MUMBAI: The Minimalist, one of India’s fastest growing design agencies, recently bagged the creative mandate for Bloomberg Quint. As part of the mandate, The Minimalist’s responsibilities include Social Media and Digital Creative Services for Bloomberg Quint, which has pioneered a new form of digital journalism and storytelling for the mobile-first, social native consumer.
Talking about the new win, The Minimalist co-founder Sahil Vaidya said, “At The Minimalist we believe in a minimalistic approach to communication. With the objective of showcasing Bloomberg Quint as a premium news and financial portal, we worked on a strategy that was creative yet simple. We are excited to work with Bloomberg.”
Talking about this association, Bloomberg Quint business head Saket said, “The strategy presented by The Minimalist was completely in sync with our thinking and we felt an immediate connect with the team. We are eager to leverage their expertise on digital platforms and look forward to working with their young team.”
The Minimalist was started by a group of IIT Bombay graduates who started The Minimalist as a Facebook page to showcase their creativity. Their designs gradually went viral, reaching over 10 million people. Within a short span of time, the team won the Kyoorius Red Elephant, India’s foremost student design award.