Mumbai: Moneyview, a financial services platform, is enhancing its offerings by introducing digital gold in partnership with CaratLane, an omni-channel jewellery brand. This collaboration aims to simplify gold investments by providing a user-friendly platform for consumers to buy, sell, and store gold digitally. Moneyview’s customers will have access to high-quality 24K gold, ensuring purity and transparency.
Gold has long been a key investment for Indians, but traditional gold investments come with high entry barriers and storage challenges. Digital gold enables fractional ownership, making it accessible to a broader audience. With a low entry ticket size, it reduces the financial burden of traditional gold investments, presenting a more appealing savings option. Moneyview and CaratLane are poised to transform the digital gold investment landscape in India, offering a reliable way to invest in this enduring asset.
Speaking about the partnership, Moneyview CBO Sushma Abburi said, “As we evolve in our multi-product journey, our mission is to provide access to different savings and investment options for our customers for them to manage and grow their finances efficiently. Our partnership with CaratLane allows us to offer a trusted and accessible gold investment option that resonates with India’s evolving digital consumers. Our partnership has come at the right time considering the festive season in India begins, a period known for increased gold investments. We are excited to provide an effortless digital gold experience, ensuring that our customers have more choices when it comes to securing their financial future. This partnership strengthens our position as a leading platform providing safe and secure investment options in one app.”
CaratLane COO Atul Sinha commented, “The whole point of building the digital gold business is to provide a simpler, cost effective solution to consumers who buy and gift gold for future jewellery purchases. Today most of such customers buy gold coins. This partnership can give those digital gold buyers an option to redeem that gold for beautiful jewellery. We feel that we can combine our capabilities and provide a wonderful experience and great value to Moneyview’s customers.”
This partnership enhances Moneyview’s SuperApp by integrating the flexibility of digital gold investments while reinforcing its commitment to providing Indians with a range of cutting-edge financial solutions under one roof.