ITV

Tag: digital channels

  • CM Bhupesh Baghel to launch TV9 Chhattisgarh digital channel on 16 July

    CM Bhupesh Baghel to launch TV9 Chhattisgarh digital channel on 16 July

    Mumbai: TV9 Network will launch its digital channel TV9 Chhattisgarh on 16 July in the presence of dignitaries including chief minister of Chhattisgarh Bhupesh Baghel and eminent personalities of the state.

    The news broadcast network has plans to launch digital channels in key Hindi-speaking markets including Chhattisgarh, Madhya Pradesh, Rajasthan, Bihar, Jharkhand, Jammu & Kashmir, Haryana, Punjab and Himachal Pradesh.

    The influencers attending the event will speak about the themes concerning the growth and welfare of the state and the issues that will be the deciding factors in the upcoming state elections.

    TV9 Network recently launched its digital channel TV9 Uttar Pradesh.

    TV9 Network chief growth officer Raktim Das, said, “Regional and hyper local content in Indian languages will drive the future of digital media consumption. The decision to expand deeper and wider into Hindi speaking markets is motivated by the purpose-driven goal of bridging the access gap to news and thus enabling citizens to make informed opinions and choices & ultimately feel more empowered.”

    The media consumption habit of consumers in Hindi-speaking markets is evolving rapidly, with trends largely aligned with any major metro. Increased adoption of digital platforms, including digital news and entertainment platforms such as social media, aided by low bandwidth costs and cheaper, more powerful mobile devices, are factors fuelling this evolution.

    As per the channel, the network’s digital assets on YouTube record 1.1 billion monthly views.

  • Nike rolls out ‘Find Your Greatness’ campaign

    MUMBAI: Nike, publicly traded clothing, footwear, sportswear, and equipment supplier, has launched its new ad campaign titled ‘Find Your Greatness‘.

    Wieden + Kennedy, Portland is the creative agency that has worked on the TVC campaign.

    The company feels that it‘s not just the championship athlete or record breaker that aspires to push their limits. It is also the everyday athlete who strives to excel on his own terms, to set and realise personal goals and achieve their own defining moment of greatness. The campaign intends to send a message to inspire anyone who wants to achieve their own moment of “greatness” in sport.

    The campaign broke through social media and digital channels, supported by a global YouTube homepage promotion. It is elevated by a global Twitter #findgreatness promoted hashtag to ignite conversation around how athletes everywhere find their own greatness. The ad film went on air on television in 25 countries.

    People who engage in the missions will be encouraged to share their activity and achievements through social media and this will then be displayed on the Nike+ Fuelstream an online stream of imagery and consumer comments. They will also be elevated through Nike‘s own social channels which will encourage users with replies and motivation, and ultimately help stimulate and drive users to achieve their “greatness”.

    The hub for this is nike.com/gameonworld, an online destination to share progress and success through a series of tools and digital services designed to make every athlete better.

  • Digital arena is driving global music sales

    Digital arena is driving global music sales

    MUMBAI: Sales of digital music in the first half of this year rose by 106 per cent to $945 million when compared with the first six months of last year.

    Globally, digital sales now account for 11 per cent of the total recorded music market worldwide, up from 5.5 per cent in December 2005.

    According to a report put out by the Ifpi the US is still leading the digital revolution, with 18 per cent of recorded music sales now being made through digital channels. Digital music sales in the US increased by 84 per cent to US$ 513 million in the first six months of 2006.

    Digital music also accounts for a significant part of the overall market in South Korea (51 per cent), Japan (11 per cent), Italy (9 per cent) and the UK (8 per cent).

    The explosion in digital music services, spurred by consumer demand and a widening array of delivery channels, has seen online and mobile music sales grow from $134 million in the first half of 2004 to $945 million in the first half of 2006.

    In Japan, Italy and Spain mobile dominates the digital market, accounting for 85 per cent, 76 per cent and 78 per cent of the overall sales respectively. Online downloading is more prominent in markets such as the UK, Germany and the US, where online sales account for 70 per cent, 69 per cent and 64 per cent of digital sales respectively.

    Physical music sales declined in the first half period, down by 10 per cent worldwide. This led to total music sales falling by four per cent in the period to $8.4 billion in trade values ($13.7 billion in retail values). Piracy and competition for consumer spending contributed to the first half fall.

    There was growth in some markets, such as Japan (12 per cent), South Korea (5 per cent) and Australia (6 per cent), counter-balanced by declines in Germany (-4 per cent), the US (-7 per cent) and France (-9 per cent).

    Ifpi promotes the interests of the international recording industry worldwide. Its membership comprises over 1400 major and independent companies in more than 70 countries. It also has affiliated industry national groups in 48 countries. Ifpi’s mission is to fight music piracy; promote fair market access and good copyright laws; help develop the legal conditions and the technologies for the recording industry to prosper in the digital era; and to promote the value of music.