-Covid world, with business objectives being rewritten, for Home Credit India’s new approach, we found Social Panga, an emerging digital marketing agency, having made its presence felt to be the right fit for the brand. Social Panga has worked with established and emerging brands, including financial services, and as a young creative agency, is completely in-sync with the pulse of the new-age consumers cum digital citizens. We are delighted to have Social Panga as our marcomm partner and are sure that together we will be able to redefine the Home Credit brand and connect with relevant consumers in the endeavour to fulfil aspirations.”

    Speaking about the win, Social Panga co-founder Himanshu Arora said, “This is a huge win for us. To be given the opportunity to drive strategies and creative communication for Home Credit India, a part of the huge Home Credit Group with more than one crore customers, is a big accomplishment for us. The team is elated to get started and is already looking forward to embarking on this informative journey. Keeping in mind our reputation for striving in the digital space, we are all set to bring our innovative ideas and curate communication that brings home the goals and ambitions of the client.”

  • Kinnect India wins the digital mandate for R.K. Marble

    Kinnect India wins the digital mandate for R.K. Marble

    Mumbai: Kinnect India on Wednesday announced that it has won the digital mandate for R K Marble & Granite, which is an Indian conglomerate and a global trendsetter in the world of Natural Stone.

    The mandate includes creative strategy and execution, social media management, and planning and executing performance-focused media campaigns for the brand across all channels.

    The account will be managed out of Kinnect India’s Gurgaon office.

    Talking about the association, R K Marble director of sales and marketing R. K. Gupta said, “When we stepped up to disrupt the category with our transparency, we needed a partner who was equally disruptive and transparent. Kinnect has taken up the challenge to translate our “Khoobsurat Imaandaari” into a meaningful digital presence and we’re looking forward to the journey ahead.”

    Commenting on the big win, Kinnect COO Chandni Shah said, “R.K Marble is a leading player in the world on natural stone. It is a great opportunity for us to partner with the brand for its digital mandate.  Our digital capabilities and creative communication will be key to amplifying and optimising the brand’s marketing efforts.”

    Speaking on the win, Kinnect vice president (north) Henna Pande commented, “It is a brilliant opportunity for us to build the digital presence of a heritage brand like R.K. Marble. The brand stands for “Khoobsurat Imaandari” – a promise of honesty to the customer.  With Kinnect’s powerful media strategic thinking and creative strength, we’re thrilled to communicate this promise via. relevant digital mediums and creating business impact for the brand.”

  • Stovekraft hands over digital & creative duties to Team Pumpkin

    Stovekraft hands over digital & creative duties to Team Pumpkin

    Mumbai: The 360-degree marketing agency, Team Pumpkin, has won the digital and creative mandate for Stovekraft. With this new partnership, Team Pumpkin will be at the forefront of all the digital activities for Stovekraft’s brands Pigeon, Gilma, Skava, and Black+Decker.

    The account was won following a multi-agency bid. Team Pumpkin will handle the account from its Mumbai office.

    The agency will be in charge of developing and strengthening the brand’s digital presence by creating innovative social communication strategies through cutting-edge innovation, ideation, execution, and promotion.

    Speaking on the collaboration, Team Pumpkin co-founder Swati Nathani said, “We are thrilled to have secured the digital and creative mandate for Stovekraft, India’s leading kitchen appliance brand, established on pioneering energy and innovative culture. It aligns perfectly with our goals and philosophy, making us a perfect match. As a leading agency in crafting and delivering digital innovations and solutions, our unique, cutting-edge digital offering based on brand vision will expand the brand love onto new-age digital platforms and generate significant customer experiences.”

    Stovekraft managing director Rajendra Gandhi said, “As one of the pioneering companies in kitchen appliances, our constant endeavour is to provide the best range of products catering to the needs of every homemaker in the country. Stovekraft has experienced unprecedented growth in recent years, and we look forward to expanding our business more. Hence, digital has become an important aspect of expanding our business. It is impressive what Team Pumpkin has in mind for our brand. We are confident that Team Pumpkin’s expertise and nuanced understanding of digital media will help us achieve our vision.”

  • Crossword bags digital marketing mandate for OM Book Shop & OM Books International

    Crossword bags digital marketing mandate for OM Book Shop & OM Books International

    Mumbai: Om Books International, Om Book Shop, announced on Wednesday the addition of New Delhi-based public relations firm Crossword Public Relations as a digital and social media marketing partner.

    OBI, which has its headquarters in Noida, has published best-selling works of popular and literary literature. Along with other genres, OBI has produced a number of books on the entertainment industry, producing photo essays and monographs on art and architecture. Most of OBI’s books have won national awards from the prestigious Federation of Indian Publishers and accolades for the design and content of their books. OBI has a stellar line-up of Gourmand World Cookbook Award winners. Om Book Shop has its outlets in several states like Delhi, Gurgaon, Noida, Mumbai, Chennai, and Bengaluru.

    Crossword Public Relations is the fastest-growing, award-winning public relations and digital marketing company. With an unparalleled network spread in more than 300 cities in India and 10 countries around the world, We work in domains like technology, hospitality, start-up, healthcare, education, entertainment, and entertainment & fashion-lifestyle.

    Speaking on the appointment, Om Books International publisher Ajay Mago and Om Book Shop CEO Sanjay Mago commented, “We are thrilled to have Crossword PR as our digital and social media marketing mandate and believe that their skills and teamwork will help us reach new heights. Together, we strive to build targeted and effective marketing that will help the development of consumer-centric, appealing communications.”

    Crossword PR founder Rajnish Jain said, “We are overjoyed to be working with Om Books International and Om Book Shop. By being creative, inventive, and engaging, our team will collaborate to develop some excellent campaigns and tactics that will assist them in achieving their communication objectives.”

  • The Glitch bags digital mandate for OLX Autos

    The Glitch bags digital mandate for OLX Autos

    New Delhi: OLX Autos has appointed The Glitch for its digital duties. The digital-first creative agency within the VMLY&R network has won the account through a competitive pitch.

    As a part of this partnership, The Glitch will partner with OLX Autos to create awareness and recognition for the brand across India via a robust digital strategy.

    The Glitch has a decade of experience in building digital-first brands and championing editorial-first content. It will be responsible for re-imagining OLX Autos presence online via focused and engaging content.

    OLX Autos country head of marketing Siddharth Agrawal said, “We are very excited to have The Glitch on board as our partner. We are committed to building a strong brand presence in the digital and social media space and are confident that working with The Glitch will help us drive a better engagement with our target audience.”

    Expressing his thoughts on the collaboration, VMLY&R MD (North) Paras Johar said, “The OLX group has a legacy of changing the way Indians buy and sell pretty much anything. We are humbled and excited to be partnering OLX Autos in their journey to do the same for the pre-owned cars segment across the country. Through innovative processes and solutions, they have been able to provide true value for their users since launching in 2009 and we look forward to helping further this through a unique social media strategy to unlock deeper engagement, understanding and conversations with their audience.”

  • dentsu X India bags integrated media mandate for Tata 1mg

    dentsu X India bags integrated media mandate for Tata 1mg

    Mumbai: Media agency Dentsu X India, on Wednesday, won the media mandate for Tata 1mg – India’s largest digital healthcare platform.

    Dentsu X will oversee the brand’s planning and buying duties for traditional as well as digital media. The account will be serviced from the agency’s Gurugram office.

    Speaking on the partnership, Dentsu X India chief executive officer Roopam Garg said, “We are delighted to get the opportunity to work with a future focussed and trusted brand like Tata 1mg. At dentsu X, we answer ‘Why beyond What’, led by our people, data and tech. We look forward to helping the brand with solutions based on the same.”

    Tata 1mg co-founder Gaurav Agarwal commented, “We are excited to work with Dentsu X. Through their data-driven methodology, they have already established themselves as an integrated media firm and among the best in their industry. We look forward to collaborating with them on cutting-edge media innovations and opportunities.”

  • Nikon India appoints magnon eg+ to handle its creative and digital duties

    Nikon India appoints magnon eg+ to handle its creative and digital duties

    Mumbai: Nikon India on Tuesday announced that it has on-boarded magnon eg+ as its creative and digital partner. The account was won after a multi-agency pitch and will be managed by the agency’s Delhi NCR office.

    As part of the partnership, magnon eg+ will be responsible for the creative strategy and execution across online and offline platforms, including digital campaign planning, social media management, media planning and buying, online reputation management, and content strategy and creation, along with strategizing and executing influencer and creator-led content. The agency’s focus will be to partner closely with the team at Nikon to further build and strengthen equity for the brand and manage the entire portfolio of their imaging products.

    Speaking about this collaboration, Nikon India managing director Sajjan Kumar said, “Nikon’s presence in the imaging market has been exceptional and we wanted an innovative digital strategy to take it further. I am pleased that this partnership with magnon will bring a fresh perspective to the brand proposition.”

    Adding to it, magnon group founder and CEO Vineet Bajpai said, “We are delighted to win the creative & digital mandate for a renowned brand like Nikon, a world leader in the imaging products industry. Our team at magnon eg+ comes with marketing communications experience of over 20 years and is confident about delivering effective solutions and strategies to enhance the top-of-the-mind recall of the brand.”

    Further, magnon eg+ managing director Vivek Merani added, “We are glad that Nikon India appreciated our creative concepts and awarded this mandate to us. We look forward to supporting the brand in a long-term partnership to further increase the desirability of its product portfolio and help convert customers to brand loyalists. This association is bound to click and we are all geared up to take it to the next level.”

  • Maverick India bags digital & creative mandate for RenewBuy

    Maverick India bags digital & creative mandate for RenewBuy

    Mumbai: The leading insurance aggregator, RenewBuy, has signed Maverick India as its digital and creative partner. The agency will be responsible for managing brand’s engagement, digital and creative solutions.

    As a part of this collaboration, the agency will bring a fresh set of ideas to achieve the brand’s objective of achieving better engagement across their B2B and B2B channels. They will create innovative strategies to position RenewBuy as the most trusted and expert insurance aggregator.

    Commenting on the new collaboration, Maverick India founder & director Om Dev Sharma said, “We are delighted to work for a brand like RenewBuy. It is a great opportunity for us to be associated with such a vast organisation. Having worked with various different clients across varied domains, we understand the unique requirements of the brand. We are looking forward to taking the brand’s presence to new heights and for this association to continue for years to come.”

    RenewBuy quoted, “We are thrilled to partner with Maverick India as our communication partners. With the growing digital world, we plan to connect with our Point of Sale Advisors as well as consumers digitally while still using traditional means. Maverick India’s market reputation, creative inputs and go-getter attitude has ensured us that they are the right partners for us.”

  • GOZOOP Group bags Infiniti Mall’s public relations mandate

    GOZOOP Group bags Infiniti Mall’s public relations mandate

    Mumbai: Independent marketing group, GOZOOP Group, has bagged the public relations mandate for Mumbai’s premier destination for shopping, entertainment, and food, Infiniti Mall.

    GOZOOP Group will be responsible for building brand awareness, strengthening spokesperson imagery and highlighting the offerings amongst a larger set of target audiences. The agency will also create and implement innovative communication strategies and provide end-to-end media relations support to ensure top-of-mind recall and extensive footfall.

    Commenting on the win, GOZOOP Group CEO (India) Samrat Bedi said, “We at GOZOOP place our clients at the core of operations. We believe in understanding the needs or wants of the client and delivering those in a balanced yet effective manner. Infiniti Mall has been one of the most popular retail destinations in Mumbai, and I am sure that with our creative mindset we will be able to help the brand achieve desired milestones.”

    A subsidiary of K Raheja Realty Group, Infiniti Mall Andheri was founded in 2004 and Infiniti Mall Malad opened its doors for the first time in 2011. Since then, the mall has been transforming the essence of leisure and entertainment, providing an ultimate retail experience to its customers.

  • BC Web Wise bags the digital duties for Gatsby

    BC Web Wise bags the digital duties for Gatsby

    Mumbai: Gardenia Cosmotrade men’s grooming brand Gatsby onboarded BC Web Wise for the digital duties. The agency will drive the brand’s positioning and awareness for its entire range of products and help capture a greater share in the men’s grooming space.

    Japanese company Mandom Corp., which owns Gatsby, has owned the brand since its establishment in 1927. Since then, it has evolved with the times and trends to become a total grooming brand with products in various categories including hair styling, face care, body care, beard grooming, and fragrance. Through its product line targeted at young Indian men, the company is currently looking at reinforcing and expanding its presence in India.

    Gardenia Cosmotrade designated partner Puneet Motiani said, “The male grooming market in India is at an inflection point, the youth today is globally aware and demands products that are world class, to which they add their own style of expression. Gatsby, born in Japan and consumed across the world, provides one of the best quality and range of products in the male grooming category. We’ve got a variety of exciting new launches of styling and skincare products coming up. And I am certain that the audience is going to love them. We’re looking forward to this creative partnership with BC Web Wise to position the brand ‘Gatsby’ as their preferred choice.”

    Gardenia Board brand & marketing expert and advisor Pankaj Bhawnani said, “Chaaya is transforming BC Web Wise with a fresh talent pool and brings to the table a unique blend of creative, social, performance and ecommerce capabilities, making them the right partner for the growing ambitions of Gardenia Cosmotrade.”

    Speaking on the appointment, BC Web Wise founder & MD Chaaya Baradhwaaj added, “Gatsby is an exciting brand that continuously innovates driven by data. It aligns seamlessly with the BC Web Wise DNA and we are excited to partner in the growth story of the brand with creative and impactful digital marketing solutions.”