Tag: digital mandate

Promodome Communications to lead advertising & digital strategy for Kho Kho World Cup

Mumbai: Promodome Communications, a full-service advertising agency with nearly two decades of experience, has secured the advertising, marketing, and digital mandate for the first-ever Kho Kho World Cup, scheduled for 13-19 January 2025.

Promodome Communications will be responsible for executing a wide range of campaigns, including branding, digital and print advertising, to elevate the profile of the Kho Kho World Cup both in India and internationally. As part of the mandate, the agency has also conceptualised the World Cup’s official logo, championship booklets and other collaterals, encapsulating the global spirit of this iconic event.

Kho Kho Federation of India secretary MS Tyagi said: “We are pleased to onboard Team Promodome as one of our advertising and marketing partners. They’ve built a stellar reputation for delivering impactful campaigns, and we’re confident that their expertise will help us make a lasting impression with the first-ever Kho Kho World Cup on the global stage.”

Promodome Group founder & president Sandiip Kapur said: “We are thrilled to partner with the Kho Kho Federation for this historic event. It’s an honor to contribute to a sport that has deep roots in Indian tradition and culture, and we are eager to bring Kho Kho to a global audience through our creative and strategic efforts.”

The week-long event will see top-tier athletes from over 24 countries across six continents compete in a series of thrilling Kho Kho matches, marking a significant moment in the global sports landscape. The Kho Kho World Cup promises to be a landmark event, offering a unique opportunity for countries worldwide to engage with the sport and celebrate its growing international appeal.

November 6, 2024
FCB/SIX INDIA bags digital media mandate for Plum

Mumbai: FCB/SIX India, the data-driven digital media and customer experience agency, has been awarded the digital media mandate for Plum, India’s first 100 per cent vegan beauty brand.

The agency is tasked with the responsibility of creating and implementing strategies to fast-track the brand’s growth.

With a strategic focus on Plum’s branding, FCB/SIX India is set to propel the brand’s growth and solidify its position in the cosmetics industry. Leveraging its extensive experience with brand growth, FCB/SIX India is excited to take Plum’s success story to the next level.

The agency’s data-driven expertise fuelled by its creative media prowess is what propelled Plum to collaborate with FCB/SIX India.

FCB/SIX India is affiliated with FCB Kinnect and leverages the latter’s digital-first creative expertise to seamlessly integrate creativity into its media solutions using ‘creativity as an economic multiplier’.

The account was won after a multi-agency pitch and will be handled by FCB/SIX India’s Delhi office.

Plum founder and CEO Shankar Prasad said, “It’s still Day One at Plum, and it’s still Day One for the digital ecosystem in this country. We’re seeing waves of changes that put choice in consumers’ hands, as well as the ability for brands to connect with consumers in a million different ways. In this context, we hope that Plum’s partnership with FCB/SIX India will help us tell the brand story and connect with Plumsters more effectively, efficiently and distinctively.”

FCB/SIX India chief business officer Ankit Banga added, ‘’The team at FCB/SIX India is excited to join forces with Plum on its incredible growth journey. The brand has cultivated a deeply loyal and cherished customer base, and we are committed to enhancing this relationship by leveraging our core strengths of data, creativity, and media to tell Plum’s unique brand story and add new customers.”

On bagging the account, FCB Kinnect and FCB/SIX India CEO Rohan Mehta said, “We are excited to partner with Plum in their growth journey. The brand is ripe for growth and the team internally is committed to expand on the base that has been created.”

May 28, 2024
Social Beat wins Sukoon’s digital mandate

Mumbai: Digital marketing agency Social Beat, known for its innovative strategies and outstanding results, has won the digital mandate for Sukoon, a mental health hospital chain. Won after a multi-agency pitch, the mandate will consist of overall planning, strategising, and managing the brand’s digital campaigns.

Social Beat will be responsible for all digital marketing initiatives with a focus on quality lead generation and admission to Sukoon’s hospitals. The agency will reimage the brand’s digital journey and work towards digital performance targets using various digital platforms.

Social Beat co-founder Vikas Chawla said “With our expertise, our primary focus will be on artfully communicating the brand’s offerings and their benefits to a diverse and nuanced audience by leveraging our entire gamut of digital solutions, to accomplish the goal of quality lead generation and increased admission to Sukoon facilities. We are excited and look forward to adding value to Sukoon’s primary goals and business objectives & creating a top-of-the-mind recall for the brand.”

Sukoon co-founder and COO Kanishk Gupta said “We are confident that Social Beat, with their expertise and capabilities in digital marketing and social media campaigns, will help us optimally spread our message and reach out to a wider audience across the country. We truly believe that our affiliation with Social Beat will help us grow and set new benchmarks in mental healthcare and we promote our brand’s philosophy in India”.

February 19, 2024
HiveMinds wins the digital mandate for Wonderchef Home Appliances

Mumbai: Hiveminds Innovative Market Solutions, the digital and ecommerce specialist arm of Madison World, won the integrated digital mandate for Wonderchef Home Appliances. The account was won by the Agency after a multi-agency pitch involving several rounds of presentations and will be handled from its Mumbai office. As part of the mandate, HiveMinds will be responsible for the digital performance of owned assets and e-commerce marketplaces, social media management and search engine optimization (SEO).

Founded by celebrity chef Sanjeev Kapoor and serial entrepreneur Ravi Saxena in 2013, Wonderchef is one of the most preferred brands in India for premium kitchen appliances and cookware. Their products are designed with an emphasis on quality, design, and innovation, often endorsed by Chef Sanjeev Kapoor himself.

Wonderchef chief marketing officer Amit Tilekar commented on the association, “We’ve been on a growth trajectory over the last 3 years and this year, we’re targeting a 25-30% revenue growth, and digital success is pivotal for achieving it. Our customers are digital-first. Often, their entire user journey from search, comparison, review, and buying is initiated and completed online. Even for offline retail customers, digital holds a significant influence.

We’ve seen HiveMinds’ work over the various rounds of pitches, and after evaluating their tech and team capability, we are sure that they are the right partner for growth at this stage of our journey”.

HiveMinds chief client officer Saurabh Tyagi said, “We’re proud to have won the integrated digital marketing mandate for Wonderchef. They are a formidable brand in the fast-growing Kitchen & home appliances category. Most importantly, their digital-first approach gives us the opportunity to completely leverage the power of digital. With this mandate, we will be able to use digital content, social media engagement and sharply defined performance campaigns to deliver success to the brand”.

HiveMinds is a Bengaluru-based full-service digital marketing company and consultancy with a specialization in performance marketing, display, e-commerce, and programmatic buying. They manage digital mandates for Dominos, MaxLife Insurance, BigBasket, CoinSwitch Kuber, and eCommerce mandates of brands like Crompton, P&G, Nivea, Saffola Honey, Sugar cosmetics, ITC Dermafique, Sonata watches, Stanley black & decker, etc. The company owns unique technology, tools, and data analytics methodologies that enable it to deliver outstanding results to its clients.

HiveMinds is a part of Madison World, India’s largest homegrown communication agency group established in 1988. Madison World through its 11 units served last year, as many as 500 advertisers.

November 7, 2023
Digidarts bags the digital mandate for Insurance Samadhan

Mumbai: Insurance Samadhan, a company that raised eyeballs in the first season of Shark Tank India, recognizes the problem of insurance-related grievances and has strived to ensure that people get a claim to their rightful money. As an organisation they are dedicated to empowering policyholders and ensuring them access to their rightful insurance claims and to make this dream a reality, they understood the importance of wide-spread reach & bulls-eye engagement.

With the aim of increasing their awareness and desire to reach as many relevant people struggling with their claims as possible, they have joined forces with Digidarts, India’s leading 360° performance marketing agency.

Digidarts understood their vision and aimed to accelerate this noble service to as many Indians as possible. They have taken over the responsibility of spearheading Insurance Samadhan’s 360° digital marketing initiatives which includes their flagship bullseye performance marketing, problem-led content SEO etc.

To help Insurance Samadhan fulfill their vision, Digidarts will incorporate innovative marketing funnels and leverage their strategic approach through creativity & data-driven targeting systems to elevate awareness amongst the needful for a more transparent insurance system.

Insurance Samadhan co-founder & CEO Deepak Bhuvneshwari Uniyal said “Teaming up with Digidarts is a strategic move towards enhancing our outreach. Together, we’re poised to revolutionize the way insurance solutions are approached and delivered, ensuring that our advocacy for fair and transparent insurance solutions reaches a wider audience.”

Expressing his enthusiasm about the partnership, Digidarts founder Siddhartha Vanvani said, “We are delighted to collaborate with Insurance Samadhan. Their vision for India is unique and much needed in the modern climate. Our goal is to harness our industry expertise and deploy efficient user acquisition & market penetration strategies so as to propel Insurance Samadhan as the leader in this unique & empathetic category.”

September 23, 2023
L&K Saatchi & Saatchi wins creative mandate of Goodricke Group

Mumbai: L&K Saatchi & Saatchi has won the creative mandate of Goodricke Group Ltd., one of the largest tea producers in India.

The agency won the business after a competitive multi-agency pitch and will manage the company’s full-service creative mandate for a variety of products across multiple categories.

Goodricke Group Ltd. is a popular tea manufacturer with around 29 tea gardens and manufacturing factories across Darjeeling, Assam, and the Dooars. Some of the popular brands in its portfolio include Castleton, Roasted Darjeeling Tea, Khaass, Goodricke Chai, etc.

Commenting on the partnership, Goodricke Group vice president and head of consumer division P.T. Krishnan said, “Goodricke is a brand steeped in legacy. We wanted to collaborate with a name that’s just as rich in legacy and found the right match in L&K Saatchi & Saatchi. With excellent category knowledge and the zeal to do work that knows no bounds, we believe this partnership will bear many fruits in the days to come.”

Sharing his views on the win, L&K Saatchi & Saatchi executive vice president North & East Atin Wahal said, “Tea as a category is one we are extremely familiar with, having worked extensively on this category. Goodricke is a name that resonates across India, and with such a vast product portfolio, I believe we have every scope to do some really enriching work and help the brand not just shine but carve a unique niche in the marketplace.”

November 15, 2022
Faces Canada hands over digital AOR duties to Grapes

Mumbai: Grapes has bagged the digital media mandate for the cosmetic brand Faces Canada. The mandate will be handled by the agency’s Mumbai office.

As a part of this, the agency will look after social media management & community building, digital campaign strategy, and product launches. The mandate has been won following a multi-agency pitch.

With the association, the brand aims to level up its game when it comes to social media presence and expand the target audience beyond metro cities.

Speaking on the win, Grapes CEO and co-founder Shradha Agarwal said, “We are really looking forward to working with Faces Canada. As a premium cosmetic brand, it is part of a niche industry, and this brings to the forefront our proficiency in leaving behind a strong recall value amongst the audience for the brand with the help of our ingenious campaigns.”

Talking about the collaboration, Faces Canada creative director Devkey Advani said, “We’re a brand that cares and we never compromise on quality, which can be seen in all our products; they’re good-for-skin AND high-performance. Just like our clutter-breaking products, we needed unique digital messaging to amplify visibility amongst the target audience. With content becoming massy and cluttered, it’s become more imperative than ever to stand apart from the noise. Grapes coming in with their expertise to efficiently lead the digital presence made it easy for us to choose them without any second thoughts. We look forward to reaching creative milestones together in the coming time.”

November 1, 2022
Blink Digital bags Fibe’s digital media duties

Mumbai: Blink Digital has been awarded the digital marketing mandate for Fibe. Specialising in blending deep digital insights and ideating plans, Blink Digital helps brands grow to their full potential. The agency will now be in charge of digital strategy, ideation, and execution of the digital launch for Fibe, formerly EarlySalary. This is a year-long association/partnership that was established after a competitive multi-agency pitch.

Conceptualised by Blink Digital, the campaign “Aapke Paise Wali Vibe” targets how it is a quick and hassle-free application process as well as the ease at which its customers can avail of its services.

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The campaign, written by Sudhir Shetty and directed by Very Busy People, aims to position Fibe as an alternative to the notion that obtaining a loan is difficult and time-consuming. Fibe has been positioned as a helpful credit provider that offers loans tailored to everyone’s needs without a complicated application process or many questions about how to use the loan.

The agency will assist the brand in staying ahead of the curve regarding social media engagement. Their new campaign idea for Fibe gives a fresh outlook on consumer lending in the financial landscape. This partnership will work towards establishing the brand as the go-to solution for all the financial needs of young Indians and provide them with a hassle-free experience.

Talking about the association, Blink Digital co-founder & COO Rikki Agarwal said, “We have associated with Fibe to create a digital marketing strategy which will help them connect better with their target audience. At Blink, we always look forward to creating a seamless yet unique experience for our clients while staying true to the brand message. We have used the best marketing tools in nurturing social media for brands in India and across borders. We are looking forward to boosting engagement for Fibe by showcasing its legacy to the right audience at the right time through various social media channels”

“We are delighted to associate with Blink Digital for our social media management. We look forward to working with their skillful team and are confident that the digital agency will position our properties to our highest expectations,” said Fibe founding member and director of marketing, Sudesh Shetty.

October 21, 2022
Burger King India onboards Havas Worldwide India as its digital partner

Mumbai: Burger King India has assigned its digital mandate to Havas Worldwide (Creative) India. As a part of this mandate, the agency will be responsible for creating cornerstone digital campaigns, social media management, and online response management, among other things.

Havas Worldwide India has been focusing on fortifying and updating its core expertise and offerings over the last two years. Havas Worldwide India grew by more than 30 per cent in 2021 across its Mumbai and Delhi offices, thanks to significant business wins such as Tata Cliq Luxury, Bel Cheese, P&G, Vivo, and Celio, to name a few. The agency has also been strengthening its teams to bring in the best talent. As the agency’s growth momentum continues in 2022, it will continue to come up with clutter-breaking work to deliver on its promise of making a meaningful difference in the lives of brands, businesses, and consumers.

Sharing his thoughts on the association, Burger King chief marketing officer Kapil Grover said, “We are excited to have partnered with Havas Worldwide India, which comes with a track record of path-breaking digital campaigns for brands across markets and categories. We are confident that their expertise and market understanding will help us deliver innovative and groundbreaking digital campaigns, thereby further strengthening Burger King India’s position to become the most lovable brand in the digital space. We look forward to a long and fruitful partnership.”

Commenting on the partnership with Burger King, Havas Worldwide (Creative) India managing director Manas Lahiri said, “In today’s cluttered digital ecosystem, only brands that come up with engaging, differentiated content make people sit up and take notice and we at Havas Worldwide India have been doing exactly that over the past few years. Burger King is one of the most audacious brands in the world today, known for creating truly innovative campaigns that become the talk of the town, and we’re confident we will be able to create more such path-breaking, meaningful work for them.”

October 12, 2022
The-invERSITY signs Team Pumpkin for its the digital duties

Mumbai: Team Pumpkin has successfully acquired the digital mandate for The-invERSITY, an upcoming brand that is empowering young minds to gain financial literacy and achieve financial independence in the future. The account will be handled by the agency’s team based out of Bengaluru.

The-invERSITY is a one-of-a-kind location dedicated to increasing financial literacy and awareness among students aged 13 to 21. This platform is built to provide live interactive classes where educators will create awareness for kids about financial and investment-related terms and processes and instil a sense of responsibility from an early age to manage money.

As a part of this digital mandate, Team Pumpkin will handle digital and performance marketing duties for The-invERSITY. In order to build and strengthen the brand’s digital presence, Team Pumpkin will focus on strategizing the brand’s digital activities, social media management, online reputation management, search engine optimization, and performance marketing responsibilities.

Speaking of this partnership, Team Pumpkin co-founder and chief business officer Swati Nathani said, “Having won the mandate for The-invERSITY is a matter of pride. At Team Pumpkin, we believe in growing exponentially with upcoming trends and innovations while staying rooted in consistency. We plan to build a new and fulfilling path for The-invERSITY as per their vision and enhance the brand’s presence with our creative and strategic planning.”

Commenting on the creative collaboration, The-invERSITY COO and co-founder Aditya Roy said, “We’re really excited to be working with Team Pumpkin to amplify our digital presence and start this journey together. We trust their approach and insights with our brand and hope to reach new heights and build it effectively.”

August 30, 2022