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Tag: digital duties

  • Havas Media Group bags Firefox’s integrated media mandate

    Havas Media Group bags Firefox’s integrated media mandate

    Mumbai: In a multi-agency pitch, Havas Media Group India won the integrated media mandate for Firefox, the top premium bicycle brand in India and a subsidiary of the Hero Cycles Group.

    The mandate includes responsibilities for offline & online  media, and SEO. The account will be handled by Havas Media Group managing partner (head-North1) Roopali Sharma in the agency’s Gurgaon location, under the direction of the company’s president & chief client officer Uday Mohan.

    Firefox, a global leader in the premium and mid-premium bike categories since its establishment in 2004, offers an extensive and exclusive range of luxury motorcycles and accessories.

    The company sells high-end, stylish mountain bikes, road bikes, city bikes (or hybrid bikes), bikes for women, kids, & juniors, electric bicycles, and adventure & outdoor gear including backpacks, bike panniers & pouches, jerseys & t-shirts, and windcheaters & breakers.

    In addition to its e-commerce-enabled website, Firefox Bikes has more than 500 outlets and customer experience centres spread out across tier 1 and metro cities in India.

    Firefox Bikes CEO Sriram Sundresan said, “At Firefox, we are driven by a passion for biking and adventure. Being the pathbreakers, Firefox takes pride in revolutionising biking as a means of transformation, and we’ve seen tremendous growth in the adoption of biking as a preferred lifestyle choice. In Havas, we found a partner that shares a similar passion for connecting brands and consumers through meaningful media experiences. We are delighted to have them on board as our media partners and look forward to a great partnership.”

    Havas Media Group India CEO Mohit Joshi said, “We are proud to have bagged the integrated media mandate of Firefox, a niche category brand that has pioneered the growth of premium biking in India. With people getting increasingly aware of leading a healthy lifestyle and embracing sustainable ways of living, there has been a paradigm shift in the preferred mode of transportation – from conventional ICEs to EVs to bicycles. We look forward to an adventurous partnership by further strengthening the brand’s journey and its vision, as it forges meaningful connections with its consumers.”

  • The-invERSITY signs Team Pumpkin for its the digital duties

    The-invERSITY signs Team Pumpkin for its the digital duties

    Mumbai: Team Pumpkin has successfully acquired the digital mandate for The-invERSITY, an upcoming brand that is empowering young minds to gain financial literacy and achieve financial independence in the future. The account will be handled by the agency’s team based out of Bengaluru.

    The-invERSITY is a one-of-a-kind location dedicated to increasing financial literacy and awareness among students aged 13 to 21. This platform is built to provide live interactive classes where educators will create awareness for kids about financial and investment-related terms and processes and instil a sense of responsibility from an early age to manage money.

    As a part of this digital mandate, Team Pumpkin will handle digital and performance marketing duties for The-invERSITY. In order to build and strengthen the brand’s digital presence, Team Pumpkin will focus on strategizing the brand’s digital activities, social media management, online reputation management, search engine optimization, and performance marketing responsibilities.

    Speaking of this partnership, Team Pumpkin co-founder and chief business officer Swati Nathani said, “Having won the mandate for The-invERSITY is a matter of pride. At Team Pumpkin, we believe in growing exponentially with upcoming trends and innovations while staying rooted in consistency. We plan to build a new and fulfilling path for The-invERSITY as per their vision and enhance the brand’s presence with our creative and strategic planning.”

    Commenting on the creative collaboration, The-invERSITY COO and co-founder Aditya Roy said, “We’re really excited to be working with Team Pumpkin to amplify our digital presence and start this journey together. We trust their approach and insights with our brand and hope to reach new heights and build it effectively.”

  • The Glitch bags digital mandate for OLX Autos

    The Glitch bags digital mandate for OLX Autos

    New Delhi: OLX Autos has appointed The Glitch for its digital duties. The digital-first creative agency within the VMLY&R network has won the account through a competitive pitch.

    As a part of this partnership, The Glitch will partner with OLX Autos to create awareness and recognition for the brand across India via a robust digital strategy.

    The Glitch has a decade of experience in building digital-first brands and championing editorial-first content. It will be responsible for re-imagining OLX Autos presence online via focused and engaging content.

    OLX Autos country head of marketing Siddharth Agrawal said, “We are very excited to have The Glitch on board as our partner. We are committed to building a strong brand presence in the digital and social media space and are confident that working with The Glitch will help us drive a better engagement with our target audience.”

    Expressing his thoughts on the collaboration, VMLY&R MD (North) Paras Johar said, “The OLX group has a legacy of changing the way Indians buy and sell pretty much anything. We are humbled and excited to be partnering OLX Autos in their journey to do the same for the pre-owned cars segment across the country. Through innovative processes and solutions, they have been able to provide true value for their users since launching in 2009 and we look forward to helping further this through a unique social media strategy to unlock deeper engagement, understanding and conversations with their audience.”

  • Chimp&z Inc bags digital mandate for ALTBalaji’s Metaverse game ‘Lock Upp’

    Chimp&z Inc bags digital mandate for ALTBalaji’s Metaverse game ‘Lock Upp’

    Mumbai: Chimp&z Inc, from the aegis of Merge Infinity Network has bagged the digital mandate for ALTBalaji’s “Lock Upp,” a first-of-its-kind reality show-based fantasy metaverse game. This establishes a strategic partnership for the game’s launch on seven popular social media platforms.

    With this partnership, the agency forays into a metaverse market that offers in-game cards of the celebrity contestants which players can own, buy, sell, and trade and earn points through skilled gameplay and contributions to the ecosystem, said the statement.

    As per the mandate, the agency will amplify enrollment in the game with creative communications across social platforms such as Discord, Facebook, Instagram, Twitter, YouTube, and Telegram. The digital duties further extend to online reputation management and influencer collaborations.

    https://www.instagram.com/lockuppgame/

    “As we embark on a first-of-its-kind journey for an innovation like the Lock Upp Game, we are delighted to have Chimp&z Inc on board to support us in this unique project which will break barriers and open paths for future content innovation,” commented Balaji Telefilms group COO Zulfiqar Khan.

    “We’re thrilled to partner with Zulfiqar and his team on delivering a surreal experience to the audience with a Metaverse-based game,” stated Chimp&z Inc VP- growth and operations Ashish Duggal. “The game plan is to develop identifiable social and digital solutions that will assist in supporting the brand’s thrust area of being the first fantasy game based on a reality show. We put together a team of gaming enthusiasts for this project who formulated a digital strategy that will appeal to the target audience, which includes gamers, metaverse wizards, and NFT buffs. This innovative intellectual property has manifested a bridge between virtual reality and entertainment, making the audience a part of the content they are consuming.”

  • NetBiz bags social and digital duties for leading real estate player Dosti Realty

    NetBiz bags social and digital duties for leading real estate player Dosti Realty

    MUMBAI: NetBiz, a leading 360-degree digital performance-driven agency has bagged the digital mandate for Dosti Realty, one of the top real estate builders in Mumbai following a multi-agency pitch. The mandate includes handling the creative strategy and management of the brand’s digital assets. The mandate will include social media strategy, content marketing, search engine marketing (SEM) and creative strategy across digital platforms. With this win, NetBiz has further strengthened its portfolio in the real estate segment. Netbiz already services leading real estate players such as Omkar Realtors, The Wadhwa Group, Godrej Properties, Kanakia Spaces amongst others.

    Commenting on the association, Dosti Realty, CMO, Mr.Nitin Nagpal said, “We understand the altering demands and gaining significance of digital platforms in order to connect with our digital savvy consumers. We are extremely happy to partner with NetBiz who will help us in amplifying our online presence across digital platforms. The team at Netbiz understands the long – term vision of the brand, our values and our core business. They have a distinctive approach and with their in-depth understanding of having worked with several brands in the real estate sector, we believe they are the right fit to help us achieve our targets.

    We look forward to this partnership and believe that the young dynamic talent pool at Netbiz will not only enhance our image in the marketplace, but will also play a key role in increasing our sales for the upcoming projects at Dosti Realty.”

    CEO, NetBiz, added, Arvind Jain , “We’re excited and proud that Dosti Realty has selected NetBiz as the digital Agency on Record (AOR) to build connections with their consumers. The real estate sector has already undergone a change and with the addition of digital, it has not only transformed various business models, but also essentially affected customer experiences. We look forward to elevating this real estate brand to be the top digital brand in its category. The team is working on a tailor-made digital strategy for Dosti Realty and we are confident our efforts will fructify in tangible results for the brand.”

  • ColourCraft Studio retains digital duties of Bodycraft Spa & Salon

    ColourCraft Studio retains digital duties of Bodycraft Spa & Salon

    MUMBAI: ColourCraft Studio (CCS), which was handling the creative and advertising mandate for Bodycraft Spa & Salon for the past six years, has now been given the digital marketing duties as well.

     

    A new web identity, mobile application and online advertising is part of the brief given to the agency.

     

    CCS co-founder and business director Aditi Gandhi said, “The relationship with Bodycraft has been extremely rewarding as the company has allowed us a great deal of freedom on creative campaigns. We are now excited to extend our six years of expertise and experience in the spa and salon segment into the digital sphere.”

     

    Bodycraft Spa & Salon CEO Sahil Gupta added, “We are glad to take our association with ColourCraft Studio into its seventh year. It is nice to have an agency that has spent so much time at the grassroots of your business and who has worked with you closely for such a long time. We are confident in handing over digital and social media duties to them because they understand our business.”