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Tag: Digital industry

  • Freshworks’ Girish Mathrubootham named ‘Digital Person of the Year’ at IDA 2022

    Freshworks’ Girish Mathrubootham named ‘Digital Person of the Year’ at IDA 2022

    Mumbai: Freshworks CEO and founder Girish Mathrubootham has bagged the ‘Digital Person of the Year’ award at the recently concluded India Digital Awards (IDA) 2022, organised by the Internet and Mobile Association of India (IAMAI). Instituted in the year 2009, IDA is one of the oldest awards for the digital industry.

    Over 750+ paid entries were received this year for 10 broad award categories, which included a number of sub-award segments. About 120 winners were selected through a two-tier jury evaluation process. Indiamart founder and CEO Dinesh Agarwal, Vserv founder and CEO Dippak Khurana, The Indian Express Group CEO George Varghese, Tata 1MG co-founder and CEO Prashant Tandon were some of the jury members for IDA this year.

    Mathrubootham is an inspiration for all Indian entrepreneurs, building startups in the SaaS segment. The grand jury took cognisance of his company’s achievement in not only creating a new and difficult category for the industry in India but also its successful debut on the Nasdaq stock exchange after a billion-dollar IPO last year, said the statement.

    Job searching app apna.com received the ‘Digital Startup of the Year’ award. In the ‘Digital Agency of the Year’ award category, Interactive Avenues bagged the gold award while Socheers (silver) and Blink Digital (bronze) were the first and second runners-up. The top award categories at IDA are the Best Digital Startup, Digital Agency, Digital Advertising Award, Digital Content Award, Social Media Award, among others.

    With the support of ShareChat, a new category was introduced this year called the ‘Best Brands of Bharat,’ while Amazon Pay supported the ‘Best Payments and Fintech’ category in this edition

  • Digital industry to offer SD content to mitigate burden on cellular infra

    Digital industry to offer SD content to mitigate burden on cellular infra

    MUMBAI: Key digital industry stakeholders have decided that all companies will immediately adopt measures including temporarily defaulting HD and ultra-HD streaming to SD content or offering only SD content, at bitrates no higher than 480p on cellular networks in the wake of an unprecedented surge in mobile internet consumption caused by a total lockdown leading to people staying indoors.

    The digital industry has decided that these voluntary measures will be in effect until April 14.

    A meeting of key digital industry stakeholders was organised the other day by Star & Disney India chairman Uday Shankar, with key industry stakeholders. The meeting, held virtually, was attended by NP Singh (Sony), Sanjay Gupta (Google), Ajit Mohan (Facebook), Sudhanshu Vats (Viacom18), Gaurav Gandhi (Amazon Prime Video), Punit Goenka (Zee), Nikhil Gandhi (Tiktok), Ambika Khurana (Netflix), Karan Bedi (MX Player) and Varun Narang (Hotstar).

    The Prime Minister’s call for social distancing and now a total lockdown has led to people staying at their homes. This has caused an unprecedented surge in mobile internet consumption. As a result, the government and the telecom operators are concerned about its potential impact on the cellular network infrastructure, said a press release.

    The digital industry is aware of this challenge and is committed to ensuring that all citizens are able to access mobile networks wherever and whenever they want.

  • Digital industry leaders believe BJP’s ‘Chowkidar’ campaign is impactful: report

    Digital industry leaders believe BJP’s ‘Chowkidar’ campaign is impactful: report

    MUMBAI: Buzzoka, India’s most disruptive influencer marketing company has launched the Digital India Report Card, a survey that attempts to understand the performance of the current government in the digital media space.

    The survey quizzed digital media leaders through 3rd party media publishers. The custodians included agency and brand leaders across the Indian Digital Ecosystem. From top brands, top agencies and startups, Buzzoka managed to provide a more holistic understanding on the performance of the various digital initiatives.

    Overall, the survey highlights that the stakeholders of Indian Digital industry are happy with current Government’s efforts in the digital space. The experts believe that the policies implemented by the Government between 2014-2019 have given a boost to the digital ecosystem in India.

    A whopping 91% respondents believe that digital media has the influencing power to change the perception of voters in 2019 elections which is good news for the Government. The digital industry believes that current Government’s digital initiatives have helped them to reach the rural audience. It’s a massive positive step towards getting far more campaign eyeballs for brands targeting rural Indians. Also, it’s a big boost for the digital economy as brands have increased their spending on digital media.

    The Government has done a good job overall & the digital industry seems to be quite satisfied with their initiatives to boost the digital media sector in India.

    A majority of 69% respondents were satisfied with the Govt’s policies implemented to boost the digital ecosystem of the country. Over 77% agreed that they witnessed a rise in digital media budgets during 2014-2019 signaling a massive rise in Digital India infrastructure.

    Considering the current ongoing campaigns by two leading parties, 54% of respondents believed that BJP’s Main Bhi Chowkidar campaign was impactful, whereas 65% respondents believed that Congress’ Chowkidar Chor Hai campaign was a miss.

    91% agreed that digital media has the power to influence voter perception in India, while PM Narendra Modi and his party BJP were considered to be the most active leader and party on social media.

    Speaking about the survey, Ashutosh Harbola, Co-Founder, CEO, Buzzoka, said, “The survey was an important one for us as we wanted to understand the pulse of the digital media industry. Since, Buzzoka focuses on B2C influencer marketing and our overall business model is directly a beneficiary to the rising digital ecosystem, the survey becomes an important landmark in eyeing the future.”

  • 2014 exemplified that the next big thing is mobile

    2014 exemplified that the next big thing is mobile

    It’s been a year of tremendous growth for the digital industry. Digital advertising spends have increased significantly. And while we’ve been talking about mobile as the next big thing for a few years, 2014 saw the thought being well and truly realised. A fair indicator of this were the numerous campaigns run by online shopping merchants, advertising their app over other platforms and even creating deals specific to mobile devices. Another great example is the launch of key services on mobile by the government of Karnataka.

    There was also growth experienced in digital content, where not only were key properties available for viewing exclusively on web and mobile, but we also saw a lot of instances of specialised content being created for web and mobile. FIFA World Cup 2014 on LIV Sports is one example of how a grand event today isn’t just a TV property.

    Talking about LIV Sports, it has been a very successful year for us at Sony with the launch of LIV Sports simultaneously on web and mobile, as an app available on both iOS and Android. Apart from FIFA, LIV Sports also acquired the mobile and internet broadcast rights for the South African RAM SLAM T20 Challenge Series for India, Vijay Amritraj backed Champions Tennis League, the UEFA Euro 2016 qualifying tournament and the Australian Open.

    A huge learning point for us this year has been the increased need to focus on mobile. Increase in mobile internet connectivity and introduction of cheaper smartphones along with a drop in internet surfing charges has led to huge increase in consumption of video content. The consumer today is looking for content on the go, thus, making mobile a key focus. As a result, we launched a number of apps including KBC Play Along, creating a second screen experience allowing viewers to answer questions with the contestants and win prizes. We also have the KBC Official App allowing fans to engage with the show any time they want. We’ve had approximately two million downloads for the KBC suite of apps and over 13 million downloads for both Sony LIV and LIV Sports.

    Keeping this in mind, in 2015 we will continue to innovate and engage our users by establishing our marquee properties in the new media space. We are excited by the opportunity, the overlap of better connectivity and smartphones, is offering entertainment content companies like us. Our aim is to be the leader in the digital video entertainment space. We will strengthen our mobile offerings to consumers and our agenda is to make 2015 the ‘Year of Mobile Entertainment’ and deliver great content through product innovations on SonyLiv.com and LivSports.in.

    (These are purely personal views of Sony Entertainment Network executive vice president and digital head Uday Sodhi and indiantelevision.com does not necessarily subscribe to these views.)

  • Rajan Anandan takes over as new IAMAI chairman

    Rajan Anandan takes over as new IAMAI chairman

    MUMBAI: Google India MD Rajan Anandan has to take over as the new chairman of the Internet and Mobile Association of India (IAMAI). He replaces InfoEdge MD and CEO Hitesh Oberoi, who was at the helm of IAMAI‘s affairs since April 2011.

    Facebook director online operations and head of office India Kirthiga Reddy has replaced Yatra co-founder and CEO Dhruv Shringi as the vice-chairman replacing of the mobile and internet body.
     
    On his new role, Anandan said, “I am excited to take over this responsibility at a time, when the industry is going through an exciting transition. The digital industry has reached an inflection point and is growing steadily. IAMAI, which has been working persistently towards the growth of the medium, is also growing. We plan to engage and interact more closely with the government to ensure that the online industry registers a balanced growth in the years to come and the internet user base widens.”