ITV

Tag: digital campaign

  • Hrithik reminisces “#GoldenDiwali” in Ferrero Rocher’s latest ad film

    Hrithik reminisces “#GoldenDiwali” in Ferrero Rocher’s latest ad film

    Mumbai: Ferrero Rocher launched a new ad film to celebrate Diwali as part of the campaign “#GoldenDiwali,” which features Bollywood star Hrithik Roshan.

    Designed by Big Bang Social, the campaign aims to further strengthen their brand recall amongst consumers and promote Ferrero Rocher across the digital space as part of its campaign.

    This Diwali campaign is intended to fortify the positioning of Ferrero Rocher as a premium brand and establish the proposition that Ferrero Rocher is “precious like the people we love.”

    The digital film opens with Hrithik reminiscing about his past Diwalis with his family. He is sitting inside his house, which is decked up with Diwali decorations.

    He talks about how his family needs everything to be festive and decorative to keep up with the new cultural festivities that crop up every year. However, one thing that remains constant for each Diwali is his family’s love for “Rocher”—the Roshan’s love for Rocher. He is then seen indulging in the delectable taste of the presence of hazelnuts in Ferrero Rocher and ends by wishing everyone an elegant and “#GoldenDiwali” with Ferrero Rocher.

    Commenting on the occasion, Ferrero Rocher marketing head Pralines Zoher Kapuswala said, “Ever since we introduced Ferrero Rocher, a lovingly crafted chocolate speciality in India, it has witnessed exponential growth by offering consumers an indulgent experience through high quality ingredients. We believe that our digital campaign featuring Hrithik Roshan will help in leveraging the premium imagery that Hrithik Roshan carries and further strengthen our positioning as a premium brand which revolves around style and elegance.”

  • Ogilvy unveils new campaign ‘Pulsar unleashing its Mania’ for Bajaj Pulsar

    Ogilvy unveils new campaign ‘Pulsar unleashing its Mania’ for Bajaj Pulsar

    Mumbai: Bajaj Pulsar has launched its latest motorcycle, the Pulsar N160, with the most sedate advertisement on television.

    The ad is an extremely clever way of getting a nod of approval from audiences, who often sat up and took note of “Pulsar unleashing its Mania” on national television.

    In all its glory, and absolutely unlike the Pulsar advertising of two decades ago, this video showcased a stationary motorcycle. The intrigue comes from one clear instruction: scan the QR code on screen to watch the most thrilling Pulsar video ever!

    The QR takes the viewer to YouTube, where the real advertisement will be played for the true enthusiast. The rider is seen on the all-new Pulsar N160, displaying breath-taking riding control while performing jaw-dropping stunts set in a city maze, all happening to the beats of an addictive music track.

    Furthermore, this QR code has been seen all over many Indian cities and towns—in public spaces, public transport, youth-centric spaces, from college notice boards to cafes and so on. Essentially, branding the most mundane and boring pieces of our day as opportunities to become the most thrilling moments of the day.

    Speaking on the campaign and how they were convinced that this is “the” way, Bajaj Auto head of marketing Narayan Sundararaman said, “Brand Pulsar is all about action and thrill. For its new avatar as the Pulsar N160, we had to deliver a communication package that would talk about the category-first feature of Dual Channel ABS. In this cluttered media environment, we thought our best chance would be to involve the viewer and nudge them towards a thrilling film… Do they want to watch an ‘uncensored’ ad of eye-popping motorcycle action? It’s great to see that the answer is a resounding yes!”

    Speaking on the collaboration with Bajaj, Ogilvy chief creative officer Sukesh Nayak said, “Pulsar is the most thrilling motorcycle on the road, so we took its communication a notch higher on thrill. How? We got their attention twice! We made an ad in an ad. First, we made a censored Pulsar ad for TV and released it with a QR code. The film invites die-hard Pulsar fans to scan and watch the most exciting ‘Uncensored Pulsar ad’ of all time. The ‘Uncensored Pulsar QR code’ will make not just the TV ad but every ad thrilling – newspaper, outdoor, and even posters. Let the thrill take over.”

  • Melorra launches its festive campaign ‘#HarGharMelorra’

    Melorra launches its festive campaign ‘#HarGharMelorra’

    Mumbai: Melorra has launched its new ad campaign “#HarGharMelorra” to mark the beginning of festivities this season. It has already established itself as one of India’s finest every-day jewellery brands with a presence in over 26,000+ pin codes across India, the U.A.E., the U.S.A., the U.K., and Europe and is still expanding. The brand will be launching a new collection every Friday, with a total of 75+ designs every week.

    The ad campaign reiterates Melorra’s promise to adorn every Indian woman, giving this festive season the option to pick and choose from its wide range of designs for every single day of the festivities ahead.

    It pans out across various cities of the country, including Roopnagar, Vijayawada, Asanasol, and Pune, where women from all age groups and backgrounds can be seen soaking in the festivities while flaunting their trendy, everyday-wear gold jewellery, perfectly capturing the zest and fervour of the festive season.

    The fact that gold jewellery lovers are no longer confined to buying their favourite pieces just because they stay in a remote area has been amply highlighted and the spotlight focused on Melorra’s reach across every nook and corner of the country, where consumers can get their choice of jewellery delivered right at their doorsteps.

    The ad campaign has been released in English, Hindi and other regional languages, celebrating the festive spirit and its reach pan-India as well as in the global markets. The brand has been expanding across the length and breadth of the country and is looking at marking up to 350 experience centres pan India by FY ’26. With its seamless choosing and buying experience, including the touch, feel, and trial of jewellery, Melorra is fast emerging as one of the most preferred brands for everyday gold wear, not confining jewellery to just special occasions.

    Speaking about the campaign, Melorra founder & CEO Saroja Yeramilli said, “The purpose of our ad campaign is to let our customers know that we are available across the country at the click of a button. Our customers are in every nook and corner of India, and we want to reiterate that we put in all our efforts to make modern jewellery, which is lightweight and easy on the pocket, available to everyone. We at Melorra want to reach every Indian and provide them with options to go with their contemporary wardrobe.”

    After two years of the Covid spell, this year people are going to be celebrating in a big way, with friends and family. With our four different festive collections, Melorra is all geared up to be part of these celebrations. We have seen a growing demand for lightweight gold jewellery that women can wear every day with their daily wear wardrobe. Our “#HarGharMelorra” campaign is another step in this direction, allowing us to reach out to the most remote markets while also increasing access to our entire range of products to a wider range of customers. Our designs are inspired by global fashion trends and are just the perfect choice for every occasion, be it festive or simple everyday wear. Every Friday, we release a new collection and have over 18,000 gold and diamond designs available. Our aim is to amalgamate the passion that Indians have for gold with the change in perspectives and palates that comes out beautifully in our designs,” she said.

  • DS Group launches ‘Pulse Ka Pandal’ campaign on Dussehra

    DS Group launches ‘Pulse Ka Pandal’ campaign on Dussehra

    Mumbai: DS Group’s popular candy brand Pass Pass Pulse has launched an exciting campaign “Pulse Ka Pandal” to bring festivities from across the country on the digital platform this Navratri.

    The festive revellers can enjoy the Ram Leela in the North, the famous Dandiya in the West, and Durga Pujo in the East through virtual pandals set up on the online map to thoroughly enjoy the nine nights of festivities in a one-of-a-kind empirical bonanza.

    Using innovation to fuel their digital marketing campaigns, “Pulse Ka Pandal” is a content-tech integrated campaign that will stream live the virtual pandals of the Ram Leela from the Lav Kush Mela in Red Fort, New Delhi; Garba Raas from the Karnavati Club in Ahmedabad, Gujarat; and Durga Puja from the Samajh Sevi, Rasbihari, Kolkata. People from all over the country would be able to see the live feed of these locations on the online maps.

    The brand will amplify the online campaign by bringing in local influencers to promote and boost the campaign at a regional level. In order to involve the audience further, various fun engagement activities like contests, puzzles, quizzes, etc. will be active at each of these locations on the online maps. Audiences can participate in these contests and win amazing online gift vouchers.

    Speaking on the occasion, Dharampal Satyapal Foods general manager Arvind Kumar said, “India is a treasure trove of festivals and Sharad Navratri brings alive the festive spirits in the believers. The entire country celebrates Navratri and Dussehra in diverse traditions. “Pulse Ka Pandal” will converge the traditions from various states on a single platform, whilst creating an innovative social media campaign that is exciting, resonates with our audience and leaves a lasting impression. This campaign’s interesting and engaging content will surely add to the festive revelry.”

  • Hero Indian Super League returns to Kolkata after two years

    Hero Indian Super League returns to Kolkata after two years

    Mumbai: Hero Indian Super League 2022-23 returns to Kolkata after a hiatus of two years. With this, fans will yet again witness live football action, cheering for their teams as they grind it out for glory. Star Sports Network, Disney+ Hotstar and Jio TV will carry the show from 7 October 2022, at 7.30 p.m. onwards.

    ATK Mohun Bagan and East Bengal will face each other in the Hero ISL for the first time in front of fans in Kolkata. To celebrate the excitement and passion of football fans across West Bengal, Football Sports Development Limited has unveiled another emotional campaign film for the vociferous football fans of West Bengal.

    The campaign film cinematically highlights the rivalry between fans of ATK Mohun Bagan and East Bengal, as chants of ‘Chol Chol Chol’ echo on the streets of West Bengal. Fans across generations, along with legends of the two clubs, gather on the streets in support of their favourite team by donning their jerseys. The promo film also features Sourav Ganguly as the biggest cheerleader, encouraging the fans of both teams to take Bengal football to greater heights with their support. With the streets filled with the colours of ATK Mohun Bagan and East Bengal, the campaign film symbolises a legendary battle that will take place in this year’s Hero ISL.

  • Renault, Lemma & Yahoo launch a programmatic DOOH campaign

    Renault, Lemma & Yahoo launch a programmatic DOOH campaign

    Mumbai: Lemma, a leading programmatic digital out of home platform, recently enabled the Renault Kiger campaign at airports with Yahoo as the demand side platform.

    The campaign, planned by Omnicom media group, aims to raise awareness for the Renault Kiger model through targeted exposure on DOOH screens at India’s busiest airports.

    Lemma’s integration with Yahoo enabled OMG to buy and implement DOOH seamlessly as a part of their digital campaign, reaching millions of multi-city audiences through a single touch point with optimal budget utilisation.

    The campaign utilised audience insights, strategic ad rendering tools & ad placements to coincide with peak foot traffic to guarantee maximum exposure to the intended demographics.

    Commenting on the campaign, Lemme founder & CEO Gulab Patil said, “The benefit of programmatic DOOH is that it seamlessly integrates into the digital ecosystem, making it easier for marketers to implement programmatic DOOH via multiple integrated platforms. As the demand for new and emerging media grows, stakeholders must adapt quickly and provide agencies with solutions that help them execute omni-digital strategies effectively and efficiently through DSP integrations.

    He added, “This campaign executed in collaboration with Yahoo DSP demonstrates DOOH’s responsiveness in prioritising campaigns based on audience movement and other key variables, making every exposure accountable and delivering optimal reach & visibility.”

    “The Renault Kiger campaign’s extension from digital to DOOH demonstrates the importance of increasing audience reach by targeting specific ‘real world’ contexts, which is easily enabled by Yahoo’s omnichannel DSP,” said Yahoo global head of DOOH Stephanie Gutnik.

    “Airports offer the dwell time and audience attention that helped Renault Kiger’s content drive meaningful and measurable results,” he added.

  • JKCement celebrates the true spirit of Diwali with ‘#AndarSeSundar2.0’ campaign

    JKCement celebrates the true spirit of Diwali with ‘#AndarSeSundar2.0’ campaign

    Mumbai: JKCement WallMaxX has unveiled the new phase of its “#AndarSeSundar” campaign ahead of the festive season. The latest campaign recognises the hard work and selfless dedication of the painting community, who are nothing short of superheroes when it comes to transforming our homes and making them holiday-ready.

    The campaign is conceptualised by Kandid Kanvas & Social Cloud, while the production house is Bombay Film Company.

    Since the festive period is one of the peak seasons for home renovations, our painter partners have their schedules clogged and even have to devote extra hours to make sure that there is no hindrance in the plans of the homeowners. While they are busy meeting their duties, there are times when they are unable to make it to their homes for the festival celebration with their families.

    The campaign highlights and appreciates the gesture of donning hats and recognises the efforts of all the nameless painters who make our homes “#AndarSeSundar,” especially during the festivals. The campaign was conceived based on findings from recent market research, which revealed that 62 per cent of painters leave their families to work in the city. The research also revealed that only 49 per cent of them get the opportunity to visit their hometown more than two times a year! Most of them prioritise lighting up someone else’s home during the festivals and, in return, go back to an empty abode far away from their families.

    The key intent of the campaign was to recognise and appreciate the real heroes behind the beauty of our festivities, the painters, who sacrifice their family time to make our homes “#AndarSeSundar.” Through this campaign, JKCement WallMaxX wants to ignite the real festive spirit in society, which at large includes inclusivity for all in the celebrations and happiness.

    The film showcases an emotional story that defines how empathy and humanity can make anyone’s festival ‘sundar.’ It tells the story of a painter who found it almost impossible to go home to his daughter for Diwali celebrations as he had to honour his commitment made to a young couple who were celebrating their ‘Pehli Diwali.’  The twist in the tale happens when the young couple makes sure that he reaches his village on time to celebrate Diwali with his family. The campaign film has touched millions of hearts and has garnered a viewership of four million within three days of its launch.

    Speaking on the campaign, White Cement Business head-branding Indranil Lahiri said, “We feel the insight-driven campaign is more impactful, especially when it addresses an issue. The inception of the campaign happened when we discovered that a lot of our influencers (painters) expect something beyond financial gains from the homeowners who avail of their services. That something is nothing but the recognition of their hard work and acknowledgement of the fact that they have to let go of their festive celebrations in order to make the homeowner’s abode festive-ready. “#AndarSeSundar 2.0″ is our humble initiative to thank the painters, who give up on their special moments for us to create cherishing memories during the festivities and to encourage others to follow the path of kindness to make this world a better place.”

    To perfectly encapsulate the essence of the film, JKCement WallMaxX came up with a song to resonate with the mood of the audience at every stage of the film. The music was composed by ‘Indian Ocean,’ a group of master musicians who through their music have always stood up for humanity, empathy, and virtue.

  • redBus launches new brand campaign featuring Allu Arjun

    redBus launches new brand campaign featuring Allu Arjun

    Mumbai: redBus has launched its first digital-first brand campaign, with its brand ambassador Allu Arjun, ahead of the festive season. The brand aims to present itself at the heart of intercity bus travel, amid the upcoming festive occasions and holidays.

    As part of the campaign, the world’s largest online bus ticketing platform has rolled out two ad-films with Allu in the lead and delivering the message of bringing your loved ones and dreams closer with redBus.

    redBus undertook extensive research across 15 cities by reaching out to hundreds of people from different walks of life to identify the emotional and cultural anchors that it needed to create the theme for the campaign.

    Directed by Trivikram Srinivas, the brand has unveiled two 45-second and 30-second ad films. The films depict slice-of-life situations like a logistics manager at a storage facility or a mother-daughter duo running a small eatery.

    The first film depicts a helpless father who misses out on the joys of being a part of his infant child’s formative months. As he dreads the prospect of chasing a bus to get home, even to see his child take the first steps, a red bus arrives on the scene and pulls up to drop off a very special passenger. The father is awestruck as Allu Arjun alights from the bus and treads a red carpet towards him with a swagger befitting the actor. Allu comforts the anguished father in a breeze with his cinematic charisma, as he speaks of the benefits of booking a bus ticket on redBus, which could help improve the time the man spends with his family.

    In a similar construct, the second film comprises a mother-daughter duo managing a small eatery. The hardworking daughter is also very talented, making her mother proud, who now wishes to see her enrol at a college in the city for higher studies. The daughter is apprehensive as her mother would have to manage the weekend rush at the eatery all alone while she spends valuable time in queues to obtain a bus ticket for the trip. The same red bus arrives here too, with the swashbuckling Allu Arjun strolling up to the two to defuse their tension by asserting a list of benefits that come along with booking a bus ticket on redBus. Allu finishes both the films with a powerful tone, exclaiming—”redBus: Apno ko, sapno ko, kareeb laye.”

    The narrative of the films thus implies redBus’ strong bond with its customers by being culturally relevant to ‘Bharat’ as well as having a strong connection with individual emotions and aspirations through extremely relatable storytelling.

  • PhonePe unveils new brand campaign on motor insurance renewals

    PhonePe unveils new brand campaign on motor insurance renewals

    Mumbai: PhonePe has launched an integrated multi-media brand campaign focused on tension-free motor insurance renewals. The campaign drives awareness around the benefits of renewing motor insurance tension-free on PhonePe.

    The campaign was designed by The Script Room agency and is produced by Zig Zag. It highlights real, everyday problems that consumers face with sales pitches that have now become an unpleasant purchase experience.

    It is a pan-India campaign that will be launched in a phase-wise manner with eight ad films in total.

    Focused on category creation and driving consideration for motor insurance renewals on the PhonePe platform, this campaign inspires consumers to question the way bike and car insurance are traditionally sold to them. It uses creatives specially crafted for Hindi-speaking audiences in the north markets, starring Aamir Khan and Alia Bhatt, while for the south markets of Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, and Telangana, the campaign features Dulquer Salmaan.

    The light-hearted series of films highlights how, with PhonePe, consumers don’t have to settle for unwanted sales calls, unnecessary add-ons, and other limited options. Both bike and car insurance products on the platform come with a wide range of options that empower consumers to choose the best price.

    It also gives potential buyers the power to choose any add-ons rather than setting them as defaults. Once done, the insurance is renewed instantly, does not need an in-person inspection, and is available at affordable prices. This conscious brand stance makes the purchase experience simple, easy, and tension-free while also setting PhonePe apart in this category.

    Speaking on the launch of this new brand campaign, PhonePe director of brand marketing Ramesh Srinivasan said, “Based on our recent consumer research, we have been able to identify some of the current challenges in the insurance industry. The results highlight a general discontent from a consumer point of view with unwanted sales calls or unnecessary add-ons. We have built our latest motor insurance campaign sharply on these consumer insights to invest in our audience’s needs. At PhonePe, we have eliminated the problem of consumers facing unsolicited sales calls, thereby keeping up the product promise of ‘tension-free insurance’ on the platform. We have also continued with our brand approach of driving localised connect with our audiences with not one but two separate campaigns for the north and south Indian markets with a full 360 media mix.”

  • Lava signs Kartik Aaryan as brand ambassador to unveil latest smartphone in Blaze series

    Lava signs Kartik Aaryan as brand ambassador to unveil latest smartphone in Blaze series

    Mumbai: Lava International has on-boarded Kartik Aaryan as the brand ambassador to endorse its smartphone category while launching the Lava Blaze Pro.

    Lava will soon commence a 360-degree marketing campaign featuring Kartik and the range of its smartphones.

    An inspiration to millions, Kartik is a self-made man who exudes energy, vitality, and versatility and with his content projects a progressive, innovative, and challenging spirit, which aptly resonates with Lava’s philosophy.

    Sharing his thoughts on the new brand association, the actor said, “I am delighted to associate with Lava, a home-grown brand that has established itself as a leading Indian end-to-end smartphone company. It is a matter of sheer excitement to see how Lava is bringing technologies that appeal to the youth of the country. My association is based on the resonance of our shared ethos of being #ProudlyIndian and standing apart from the crowd with a unique proposition.”

    Taking the consumer experience a notch higher, Lava is also offering a brand-new pre-sales experience “Demo@home,” which will allow customers to experience Blaze Pro first-hand while at home or any other location of their convenience. Customers can avail these aforementioned services by visiting the official Lava website.

    “Signing Kartik Aryan is the perfect fit for Lava. Both are challenging the norms of their industries and creating new expectations. Kartik’s superlative performances have earned him a massive fan following, and Lava’s exciting new launches are setting new standards in the smartphone segment. We are on a mission to provide smartphone customers an excellent Indian alternative, and with Kartik’s stardom and persona, we are confident of getting there faster,” said Lava head of marketing, sales and distribution strategy Mugdh Rajit.

    The newly launched smartphone Blaze Pro is styled with frosted glass back and comes with high camera quality, rightfully designed to specifically uplift the customer experience. Blaze Pro comes with 6X zoom & 50MP triple rear camera for a superior photography experience. Blaze Pro is loaded with features like Android 12, 4 GB RAM + 64 GB ROM for storing pictures, videos, and large files, eight MP front camera for a superior photography experience and selfies, bottom firing speaker, type C charging, side fingerprint scanner for enhanced security, among others.

    The Blaze Pro has a MediaTek helio G37 chipset for unmatched performance, a large 5000 mAh battery for long-lasting usage, and a 10W type-C fast charger to fully charge the phone in lesser time. It also has a 6.5 & 20:9 notch HD display for an unmatched viewing experience.

    Priced at Rs 10,499, Blaze Pro comes in four different colour variants – glass green, glass orange, glass blue, glass gold available on Flipkart, Lava e-store and retail stores.

    Lava products are developed after extensive research with a strong emphasis on quality and driving innovation. Lava is constantly looking for ways to provide its customers access to state-of-the-art features on their phones to enhance their experience significantly. With the on-boarding of Kartik Aaryan as the brand ambassador, Lava aims to increase its consumer base by attracting more prospects, especially millennials and gen-z, who form the largest chunk of consumers.