ITV

Tag: Digital Literacy India

  • Prasar Bharati, RailTel, and PlayboxTV launch the affordable ‘Freedom Plan’

    Prasar Bharati, RailTel, and PlayboxTV launch the affordable ‘Freedom Plan’

    Mumbai: In a groundbreaking collaboration, Prasar Bharati, RailTel Corporation of India, and PlayboxTV unveiled the Freedom Plan under RailWire broadband. This OTT bundled internet service aims to deliver high-speed connectivity and premium entertainment to underserved regions across India.

    At an event attended by PlayboxTV, founder & CEO, Aamir Mulani; RailTel, CMD, Sanjai Kumar; and Prasar Bharati, CEO, Gaurav Dwivedi, the Freedom Plan was announced as an affordable and accessible solution tailored for Tier 2, Tier 3 cities, and rural areas.

    For just Rs 299 monthly, subscribers will enjoy 30 Mbps internet speed, access to 10 premium OTT platforms, including Prasar Bharati’s Waves, over 400 live TV channels, and 200+ games. This collaboration marks RailTel as the first telecom provider to integrate Prasar Bharati’s Waves OTT platform, developed to showcase India’s rich cultural and entertainment legacy.

    The Freedom Plan underscores India’s mission to bridge the digital divide. RailWire’s extensive reach will empower rural households with a unique combination of connectivity and entertainment. The partnership also focuses on engaging millions of daily commuters, ensuring seamless on-the-go access to top-tier content.

    Mulani expressed, “It is very exciting to see Prasar Bharati, India’s premier entertainment and Infotainment hub, launch its very own OTT platform Waves. I feel proud to be the first OTT aggregation platform to onboard them and offer it to our customers. The Freedom Plan being launched by RailTel under RailWire broadband is packed with rich content including Waves. Priced at Rs. 299 monthly I feel it is the perfect entertainment plan for every household in India.”

    Waves, Prasar Bharati’s OTT platform, delivers a curated blend of nostalgic classics like Mahabharat, Ramayan, and Shaktiman, along with live TV, movies, podcasts, and games. The platform is available on Android, iOS, connected TVs, Firestick, and Chromecast.

    Dwivedi remarked, “Waves OTT platform represents a transformative leap for Prasar Bharati as we embrace the digital revolution to connect with India’s vast and diverse audience like never before. RailTel through Freedom Plan under Railwire broadband with its wider reach in 2/3 tier towns including rural & remote areas along with capabilities of OTT aggregator PlayboxTV will help us reach a newer and wider audience through their vast network of ISPs and LCOs. This collaboration with RailTel Corporation of India and PlayboxTV reflects our vision of making high-quality, culturally rich, and family entertainers accessible to every corner of the nation. Together, we aim to redefine digital engagement and bridge the gap between traditional broadcasting and modern streaming, empowering millions across India with seamless connectivity and premium entertainment”

    Kumar highlighted the transformative potential of this initiative, saying, “Our Home internet service RailWire aims to bring affordable internet to underserved parts of the country. This collaboration aligns with India’s vision of becoming a knowledge economy by promoting digital literacy and ensuring every household can participate in the country’s digital transformation. The Freedom Plan delivers content for all age groups including children, youth, adults, and senior citizens by making it a perfect fit for family consumption. The Freedom Plan is a step toward achieving a digitally empowered society by connecting even the remotest parts of India with high-quality internet and entertainment,”

    RailTel, known for its pan-India optical fiber network, partners with PlayboxTV to extend the Freedom Plan to regions overlooked by mainstream providers. The initiative will connect remote areas with seamless browsing and rich digital content, driving India closer to becoming a digitally empowered society.

     

  • Government and Meta launch ‘Scam se Bacho’ campaign to fight cyber scams

    Government and Meta launch ‘Scam se Bacho’ campaign to fight cyber scams

    Mumbai: The ministry of information & broadcasting and Meta have joined forces to launch the ‘Scam se Bacho’ campaign, a national initiative focused on raising awareness about online scams and cyber frauds. The campaign, which was unveiled in New Delhi by information & broadcasting secretary, Sanjay Jaju aims to equip citizens with the skills needed to navigate the growing digital threats facing India.  

    In collaboration with key ministries including the ministry of electronics and information technology (MeitY), the ministry of home affairs (MHA), and the Indian cyber crime coordination centre (I4C), the campaign aligns with the government’s ongoing efforts to enhance cyber safety and digital literacy. As India witnesses extraordinary digital growth, with over 900 million internet users and leading the world in UPI transactions, there has been a parallel increase in cyber fraud, with 1.1 million cases reported in 2023.  

    Jaju emphasised the campaign’s significance, stating, “Scam se Bacho is more than just an awareness drive. This campaign can be a national movement that empowers Indian citizens with the tools and knowledge to protect themselves from these threats. By leveraging Meta’s global expertise, the campaign will ensure our digital progress is matched by robust digital security.”  

    The ‘Scam se Bacho’ initiative goes beyond traditional awareness efforts, focusing on fostering a culture of digital safety and vigilance. It aims to provide citizens with actionable insights to safeguard against online scams and equip them with the resources to stay ahead of evolving cyber threats. The campaign’s launch aligns with the prime minister’s call for stronger measures to combat cybersecurity challenges, advocating for an informed and resilient digital society.  

    The government and Meta’s joint efforts represent a comprehensive strategy to confront rising cyber risks, ensuring that as India continues to achieve significant milestones in its digital journey, the nation remains protected from threats.