ITV

Tag: digital growth

  • Adcounty Media marks eight year milestone with eye on IPO and deeper global expansion

    Adcounty Media marks eight year milestone with eye on IPO and deeper global expansion

    MUMBAI: Adcounty Media has clocked eight years of digital dominance, marking its anniversary with global milestones, platform innovations, and bold plans for public listing. What began in 2017 as a mobile-first ad network has transformed into a full-stack marketing engine spanning 30+ countries, redefining how brands engage with digital audiences.

    The company, co-founded by Chandan Garg and Aditya Jangid with Abbhinav R. Jain (CFO), Delphin Varghese (CRO), and Kumar Saurav (CSO), has grown into a multi-million-dollar digital business with strongholds across India, LATAM, southeast Asia, the middle east, and Europe. With campaigns spanning gaming, BFSI, e-commerce, edtech, travel, and entertainment, Adcounty Media has focused its mission on simplifying complexity and delivering measurable brand impact.

    In a significant move that underscores its ambitions, Adcounty confirmed its IPO plans for the coming months. This follows its 2023 certification as a Great Place to Work®, cementing its reputation as a people-first, performance-focused organisation.

    Adcounty’s arsenal of proprietary tech includes:

    ●    Bidcounty: An in-house DSP for AI-powered programmatic buying across mobile, CTV, web, and DOOH

    ●    Opsis: Performance marketing suite built for CPL and CPS-driven user acquisition

    ●    Genwin: Conversion-first lead engine with real-time scoring, multi-channel targeting, and optimised landing pages

    ●    iSearch Ads: AI-based app store optimisation for high-intent installs

    ●    SeeTV: A connected TV commerce solution targeting 30 million+ households

    ●    Brand safety & Fraud detection: Enterprise-grade security and transparency infrastructure

    Operating out of eight global offices, the company is actively expanding its footprint in the middle east and southeast Asia. It has ramped up hiring across media sales, game development, app monetisation, and programmatic roles to support this next phase of growth.

    “We’re not just connecting brands and consumers. We’re rewriting how performance marketing works across the funnel”, said Adcounty Media MD Garg. “The future lies in AI-led storytelling, shoppable media, and immersive, measurable experiences”.

    With an eye on the trillion-impression economy and brand-safe, results-driven strategies, Adcounty Media appears well poised for its next act: scaling with speed, intelligence, and intent.

  • Vipin Unni joins OTT platform Aha as chief marketing officer

    Vipin Unni joins OTT platform Aha as chief marketing officer

    Mumbai: In a strategic move to enhance its market footprint, Aha, the popular regional OTT platform, has appointed Vipin Unni as its chief marketing officer (CMO). Unni’s appointment comes as Aha seeks to elevate its brand positioning and tap into a larger audience base in an increasingly competitive streaming industry.

    Unni, renowned for his expertise in leading marketing strategies at Airtel, Reliance, and Star TV, brings a strong track record in digital marketing and brand expansion to Aha. He has spearheaded initiatives that seamlessly integrate innovative marketing approaches with profound consumer insights. Previously, Unni held pivotal leadership positions, refining his ability to thrive in the fast-paced digital environment.

    The appointment is timely as competition among streaming platforms intensifies, with companies vying for the attention of regional audiences who increasingly prefer local language content. Unni’s leadership could propel Aha to expand its subscription base and fortify its brand presence across South India and beyond.

    The OTT platform has been focusing on high-quality original content, and Unni’s marketing acumen will be crucial in positioning these offerings effectively.

  • Rishab Gulshan of BCCL passes away in a road accident

    Rishab Gulshan of BCCL passes away in a road accident

    Mumbai: Bennett Coleman and Co Ltd (BCCL) head of group strategy and digital growth Rishab Gulshan, has passed away in a road accident, wherein he was riding a bike on the Delhi-Jaipur highway in Rewari, Haryana.

    Rishab had joined the BCCL group in 2019, prior to which he was working with Boston Consulting Group (BCG) leading their Telecom, Media and Technology (TMT) practice in India. At the time of joining BCCL, his role was known to be that of handling the digital transformation initiatives across the group’s companies.

    An IIM Bengaluru graduate and with approximately two decades of experience in business growth and transformation, he had worked with global marquee technology companies including telecom companies, IT/BPO/engineering service providers, mobile devices and services companies, software players, and a variety of start-ups. 

    Rishab Gulshan’s family lives abroad, and also has an 11 -year -old son. They have been informed about his death.

  • Facebook & Reliance tie-up to launch Internet.org in India

    Facebook & Reliance tie-up to launch Internet.org in India

    MUMBAI: They are both large corporations in their respective fields, having almost the same two identical colours as part of their logo. And now after its tryst in African nations, Facebook today launched its product, Internet.org services in India by partnering with telco Reliance Communications.

    Reliance Communications consumer business CEO Gurdeep Singh said that the idea behind it was to provide free access to 33 popular websites to its consumers without any cost, thereby democratising the consumption of internet.

    Adding some insights, Singh explained that one fourth of the world’s consumers who are yet to be “online” were present in India, out of which a further 70 per cent of India’s mobile users are yet to touch base with the evolving cyberspace.

    In a video taped message, Facebook founder and CEO Mark Zuckerberg said, “We needed to make data more affordable and offer free services to the people of India. The idea was born during my visit to India last year where we met and discussed with the team from Reliance and decided to collaborate together.”

    Internet.org services is a bouquet of 33 popular websites put together, that besides entertaining consumers also provides a few utilities services free of cost. For now, only Reliance subscribers will be able to access the bundle by downloading the “FreeNet” connection app. To do so, a subscriber has to log on to www.internet.org or call up on 1800 300 25353.

    Facebook Internet.org vice president Chris Daniels informed, “After meeting the Reliance team in October last year we decided to come up with 30 free basic services across genres. We also are working with the Andhra Pradesh government and have come up with “AP Speaks” through which users and citizens will be able to send real time feedback and ideas to the government of the state.”

    The bouquet for now will consist of the following websites:

    Careers and Jobs: TimesJobs, Babajob.

    Education and Knowledge: Wikipedi, wikiHow, Dictionary.com, Translator, Reuters Market Lite, Jagran Josh.

    Health and Social Welfare: Facts of Life (UNICEF), BabyCenter&MAMA, Girl Effect (Nike Foundation), iLearn (UN Women), Malaria No More, Social Blood, AP Speaks.

    News: BCC News, Times of India, India Today, NDTV, BBC News, IBNLive, Aaj Tak,Amarujala.com, Daily Bhaskar, Maalai Malar, Maharashtra Times, Jagran, Newshunt, Manoramanews.com

    Search: Bing (from Microsoft)

    Social: Facebook, Facebook Messenger

    Sports: ESPN Cricinfo

    Utility: OLX, Astro, Cleartrip, AccuWeather

    But the free Facebook app present in the bundle is a compressed version and currently cannot support video viewing option that otherwise is present on the normal version of Facebook. Only when consumers activate a data plan, will they be able to access the normal version of Facebook.

    Low consumption of the internet in India was attributed to reasons like user capability, lack of awareness of the internet, language fragmentation and the key factor of cost and affordability. To address these hurdles, Singh said that the app has been designed in a manner that it is not bandwidth hungry. It will also be available in six local languages like Tamil, Telugu, Malayalam, Guajarati, and Marathi apart from English and Hindi. For now Reliance subscribers in seven telecom circles of Gujarat, Mumbai, Maharashtra, Kerala, Andhra Pradesh, Tamil Nadu and Chennai will be able to avail the facility. No data pack is required to avail the bouquet and all phones which are internet capable can make use of the bundle.

    The marketing of the Internet.org services will be carried entirely by Reliance Communications. When asked about the revenue model and who would bear the cost of the initiative, officials from both sides declined to comment.

    When questioned if Facebook was looking at expanding the service with other telcos, Daniels told Indiantelevision.com, “We have so far not been approached by other companies except Reliance. We will look at options when approached further on.”

    Singh on a concluding note said that the service will be offered free for lifetime and in the coming 90 days will be launched pan India. The focus will also be on strengthening the content of the bundle.

  • Electronic Arts shares surge 9 per cent on strong earnings

    Electronic Arts shares surge 9 per cent on strong earnings

    MUMBAI: Electronic Arts beat earnings expectations in the most recent quarter, the first since Larry Probst took over as CEO in March, and an accomplishment that sent its stock nine per cent higher in after-hours trading on Tuesday.

     

    The maker of video games said digital sales soared as revenue from packaged goods dropped during its fiscal first quarter.

     

    Still, the company reported a net loss of $121 million in the latest quarter on adjusted revenue that rose by a per cent to $495 million. On a per-share basis, Electronic Arts lost 40 cents while analysts predicted it would lose 60 cents.

     

    During the regular trading session on Tuesday, the stock fell by a per cent to $23.83. The stock surged more than $2 a share, though, after the closing bell.

     

    Among the highlights was a record quarter for sales of The Simpsons: Tapped Out. Also, FIFA 13 digital net revenue surged 92 per cent to top $70 million in the quarter.

     

    “EA had a solid quarter, driven by continued digital growth and disciplined cost management,” said Probst. “We are also executing on a clear set of goals for leadership on mobile, PC, current and next-generation consoles.”

     

    Probst was a former CEO who took back the position in March after John Riccitiello stepped down, blaming himself when the company fell short of certain financial goals.