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Tag: Digital Campaigns

  • Altair Media crowned official PR queen for 72 Miss World Festival in Telangana

    Altair Media crowned official PR queen for 72 Miss World Festival in Telangana

    MUMBAI: Altair Media is swapping boardrooms for ball gowns as it steps into the global spotlight, appointed official PR agency for the 72 Miss World Festival set for Telangana between 7-31 May 2025. Known for its savvy media manoeuvres, the Mumbai-based firm is ready to put Telangana on the international glamour map, showcasing the state’s rich heritage and rising status as a must-visit cultural hotspot.

    Participants from 140 nations will gather in Telangana, setting the stage for a dazzling fusion of tradition and modernity. Organisers anticipate widespread international media attention, presenting Telangana as a blend of vibrant culture, premium healthcare, eco-tourism, and entertainment.

    Miss World Limited CBE, chairman & CEO Julia Morley voiced confidence in Altair Media’s expertise, “Altair Media has demonstrated exceptional expertise in managing large-scale international events. Their professionalism and innovative approach were evident during the recent press conference in Telangana, where they seamlessly coordinated media interactions and promotional activities. We are delighted to have them as our PR partner for the 72 Miss World Festival.”

    With safety, connectivity, and infrastructure in the spotlight, Altair Media will roll out strategic digital campaigns and international media tie-ups to boost Telangana’s image as a cultural and tourist magnet.

    Altair Media founder Ashwani Shukla embraced the role with enthusiasm, stating, “We are honored to be entrusted by Miss World Limited as the official PR agency for this landmark event. The 72 Miss World Festival is more than just a global pageant, it is a transformative platform that will position Telangana as a premier tourism and cultural destination. Our team is dedicated to executing a dynamic and impactful communication strategy that will not only celebrate the essence of the festival but also showcase.”

    The 72 Miss World Festival, with its potent blend of beauty, purpose, and unity, promises to be a global spectacle, driven by Altair Media’s polished PR campaign.

  • AcneStar face wash launches digital campaign with regional influencers

    AcneStar face wash launches digital campaign with regional influencers

    Mumbai: AcneStar face wash from the house of Mankind Pharma has streamlined its marketing strategy with digital campaigns on their YouTube and social media platforms. The brand has come up with a digital campaign with regional influencers to leverage different audience bases from their digital affinities and demographics.

    With the rise in the number of internet users in India, the brand has decided to adopt newer languages to engage with their audience in their local language. To capture the different regional speaking markets the brand has collaborated with four leading actresses from different regional markets.

    The brand has collaborated with model, actor, and singer Himanshi Khurana who has worked in Punjabi-language films to boost brand affinity in the Hindi and Punjabi speaking market. Another actress who has predominantly appeared in Kannada, Telugu, and Tamil language films, Pranitha Subhash for the southern region has also been roped in. Priyanka Sarkar, a Bengali film actress will help the brand to double down its presence in the Bengali speaking audience and to tap into the Marathi speaking audience the brand has leveraged actress Hruta Durgule.

    Keeping in mind the diverse audiences across the country, the brand has planned to rope in more regional influencers in the coming days to establish a stronger presence across the nation. The campaign is designed and planned based on consumer insights and learnings from the past campaigns, it said on Monday.

    Mankind Pharma, general manager, sales & marketing Joy Chatterjee said, “AcneStar is an anti-inflammatory and antibacterial face wash which plays an important role in everyone’s life and we are trying to create awareness for our brand through a regional approach. We are confident that this campaign will help us build deeper and newer connections with our audiences.”

  • “Inspire and Be Inspired”at “D-CODE” – The debut edition of The Advertising Club’s India Digital Review

    “Inspire and Be Inspired”at “D-CODE” – The debut edition of The Advertising Club’s India Digital Review

    MUMBAI: Indian brands have undergone a digital awakening with digital engagement and innovation being an integral part of every brands core marketing strategy. With over 400M Indians online, digital is now well and truly mainstream. And brands are leveraging this massive reach to drive business impact. The Governments call for a technology conscious and savvy “Digital India” coupled with the increased penetration of phones and affordability of data has given further impetus to the digital growth agenda. 

    Addressing the drivers of the tectonically shifting brand ecosystem, The Advertising Club has announced the debut edition of its India Digital Review – D-CODE. 

    A refreshing new format where 13 Industry champions do a show and tell for 10 minutes each about:
    1. One piece of work that they are proud of
    2. One piece of work another brand has done that inspires them
    3. Three pieces of advice for marketers for winning in digital

    The stalwarts speaking at the review include:
    1. Agnello Dias, Chairman & Co-Founder, Taproot
    2. Ajit Mohan, CEO, Hotstar
    3. Anupriya Acharya, CEO, Publicis Media
    4. Anuradha Aggarwal, CMO, Marico
    5. ArunIyer, Chairman & CCO, Lowe Lintas
    6. Juhi Kalia, Head of Creative Shop – India & Indonesia, Facebook
    7. Rahul Johri, CEO, BCCI
    8. Ravi Desai, Marketing Director, Amazon
    9. Sam Singh, CEO – South Asia, GroupM
    10. Sapna Chadha, Marketing Director – India & SEA, Google
    11. Shoumyan Biswas, Vice President, Marketing, Flipkart
    12. Siddharth Banerjee, EVP Marketing, Vodafone
    13. Tanmay Bhat, Co-Founder, AIB 

    The review will be moderated by industry veteran and President, The Advertising Club – Vikram Sakhuja. 

    Speaking about the maiden edition of the review Vikram Sakhuja, Group CEO, media and OOH, Madison Communications & President, The Advertising Club said “Brands are today operating in a globally competitive landscape making it imperative to ensure clutter breaking conversation and presence across dynamic digital mediums. With knowledge platforms like the Digital review, The Advertising Club endeavours to create awareness, facilitate ideas exchange and enable the Indian media and advertising fraternity to stay ahead of the curve on digital innovation and engagement. “ 

    Speaking about the need for a Digital Review, Aditya Swamy, Head, Agency Partnerships at Google & Managing Committee member, The Advertising Club said “It’s exciting to create a forum where the best can inspire and be inspired themselves to unleash the power of digital. With advertisers, publishers and agency leaders speaking, we will have a very real look into the many faces of the digital eco system ‘

    Punitha Arumugam, Platform Evangelist – Hotstar and Managing Committee member, The Advertising Club added “In shaping this Annual Digital Review, we at the AdClub were focused on ensuring the maximum possible learning for the audience in the shortest time. With 13 diverse industry leaders, each presenting 2 best of class examples and 3 learnings on using digital, the audience will see 26 break-through digital work done in India and get 39 tips for the year ahead. And all this in 150 minutes! We hope that this annual review will become the best learning ground for everything digital in India.”

    The Digital Review 2018 will reflect on the work presented by brands across digital platforms from April 2017-June 2018. The Review is slated to be presented on 1st August, 2018, 5.30pm onward @Taj Lands’ End, Mumbai