ITV

Tag: digital campaign

  • Yamaha rolls out ‘The Call of the Blue’ version 3.0 campaign

    Yamaha rolls out ‘The Call of the Blue’ version 3.0 campaign

    Mumbai: Yamaha India has launched the 3rd version of its ‘The Call of the Blue’ campaign to elevate its image by intensifying its aspirational value through engaging customer-centric activities and launches.

    Since 2018, with the announcement of each phase of “The Call of the Blue” brand campaign, the company has been executing its product planning, marketing, and customer engagement strategies in line with the brand’s global image of “Excitement, Style, and Sportiness.” As a result, eight new global products were introduced with a focus on the premium segment. This led to an impressive rise in Yamaha’s market share in the premium motorcycle segment, moving up from 10 per cent in 2018 to 15 per cent in 2021.“

    Under this refreshing brand campaign, Yamaha is further revving up the excitement quotient by offering a premium ownership experience to all its customers by organising engagement activities like “The Call of the Blue Track Day,” “Blue Streaks Ride” and “The Call of the Blue Weekend.”

    A new brand campaign film, “The Call of the Blue” Version 3.0, was also released on Tuesday. The film portrays the aspiration levels of owning a Yamaha and how every Yamaha product enriches the lifestyles of young people from different walks of life. It also showcases how the aspirations of the youth turn into reality, as they ride together to create new memories and evolve with “The Call of the Blue.”

    Yamaha, to amplify its presence in the premium segment, is aggressively expanding its current network of over 80 Blue Square showrooms, offering its customers a platform to interact with the brand and enjoy a unique buying and ownership experience. Currently, India Yamaha operates with 1800 plus touch points across India.

    On this occasion, the company also announced the #MyCalloftheBlue online contest for its customers. The top four winners will win an exciting trip to witness Sepang MotoGP in action.

    Speaking on this occasion, Yamaha Motor India Group chairman Eishin Chihana said, “In India, “The Call of the Blue” brand campaign has played a significant role in positioning Yamaha as a premium brand with a strong racing heritage. To further build on this image, and to create a sense of aspiration and pride of ownership within the Indian youth, we are glad to announce the launch of “The Call of the Blue” Version 3.0. We will reach out to a wider set of customers who aim to make motorcycle riding a part of their lifestyle. Additionally, we will intensify our promotion activities and expand our network of premium Blue Square stores to provide customers with a delightful experience.”

  • OTTplay launches quirky campaign to woo audiences across India

    OTTplay launches quirky campaign to woo audiences across India

    New Delhi:  OTTplay has rolled out a new campaign ‘Maze Karo Multiply’, introducing a one-of-its-kind proposition for the fast-growing OTT audience in India. 

    The campaign takes inspiration from the power of content in bringing together & connecting people hailing from different cultures, backgrounds and demographics. The video ad focuses on the blockbuster content library, which includes availability of 20,000 shows and movies on OTTplay platform, coining the ‘Har Din Kucch Naya Dekho’ catchphrase.

    OTTplay has introduced five curated subscription packs for the OTT audiences, from the ‘Power Play Pack’, which includes all 12 OTTs in one pack to the ‘Jhakaas Pack’ that offers ‘masaaledaar’ blockbuster Bollywood content. The other subscription packages include ‘Simply South Pack’ offering curated regional content, whereas the ‘Chota Pataka Pack’ and ‘Totally Sorted Pack’ brings together an assorted mix of Premium OTT platforms. With these packs starting at Rs 50 per month, the nominal pricing provides access to around 65,000 titles, which are currently available to stream on the OTTplay platform with ultra HD streaming quality.

    Talking about the #MazeKaroMultiply campaign, OTTplay co-founder & CEO  Avinash Mudaliar, “We are delighted to announce the launch of our inaugural ad campaign, as we introduce the brand’s ‘Maze Karo Multiply’ positioning to OTT audiences across India in a quirky way. As category-creators, we strive to provide an exceptionally personalised viewing experience to our subscribers, by enabling audiences to consume relevant content from across genres, languages and platforms. Further, our extensive content library provides subscribers with world-class movies, web series and shows to consume basis their distinctive moods.”

  • Vi launches new campaign #BestIsGettingBetter

    Vi launches new campaign #BestIsGettingBetter

    Mumbai: Vi has launched a campaign to highlight its network engineers’ efforts to make “the best network even better” in order to reinforce its commitment to providing a superior network experience to its customers. The eight-week long campaign #BestIsGettingBetter, themed as ‘Best ho raha hai aur bhi Behtar’, went live over the weekend.

    Conceptualised by Ogilvy Mumbai, The high-visibility 360-degree campaign illustrates Vi’s continued commitment towards enabling customers to excel and will be seen across diverse media including TV, OOH and digital.

    The brand campaign comprises a series of three quirky TVCs which showcase the continuous effort of network engineers in providing the customers the best network experience with Vi GIGAnet—India’s fastest 4G network.

    The first TVC focuses on two boys who wonder what the network engineers are up to even after becoming the fastest 4G in India.

    The other two TVCs will be launched in the course of the campaign.

    Commenting on the campaign, Vi chief marketing officer Avneesh Khosla said, “Vi has consistently topped the network quality parameters and speed rating charts of several independent network testing agencies. The latest validation from Opensignal is an endorsement of our efforts to constantly work towards enhancing the customer experience through superior network performance. Our new campaign is a celebration of the critical role of our Network Heroes, who tirelessly work in all conditions to improve network performance on a continuous basis, helping Vi users to do more and thrive in the digital world.”

    Adding to this, Ogilvy Mumbai ECD Rohit Dubey said, “Announcers are a balancing act, a sweet spot between chest thumping and humility, with a bit of ‘ok…so what?’ closure. And that’s what the crafting challenge was when Vi achieved “India’s fastest 4G” claim. I was watching an athlete’s Insta-feed and noticed the gap between his Olympic gold and the next practise session. There was a seed of thought—after achieving something, even the “best” take a bit of rest, and bask in the moment’s glory. What if our network engineers are cut from a different cloth? And they don’t? Taking a leap from there, we crafted these moments between our Vi network engineers, as they go about making India’s fastest 4G, even better.”

  • Shyam Steel launches new digital campaign featuring Olympic medallists Lovlina Borgohain & Manpreet Singh

    Shyam Steel launches new digital campaign featuring Olympic medallists Lovlina Borgohain & Manpreet Singh

    Mumbai: Shyam Steel has launched a new digital campaign featuring Olympic medallists Lovlina Borgohain and Manpreet Singh. Designed by Creek Creatives, the campaign will be promoted heavily through social and digital media.

    With tagline ‘Neev Se Pravesh Tak,’ this campaign aims to create awareness about the holistic solutions provided by the Shyam Steel Apna Ghar App amongst the individual home builders and send across the brand message that strong foundation is achieved through a perfect balance of strength and flexibility just like Shyam Steel Flexi Strong TMT bars.  

    The digital film with Lovlina shows her playing with a little girl and knocking out toys for the child. Once she knocks down a stationary toy, the little girl asks Lovlina to knock out a toy that bounces back. The little girl is curious about why the toy bounces back, and Lovlina teaches her that when strength is paired with flexibility, one can bounce back from any knockout, similarly when houses are built with Shyam Steel flexi-strong TMT bars, the house is protected from any possible threats.  

    The digital film with Manpreet highlights his journey through perseverance, strength and determination, which are also affiliated with Shyam Steel’s core brand philosophy. The dream to win is achieved by having the perfect balance of strength and flexibility just like Shyam Steel Flexi Strong TMT Bars.

    Speaking about this campaign, Shyam Steel Industries director Lalit Beriwala stated, “It is crucial to pay attention to durability, which depends on flexibility, in addition to strength. The campaign reflects the brand’s thought in connection with Lovlina and Manpreet’s grit and determination to overcome every obstacle and achieve their dreams. The campaign will also help us in making the consumers aware of the Apna Ghar App and its benefits.  Lovlina and Manpreet’s success as an Olympian and top athlete inspires viewers of all ages, which helps the brand build a stronger connection with its target audience in the national market.”

    Speaking about the collaboration, Creek Creatives’ Sudipta Chatterjee said, “It was a wonderful experience to work with team Shyam Steel. The campaign was focused to showcase the strength and flexibility that Shyam Steel has been delivering for the last 69 years. It was really a privilege to be associated with Shyam Steel as a production house and create a digital campaign for them with national prominent stars of Indian sports like Lovlina Borgohain and Manpreet Singh.”

  • Aisshpra Gems & Jewels rolls out new campaign with Yami Gautam

    Aisshpra Gems & Jewels rolls out new campaign with Yami Gautam

    Mumbai: Uttar Pradesh-based Aisshpra Gems & Jewels has rolled out a new advertising campaign titled “Main Pratha Bhi Hoon, Main Pragati Bhi,” representing the progressive Indian woman of today. The brand roped in Bollywood actor Yami Gautam Dhar as its new brand ambassador. The campaign is being launched across social media and with outdoor campaigns.

    The campaign showcases Yami in an elegant look where she is adorned with Aisshpra’s iconic polki necklace sets from its ‘Nazakat’ collection and diamond sets in ‘Enchante’ collection.

    On the one hand, the actress represents the progressive Indian woman who is well educated, broad-minded, and independent; on the other hand, she is rooted in her culture and proud of her traditions.

    The partnership aims to promote the idea that a modern yet traditional woman is the future. A woman who is connected to her roots and culture, along with being educated, outgoing, and progressive, has the capability to change the world for the better. Yami will be seen in all the promotional collaterals of “Main Pratha Bhi Hoon, Main Pragati Bhi” till next year.

    Speaking about her association with the brand, Gautam said, “When I heard the concept of “Main Pragati Bhi hoon, Main Pratha Bhi,” I was instantly convinced that I wanted to be a part of this initiative. A very simple campaign with a powerful tagline is going to inspire and empower a lot of women in our country. I am delighted to be associated with the initiative of Aisshpra.”

    Sharing the thought behind the campaign, Aisshpra Gems & Jewels director Vaibhav Saraf said, “We believe that it is our duty to empower our community in whatever way it is possible, and therefore we try to incorporate a social message or call for action in all our initiatives. This ad campaign was very unique as when we were ideating, we wanted to create something that empowered the women around us but did not have a preachy sound, and that’s how “Main Pragati Bhi hoon, Main Pratha Bhi” was conceived. We were lucky that we could cast Yami Gautam Dhar for the same, as we knew that she would be able to effortlessly play this role for us in this campaign.”

  • Titan Eye+ launches integrated campaign with Ayushmann Khurrana

    Titan Eye+ launches integrated campaign with Ayushmann Khurrana

    Mumbai: Titan Eye+ announced the launch of its new integrated campaign featuring Bollywood actor Ayushmann Khurrana. Created by Ogilvy, The campaign “Expert Who Cares” focuses on the consumer’s approach to buying eyewear and aims to make them aware of the important aspects of the process.

    The TVC features Khurrana with a kid in a Titan Eye+ showroom in an instance where they have to buy spectacles. Khurrana begins the process as most consumers would, by checking how the frames look.

    The film takes an interesting turn when the kid urges Khurrana to reconsider his questions and takes charge of the situation. Through this engaging ad film, Titan Eye+ conveys the importance of asking the right questions about your eye health and assures consumers that they have all the right answers to their concerns.

    Commenting on the new campaign, Titan Company marketing head for eyecare division Maneesh Krishnamurthy said, “Today, consumers restrict their questions to style and price while purchasing eyewear and our new campaign is born out of the desire to change this very perspective. We had very serious questions to ask. What better way than to ask it disarmingly with a child’s innocence.”

    “The Titan Eye+ brand promise is expertise and empathy, and the ‘Experts Who Care’ campaign advances that conversation. Titan Eye+ insists that only qualified optometrists test eyes through our unique 20-step eye test as well as recommend the correct eye care for each consumer’s needs,” he added.

    Titan Eye+ has led the category conversation since its inception, starting by being the first retailer to offer an open-browse format and standard pricing across all stores. With a 4.9 star rating on Google by over five lakh consumers, Titan Eye+ is its customers’ favourite and trusted eyewear brand. With a wide range of designs and styles that cater to different functionalities, the brand, with its new campaign, successfully puts out the idea that eye testing and expert advice should override every other buying decision when it comes to eyewear.

    Sharing the idea behind the campaign, Ogilvy Bangalore COO Puneet Kapoor said, “With this campaign, Titan Eye+ champions a behavioural insight in the category, which is an eye-opener for most seasoned spectacle wearers. The entire category is so heavily dominated only by the style of conversation that the conversation around accurate vision correction is diluted. While style is important, and we have frames that have won enough design awards, the conversation around accurate testing and accurate prescription needs to be rescued from the blind spot it sits in right now. That is where this campaign succeeds and strikes the proper balance in the conversation we need to have.”

  • CERA appoints Wunderman Thompson India to handle its creative duties

    CERA appoints Wunderman Thompson India to handle its creative duties

    Mumbai: CERA on Tuesday announced that it has on-boarded Wunderman Thompson as its creative partner. The mandate was one after the hotly contested multi-agency pitch.

    To win this mandate, the challenge put before Wunderman Thompson was to come up with a new vision and outlook for the brand that would help position CERA better among the aspirational and discerning Indian millennials.

    With capabilities in commerce, data, and technology, Wunderman Thompson India shared an integrated approach to CERA’s business and communication needs, showcasing how it can better connect with its target audience and inspire growth for the brand. The work presented involved a revived vision for the brand and category-disrupting creative ideas to bring the vision alive through various touchpoints. The first leg of the pitch campaign will go live later this year.

    Commenting on the big win, Wunderman Thompson managing partner Joy Chauhan said, “At Wunderman Thompson, it is our mission to inspire growth for ambitious brands, so when we first heard the ambitions of team CERA, we knew we wanted to be their partner on their journey to take the brand to the top. We are excited to be the creative partners of this fast-growing homegrown brand and co-create the next chapter of the brand story.”

    CERA joint managing director Deepshikha Khaitan commented, “At CERA, our vision is to constantly innovate to enhance our consumer experience. Taking another step towards our vision, we are glad to partner with Wunderman Thompson, who comes with a good understanding of the brand’s strategic requirements around sanitaryware and faucet categories and a creative approach to deliver the same. We look forward to a fruitful relationship.”

  • The Glitch bags digital mandate for OLX Autos

    The Glitch bags digital mandate for OLX Autos

    New Delhi: OLX Autos has appointed The Glitch for its digital duties. The digital-first creative agency within the VMLY&R network has won the account through a competitive pitch.

    As a part of this partnership, The Glitch will partner with OLX Autos to create awareness and recognition for the brand across India via a robust digital strategy.

    The Glitch has a decade of experience in building digital-first brands and championing editorial-first content. It will be responsible for re-imagining OLX Autos presence online via focused and engaging content.

    OLX Autos country head of marketing Siddharth Agrawal said, “We are very excited to have The Glitch on board as our partner. We are committed to building a strong brand presence in the digital and social media space and are confident that working with The Glitch will help us drive a better engagement with our target audience.”

    Expressing his thoughts on the collaboration, VMLY&R MD (North) Paras Johar said, “The OLX group has a legacy of changing the way Indians buy and sell pretty much anything. We are humbled and excited to be partnering OLX Autos in their journey to do the same for the pre-owned cars segment across the country. Through innovative processes and solutions, they have been able to provide true value for their users since launching in 2009 and we look forward to helping further this through a unique social media strategy to unlock deeper engagement, understanding and conversations with their audience.”

  • Manyavar launches #RakhiKaBroCode campaign to showcase latest collection

    Manyavar launches #RakhiKaBroCode campaign to showcase latest collection

    Mumbai: Marking the occasion of Raksha Bandhan, Manyavar announced the launch of two television commercials highlightings its new campaign #RakhiKaBroCode. The campaign is designed by creative agency Shreyansh Innovations.

    The campaign encourages brothers to dress up in a cool and colourful celebratory kurta from Manyavar and make this Raksha Bandhan deeply special by surprising your sister with being festive-ready in Indian wear.

    The two ad films depict the daily banter and instances between brother and sister duos, which is full of love. The sisters who are excited and dressed up to celebrate Raksha Bandhan with their brothers are frowning as they are not ready in Indian wear to celebrate the occasion. The brothers then get ready by donning a Manyavar kurta to celebrate the festivity of Rakhi with their sister. Now every time there’s a celebration, big or small, Roka or Rakhi, Ganpati or Gangaur, Manyavar would like to remind us to dress up for the occasion. Ab Jab bhi Koi Khushi ki Baat ho, pehno Manyavar!

    Speaking about this campaign, Vedant Fashions chief marketing officer Vedant Modi said, “I personally believe that occasions are not just mere rituals that we follow but they are a celebration of love and bonds which keep us together. Manyavar’s philosophy is all about keeping our culture and heritage in mind and making them even more special by wearing our traditional Indian wear. With the #RakhiKaBroCode campaign we aim at spreading the message and getting more people to wear Indian wear on all occasions.”

    Sharing the idea behind the campaign, Shreyansh Innovations director Shreyansh Baid said, “Manyavar as a brand, always wanted to be synonymous with all joyous occasions, big or small. Rakshabandhan was an opportunity for us to bring out the joy of celebrating the love between siblings. Through our communication, we have reflected that the true essence of this festival comes only when the brother too is dressed in an Indian attire!”

  • WhatsApp unveils latest campaign ‘Scam Se Bacho’

    WhatsApp unveils latest campaign ‘Scam Se Bacho’

    Mumbai: WhatsApp has launched a user-safety campaign titled “Scam Se Bacho,” which will come to life through a music video. The campaign aims to create awareness and educate users on making safer online payments. It is conceptualised by BBDO India and directed by Indian film director and editor Shimit Amin, known for award-winning films like “Chak De! India.”

    The “Scam Se Bacho” music video is a parody rendition of the popular evergreen song, “Dekh Ke Chalo,” and it delivers the socially relevant message of user safety in a fun and breezy tone.

    The new lyrics demonstrate real-life situations in which individuals could be susceptible to scams and reinforce the message of staying safe and exercising caution while making digital payments. It warns users about scams such as falling for bogus lottery schemes, disclosing your UPI PIN over the phone to a phoney customer service representative, or sending money to a scammer posing as a friend without first verifying their identity.

    The goal of the video is to engage the audience through nostalgia and educate them about digital payment safety in the most comforting and memorable way.

    Talking about the music video, WhatsApp India director-payments Manesh Mahatme  said, “While UPI continues to remain one of the safest, most convenient and interoperable modes of making payments, India’s growing acceptance of online payments has also seen an increase in digital payment fraud. User safety is at the core of everything we do at WhatsApp, and through this exciting and captivating music video, we want to educate and empower our users with all the information they need to safeguard themselves against any fraud while making digital payments. We hope that this initiative by WhatsApp will resonate with people and they can sing their way through safe and secure online payments.”

    Talking about the campaign, Meta India director-marketing Avinash Pant said, “India’s growing acceptance of digital payments has also led to an increase in the need to make people aware of how to keep their payments safe. Through this campaign, which is built on several real-world scenarios that people face in their everyday life, our endeavour is to educate and empower users with all the information they need to safeguard themselves against any fraud while making digital payments. This initiative reinforces Whatsapp’s commitment to the safety of our users while making payments as simple and convenient as sending a message.”

    Commenting on the creative treatment of the music video, BBDO India chair and chief creative officer Josy Paul said, “Our primary goal with this music video was to spread awareness and engage the audience sensitively on this subject. We decided to create entertainment that educates rather than advertisements. Our goal of reworking a fun, nostalgic song like “Dekh ke Chalo” was to use the power of music to convey a strong message that’ll help people relate to the moments that we collectively face in our lives. The song triggers memory structures that allow the audience to more easily receive the message. We hope it will encourage people to be more aware next time.”

    Payments on WhatsApp allow users to send and receive money from their contacts via the unified payment interface (UPI) as easily as sending a WhatsApp message. With user safety at its core, payments on WhatsApp are designed with a strong set of security and privacy principles, including entering a personal UPI PIN for each payment.