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Tag: Digital communication agency

  • Hashtag Orange appoints P Sridharan Iyer as chief strategy officer

    Hashtag Orange appoints P Sridharan Iyer as chief strategy officer

    Mumbai: Digital communication agency Hashtag Orange on Monday announced the appointment of P Sridharan Iyer as chief strategy officer. 

    A brand strategist and communication veteran, Iyer has been instrumental in creating immense brand wealth within a number of consumer categories for organisations. Over a journey spanning more than 25 years, he has led the execution of transformational brand strategy for a number of international and Indian brands. His last stint was with Publicis Groupe, where he worked as EVP and head of office.

    “I am really excited to welcome Sridhar into the Hashtag Orange Family,” stated Hashtag Orange founder Mukesh Vij. “He has a proven record in managing large businesses and teams and his expertise helps us drive more value for our diverse portfolios of clients.”

    An MBA in marketing from IBMR, Pune, Iyer has multiple agency experiences like Everest Advertising, TBWA Anthem, FCB Ulka, J Walter Thompson, Publicis Groupe. 

    “I am looking forward to this journey, journey entailing sharing of learnings, old and new coming together to create inspiring stories,” said P Sridharan Iyer on his new assignment.

  • Hashtag Orange onboards Gaurav Singh as chief growth officer

    Hashtag Orange onboards Gaurav Singh as chief growth officer

    Mumbai: Digital communication agency Hashtag Orange has brought Gaurav Singh on board as chief growth officer. In this role, Singh will be responsible for all three verticals: creative, media, and technology, said the agency.

    Singh is a marketing professional with multifold experience across brand strategy, marketing communication, and digital transformation programs. He has launched multinational brands, built online businesses, and managed large digital transformation programs in India and other SEA (South East Asia) markets.

    “Glad to have Gaurav with his astute and proven experience in building brands and online business. I am confident Gaurav adds fresh thinking and energy to our leadership team and adds value to our existing and new clients,” said Hashtag Orange founder Mukesh Vij, welcoming Singh on board.

    Prior to joining Hashtag Orange, Singh’s last stint was with Telenor, where he worked in India, Thailand, and Myanmar. He also played a key role in the launch of Virgin brand in India, which bagged multiple awards including a coveted Cannes nomination.

    “Today the line between offline and online is disappearing and brands are looking for a partner who can offer integrated marketing solutions including brand strategy, creative, media & technology to deliver business growth,” said Singh on his new role. “Team at HO is already doing some great work in this direction, I am looking forward to working with them to accelerate this process.”