Tag: digital channel

  • NH Studioz announces NH Plus OTT platform

    NH Studioz announces NH Plus OTT platform

    Mumbai: Film production company NH Studioz is all set to launch its OTT platform NH Plus.

    With NH Plus, NH Studioz aims to bridge the gap and become a one-stop shop for all the film buffs across demographics, said the company in a statement on Wednesday.

    Commenting on the launch of NH Plus, NH Studioz, director, Shreyans Hirawat said, “With NH Plus, we have planned to explore the digital ecosystem because coming from the entertainment sector, we believe that entertainment is all that people need at the end of the day and that’s when we decided to launch the OTT platform. With the blend of films and classics, our focus is very simple as the audiences are adapting tech and OTT, we would like to reach the desi film audiences.”

    “In today’s time, customer acquisition is the major challenge for any OTT player and we envisage the same challenges,” he further stated.

    While other platforms are focusing both on films and TV shows, NH Plus would focus only on films. The audiences will be able to access titles like “Sholay”, “Sarkar”, “Baghban”, “Krantiveer”, “Pink” and many more on the upcoming OTT platform.

    Hirawat said the company plans to roll out various offers on the subscription plan since the business model would be hybrid in nature. “We will be starting with 200 films and target to add a decent number each month,” he added.

  • Trendspotters.tv goes mobile with the beta launch of its Android app

    Trendspotters.tv goes mobile with the beta launch of its Android app

    MUMBAI: India’s first online digital channel, Trendspotters.tv, is set for a beta launch of its app that will help you stay tuned to the latest trends, wherever you are. With direct access to watch all the stories that are trending on www.trendspotters.tv, it helps you catch a quick glimpse of what’s hot this season in the world of fashion, entertainment and lifestyle. It also enables you to share interesting news in these segments with your friends, through popular social networking sites like facebook, twitter etc.

     

    Trendspotters.tv founder Kunal Kishore Sinha elaborates: “The launch of our new Android app for Trendspotters.tv is in continuation of our commitment to reach out to our target audience through the tablet, smartphone and online platform. The mobile generation today demands a way of accessing their news in a manner that is snappy and crisp without losing its relevance. The app caters to this need to be in the thick of micro trends as they happen as well as comment, review and share their feedback directly with our team.”

     

    The app is also created to enhance user engagement with an opportunity to connect with Facebook and Twitter friends via the Trendspotters.tv page. It is a whole new way of digital interaction that manoeuvres the medium of the smartphone to keep you ahead of the times. The app is push notification enabled so as to alert you with new content, as soon as it hits the page online.

     

    With Trendspotters.tv gaining favourable traction since its launch so far, its app goes a step further in empowering users to stay on top of the best of entertainment and fashion, through a platform that is quick, convenient and extremely user-friendly.