ITV

Tag: Digital innovation

  • Liqvd Asia gets tech-savvy boost with Mahima Kukreja as new creative technologist

    Liqvd Asia gets tech-savvy boost with Mahima Kukreja as new creative technologist

    MUMBAI: Liqvd Asia just added more spark to its creative engine, appointing Mahima Kukreja as its new creative technologist. Famous for her prowess at blending tech with storytelling, Kukreja steps into a key role designed to turn smart digital ideas into memorable brand experiences.

    Following the agency’s recent acquisition of Adlift, a move aimed at providing all-encompassing digital solutions, Kukreja’s arrival further enhances Liqvd Asia’s ability to merge technological depth with creative flair.

    Reporting to head of creative services Sunil Gangras, Kukreja will lead the charge in tech-driven creativity, designing strategies to elevate brands digitally. With 13 years in top agencies like Ogilvy, DDB, and Monks, her resume boasts campaigns for heavy hitters like Tata, Amazon, Mondelez, KFC, and HBO.

    Gangras shared his enthusiasm about the appointment, “Creativity today needs to be adaptive, immersive, and scalable—and technology helps us get there faster. Mahima is one of those rare creatives who can see the idea through the lens of technology, emotion, and purpose. Her ability to fuse tech with storytelling is exactly what brands need today to stay relevant and resonate with audiences. We’re excited to have her with us, and I truly believe her presence will push our creative boundaries.”

    Globally recognised, Kukreja was recently selected for the Cannes Lions See It Be It programme 2025 from over 1,650 applicants worldwide and serves as a jury member for Spikes Asia 2025 in Digital Craft, Social & Influencer categories. Her past jury duties include prestigious bodies like D&AD, with multiple accolades from One Show Asia, Effies, and Kyoorius.

    Outside advertising, Kukreja advocates inclusive creativity, mentoring young creatives—especially women and queer individuals—and runs FeelFuzzy.in, an affordable, affirmative therapy platform for young adults.

    Speaking on her new role, Kukreja said, “I’ve always believed creativity should reflect the world we live in. Today, we can build real magic at the intersection of tech, culture, and humanity. Joining Liqvd Asia feels like the perfect opportunity to do just that—with people who dream big, build boldly, and are unafraid to play in new spaces. It’s an agency that understands the power of culture, technology, and storytelling. I look forward to crafting work that’s not just seen, but felt—work that moves the needle emotionally, technologically, and culturally.”

    With Kukreja onboard, Liqvd Asia is firmly positioned to deliver compelling, technology-powered creative solutions, setting new standards in digital innovation.

  • Nasscom Foundation presents TechForGood India Conclave 2024

    Nasscom Foundation presents TechForGood India Conclave 2024

    Mumbai: Aligned with the UN’s 2030 SDG Agenda, nasscom foundation presents the TechForGood India Conclave 2024. Themed “Accelerating the 2030 Agenda for Sustainable Development through Technology,” this event is set to take place on Thursday, 18 January 2024, at the India Habitat Centre, New Delhi. The initiative stands as a pivotal platform uniting various stakeholders, including government entities, organisations, civil society, last-mile enablers, social innovators, and the social investment community to facilitate impactful discussions and offer a collective perspective on leveraging digital innovation and data-driven solutions to drive SDG advancements.

    The SDGs pose significant challenges while presenting unparalleled opportunities for businesses, governments, and communities in India and across the globe. It’s imperative to recognise that the deceleration of SDG progress isn’t restricted to specific regions; it’s a global concern requiring collective action. Addressing these challenges necessitates leveraging the power of technology as a force multiplier, promising progress. And as the next 7 years become crucial, the realisation that technology is the key is becoming irrefutable.

    Speaking about the conclave Nasscom foundation CEO Nidhi Bhasin said, “The TechForGood India Conclave 2024 aims at uniting changemakers to accelerate India’s progress towards the SDGs, sparking bold action on critical issues like sustainability, digital equity and social innovation. We are positive that the conclave will enable the participants to co-create actionable solutions and harness the power of technology to unlock accelerated and more inclusive development”.

    With curated master classes, flash panel sessions, visionary talks and fireside chats, over 10 hours of actionable insights, and the opportunity to connect with social innovators and thought leaders within the tech community, the event will dive deep into critical issues like championing sustainable dwellings, adoption of sustainable supply chains, climate change, green building, healthcare, education, and women entrepreneurship through the lens of technology and SDGs. Some notable speakers and delegates include Abhishek Singh, additional secretary, ministry of electronics and information technology; Sundari Nanda, special secretary ministry of home affairs; Urvashi Prasad, Director, NITI Aayog; Sindhu Gangadharan, SVP & MD at SAP Labs India; Amitabh Nag, CEO, Bhashini; Anjali Bansal, founding partner, Avaana Climate and Sustainability Fund; Srividya Nataraj, vice president, corporate service, CGI; Dhimant Parekh, founder & CEO, The Better India.

    With designed framework, the event highlights include:

    ·  Ask Me Anything @TechBaithak:  A platform for NGOs to access communities that can help with digital empowerment such as open source, digital marketing amongst others

    ·  TechForGood innovation showcase: A platform for social innovators to showcase their innovations and demonstrate the impact on SDGs

    ·  Access to theme based networks: Demarcated zones for theme based networking, to promote cross market linkages and collaboration.

    Agenda Link: https://techforgood.nasscomfoundation.org/agenda.php

    Registration Link: https://techforgood.nasscomfoundation.org/register.php

  • GUEST COLUMN: Digital innovation in the advertising industry

    GUEST COLUMN: Digital innovation in the advertising industry

    Mumbai: While the age-old basic tenets of advertising (4Ps) remain the same, digital innovations have opened more channels than ever before. Back in the day digital innovations ran speedily and dynamically changed how marketeers approached these basic tenets. But, today there are no drastic innovations, only steady transformation. New technologies have now become an integral part of marketing strategies and their ecosystems. 

    Having said that, are we future-proofing our marketing strategies? No, but there are a few innovations that will grow on us and become fundamental to how we are going to develop marketing concepts.

    Amalgamation:

    Gone are the days of linear model. Today, technological innovation and consumer behavior have created a complex reality. The key to combat this challenge is to amalgamate creativity with data to maximise consumer experience. While storytelling will remain fundamental to the process but data will give the marketing strategies an impactful edge. Art and science have always sat on different silos in the traditional method but in the new world they will converge and we will have to think holistically.

    Decentralisation:

    Many agencies have a centralised marketing structure, but nearly half of them plan to decentralise their operations in the near future. As data hacking becomes more common, demand for decentralisation will rise, and decentralisation is a solution since it places a greater emphasis on privacy and security. 

    Here are a few more advantages of decentralisation:

    1. It has a higher level of customisation for brand-specific campaigns.
    2. Content is distributed much more quickly.
    3. It will enable agencies to be more innovative and work more quickly for their clients.
    4. It will assist you in making quicker decisions.

    AI, ML, IoT, and NFT:

    When we talk about the future of going digital, we’re talking about AI, machine learning, and the Internet of Things (IoT). The new world would not exist without it, because these technologies provide us with the dynamism of what our future can be and how we can shape it. Personalisation at scale requires AI, which collects enough consumer data to see trends and offer more relevant communications to their target audience. It can learn new information as it comes in using machine learning, and then make modifications to increase performance without having to be programmed to do so. IoT improves performance across the board, from content to interactive advertising. In the year 2021, the globe will also witness a recent innovation known as NFT. A digital asset, such as a patent, can now be owned by anybody.

    CTV advertising:

    TV advertising will work harder as a result of smart TV and the entire web and connected devices ecosystem. People are already replacing their televisions with Smart TVs, which is causing a significant increase in the Indian market share for TVs. It will play a major role in the commercial experience as the traditional linear TV format loses its relevance. Connected to the internet platforms it is paving the way for selective, targeted, and flexible advertising formats. The CTV evolution has already entered India and has made significant inroads (growing in double digits month on month), as the web ecosystem is enabling connectivity through smart TVs, dongles, gaming consoles, etc.

    Just when we thought that we have mastered Facebook, metaverse caused unimaginable disruption. The treadmill of innovation doesn’t show any sign of slowing down in the near future. In such a scenario how creativity will pan across devices, experiences and platforms, how you will tell your story effectively through voice-enabled, geo-tagging, and wearable chatbots will now become crucial to us dream merchants. We will have to adapt fast and adapt with humility as we break down silos and embrace the new world order.

    (About Author: Arun Fernandes is the Hotstuff Medialabs founder and CEO)

  • Madhu Malhotra joins Edelweiss General Insurance as chief technology officer

    Madhu Malhotra joins Edelweiss General Insurance as chief technology officer

    Mumbai: Digital insurer Edelweiss General Insurance (EGI) has onboarded Madhu Malhotra as its chief technology officer. She will spearhead the technology function at EGI and drive digital innovation in line with the brand’s strategy of transforming the insurance landscape in India through tech driven solutions and offerings.

    Malhotra is an eminent technology leader who brings with her two decades of rich experience across fintech and telecom domains. She has a proven track-record in leading digital innovations, engineering modernisations and transformations and streamlining cloud initiatives.

    Prior to her new role, Malhotra was head of technology at Spectra. She was also associated with Airtel for 10 years and held many leadership positions there. While at Airtel Bank, she led the launch of the first payments bank of India, headed the financial inclusion vertical to deliver large scale customer impact and drove agile adoption and transformation.

    Edelweiss General Insurance executive director & CEO Shanai Ghosh said, “Technology has proved to be a game changer for the Insurance industry, with the potential to transform the entire service ecosystem and enhance customer experience. At EGI, we are well placed to leverage this transformation, given our digital operating model. I am excited to welcome Madhu to be part of our digital journey and lead this strategic business function for us. Her experience and expertise will help build a robust technology function that will help drive our business strategy. I wish her the very best for an enriching career with us.”

    Malhotra added, “As CTO my focus will be to create future ready digital platform and products offering state of the art digital experience and capabilities to our customers. I will strive for a culture of innovation to make the customer experience simple and transparent. I am incredibly excited to play a key role in accelerating this digital journey in the growth of EGI that Shanai has envisioned.”

  • Digital innovation: MyGov CEO’s webcast at 11am on Wed

    Digital innovation: MyGov CEO’s webcast at 11am on Wed

    MUMBAI: ‘Let’s Talk Innovation’, a webcast series, has been floated where experts from different fields have been invited to share their experiences and ideas about the use of technology and innovation for building Digital India as a part of Innovate for Digital India Challenge’ (IFDIC) 2.0.

    As part of the webcast series MyGov CEO Gaurav Dwivedi will be joining the webcast live at 11:00 am on 11 January. Dwivedi will share his thoughts on the following:

    The initiatives that MyGov is planning to launch

    The role played by the local innovation ecosystem in realising the Digital India vision

    Factors that are indispensable for the government to achieve a sustainable innovation ecosystem in India

    Opportunities, challenges and the role of IT and citizen’s participation in building smart cities

    Unique examples of how citizen’s participation is helping the government solve crucial challenges

    The IFDI 2.0 challenge is being backed by MyGov – a platform created by the Government of India to promote the active participation of countrymen in governance and the Ministry of Electronics and Information Technology (MeitY). IFDI- 2.0 is anchored by T-Hub Foundation, which is one of India’s largest Technology Business Incubators (TBI).

    Since the launch of the Digital India initiative by the Central Government, companies, as well as individuals, are undertaking various exercises to empower Indian citizens through technology and bring about innovation. Intel and the Department of Science and Technology (DST) have introduced IFDIC to help foster this culture of innovation in India.

    Dwivedi has held important positions in the government. He was the Director of the Department of Information Technology, having served as a Senior Deputy Director in the Indian Administrative Services. Dwivedi has been continuously supporting the Innovate for Digital India Challenge from its inception.

  • Digital innovation: MyGov CEO’s webcast at 11am on Wed

    Digital innovation: MyGov CEO’s webcast at 11am on Wed

    MUMBAI: ‘Let’s Talk Innovation’, a webcast series, has been floated where experts from different fields have been invited to share their experiences and ideas about the use of technology and innovation for building Digital India as a part of Innovate for Digital India Challenge’ (IFDIC) 2.0.

    As part of the webcast series MyGov CEO Gaurav Dwivedi will be joining the webcast live at 11:00 am on 11 January. Dwivedi will share his thoughts on the following:

    The initiatives that MyGov is planning to launch

    The role played by the local innovation ecosystem in realising the Digital India vision

    Factors that are indispensable for the government to achieve a sustainable innovation ecosystem in India

    Opportunities, challenges and the role of IT and citizen’s participation in building smart cities

    Unique examples of how citizen’s participation is helping the government solve crucial challenges

    The IFDI 2.0 challenge is being backed by MyGov – a platform created by the Government of India to promote the active participation of countrymen in governance and the Ministry of Electronics and Information Technology (MeitY). IFDI- 2.0 is anchored by T-Hub Foundation, which is one of India’s largest Technology Business Incubators (TBI).

    Since the launch of the Digital India initiative by the Central Government, companies, as well as individuals, are undertaking various exercises to empower Indian citizens through technology and bring about innovation. Intel and the Department of Science and Technology (DST) have introduced IFDIC to help foster this culture of innovation in India.

    Dwivedi has held important positions in the government. He was the Director of the Department of Information Technology, having served as a Senior Deputy Director in the Indian Administrative Services. Dwivedi has been continuously supporting the Innovate for Digital India Challenge from its inception.