Tag: Digital Education

From the shadows to the spotlight – driving tomorrow with UPES ON

Mumbai: UPES ON, the digital education wing of UPES University, ranked 52 by NIRF and Indian Private University for Academic Reputation by QS World Rankings, recently launched its first Digital Video Campaign (DVC) and Out-of-Home (OOH) campaign, marking a significant stride in driving tomorrow’s digital education transformations. The campaign showcases a protagonist who drives his transformation with his will to upskill and grow, perfectly aligning with UPES ON’s vision of empowering individuals to shape their futures.

The film opens on a poignant note, highlighting the highs and lows of life through the protagonist’s journey. This 30-second masterpiece delves into the transformative power of education, emphasizing the importance of making choices that drive one’s future. The film subtly communicates the contemporary relevance of UPES ON in providing world-class online degrees, and fostering the next generation of thinkers and doers.

Commenting on the launch UPES ON head of branding and marketing stated Ankita Sharma said, “At UPES ON, we believe in driving tomorrow by empowering individuals with education that clubs real-time industry exposure and new-age curriculum. This film is not just a story; it reflects the ethos of our brand and resonates with the aspirations of today’s youth. We are excited to bring forth more such narratives that inspire and provoke a dialogue in the coming months.”

To quote UPES ON’s tagline, ‘Driving Tomorrow,’ these campaigns reinforce the idea that education clubbed with AI, data science and other such new age technologies can be the driving force behind shaping a better and brighter future. As UPES ON continues to pave the way to commit digital transformation in education, it invites individuals to choose online degrees that align with their aspirations, empowering them to drive their own future.

For further details- https://shorturl.at/BFGO9 or contact the UPES toll-free number at 1800-1031-495.

January 5, 2024
News Corp sells digital education businesses

MUMBAI: Rupert Murdoch’s News Corp has sold its Amplify Insight and Learning businesses to a management team supported by a group of private investors.

As a result of the sale, beginning in first quarter of fiscal 2016, News Corp will reflect the results of its digital education segment as discontinued operations.

“We are extremely proud of the crucial work that the Amplify team has done to create a digital platform for the future. It is tragic that so many children are digitally literate but functionally illiterate, and it has been the cherished vision of all at Amplify to ensure that students, regardless of their background, have access to a contemporary curriculum delivered on a contemporary platform,” said News Corp CEO Robert Thomson.

“There is no doubt that the foundations laid by the creative team at Amplify will be profoundly influential in coming years as both curriculum and classroom evolve. All who have been involved in the Amplify business at News Corp should be conscious of their contribution to education in the US and beyond,” he added.

Amplify was founded in 2011 and is a provider of educational analytics and assessments. To date, Amplify has supported more than 200,000 educators and three million students in all 50 US states, empowering teachers to offer more personalised instruction, so that students become more active, engaged learners. Amplify’s best-in-class digital curriculum targets K-12 reading, math and science, using immersive and rigorous learning experiences and a comprehensive portfolio of educational games.

Financial terms of the transaction were not disclosed.

October 1, 2015
Scarecrow wins creative duties of iProf

MUMBAI: After multi-agencies pitch process, Scarecrow Communications has won the creative duties of iProf, a digital education brand.

Scarecrow founder director Manish Bhatt said, “iProf is not just another brand, but it is a brand for a cause. Making world-class education available to every nook and corner of massive country like India using technology is a mammoth task like e-governance or Aadhar Project. Being part of such a mission is Scarecrow’s privilege. “

Added Scarecrow founder director Arunava Sengupta, “Proper education is one of the prime strategic solutions for many problems a developing nation like India is facing. From strategic planning perspective iProf is not just giving an opportunity to develop a strategy to build a great brand in Education Category, but giving a never-before opportunity to strategise how to carve a great nation.”

iProf’s founder CEO, Sanjay Purohit, an Indian Institute of Technology Bombay post graduate and gold medalist from Indian Institute of Management Ahmedabad, left his position as the managing director of a New York based business transformation firm and moved back to India to create the opportunity for students to get an adequate education despite the lack of good instructors and limited classroom programs in tier two and tier three cities in the country.

Regarding the development Purohit said, “This newly formed association with Scarecrow came as a result of deeply-analysed strategic brand presentation and creative dexterity shown. The agency synced in perfectly with our brand vision and has shown its innovative potential required for a category like digital innovation in education.

The agency has been on an account-winning spree, the latest ones being Godfather Beer and top international brands Kenneth Cole, Steve Madden and Quiksilver.

October 14, 2014