Tag: digital creative mandate

DViO Digital wins digital creative mandate for Razorpay

Mumbai: DViO Digital has won the digital creative mandate for fintech company Razorpay.

Razorpay enables traditional companies as well as start-ups to start accepting online payments quickly and easily, with low integration times, multilingual checkout and high transaction success rates.

As a part of the mandate, DViO Digital will be responsible for driving educational and marketing content for digital amplification across channels for the fintech giant’s payment gateway business.

“Fintech is an interesting and growing space in India especially since it got a boost during the pandemic,” said DViO Digital founder and CEO Sowmya Iyer. “With Razorpay we will look to strategise, innovate and execute campaigns that focus on consumer education and then advocacy. This will not only enable us to promote the brand’s services but also increase awareness about digital payments at large, something that is much required in our hyper-digitised world. We look forward to working on impactful campaigns with Razorpay and creating unique benchmarks via our works.”

This is the agency’s second client in the fintech sector after winning the mandate of PhonePe last year.

May 5, 2022
DViO Digital bags ZebPay’s digital creative mandate

Mumbai: Creative-tech and digital-first marketing agency DViO Digital has been onboarded as the digital creative and social media marketing partner for ZebPay – a homegrown platform for bitcoin and other digital currencies.

As part of the mandate, DViO Digital will be responsible for implementing creative digital strategies and amplifying the brand’s robust presence across social media platforms.

In addition, the agency will also be responsible for providing performance marketing assistance to analyse and create a plan of action for the brand and assist them with media management. Building an active online community and further increasing Zebpay’s reach and awareness in the evolving digital currency market will be the key focus of this program, according to the agency.

“With the recent developments, we see huge growth potential in the cryptocurrency segment. And we are thrilled to partner with Zebpay to lead this change. Zebpay is not only India’s most trusted cryptocurrency exchange; they have also been one of the pioneers who have led the path for digitally savvy Indians to learn and invest in digital currencies safely. We are confident of achieving greater milestones together,” said DViO Digital founder and CEO Sowmya Iyer.

Further commenting on the development, Zebpay COO Raj Karkara said, “The burgeoning demand for crypto in India has been spurred by the recent union budget announcement regarding taxation of the category. As one of the leaders of this category, we are excited to bring DViO Digital onboard as our digital creative partner to support this expansion and enhance our digital footprint. They come with a proven track record of driving customer acquisition through innovation in digital strategy. The team’s digital-first creative approach and understanding of our consumer segment are what sets them apart.”

March 1, 2022
Tonic Worldwide bags digital creative mandate for So Good

Mumbai: Following a competitive multi-agency pitch, digital-first creative agency Tonic Worldwide has bagged the digital creative mandate for So-Good. So Good is a plant-based beverage brand that falls under the Life Health Foods cluster.

As part of the mandate, Tonic Worldwide will be working towards building the brand’s integrated digital creative strategy, said the statement. The account will be handled out of the agency’s Mumbai office, it added.

“By collaborating with Tonic Worldwide, the So Good brand wants to establish its leadership position in the plant-based category,” said Life Health Foods India general manager Rohit Bhagat. “We feel there is a synergy in the innovative approach of our brand that resonates with the fresh approach that Tonic Worldwide has towards creating a consumer-centric brand with their strategic thinking.”

“I am confident that together with Tonic Worldwide, we will be able to build a brand that carves out a niche in the consumer’s mind, a healthy, ‘So Good’ option of a beverage,” he further said.

“This is a passion category for us, and it’s exciting to be a part of the brand journey when there is an opportunity for category expansion,” stated Tonic Worldwide co-founder and chief strategy officer Unmisha Bhatt. “Growing a plant-based beverage brand in a country where dairy is a staple is not only challenging but gives us an opportunity to do some exciting things that disrupt the market. What we aim to do is give people more and more reasons to consume the product and increase the versatility and scope of usage beyond the niche.”

February 10, 2022
DentsuMB wins digital creative mandate for Social Alpha

Mumbai: dentsuMB, the integrated communication agency from dentsu India, has won the digital creative mandate for Social Alpha. The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office.

As per the mandate, dentsuMB will develop the communication framework and create campaigns that showcase the initiatives across Social Alpha’s social media assets. The focus will be on the core mission of the brand, which is to create social, economic, and environmental impact through the power of innovation and entrepreneurship, said the statement.

“We are honoured to partner with Social Alpha in their mission for bringing about change. It will be a unique journey given the nature of services that Social Alpha provides and the divergent startup sectors it works with,” said DentsuMB managing partner Indrajeet Mookherjee. “At the heart of Social Alpha, is a clearly defined purpose ‘of making a difference to the lives of millions and we hope to collaborate on bringing these beautiful stories of impact and change to a larger audience.”

Social Alpha is a multistage innovation curation and venture development platform for science and technology start-ups that aims to address critical social, economic and environmental challenges. It supports mission-aligned entrepreneurs through a network of innovation labs, startup incubators, accelerator programmes, seed funds and market access mechanisms. Since its inception in 2016, Social Alpha has nurtured more than 200 start-ups including 60+ seed investments, according to the company.

“At Social Alpha, we work with innovators who are on a mission to solve some of the most complex challenges of humanity with entrepreneurial risk-taking,” stated Social Alpha CEO and co-founder Manoj Kumar. “While we take extreme pride in what our startups do, we needed help in communicating the inspiring work of our portfolio companies with an intent to attract more innovators and enablers to this emerging sector.”

February 10, 2022
WATConsult bags digital creative mandate for Cricbuzz Plus

Mumbai: WATConsult, an Isobar Company and the hybrid digital agency from dentsu India, has bagged the digital creative mandate for Cricbuzz Plus. The agency will handle the account from its Bengaluru office.

As per the mandate, WATConsult will oversee cricket-related creative engagements for Cricbuzz Plus that includes social and digital content. Additionally, the agency will continue to support the brand for influencer marketing, digital branding (logos and digital comms), and campaign strategy ahead of tournaments such as IPL and Twenty20 World Cup, said the statement.

“Working with Cricbuzz has been an absolute pleasure and we truly believe we have scored a sixer by bagging them as our client. This long-term partnership reflects the brand’s trust in our capabilities and we look forward to executing more award-winning campaigns for Cricbuzz,” commented Isobar India Group CEO Heeru Dingra.

For the record, from Strategic Timeout to #AbCricketBuzzega campaigns, the agency has handled multiple projects for the brand over the past year, which has now translated into a retainer mandate.

“I am proud of this win because of the relationship we’ve built with Cricbuzz over their last two creative campaigns, following which we were able to win the creative retainer mandate without going through a formal pitch process,” stated WATConsult managing partner Sahil Shah. “I am particularly excited about Cricbuzz as it’s a digital one, giving us an edge due to our innate digital and creative expertise.

“We are happy to strengthen our partnership with WATConsult. Having worked with us for over a year now, they understand our brand as well as our approach and expectations,” said Cricbuzz marketing manager Deepanwita Bhattacharya. We are certain that the agency will continue to give full support in engaging with our audience and simultaneously contribute to our business goals.”

January 6, 2022