ITV

Tag: digital films

  • Prash Dalvi and Saloni Surti launch punctuate productions in Mumbai

    Prash Dalvi and Saloni Surti launch punctuate productions in Mumbai

    Mumbai: Prash Dalvi and Saloni Surti have launched Punctuate Productions, a new content studio aimed at revolutionising the video solutions market. Based in Mumbai, the studio brings a fresh approach to content creation, focusing on short video production, digital video films, TVCs, branded content, and more. With over 25 years of combined experience, Prash and Saloni are committed to crafting videos that deeply resonate with audiences, tapping into cultural insights and evoking emotions that drive action.

    Launched earlier this year, Punctuate Productions started with just two people and has now grown to a dynamic team of over 10. Prash brings over 12 years of experience, having worked with industry giants like Pepper Content, Stonks Studios, and Social Samosa. His expertise in short-form content includes viral campaigns for brands such as Swiggy and Google. Saloni, with 13+ years of experience in journalism and content marketing, has collaborated with multiple prestigious publications, shaping the studio’s vision for impactful, authentic content.

    Punctuate Productions is known for its Emotive Content Strategy (ECS), which aims to create videos that evoke a wide range of emotions. From curiosity to envy, every video is designed to resonate with viewers and spark action. The studio’s work spans a variety of brands, including Bill & Melinda Gates Foundation, Motilal Oswal AMC, Swiggy, Google India, Prime Video India, and others.

    Some of their key campaigns include:

     

     

     

     

     

     

     

     

    Punctuate Productions is also the creator of the popular ‘A&M Interview Series – Human Behind the Marketer’, which features prominent figures from the advertising, marketing, and digital industries. Season one included notable industry names such as Piyush Pandey and Krishnarao Buddha.

    Punctuate Productions co-founder, Dalvi said, “With just a swipe of the thumb, consumers can skip any content. At Punctuate Productions, we see this as our challenge – and our commitment. We create videos that people don’t just see; but seek out. By crafting content that aligns with what consumers genuinely want, rather than simply pushing what we want to show, we ensure every frame resonates, captures, and holds attention.”

    Punctuate Productions co-founder, Surti shared, “My 12+ years in Advertising & Marketing journalism were like a master’s degree in the industry. The campaigns that have stayed with me weren’t just great stories—they were built on real, resonant insights. At Punctuate Productions, we are driven by the same commitment to authenticity and impact, collaborating with brands and agencies alike to create videos that seamlessly weave into the fabric of consumers’ daily lives.”

  • Scarecrow M&C Saatchi creates a trilogy of digital films for Wagh Bakri Tea

    Scarecrow M&C Saatchi creates a trilogy of digital films for Wagh Bakri Tea

    MUMBAI: Scarecrow M&C Saatchi continues to add value to its relationship with Wagh Bakri Tea and creates an inspiring and memorable digital film trilogy comprising of a heart-warming film for Mother’s Day, an adrenaline-pumping film for Frontline Sales Team and culminating it with a Positivi-tea filled film for International Tea Day.

    Though it is yet to be recognised as the national drink of India, tea has played an important role in adding warmth within families in the 60+ days of lockdown in India. Along with the client, the agency felt that it was time to bring tea to the forefront.

    The first film, released for Mother’s Day is a soulful narration that pays an ode to mothers across the nation – the mothers whose lovingly prepared tea has kept families together for years and has also served as an antidote to beat the lockdown blues. 
    See it here: https://youtu.be/v_aJP5EuN18

    In these tough times of lockdown, it was a Herculean task for Wagh Bakri to ensure that their tea reached stores across the nation. This is the time when the Frontline Sales team rose to the occasion. In the absence of transport, they carried Tea Packs on their shoulders, scooters and even their own cars. Our second film salutes the Wagh Bakri Frontline Warriors who, like a brave marching army, didn’t turn their back in the fight against the virus or the lockdown. The use of chest-thumping beats, powerful voice and smart use of on-ground images of Frontline Sales Warriors makes for an intense viewing experience
    See it here: https://youtu.be/_7lb01Um6GI

    The third film of the trilogy celebrates the International Tea Day (21stMay) in a unique style. This future-looking film looks at life with a cup half-full attitude that is teeming with hope, intentions and #PositiviTea. It celebrates a future where life, work, school, shopping, socialising and even hugging will be back in vogue. The film uses multiple visual techniques like double exposure, illustration, kinetic typography along with an inspiring narration to drive home the dynamism of PositiviTea.
    See it here: https://youtu.be/u-LRgWtljlk

    Manish Bhatt, Founder Director, Scarecrow M&C Saatchi added “The lockdown has also unlocked opportunities to create impactful creative communication using innovative approaches that work around the production crunch. I am glad that our client Wagh Bakri Tea gave us this opportunity to cut the clutter.”

    CREDITS

    Client: Wagh Bakri Tea Group

    Agency: Scarecrow M&C Saatchi

    Creative Team:

    Manish Bhatt

    Raghu Bhat

    Kapil Tammal

    Mustafa Kapasi

    Sakhi Shah

    Antara Shinde

    Yamini Gujaran

    Shristi Lahiri

    In-house Editing by:

    Kapil Tammal

    Sakhi Shah

    Lalit Sakurkar

    Sound & Narration:

    Music: Vaibhav Panch

    Narration: Tarun

    Account Management Team:

    Mangesh Mulajkar

    Wayne Oliver

    Saras Bajaj

    Client Team:

    Shri Parag Desai

    Yogesh Shinde

    Megha Sule

  • Godrej Film urges people to build greener planet on world earth day

    Godrej Film urges people to build greener planet on world earth day

    MUMBAI: On the occasion of World Earth Day, the Godrej Group, with the help of a digital film, attempts to spread an important message around building a greener and healthier planet. The film intends to make each one of us think of building a better post-Covid world.

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    Godrej Group executive director and chief brand officer Tanya Dubash said, “At Godrej, we believe it is our responsibility to contribute towards creating a greener, cleaner and better world. We are constantly striving to make all our businesses as efficient as possible. At the same time, we are sensitising our employees and making them aware of the contribution they can make at an individual level by adopting a more sustainable lifestyle. Through this video, we are aiming to broaden that effort and spread the message that each one of us is empowered to make the change that can help our planet heal.”

    Creativeland Asia  CCO Anu Joseph shares his views on the film. "We've all been flooded with pictures of our planet flourishing without human interventions. We thought it's an apt message for Godrej that follows planet-friendly processes, to put out there on World Earth Day."

  • Parle Products launches campaign as tribute to Indian armed forces

    Parle Products launches campaign as tribute to Indian armed forces

    MUMBAI: Parle Products, India’s leading manufacturer of biscuits and confectionery launched the new campaign #YouAreMyParleG with a digital film depicting the life of an Indian soldier. The film is a tribute to the Indian armed forces on the occasion of Independence Day from Parle G. The film features an emotional story of a soldier and his family and is inspired by consumer response for You are my Parle G TVCs.

    The five series digital films have been inspired by real life incidences shared by consumers. Parle Products have shortlisted these stories from several entries that Parle Products received on its digital platforms when they launched the TVC in May 2018. The consumers will be gratified with these films being made based on best entries received. Each of the digital films will showcase the importance of meaningful relationships that form an integral part of everyone’s life but are seldom acknowledged. Parle – G forms a vital part of the narrative.

    Parle Products Category head Mayank Shah said, “For the longest time, we always positioned Parle G as a staple but our consumers changed this perception. An internal consumer survey revealed that consumers believe that Parle G evokes a sense of happiness and nostalgia that is difficult to explain in words. The phenomenal response that #YouAreMyParleG TVCs received also reinstated our confidence about Parle G’s strong emotional recall. This led to the inception of #YouAreMyParleG digital films”

    “The second leg of the campaign launched around Independence Day recognises the Indian armed forces for their sacrifices for the greater good. It is a humble tribute from Parle Products recognising the importance of its loyal customers and their strong association with Parle G,’’ he added.

    Speaking about the campaign, Thought Blurb managing partner Vinod Kunj said, “Parle G as a brand appeals to every generation and section of our society. Yet each person perceives the brand in their own unique way. Like human relationships, they are not as elementary as love, gratitude, friendship or devotion. They would be reciprocal, layered and multi-faceted in intensity. We may understand these emotions, but we are never fully conscious of them at all times. We focused on the point in a relationship where that realisation dawns. This was the insight with which we initiated the communication.

    The first film will release around Independence Day, followed by the second film towards the end of the month and three films towards next month.