ITV

Tag: digital campaign

  • OYO releases new summer break campaign

    OYO releases new summer break campaign

    Mumbai: OYO has launched its latest summer campaign, ‘Don’t let their summer break, break you!’. The campaign will go live across multiple channels including press ads, OOH, radio, digital films, and OYO’s social media channels.

    Similar to OYO’s recent ‘Assi Reach Gaye’ campaign, this campaign takes cues from consumer insights, highlighting children’s typical summer behavior with the only way out — heading for a summer vacation

    The campaign is carried out based on OYO’s internal consumer study. As per OYO’s study, 82 percent of parents said they have a difficult time juggling work and keeping children occupied during summer breaks. Further, the study highlights that over 65 per cent of Indians shared intent to plan vacations with their kids this summer, after two consecutive years of lockdowns during summer breaks. In such a situation, taking a summer vacation is a win-win for both – parents and the kids.

    This consumer insight also became the genesis for OYO’s latest summer campaign – Don’t let their summer break, ‘break you’ which highlights every parents’ dilemma — prioritising work while keeping kids entertained. The campaign brings to life children’s yearning for a summer break through quirky animated characters. The campaign is set to go live across multiple channels such as print ads, outdoor hoardings, radio channels, digital ads, CRM and OYO owned social media channels. Over the month, the campaign will go live across various cities such as Delhi NCR, Mumbai, Bangalore, Chennai, Kolkata, Ahmedabad and Hyderabad.

    OYO SVP & head of global brand Mayur Hola said, “Kids have been stuck at home for the majority of the past two years. Summer vacations are all about playtime for kids. Not so much for parents though. They’re on edge, juggling between zoom calls and impatient children who are dying to head out. That’s why our latest campaign shares a friendly reminder with parents; take a trip as much for yourselves, as for the kids. From Assi Reach Gaye to now, our effort has been to widen the pool of people who consider an OYO, when looking to take a break right next door or in a land far far away. And it’s leading to some super cute output.”

  • Colors Bangla to telecast Tumpa Autowali from 16 May

    Colors Bangla to telecast Tumpa Autowali from 16 May

    Mumbai: Colors Bangla brings forth the story of one such female auto driver Tumpa in its upcoming show Tumpa Autowali powered by Colgate and Dear Lotteries. The show produced by Screen Players will premier from 16 May every day at 7.30 pm on the channel.  

    Set against the backdrop of present-day Kolkata, the show follows the journey of Tumpa, from being a female auto driver to becoming a supporting homemaker to a successful entrepreneur.  

    The show gives you glimpses into the life of a female auto driver Tumpa (played by Dona Bhowmik) who drives an auto for her livelihood and supports her family, yet pursues her passion for studies. She is proud of driving her auto JAAN which she treats as a person. The show also tracks the story of Abir (played by Sayan Bose) who is an owner of a successful App-cab company. Abir is very arrogant. Despite their personalities being poles apart, Tumpa and Abir’s fates get intertwined as they get married to each other.

    Speaking on the occasion Colors Bangla business head Sagnik Ghosh said, “We are delighted to announce the launch of Tumpa Autowali. This is the story of a spunky character who will try to make the most out of the extraordinary circumstances she is put through and how she will come on top. The unique character and storyline are what interested us the most to launch this show. This is not just a show about the empowerment of a woman or a typical Mass Vs. Class love story. It is all that and more. The setting is modern and relevant. The character is real and the never die attitude of the character will be something that today’s girls will relate to.”  

    The channel has devised a robust marketing and digital campaign for the launch of the show. To meet the objective all the nodal points including TV, Radio, Print, OOH, Digital will be used for promotion. The channel is also using a unique outreach program to reach out to viewers.

  • Mother’s Day: Mylo’s campaign celebrates role of ‘Mom CEOs’

    Mother’s Day: Mylo’s campaign celebrates role of ‘Mom CEOs’

    Mumbai: Mylo’s has launched its new digital campaign recently to celebrate mother’s role as ceo– chief everything officer.

    Every mom is a CEO, in charge of leading her family and responsible for its efficient functioning that requires juggling multiple functions.

    Motherhood is often portrayed as one joyous ride but in reality, it is a myriad of emotions – lots of joy indeed but also a fair bit of exhaustion, sleep deprivation and a lack of recognition for the efforts it takes in raising a child.

    Through this film, Mylo highlights that motherhood is a full-time job that deserves to be recognized and appreciated. By showing a conversation between a couple who have recently become parents, the campaign addresses the ill-informed opinions about a mother’s role and celebrates her efforts and dedication in helping raise a happy family.

    The film concludes with Mylo reiterating- ‘Iss Mother’s Day, Mylo sabhi Mom CEOs ka dil se aadar karta hai.’

    Mylo’s head-content & community shaveta gupta said, “In the humdrum of life, it’s easy to overlook or take for granted the central role Moms play in every household. Moms are the wheels and the glue that keep a family on track and together. Moms do everything for everyone every day and deserve the CEO title before anyone. They are the real CEOs in life! Mylo invites everyone to both acknowledge and celebrate the role of the mom as the Chief Everything Officer this Mother’s Day.”

    BTDT Media’s founder Arjun Kapadia said, “As I think about it, my company’s name fits perfectly with the concept we have implemented; mothers have ‘Been There, Done That’. I’ve grown up seeing my mother be the CEO of our household and now my wife, so women have already played an important role in my life. I’m honoured to have been a part of such a fantastic project that recognises the importance of mothers and the roles they play in our lives.”

  • Colors adopts metaverse, launches 360-degree campaign for ‘Dance Deewane Juniors’

    Colors adopts metaverse, launches 360-degree campaign for ‘Dance Deewane Juniors’

    Mumbai: As the world goes digital, brands across domains follow the trend! Tapping into the trend Colors has developed a specially curated immersive, multichannel, and multiplatform digital and marketing campaign for its new kids’ dance reality show “Dance Deewane Juniors.” The show is set to premiere on 23 April at 9 p.m and will feature Neetu Kapoor, Nora Fatehi, and Marzi Pestonji as judges while Karan Kundrra will be the host.

    With this campaign, the channel, for the first time, will adopt metaverse technology for the show’s promotions. The plan will span across TV, print, OOH, radio, events, outdoor activations, digital and social media. Reinstating the show’s promise of ‘Deewangi More, Dance Hardcore,’ the channel has taken various steps to extend the deewangi for dance to its viewers and conduct activities in various markets backed by high-end technology.

    Colors aims to optimise the show’s reach by allowing viewers to interact with the judges and host through augmented reality, virtual integrations, and on-ground activations ahead of the launch. Further strengthening its digital realm, the channel has become the first general entertainment channel to enter the metaverse for the show’s promotions, said the statement.

    While for traditional mediums, a robust promotional outreach has been planned across platforms like TV, print, outdoor, radio, digital and social media, Colors has also leveraged different ways to expand its reach.

    Metaverse

    “Dance Deewane Juniors” is the first non-fiction show in India to have its metaverse. By clicking on the link https://ddj.v-verse.space/ the audience can take a virtual tour by entering the grand Metaverse Pathway. Before entering the metaverse, users can choose their avatar and indulge and experience various activities whilst in the chosen avatar. They can also experience the magnitude of the stage in a virtual format and participate in various activities like a photo booth, game zone, dance masterclass and watch shows’ behind-the-scenes within the metaverse.

    AR Dance with ‘Nora Challenge’

    The viewers across the key markets got an opportunity to shake a leg with judge Nora Fatehi through augmented reality. Nora was seen teaching dance moves of her popular tracks including the DDJ title track to the participants, followed by a Dance battle between her and the participants. The participants also received short videos of the activity to share and promote on social media. In some markets, the viewers also got a sweet surprise with host Karan Kundrra interacting live virtually with the participants.

    On-ground #KidsTakeOver

    In keeping with the theme of the show, various kids took to the streets of Mumbai and showcased their deewangi for dance. Unsuspecting passers-by at Carter Road were enthralled to see a dance flash mob of kids who set the promenade on fire with their hardcore dancing skills on Dance Deewane Juniors’ title track. This mob of kids then moved to Infinity Malad for another eye-catching performance. They were also spotted at various radio stations showcasing their passion for dance.  The activity will be amplified on various platforms.

    #NachoHardcoreChallenge for COLORS Golden Petal Club members

    Colors also gave a platform to the kids of the Colors Golden Petal Club (CGPC) members in select cities to showcase their Deewangi for Dance and win prizes. A fun-filled evening with a dance competition for kids and engagement games for their parents were hosted in Kanpur, Lucknow, Agra, Varanasi and Dehradun. Host Karan Kundrra also visited one of these markets to add to the excitement.

    Digital and influencer outreach

    Top influencers Sonali Bhadauria, Melvin Louis, Aakriti Sharma, Vedika Agarwal joined the judges Nora Fatehi, Marzi Pestonji and host Karan Kundra to dance to the hook step of Dance Deewane Juniors. A digital paid plan has been implemented on Facebook and Hotstar with placing spots in IPL matches along with mid-rolls on Jio, YouTube and Voot. Apart from this, interesting content around the show will be posted on Colors social media using baby filter, urban dictionary, comic style and reels.

    https://instagram.com/mridul_sharmaa?igshid=YmMyMTA2M2Y=

    https://instagram.com/shirin_sewani?igshid=YmMyMTA2M2Y=  

    Commenting on the campaign, Viacom 18 head of marketing and digital, Hindi mass entertainment, Sapangeet Rajwant said, “The marketing space has seen a dynamic and unprecedented shift in the recent past with ‘digital- first’ becoming the new mantra.  The advancement in technology has enabled brands to connect and communicate with our viewers across the country in real-time thus enhancing their reach manifolds. At Colors, we have always been at the forefront of innovating and tapping into newer avenues to put across our message and with Dance Deewane Juniors, we intended to design to build an immersive ecosystem in both online and offline mediums. Along with several other innovations, we have for the first time set foot in the metaverse arena by creating various virtual and experience-led touchpoints. We have mounted our campaign to bring alive the joy and excitement amongst the audience.”

  • HDFC Life emphasises need for adequate life insurance in new campaign

    HDFC Life emphasises need for adequate life insurance in new campaign

    Mumbai: Life insurance provider HDFC Life has launched its latest campaign called #AdhuraNahiPuraInsurance to enable consumers understand the need for adequate life insurance.

    Often individuals purchase life cover that is inadequate and remain underinsured. This could be detrimental to the family’s well-being in case something was to happen to the breadwinner, said the company in a statement. “Through this campaign, HDFC Life aims to encourage individuals to calculate their ideal life cover with the help of the Human Life Value Calculator (HLV) available on the company’s website,” it added.

    The campaign comprises a series of three films featuring actor Pratik Gandhi where the protagonist is present in situations that depict the consequences of inadequate preparation. The cases are relatable, and the scenes are witty, showcasing how incomplete actions will land you in a pickle.

    “India has a large population that is either uninsured or underinsured, leading to a high protection gap. With an increase in the young working population there is a greater need for life insurance to secure the breadwinner in the family. Further, the pandemic has enhanced the need for a financial safety net,” said HDFC Life head of marketing, digital business, and e-commerce Vishal Subharwal.

    “Human Life Value calculation should ideally be the first step while purchasing life insurance. It ensures that the cover is adequate and fulfils the purpose of the policy. Through this campaign, we aim to create greater awareness of the need for adequate life insurance cover,” he added.

  • inresto by Dineout urges restaurants to be their own boss in new brand film

    inresto by Dineout urges restaurants to be their own boss in new brand film

    Mumbai: inresto, the B2B arm of Dineout, urges restaurants to be their own boss in its new brand film. The ad film highlights the importance of restaurant-owned websites and pocket-friendly yet effective marketing ways that restaurants can use to upscale their business to reduce the dependency on aggregators thus resulting in avoiding up to 30 per cent commissions and increasing profitability.

    In this satirical take, the film shows two types of restaurateurs, Sid, who is smart and owns his website, and the other, Sud, who is not so hands-on with tech solutions and is still relying on the aggregators for his orders. The unique visual representation supports the comical yet important message that the brand conveys by showcasing the two restaurateurs on a split-screen with coloured and black & white background.

    Conceptualised by the in-house team, the digital film has been released on the brand’s social media platforms on Instagram, Facebook, and YouTube.


    “Restaurants have started to experience the hustle and bustle of dining out after a long halt. So they need solutions which are in their favour,” stated Dineout co-founder and head of marketing Nikhil Bakshi. “A microsite with a delivery & pickup menu that can be easily modified anytime with appealing visuals and a smooth UI is the need of the hour. Not only that, the restaurant industry is competitive, and to stand out, they need marketing solutions which are targeted and cost-effective.”

    inresto by Dineout is trying to bridge the communication gap between a restaurant and its customers through ROI-driven marketing solutions like targeted social media promotions, search engine optimisation (SEO) for better search results, professional photoshoots, and video shoots, among others. inresto has always taken the industry-first approach by offering a 360-degree solution to the restaurants, said the brand in a statement.

    “In today’s time, one cannot just depend on aggregators for the delivery business. Restaurants need to be independent with tools to run their operations confidently,” said Nutcracker founder Annie Bafna. “Therefore, we took charge of our order taking and delivery system to reduce overhead expenses through inresto’s online ordering solution. We were able to communicate more strategically and give offers and discounts to our customers through target marketing campaigns.”

  • Valvoline unveils new digital campaign ‘Gensets Ka 1- 2- 3′

    Valvoline unveils new digital campaign ‘Gensets Ka 1- 2- 3′

    Mumbai: Global lubricant manufacturer Valvoline Cummins Pvt Ltd has launched a new digital campaign called ‘Gensets ka 1-2-3,’ which encourages and reminds consumers to regularly service their gensets to ensure no power blackouts, whether its at home or a commercial area.

    Valvoline Cummins is committed to ensuring regular power with its promising range of engine oil ‘Premium Blue’ specifically made to meet the lubrication needs of gensets and increase its efficiency.

    “Regular change of oil is the most important part of servicing a genset and Valvoline’s range of Premium Blue engine oil meets and exceeds the lubrication requirements, ensuring smooth and uninterrupted working throughout the season,” said the company in a statement.

    Premium Blue is a jointly developed technology between Valvoline and Cummins with extensive trials on the engines.

    “Through this campaign, we aim to encourage and inform the consumers to get their gensets serviced to ensure a well-lit home and other spaces which we generally ignore,” said Valvoline Cummins India CMO Ipshita Chowdhury. “We invest heavily in our research and development to introduce products which match or exceed consumer needs. With the same thought, we have ‘Premium Blue’ engine oil which provides sufficient protection to all the internal parts of a genset for a long time. We are proud that it is exclusively recommended and endorsed by Cummins.”

  • Wadhwani Foundation’s new digital campaign inspires women entrepreneurs

    Wadhwani Foundation’s new digital campaign inspires women entrepreneurs

    Mumbai: Wadhwani Foundation has launched a special campaign dedicated to aspiring and existing women entrepreneurs in India and celebrating the indomitable spirit of women entrepreneurs. The campaign, branded as ‘From one Woman Entrepreneur to Another,’ shares inspiring and successful stories of women entrepreneurs from different industries and backgrounds, hence motivating women from all parts of the country to come forward and realize their entrepreneurial dreams.

    This campaign features a series of video messages from five women entrepreneurs, sharing their entrepreneurial journey from starting a business, building their products and services, overcoming barriers, creating opportunities, and reflecting on what motivated them to start up.

    “Encouraging and inspiring women entrepreneurs will have a significant impact on our economic progress. Of the 63 million MSMEs in India, only six per cent are led by women entrepreneurs, and these have mainly resulted from necessities and not opportunities,” said Wadhwani Foundation EVP of global marketing Atul Raja. “There is a need to unlock the massive untapped potential of women entrepreneurship in India which will provide a boost to job creation and allow social and economic independence for better outcomes at the community level.”

    Below are excerpts of the inspiration provided by these five women entrepreneurs through video messages:

    1. India Assist co-founder and director Moqierish Tak:

    “We get defined by what we achieve, but before achieving, it’s more about how we survived. Entrepreneurship is all about surviving the challenges and not losing focus on the light at the end of the tunnel and eventually reaching there.”

    2. Findmeashoe.com co-founder Shabari Raje:

    “Women have always been enterprising, but now they are creating global impact beyond imagination. Proud & thrilled to be part of this entrepreneurial tribe.”

    3. HerMoneyTalks founder Nisary Mahesh:

    “Entrepreneurship is a journey by choice. But every choice you make in the journey shapes it.”

    4. PickMyWork co-founder and CSO Kajal Malik:

    “Even in the year 2021, there are biases. You will experience them too. Don’t let that stop you!”

    5. Sirohi founder and director Gauri Malik:

    “As women entrepreneurs, we all want to be Wonder Women. But it’s only much later in your entrepreneurial journey do you realize that it’s a mindset.”

  • JBL says #MuteTheWorld in its latest digital campaign

    JBL says #MuteTheWorld in its latest digital campaign

    Mumbai: Global audio equipment company JBL has rolled out its latest digital campaign #MuteTheWorld. The campaign aims to drive awareness around JBL’s active noise cancelling (ANC) category, which allows users to mute the world and focus on things that matter to them.

    Conceptualised and executed by Havas Creative Group India, the ad series focuses on the visual manifestation of female power in a category, that’s otherwise dominated by men. Thereby, highlighting it as the brand of the future, that celebrates gender equality.

    The campaign includes four light-hearted, humorous films that demonstrate the benefits of the ANC mode in different real-life scenarios.


    Commenting on the creative strategy, Havas Group India chairman & chief creative officer Bobby Pawar said, “Many brands have created communication around Noise Cancelling, our challenge was how to do it very differently and in a manner that is ownable to brand. Our idea was to literally personify the technology as a strong, silent person whose mission is to silence sources of noise.”

    “Also, since I feel strongly about breaking stereotypes about how women are portrayed in advertising, we cast a powerful woman to play the role, instead of a man. Advertising plays a role in changing social perceptions, and I am delighted that JBL allowed us to marry the brand message with bold, engaging storytelling,” he further added.

    The campaign encourages consumers to block out their distractions, and not let anything come between you and your vibe. It will be seen on JBL’s social media channels along with other platforms, said the statement.

    Talking about the campaign, Harman India – head of marketing Yogesh Nambiar said, “JBL’s 75 years of audio innovation and creativity has led us to be the preferred sound companion globally, across segments. JBL has always believed in thinking differently, and #MuteTheWorld campaign is something that amalgamates well with our brand, and powerful enough to turn heads, make people sit up and take notice. We are glad to launch an off-beat campaign with HAVAS and debunk the conventional ways to encourage societal change.”

  • Vedix ropes in Avika Gor for new digital campaign

    Vedix ropes in Avika Gor for new digital campaign

    Mumbai: Ayurvedic beauty brand Vedix has brought on board “Balika Vadhu” actor Avika Gor to launch a digital campaign for its haircare range. 

    The actor explains in the campaign film how her hectic schedule and long hours coupled with non-stop shooting schedules, ultimately impacted her hair growth. This led to a lot of hair fall problems for her because of the use of harmful chemicals. She then goes on to share how Vedix-designed customised hair care regime and ayurvedic solutions helped her get past those problems.

    “For the first time, I understood my dosha profile and the imbalances which were a result of using different hair products laden with chemicals. Since the time I have started to use Vedix hair oil, I just knew it was something special as it suited my hair & scalp perfectly,” said Gor.

    The campaign will be promoted across the customised Ayurvedic beauty & wellness brand’s social media platforms, Facebook, Instagram, Youtube, and over-the-top (OTT) platforms starting Monday.

    “With Vedix, we are bringing, trueness of 5,000 years old Ayurveda in a contemporary form,” stated Vedix business head Jatin Gujrati. “Ayurveda teaches us to customise as per individual needs. We have successfully helped lakhs of customers to break the constant trial and error cycle by providing them high efficacy products that work.”

    “Work stress, long working hours leave all of us with almost no time to care for our hair and skin. Vedix was born to help our upwardly mobile customers to arrest their hair and skin concerns without worrying about side effects which are often caused with the repeated use of chemical base cosmetics,” Gujrati further said.

    Vedix recently launched Gandusha/Kavala oil pulling oil oral detox and an all-new men’s skincare range further deepening its focus across three major categories – hair, face, and oral market segment.