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Tag: Digital Film

  • This Diwali, Nerolac urges people to care for the colours of nature

    This Diwali, Nerolac urges people to care for the colours of nature

    MUMBAI: Kansai Nerolac Paints Ltd (KNPL) has launched a new digital film in line with its Aaj Careful toh Kal Colourful (Be careful today for a colourful tomorrow) campaign to celebrate the festival of Diwali. Through the video, Nerolac beautifully captures the recovered hues of the environment during the lockdown and inspires consumers to do their bit to care for these colours.

    The digital film showcases various instances of the lockdown’s positive impact on the environment such as the Himalayas being visible from Punjab due to the reduced levels of air pollution, the shimmering and clear waters of river Ganga, flamingos migrating back to Mumbai and more. The film encourages citizens to nurture and protect the environment this Diwali by using diyas made of clay, preventing air and noise pollution by trying to avoid firecrackers, and planting trees.

    Kansai Nerolac Paints Ltd executive director Anuj Jain said, “The lockdown has taught us a lesson on the impact of care. Mother Nature has blessed us with gifts in abundance. This is yet another chance to colour her. We at Nerolac, have always believed that acting responsibly today, will herald a brighter tomorrow. Our Diwali campaign reiterates this thought by encouraging consumers to celebrate a safe, environment friendly, yet colourful Diwali.”

    Conceptualized and created by FCBUlka and directed by Kashif Memon, the film is being promoted across Nerolac’s digital and social media platforms.

    FCB Ulka president- Mumbai Kulvinder Ahluwalia said, “Nerolac has been building on the theme of Aaj Careful Toh Kal Colorful. It is an interpretation of a fundamental life truth, the actions we take today will impact the kind of world we would live in. For Diwali, Nerolac is building on this theme with a message that encourages all to reflect on the learnings from the lockdown which helped cleanse the environment and taking care to continue to sustain this improvement.”

    Early this year, Kansai Nerolac Paints Ltd launched its campaign, ‘Aaj Careful Toh Kal Colourful’ with intent to underline the importance of taking necessary precautions in the current Covid2019 situation to ensure a colourful future. 

  • Philips India sparks off Diwali festivities

    Philips India sparks off Diwali festivities

    MUMBAI: Philips, a leading player in the consumer electronics segment, has launched a campaign for the festive season titled Khushiyon ki Ladi.    

    Traditionally, the brand has been a key advertiser during this period because people love to upgrade their homes with electronic devices. A large chunk of people wait for the festive season to buy new goods because they get great discounts, which adds to their celebrations. 

    The marketing objective of Philips is to revive the spirit of celebration this Diwali, and as a result revive people’s need to make a purchase for their home.

    Conceptualised by Ogilvy, the film talks about how each one of us can ignite a Khushiyon ki Ladi or string of happiness. The film illustrates how joy and prosperity can trickle down from one family to another this Diwali – all triggered by one single purchase. Besides film, the campaign extends to other media like Instagram stories, carousels, print and point-of-sale.

    The key challenge was to devise a festive campaign keeping in mind the sensitivity of the time. The country is still very much in the middle of the pandemic and an economic crisis. Full blown celebrations are not expected as these have limitations and challenges. Therefore, people are not yet ready to celebrate in a full-blown manner. 

    Read more news on Ogilvy

    The agency shares that when it sat down to think on the communication strategy, it realised that the power to evoke joy and reinvigorate the economy lies in the hands of a single individual. Any purchase made, no matter how big or small, can help make someone else’s Diwali. This becomes especially relevant in the context of India slowly opening up post-lockdown.

    Ogilvy (north), chief creative officer, Ritu Sharda said, “We’re all expecting Diwali to be a little different this year, but we’re hoping something will still spark that infectious festive spirit. In some way or the other, we will all celebrate Diwali together. So, we thought why don’t we light a ladi this year, a slightly different one, but one that involves everyone. The beauty is that any one person can spark off this Khushiyon ki Ladi, a ladi that quietly but surely, spreads joy from one home to another.”

    It will be interesting to see how the festive season pans out for the consumer electronics segment.

  • ENO joins food conversations, launches contextual digital campaign

    ENO joins food conversations, launches contextual digital campaign

    MUMBAI: Due to the lockdown there is increased snacking and experimentation with food, coupled with erratic food timings and reduced physical activity which could all lead to higher chances of acidity. GSK Consumer Healthcare’s leading antacid brand ENO has captured these moments to build a contextually relevant digital campaign and to present itself as trusted ally against acidity.

    The brand has launched a digital campaign, which went live on 9 April, the phase one of which was cantered around occasions like working from home and reduced physical activity. Phase two was launched on 30 April with two digital films titled “Stay @ Home: Food Cravings” and “Stay @ Home: Food Experiments” that highlight the change in eating habits and food experiments these days, which could potentially result in acidity. Cooking has emerged as a favourite activity for many as people are experimenting in the kitchen, leading to social media being flooded with food images and searches for new recipes shooting through the roof. The visually delightful campaign has been shot at home using food shots to drive the message of Eno being your trusted ally to ensure that acidity doesn’t play a spoilsport in the Food experiments and cravings.

    The first phase of the campaign that was rolled out earlier this month has already garnered a massive reach of 7.1 million on OTT (Disney Hotstar and Voot) and 7.5 million on social platforms (Instagram and Facebook) and continues to drive social conversations and relevance for the brand in current times.

    GSK Consumer Healthcare area marketing director-wellness Naveed Ahmed said: “Taking into consideration the emerging consumer trends of frequent snacking and reduced physical activity – driven by people being confined to their homes, our latest campaign enables people to indulge in their food cravings and experiments without having to worry about acidity. We have consciously chosen a humorous approach, online with the brand personality of Eno, to build a connect with our audience and communicate our message effectively.” Below are the links to the films: Work From Home –

    Less Walking –

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  • Taali Media’s New Digital Film Seeks to Reinvent Social Ties in a Digital Age

    Taali Media’s New Digital Film Seeks to Reinvent Social Ties in a Digital Age

    MUMBAI: Taali Media India, a strategic and creative brand consulting agency’s new digital film titled #TheIcebreaker, is a hard-hitting but humorous commentary on the negative influence of social media and is intended to persuade viewers to question if they are being their authentic selves, especially in the company of friends.

    The Icebreaker

    The film (https://www.youtube.com/watch?v=NtE6Pkq3XMM&feature=youtu.be) is live on Cocktail Crew India which is India's first and largest ‘drinkstainment’ channel. The lead actor in the digital film is rising Bollywood star, Divyendu Sharma, who has starred in blockbusters such as Pyaar Ka Punchnama, Toilet: Ek Prem Katha and Batti Gul Meter Chalu.

    Taali’s film is set around the theme of a house party. It revolves around a group of friends who are invited over by the host (played by Divyendu) to announce and celebrate a life decision that he has made over a Cutty Sark drink. Cutty Sark, premium Scotch whisky serves as a brand placement in the film and is a brand in Taali Media’s portfolio of clients.

    The film highlights the extent to which people pretend to be leading a perfect life, until the party host announces his decision of having quit his job. His friends try to convince him that it is a reckless decision. Resolute in his decision, the host shares his feelings of depression and points to his friends leading an unreal life, built on castles of pretentiousness and societal acceptance.

    This helps everyone break through their carefully constructed social personas of perfection and success. They start sharing about their own lives which does not paint a rosy picture and is far from the truth they have so far projected. The film ends with the friends heaving a sigh of relief as they emerge in rapturous laughter while sharing a drink of Cutty Sark.

    The central message of the film “Be honest to yourself”, asks users to examine their current predicament and just be their ‘honest’ self, with and among friends.

    The need for perfectionism is on the rise among millennials globally, as per research1 published. A worrying result of this trend that is seeing an increase in the Indian context as well is that it can lead to mental health issues. The youth population that is vulnerable to this threat is burgeoning. India is set to become the youngest country by 2020 and will have 410 million2millennials by then.

    “Taali is rooted in conceptualizing brand campaigns that are high on consumer authenticity and in creating conversations that are relevant to audiences, which resonate with the ethos of the brand we represent at the same time. Our digital film that launches today showcases this,” said Pushpanjali Banerji, Director, Taali Media. “The key insight for our new short film is derived from our very own lives and that what is informed by popular research today. As the use of social media continues to evolve, the concept of presenting our ideal selves versus our real selves has become more and more prevalent on social media platforms. We have married this raging debate of the influence of social media with the context of a rapidly evolving Indian who prefers to socialize with friends over a drink,” she added.

    The digital film #TheIcebreaker is the brainchild of Taali that specializes in working with premium spirit brands since 2011. It serves to highlight Taali’s conceptual and production prowess in alcobev marketing. Taali works with leading brands such as The Macallan, Cutty Sark and BOLS Amsterdam – Liqueurs, Brandy & Rum, Club Mahindra, Panitek, among others. Launched just ahead of the festive season, the digital film intends to generate buzz and targets millennials who prefer to drink premium whisky, vodka and wine.

    Film Credits

    Cast:

    D: Divyenndu Sharma

    Kiara: Radhika Chopra

    Raaj: Abhi Khan

    Vicky: Hitesh Arora

    Jonny: Sambhav Jain & Veer the Dog

    Agency: Taali Media India Pvt. Ltd.

    Production House: Taali Media India Pvt. Ltd.

    Producer: Pushpanjali Banerji

    Director: Sakshi Bhatia

    Assistant Director: Vikrant Shetty, Abhishek Mangha

    Director of Photography: Sachin S. Pillai

    First Assistant Cinematographer: Ishan Ghosh

    Editor: Sakshi Bhatia

    Executive Producer: Rajmohan Anjapuly

    Costume Stylist: Darshana Reddy

    Hair Stylist & Makeup: Preeti Pranu

    Production Controller: Manmohan Meena

    Art Assistant: Salman Khan

    Props: White props

    Dog Trainer: Riyaz Khan

    Location: London Farm House, Madh Island

    Story: Pushpanjali Banerji

    Script: Sakshi Bhatia, Pushpanjali Banerji, Anirrud Goswami and Namrita Patnaik

  • Shemaroo Entertainment Releases a Digital Film on the Eve of Raksha Bandhan

    Shemaroo Entertainment Releases a Digital Film on the Eve of Raksha Bandhan

    MUMBAI: In a recent development, Manish Aggarwal has been elevated as business head of Zee5 India, the OTT platform of Zee Entertainment Enterprise (ZEEL). Prior to this, Aggarwal served as CMO at Zee5.

    Before joining Zeel, Aggarwal was vice president of marketing communications with the Chinese multinational corporation LeEco. He has also worked with Myntra as VP marketing and head of monetisation and also worked with the reputed companies like SGA private Ltd, Coca Cola, P&G and Mindshare.

    Zee5 was launched in the mid of February and since then it has been gaining a growth across the viwership metrics of MAUs, video views and engagement levels.

    ZEEL claims that it is already among the top five entertainment platforms in the country.

    The OTT platform has recently come up with its original content called ZEE5 originals, were it has released 14 ZEE5 Originals across six languages and have 20 more originals lined up for release.