ITV

Tag: digital campaign

  • Cadbury Dairy Milk evokes kindness and generosity in its new campaign

    Cadbury Dairy Milk evokes kindness and generosity in its new campaign

    Mumbai: Cadbury Dairy Milk has rolled out an all-new campaign in collaboration with Ogilvy. It urges people to treat and embrace others’ happiness and achievements with a big heart. The launch will be supported by a 360-degree communication campaign with amplification across media touchpoints.

    The all-new TVC adds a new dimension to the generosity narrative and nudges people to be there for someone.

    With this development, the brand aims at melting the power distance across varied relationships—one relatable story at a time—and taking the “Kuch Accha Ho Jaye, Kuch Meetha Ho Jaye” story to the next level.

    Staying true to its narrative, Cadbury Dairy Milk has successfully captured the essence of evoking kindness and generosity over the years.

    The heartening one-minute video opens with a politician and his bodyguards rushing to the diyas amid the crowd cheering for him. One of his closest aides is seen checking the time nervously on his duty. Observing this, and much to the viewers’ surprise, the politician asks for his daughter’s roll number. While the bodyguard is left perplexed, he proceeds to check the results on the phone. The politician, realising that she has cleared the entrance exam, offers a Cadbury Dairy Milk, which he specifically carried to celebrate the good news with his bodyguard, and asks him to take the day off and celebrate with his family.

    Commenting on the campaign, Mondelez India vice president of marketing Anil Viswanathan said, “Since 2018, generosity remains an innate part of Cadbury Dairy Milk’s storytelling that continues to connect consumers across all the geographies. Shining a spotlight on the inner ‘acchai’ and keeping purpose at the heart of our messaging, we have rolled out multiple campaigns that celebrate small acts of kindness.”

    Taking a step forward in the same direction, our latest effort reiterates the meaning of “Kuch Acha Ho Jaye, Kuch Meetha Ho Jaye” by urging individuals to share others’ happiness with a big heart and make their “meetha” moments even more special. Built on the simple insight that entitlement can create distance in relationships, we believe that the campaign’s powerful, yet relatable narration will inspire people to look beyond their own realities and create shared moments of happiness,” he added.

    Ogilvy chief creative officer Sukesh Nayak shared, “When we forget our entitlements and treat all as equal and celebrate their happiness as if it is ours, the joy is doubled. This is the thought behind our latest campaign for Cadbury Dairy Milk. This thought beautifully builds on the brand’s ongoing generosity platform. The campaign will have many touch points that will inspire us to join in and celebrate not just ours but others’ happiness too.”

  • Pescafresh launches ‘Fresh Matlab Live’ campaign for Pescalive

    Pescafresh launches ‘Fresh Matlab Live’ campaign for Pescalive

    Mumbai: D2C seafood and meat brand Pescafresh has rolled out a new campaign “Fresh Matlab Live.” The new campaign focuses on promoting the world’s first live digital market in the seafood and meats category – Pescalive.

    The campaign is live in Mumbai and Pune and will target more than 50,000 households with door tag branding and 7,000 no-parking boards across the two cities.

    The focus is to create visibility, attract people’s attention, and acquire potential customers through an attractive offer. In the first phase of the activity, Goregaon (East and West), Thane, Andheri (East and West) and Powai will be covered.

    In Pune, the target areas are Baner, Magarpatta, and Koregaon Park. An online BTL brand activation is also being done at the society gates in these areas.

    Pescafresh has fully equipped fulfilment centres across Mumbai and Pune, and the BTL logistics plan has been designed keeping in mind the same.

    Speaking on the campaign, Pescafresh founder Sangram Sawant said, “We wanted to penetrate into customers’ homes with the right messaging, but without being too intrusive, which is why we chose this medium. The main objective of this campaign is to put the spotlight on the Pescalive platform and communicate the brand message to the customers. The idea is not only to be seen by the target audience but to create a top-of-mind brand recall.”

    Till now, we have had more than 75 live sessions on Pescalive, which streams on our app daily. We are committed to bringing transparency to all our buyers and ensuring that what they see on our digital platforms is exactly what they receive, quality-wise. Using technology in the right way to focus on customer delight will be our key to success. It is like having a shop in your living room,” he added.

    All Pescafresh products are packaged in vacuum bags and sent in temperature-controlled boxes to the customers. Recently, the brand has added the ‘chicken deli’ meats range to its product line.

    On Pescalive, the brand has started influencer editions, live cooking sessions with renowned chefs, interactions with food bloggers, and more. Customers get to see the right tips for buying seafood, hacks to cook, and other information on Pescafresh products.

  • Apollo Tyres partners with Wunderman Thompson to launch new TVC

    Apollo Tyres partners with Wunderman Thompson to launch new TVC

    New Delhi: Apollo Tyres has unveiled its latest television commercial for its off-roading motorcycle tyres- Apollo Tramplr.

    The TVC was launched in partnership with Wunderman Thompson.

    Through this power-packed commercial, Apollo Tyres is set to create a distinct spot for itself in the crowded all-terrain tyre market where every brand claims to offer true-blue off-roading tyres.

    This TVC is created to strike a chord with the adventure loving bikers who want the best tyres for their motorcycles.

    Conceptualised by Wunderman Thompson, the TVC is based on a unique and interesting observation. When it comes to off-roading adventure, every brand has the same thing to say and show to prove their point- the same mountains, the same trails and the same obstacles. There is nothing new. It is time to challenge the sameness. It is time to tell the world that adventure isn’t about visiting the same place, taking the same turn or following the same road taken by millions.

    Thus ‘Go Beyond Sameness’ was born. It is a call to every adventure lover to find new routes, challenge the limits, and discover something the world has never seen before. Because the real adventure begins when you go beyond sameness.  

    Commenting on the launch, Apollo Tyres president- Asia Pacific, Middle East, Africa Satish Sharma said, “Apollo Tramplr is designed for both on and off -road applications. The product is designed to give confidence to the rider to go beyond the usual terrains. Tramplr’s design is inspired by the legendary off-roading capability of ibex. The tread design of this tyre is derived from ibex hoofs for stronger grip, better control, and superior manoeuvrability. We have tested this product over some of the toughest of terrains before bringing it out for our customers.”

    Commenting on the TVC launch, Wunderman Thompson senior vice president and managing partner Joy Chauhan said, “Love for adventure is only second to the love for newer adventures for today’s youth. Brands which vibe with the thinking, culture, and aspirational values of the young and restless take up their mind space. Apollo Trampler is designed to fulfill the youth’s desire to challenge the sameness and go beyond to discover new experiences. This digital first campaign has all the right ingredients to support our adventure loving youth in their journey to greatness. Let the true adventure begin where sameness ends.”

    Sharing his thought on the TVC, Wunderman Thompson vice president and ECD Sundeep Sehgal said, “The idea of sameness comes from consumer behaviour. We observed sameness is the biggest enemy of discovery. It’s like a loop. The commercial is a reflection of every rider/adventure seeker who is somewhere stuck in that loop. They want to go on an adventurous journey but have forgotten the idea of going beyond. The idea was to nudge and make them go beyond their comfort zone, go beyond sameness.”

  • HMSI’s Independence Day campaign receives phenomenal response from audience

    HMSI’s Independence Day campaign receives phenomenal response from audience

    New Delhi: Honda Motorcycle & Scooter India’s (HMSI) Independence Day campaign recorded a phenomenal response from the audience.

    The campaign, which unveiled its YouTube masthead campaign ‘Desh Ki Shine, Honda Ki Shine’ on the occasion of Independence Day, has garnered more than 644 million impressions and over 172 million audience on the occasion of India’s 75th Independence Day.

    Created by Madison Digital, the new campaign encapsulates the joy & pride of every Indian in its theme.

    Additionally, HMSI’s official YouTube page witnessed over 15 percent growth on 15 August, 2022 day with over 10 million views, more than 52000 likes and comments engagement.

    Furthermore, the audience also used the audio to create multiple YouTube shorts. In addition to this, HMSI’s official website also recorded a 300 percent increase in traffic. It resulted in a remarkable click through rate (CTR) of 1.78 percent.

    On this outstanding campaign response, Madison Digital vice president Shobhit Gaur said, “A quest that never stops. I am delighted to see a stellar performance for our client HMSI in partnership with YouTube. We saw an increase in brand trust and were able to break the clutter to deliver ground-breaking results for the brand.”

  • Samsung rolls out a new campaign with Alia Bhatt for Galaxy Z Series

    Samsung rolls out a new campaign with Alia Bhatt for Galaxy Z Series

    New Delhi: Samsung has launched a new campaign with actress Alia Bhatt for its recently-launched Galaxy Z Flip4 and Galaxy Z Fold4 smartphones.

    Directed by ace filmmaker Abhishek Varman, the campaign film shows Alia experiencing Galaxy Z Flip4 at a carnival while discovering the versatility of FlexCam and the nightography camera feature, along with her best friend. The carnival setting is an ideal background to express oneself in myriad ways with the stylish Galaxy Z Flip4.

    The #FlexEveryAngle digital film went live on Samsung’s social media channels.

    “I have been using the Galaxy Z series as part of my everyday professional and personal life over the past year. I look forward to adding new editions to my style essentials. Galaxy Z Flip4 and Z Fold4 resonate with my persona and depict who I am. The unique flexcam feature in Galaxy Z Flip4 allows me to shoot videos and capture shots from different angles. I am excited to be associated again with the brand to showcase their new range of foldable phones,” Alia Bhatt said.

    Over the next few months, Alia will be seen featuring in a 360-degree campaign that includes digital and outdoor activations, along with hyperlocal and data-driven videos. Using artificial intelligence and machine learning, different versions of the video using Alia and her voice will be created to serve hyperlocal markets, where young smartphone users are waiting to upgrade to foldables.

    Speaking on associating with Alia Bhatt, Samsung India senior director and head of product marketing Aditya Babbar said, “We are delighted to collaborate with Alia Bhatt for the foldables for the second year as she truly embodies the attributes of Galaxy Z series. Galaxy Z Flip4 is high on style quotient and resonates with Alia’s style statement. With the launch of Galaxy Z Flip4, we look to empower our millennial and Gen Z audiences with enhanced productivity and self-expression. Using the innovative flexcam capabilities, our consumers can capture videos and photographs in angles like never before.”

    Galaxy Z Flip4 builds on the success of Samsung’s iconic form factor, adding key features, including an upgraded camera experience, a larger battery and expanded customization while maintaining its ultra-compact design. Galaxy Z Fold4 opens up new possibilities for users by delivering Samsung’s most comprehensive smartphone experience to date, offering shape-shifting design, immersive and flexible displays and PC-like multitasking features, in addition to advanced camera technology and powerful processor.

  • FCB Interface wins integrated creative mandate for Max Life Insurance

    FCB Interface wins integrated creative mandate for Max Life Insurance

    New Delhi: FCB Interface wins the integrated creative mandate for Max Life Insurance. After a multi-agency pitch that included multiple rounds, Max Life Insurance has assigned its integrated creative mandate to FCB Interface.

    The mandate includes creative strategy, execution and social media management for the brand across all channels.

    Commenting on the announcement, Max Life Insurance chief marketing officer Rahul Talwar said, “We are geared up to make the Max Life brand authentic, contemporary, and relatable to millennials & Gen Z. This partnership will strengthen our brand purpose of ‘You are the difference’. FCB Interface joins our strong ecosystem of highly credible partners, and fits in our vision to build integrated communication channels from strength to strength and deliver impactful work together.”

    Speaking of this association, FBB Group chairman & CEO Rohit Ohri, said, “Max life is looking at accelerated growth in India and we at FCB Interface are excited to partner with them on this journey. Integrated mandates are what we love because that’s what empowers us to build relevance, authenticity, and consistency across every stage of the customer journey.”

  • upGrad announces its latest digital campaign for MICA Ahmedabad to aspire Indian youths

    upGrad announces its latest digital campaign for MICA Ahmedabad to aspire Indian youths

    Mumbai: upGrad has launched a new campaign reflecting the well-established legacy and the key differentiators of its digital marketing programme from MICA Ahmedabad.

    The narrative entails the legacy of the program, which is a well-accepted digital marketing course in the industry that provides 100+ digital marketing tools, the opportunity to run campaigns for real money, and access to MICA faculty.

    The programme has 12,000+ learners over 50 batches in seven years, with 300+ recruiters from leading companies and a wide alumni network that is recognised by the industry as a benchmark in digital marketing.

    Conceptualised by its in-house digital creative team, the campaign highlights how young potential aspirants, with a sheer ambition to fast forward their career, are all wanting to improvise in this digital era, while the campaign rightfully outlines how “Greatness can recognise Greatness.”

    As part of its digital campaign, the two ad films beautifully capture the excellence of its program, which is widely accepted and holds industry recognition for helping professionals build their careers.

    Speaking of the campaign, upGrad vice president & head of marketing Ankit Khirwal commented, “The career outcomes and the credibility the programme holds echoes for itself. It’s imperative in this era to hone the right skills needed to be future ready and we are glad that we are empowering the working professionals with the right skills, best pedagogy along with mentorship that will enable our learners to become future leaders of the industry.”

    “Through this film, we have tried to bring out the legacy of our digital marketing programme from MICA Ahmedabad that is widely recognised in the industry,” he added.

    upGrad associate director, head of creative and content marketing-India Shreyas Shevade added, “I’ve been on every side of the table at MICA except for one-behind the desk in their classrooms. I’ve been hired from there, taught there, and even applied to study there. So the idea for this campaign came from the many times I’ve seen a MICAn in an interview getting recognised for their degree. It’s amazing and a little envious that young and aspiring marketers today can add a great name like MICA to their CV just like that. And that’s what upGrad is all about-making great education easily and equally accessible to everyone with will and potential.”

  • Beam & Words bags the digital marketing mandate for Smoke Lab

    Beam & Words bags the digital marketing mandate for Smoke Lab

    Mumbai: The leading design and communication agency, Beam & Words, has won the digital marketing mandate for one of India’s leading premium vodka brands, Smoke Lab.

    Smoke Lab Vodka, from the house of NV Group, is known for its finest blends that are irresistibly smooth and mellow. NV Group is a leading producer of distilled spirits and RTDs in the country. It has adhered to stringent quality control measures, having adopted state-of-the-art infrastructure and technology.

    Expressing his thoughts on the win, Beam & Words partner Arjun Guleria said, “We at Beam & Words are extremely excited to represent Smoke Lab, a brand which has made its mark as being one of the finest alcohol brands in the country. We are thrilled to be able to bring our expertise to help the brand’s success further and work with a brand that is constantly reaching new heights both nationally and internationally.”

    Further, commenting on this association, Smoke Lab CEO & founder Varun Jain said, “We are glad to onboard our new partner agency, “Beam & Words,” which has built many renowned brands in the country, and we are aiming that they will bring alive the world of Smoke Lab in the digital world for us. We are looking at expanding our social media presence with great engaging content coming from B&W to enunciate brand love.”

  • A23 launches second edition of ‘Responsible Gaming’ campaign with Shahrukh Khan

    A23 launches second edition of ‘Responsible Gaming’ campaign with Shahrukh Khan

    Mumbai: Head Digital Works’ A23 has announced the launch of its new brand campaign with its brand ambassador, Shah Rukh Khan.

    The brand has also unveiled new ad films under the campaign, aimed at showcasing its overall gaming prowess in a quirky yet relatable manner for rummy.

    The new ad films highlight the four crore plus strong user base of A23 rummy players, depicting Shah Rukh Khan as the “Badshah” of rummy. The ad films also showcase various genres of rummy available on A23.

    A23, furthermore, announced the launch of the second edition of its “Responsible Gaming” ads to reinforce its message and the brand’s belief in playing responsibly. The new ad films focus on the “how” of “responsible gaming” by educating viewers on steps they should take to limit their playing time, money spent, etc. while playing. The campaign films will run across multiple regional languages.

    The second ad film illustrating the features of rummy will follow in the early weeks of September.

    Earlier this year, A23 launched the “Chalo Saath Khelein” campaign that shed light on all its offerings, including rummy, fantasy sports, pool, and carrom, among others, coupled with a first-of-its-kind responsible gaming campaign. Amplifying and taking the message of responsible gaming to new heights, the latest films focus on how users can set daily limits and curtail the amount of time they play on the platform while enjoying gaming.

    Speaking about the campaign, Head Digital Works founder and CEO Deepak Gullapalli said, “We have received a lot of love and acceptance from the audience on our platform over our journey and this would not have been possible without the way we positioned our brand. Today, as flag bearers of skill-based gaming in India, we believe it is imperative to reiterate the importance of responsible gaming from time to time to ensure that players are mindful of the amount of time and money they spend on our platform. This new set of advertisements is yet another step towards re-enforcing our brand’s message.”

    Speaking about the new campaign, Shah Rukh Khan mentioned, “I am delighted that A23 has continued to build on its responsible gaming messaging in this campaign as well. We are still the only brand in this space to champion this cause, and A23 will continue to drive this point home.”

  • Casio India launches its new brand campaign #LiveYourDream for the Casiotone range of keyboards

    Casio India launches its new brand campaign #LiveYourDream for the Casiotone range of keyboards

    Mumbai: Casio India announced the launch of its new “# LiveYourDream” brand campaign for its Casiotone range of beginner music keyboards on Monday.

    The cornerstone of the campaign is a digital brand film featuring “Taare Zameen Par” star Darsheel Safary, playing the role of an underdog who is able to rise in the eyes of his peers with the help of the music-playing skills he has developed by learning the Casiotone.

    Conceptualised by Tribes Communication and produced by Rising Star Productions, the film takes the opportunity to highlight the strengths of Casiotone, which enables the protagonist to realise his desire to play an instrument and garner admiration from his fellow college students. The film is live across all social media pages of the company, including YouTube, Instagram, and Facebook.

    The campaign is supported by well-known artists from the music industry, such as music composer Sean Rolden, singer-instrumentalist Swasti Mehul, keyboard player Anshuman Singh, and singer-instrumentalist Priyanshi Srivastava, who are communicating their own tryst with social recognition achieved through playing a musical instrument.

    Commenting on the campaign, Casio India MD Hideki Imai said, “We want to transform young India from a music-loving country to a music-playing country. And we believe that Casiotone will help us take a giant leap towards this goal. Casiotone has an uncluttered interface, which makes it less overwhelming for beginners; its portability and compatibility with the Casio Music Space app means that you can start and continue the learning process anywhere—at home or in your hostel room. Also, keeping the target market in mind, the instrument has deliberately been made sleek and colourful to augment the appeal and attractiveness that a musical instrument player enjoys. Knowing to play a musical instrument is the epitome of cool, and we hope that this campaign instigates Generation Z to pick up one.”