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Tag: digital campaign

  • Catch partners with Dentsu Creative to launch a new campaign

    Catch partners with Dentsu Creative to launch a new campaign

    Mumbai: DS Group’s DS Spiceco has launched a new campaign for Catch Salts & Spices, featuring Bollywood actors Akshay Kumar and Bhumi Pednekar. The campaign highlights the brand’s new positioning, “Kyunki Khana Sirf Khana Nahi Hota.”

    Conceptualised by Dentsu Creative, the campaign highlights the idea that food encompasses a multitude of creations: memories, bonds, tradition, and values, thereby bringing the brand closer to a consumer’s daily life.

    The brand further emphasises the underlying thought that food is a language that is used to express a myriad of emotions.

    “We Indians do not just enjoy food; we relish it. I am pleased to be a part of the brand, Catch Salts & Spices, and its new campaign. “Food for me,” has always held a larger meaning. It is a delight to portray this emotion on screen,” said Kumar.

    On the occasion, Pednekar reiterated, “Catch Salts & Spices has become a household name with its wide range of products. I believe that the way to someone’s heart is through food, and hence resonate with the thought of “Kyunki Khana Sirf Khana Nahi Hota.”

    Commenting on the campaign, DS Spiceco business head Sandeep Ghosh said, “Spices are the soul of Indian cuisine. We as a brand, want to own the consumer’s kitchen with our range of spices. The new campaign would bring out different nuances of consumers’ interactions with food. I am delighted to welcome Akshay and Bhumi, who have elevated our proposition with their performance.”

    Speaking about the creative side, Dentsu Creative Group chief creative officer Ajay Gahlaut said, “For us, food is more than just fuel for the body, often, it’s how we express ourselves and how we show care for each other. It is about the bonding and conversations that happen over food. That’s the thought behind this campaign, and I am thrilled to see it finally come to life.”

    “Catch Salts & Spices is a progressive brand that is known for its premium quality and wide range of products and is now trying to adopt a new positioning that delves into consumers’ deep bonding with food. I can already see this breaking the clutter in the sea of sameness in the competitive landscape,” added Dentsu Creative North president Ajit Devraj.

  • Mamaearth rolls out new campaign featuring its founders

    Mamaearth rolls out new campaign featuring its founders

    Mumbai: Mamaearth has launched a digital video campaign, #SkinHealthywithCocoHaldi, featuring the brand founders, Varun Alagh and Ghazal Alagh.

    The campaign follows the launch of the new range, CocoSoft, which has been crafted with the goodness of coconut and turmeric (haldi).

    Conceptualised by Momspresso, the campaign video highlights the proof of safety of the Mamaearth baby care range with its no-toxins and safe proposition, along with Made Safe certification.

    Set up with the premise of a day in the Alagh household, the film starts with Ghazal and Varun Alagh in the middle of a family portrait shoot. In between the shoot, some questions are directed to the second-time parents, asking them whether the birth of their first child, Agastya, led to the birth of Mamaearth. What follows the birth of their second child? The founders respond, saying that this time they are bringing forward age-old miracle ingredients that were used by our Dadi-Nani: coconut and turmeric (haldi). Ghazal recalls how, as a child, her mother used to blindly trust coconut for her skin. Varun added that his grandmother used to trust turmeric (haldi) for its antiseptic and antibacterial properties. With the winters approaching, they thought of creating a range for babies that would nourish and preserve their skin while still being safe owing to the goodness of coconut and turmeric (haldi).

    The film closes with a great message stating that the ancient propositions have been tried and tested through generations. The film is a simple and endearing representation of the brand’s philosophy of goodness inside.

    Commenting on the campaign, Mamaeath co-founder and chief information officer Ghazal Alagh said, “As a brand that was launched with the vision of making parenting hassle-free and providing home remedies in safe and certified formulations, we have been committed to bringing back age-old recipes to parents so that they can get the benefits of the recipes that our grandparents trusted in hassle-free formats. Hence, we created the CoCoSoft range with tried and trusted ingredients like coconut and turmeric. With this campaign, we are highlighting the goodness of coconut and turmeric in the CocoSoft Range, which has been tried and tested by our grandmothers.We hope that the millennial generation will be moved by this idea and decide to pick up nature’s goodness with us and our products.”

    “Young parents today are extremely conscious about the products they choose for their children. As per the insight gained through our platform, moms prefer natural ingredients to address the skin-care requirements of their children. We are extremely delighted that Mamearth partnered with us to create the launch film for CocoSoft. I am confident that this video, #SkinHealthywithCocoHaldi will resonate strongly with young parents,” said Momspresso co-founder Prashant Sinha while talking about the creative side of the campaign.

  • Google Cloud India unveils a new brand film ‘Hum Banayenge’

    Google Cloud India unveils a new brand film ‘Hum Banayenge’

    Mumbai: As part of its flagship event Cloud Next 22, Google Cloud unveiled its new brand film “Hum Banayenge” that cements its commitment to the country and builds awareness for its range of products and services.

    Kinnect has conceptualised and executed the ‘Hum Banayenge’ film as a part of a long-term digital campaign.

    The campaign aims to show how, since its inception, Google Cloud has consistently enabled aspirations and helped Indian companies transform themselves digitally.

    True to Google Cloud’s philosophy of staying user-first, the film showcases three problems faced by Indians across different segments. Representing Google Cloud’s clients and partners in this film are Mahindra Finance, Josh Talks, and nurture.farm, who continue to solve these critical problems in the lives of the end consumers.

    The film is both a declaration of the “Hum Banayenge” (We will build the solution) philosophy and a trailer for the stories to follow. Each of these stories features founders and owners who partnered with the brand at different points in their journey to innovate and strengthen their solutions. “#HumBanayenge” is Google Cloud’s first campaign in this market and targets its audience through this shared spirit of questioning, “Why not?” when faced with a problem.

    Commenting on the new campaign, Google Cloud India head of regional marketing Virginia Sharma said, “In this campaign we follow the journeys of end users of our customers’ products and services and the human outcomes of solutions built on Google Cloud. I believe that the collective effort of our cloud customers, be it bootstrapped startups or leading conglomerates, is what will enable India’s digital transformation in the next 25 years. I’m really proud of this campaign because it moves from convincing minds to winning hearts.”

    Talking about the creative side, Kinnect senior creative director Madhura Haldipur added, “It’s a privilege to be able to work on a brand like Google Cloud with solid values; it informs every decision you make on the campaign. We wanted to do justice to this unique spirit that takes guts before glory, finds a single-minded focus to find a solution, and has the heart and belief to see it through. With this campaign, we hope to show that behind ‘b2b’ are real humans who are making a difference in the lives of other humans.”

  • Amazon India launches ‘We Are Amazon’ campaign ahead of Diwali

    Amazon India launches ‘We Are Amazon’ campaign ahead of Diwali

    Mumbai: Amazon has rolled out a new campaign to celebrate its people who play a key role in delivering a delightful festive season for its customers.

    The campaign spotlights Amazon employees, associates, and partners who are making sure that customers have a brighter and safer festive season.

    At Amazon, there is a peculiar sense of togetherness and warmth that permeates everything that the Amazonians do. This is reflected in every department, every function, and every delivery. All Amazon employees are unique, but still one in spirit, and they have an opportunity to grow personally and professionally while being their authentic selves while contributing to a greater vision.

    Sharing her thoughts on the campaign, Amazon Stores India & EM vice president of people & experience technology Deepti Varma said, “At Amazon, people are at the heart of all our decision making and we believe that it’s not only good for society but also good for business. “WeAreAmazon” is a simple effort to exhibit gratitude to all our employees who, with their exceptional and unconventional roles, have become builders, innovators, and have successfully delivered services to customers. We are thankful to all these remarkable people who work relentlessly to delight customers while having fun at work, which is in line with our efforts to become “Earth’s Best Employer” and a “Great Place to Work.”

    During the festive season, Amazonians come together to serve customers and offer an exceptional shopping experience while ensuring the safe and reliable delivery of customer orders. The season brings in fun, joy, happiness, and warmth across the organisation where each individual, while gearing up for the festive season, is making sure easy processes for their peers, customers, sellers, and partners.

    There are Amazonians from diverse backgrounds who have been working for many years and have been part of the celebrations each year at Amazon.

    Senior Manager, Amazon Prime, India senior manager Pallavi Singh believes that teams at Amazon connect deeply and bond with each other, imbibing trust and camaraderie in whatever they do. Amazon India program manager II-payment risk tools Tanujit, who owns tools that help the company prevent bad debt and preserve a risk-free environment for our customers, increased customer shopping during the festive season. It is a crucial time for him and his team to work towards providing customers with a safe shopping experience.

  • Tonic Worldwide bags integrated digital mandate for car&bike

    Tonic Worldwide bags integrated digital mandate for car&bike

    Mumbai: Tonic Worldwide has bagged the integrated digital mandate for Mahindra First Choice’s car&bike. The mandate was won following a multi-agency pitch. The account will be handled out of the agency’s Mumbai office.

    As part of the mandate, Tonic Worldwide will be managing the social media, paid media for car&bike .

    car&bike is a consumer-facing brand for used multi-brand-retail from the house of Mahindra. The brand brings together the best from the world of automobiles—new cars, used cars, new bikes, and the most appealing content. car&bike endeavours to help you with all of that. Additionally, car&bike also strives to keep its users updated with the latest from the global automotive industry, including car prices, car reviews, car dealerships, and new bikes.

    With technology at its core, it is supported by the country’s largest and widest physical network of used car retail outlets across 400+ cities. car&bike also has the country’s most comprehensive used car warranty programme from Mahindra First Choice.

    Speaking on the win, Tonic Worldwide co-founder and chief strategy officer Unmisha Bhatt said, “We are excited to partner with car&bike from Mahindra First Choice in their integrated digital marketing efforts. The opportunity is immense given that the category itself is growing at a fast pace. The untapped opportunity lies with consumers that have been overlooked because they aren’t currently in the market and the digital strategy would be to own their journey beginning with aspiration to intent. Look forward on doing some exciting work together and creating success stories for the brand.”

    “Mahindra First Choice has big goals with its brand car&bike. We plan to become India’s leading one stop multi brand retail destination for all things cars & bikes. And we are thrilled to have Tonic Worldwide as our digital partners to make car&bike as the go to brand for anyone seeking to buy used cars or anything else related to automobiles. Through a multi-agency pitch we zeroed down on Tonic for their brilliance in customer-first strategic and creative thinking. The digital world is the new battle ground for all new age brands. We welcome Tonic Worldwide as our partner in achieving our vision of enabling both the new & current generation of India to the world of cars & bikes,” added Mahindra First Choice brand head Saniel Bhelekar.

  • Coca-Cola launches a limited edition bluetooth-enabled gift bottle

    Coca-Cola launches a limited edition bluetooth-enabled gift bottle

    Mumbai: Coca-Cola India has rolled out a technological product innovation-a “locked” Coke, which is a limited edition bottle of the beverage for the festive season. The “locked” bottle is fitted with a special bluetooth-enabled cap that is programmed to open only in the presence of the sender’s mobile phone.

    The concept is in line with Coke’s recent “#MilkeHiManegiDiwali” campaign, which encourages consumers to meet and celebrate this Diwali in-person. The innovation will be brought to life by a 360-degree campaign, including a series of digital films and partnerships with popular influencers.

    This is a first-of-its-kind product innovation by Coke in India and the TVC film has been conceptualised and created by Ogilvy Mumbai. The bottle can be ordered via a website by filling in the gift recipient’s residential address and a customised festive wish or message. The recipients will then receive the customised bottle via delivery, which will be pre-programmed to detect the presence of the sender’s mobile phone in order for it to be unlocked. This unique bottle acts as a symbolic reminder of a promise made to meet in person.

    Speaking about the initiative, Coca-Cola director of marketing Kaushik said, “We at Coca-Cola are excited to unveil a first-of-its-kind product innovation to our consumers. Digital enablement and product innovation are key pillars of growth for us at Coca-Cola, and our new “locked” bottle perfectly aligns with this strategy. The unique limited-edition gift bottle (that is available in India) is sure to inspire social connections, as people come together to meet, greet, connect, and share a (locked) Coke this Diwali.”

    Ogilvy India chief creative officer Sukesh Nayak added, “This is an invitation that I hope no one declines. We hope this beautiful merger of tech with humanity that has created the most inviting Diwali invitations sees people make the effort to go and visit the person inviting them, open the locked bottle of Coke, and enjoy it together.”

  • EnKash launches “savings focused” campaign to boost growth for businesses

    EnKash launches “savings focused” campaign to boost growth for businesses

    Mumbai: EnKash has announced the launch of its brand campaign and unveiled a new brand mascot, “chief savings officer,” a superhero CXO that enables businesses to save significantly by digitising manual processes and providing control and visibility using a DIY intuitive platform.

    The “chief savings officer” is a two-month campaign that will run across various digital and social media channels to drive awareness. In the second phase, EnKash plans to launch a much broader campaign covering mass media that would focus on how businesses could optimise business spending to maximise value from their organisational spending by keeping costs under control.

    The campaign is built around the insight that while businesses account for functions such as sales, finance, marketing, product and more, the function of savings is often missed.

    Through this campaign, EnKash aims to reinforce its brand philosophy of facilitating transparency, decentralisation, and optimising spending for each of its clients. The brand mascot will also enable a better understanding of the multiple business expenses incurred, such as vendor payments, tax payments, rental, bill payments, employee related expenses, including but not just limited to travel, digital expenses related to process efficiencies, assessing and mitigating fraud risk, and the importance of real-time spend visibility by covering the entire spectrum of spends. Each of these is crucial to enabling savings through a well-controlled spending management system.

    The “chief savings officer” is a personification of the benefits that organisations can leverage by adopting EnKash into their daily spend management process. Serving as a member of the chief experience officer suite, EnKash’s primary focus is on increasing efficiency, control, visibility, and overall transparency across all the various cash flows of the organisation to provide significant savings.

    Speaking about the launch, Enkash co-founder Hemant Vishnoi said, “We see a significant rise in the demand for spend management solutions across small and medium-sized businesses. Our unique brand campaign endeavours to create a voice to enable “savings” across business value chains. Businesses lack focus on the savings aspect while making business expenditures. Therefore, EnKash looks to play the role of the “chief savings officer” by identifying inefficiencies and plugging the gap across various expenditures.”

    He added, “Our current product suites include company cards, payable, receivable, and expense management solutions that are focused on bringing savings by cutting down on unnecessary spending and helping cut unnecessary man hours and days spent in reconciliation, reporting, and streamlined processes. Our long-term objective is to allow businesses to primarily focus on their growth and let EnKash truly be their “chief savings officer.””

  • Amazon India to recognise delivery associates’ efforts with ‘#DeliverThanks’ campaign

    Amazon India to recognise delivery associates’ efforts with ‘#DeliverThanks’ campaign

    Mumbai: Amazon India has announced the third edition of “#DeliverThanks,” a campaign to encourage customers to extend their gratitude and thank delivery associates across the country.

    Through this campaign, Amazon India aims to acknowledge the efforts of tens of thousands of delivery associates across all e-commerce companies who work tirelessly to make the festive season more joyous, hassle-free, and memorable for all customers.

    This edition of the campaign urges customers to thank the delivery associates by posting thank you messages on social media to create India’s longest thank you note. The message could be a drawing on paper, a self-composed poem, or a song, among other creative ways to express their gratitude. Customers must then photograph or record a video of the thank you message and post it to their social media accounts with the ‘hashtag DeliverThanks’ and tag Amazon handles.

    The contest will be live from 6 to 20 October and the most creative entries will win Amazon gift cards. 

    Commenting on the campaign, Amazon India director of customer fulfilment, supply chain & transportation services Abhinav Singh said, “We are grateful to the tens of thousands of associates who go above and beyond to bring smiles on the faces of our customers during the festive season. This campaign is a celebration of all those who are part of the fulfilment and delivery network. Thousands of messages and well wishes were sent to our associates last year during the second edition of the “#DeliverThanks” campaign. This year, we urge customers to extend their gratitude to these associates across the retail and e-commerce industries in India. Through this campaign, we would like to share with associates the appreciation of the people of India.”

    This edition of the campaign by Amazon India has been launched with a digital film that shows customers supporting and appreciating the continuous efforts of delivery partners who are always available to help consumers with their hunger pangs, medical emergencies, grocery shopping, or festive shopping. The video also gives customers ideas on how they can express their gratitude towards delivery associates by posting their thank you messages via video, tweets, and posts on social media. This is aimed at encouraging the audience to participate in the campaign.

  • udaan salutes pharmacists’ dedication to the society in its new ad campaign by Tilt Brand Solutions

    udaan salutes pharmacists’ dedication to the society in its new ad campaign by Tilt Brand Solutions

    Mumbai: udaan has rolled out a new digital campaign to applaud the relentless commitment of pharmacists to society. The campaign highlights udaan’s superior customer service towards its partner pharmacies.

    Further, the campaign emphasises the unique proposition of multiple delivery options—it’s an industry first initiative by a B2B e-commerce company.

    Mumbai-based brand and communications consultancy, Tilt Brand Solutions, has bagged the PR mandate for the brand. It highlights the challenges of partner pharmacies and how udaan can meaningfully partner and delight them in their journey. The campaign aims to address and solve the unique challenges with a brand promise to deliver a superior customer experience to pharmacies while ordering medicine supplies through the udaan app.

    The digital marketing campaign will run across various platforms for the next three months, including ATL, BTL, paid digital, app, CRM (SMS, PN), etc.

    Speaking about it, udaan business head of pharma category Sanjay Sharma said, “The Pharma category on the udaan platform is a growing business and as part of our long-term strategy, we plan to build and establish a long-lasting relationship with our partner pharmacies. We are committed to leveraging technology to bring the benefits of product & service innovations to partner pharmacies and are confident that our campaign will resonate well with our audience.”

    The pharma category on the udaan platform lists medicines, medical supplies, and over-the-counter (OTC) products. Currently, the udaan platform has over a thousand pharmacies registered to transact and do business online. The campaign emphasises the unique proposition of multiple delivery time options – an industry first initiative by a B2B e-commerce company.

    Speaking on the campaign, Tilt Brand Solutions executive director creative Adarsh Atal said, “We are well aware that chemists are and have been a part of India’s critically essential workforce. However, as the world has progressed and critical business sectors have seen technological advancements, there has been little done for pharmacists. With our campaign, we wanted to emotionally connect with the chemists, just like they do with each and every one of their consumers, and bring to the fore how udaan is enabling them with technology to do their business more efficiently and profitably.”

  • McDonald’s India launches new TV campaign for festive season

    McDonald’s India launches new TV campaign for festive season

    Mumbai: McDonald’s India (West and South) has kick-started this festive season by launching a new film under the campaign titled “Festivals Make Families.” The new heartwarming digital-forward brand film captures the festive celebrations of a family with various moments that bring them all together.

    This slice-of-life film was released on YouTube and other social platforms in Hindi, Tamil, Telugu, and Kannada.

    Shot in a single take, the film showcases a young member of the family (the protagonist) who records various moments of fun, excitement, and rib-tickling chaos in the house during the celebration. The protagonist is seen narrating the level of enthusiasm among each member of the family, young and old alike. From greeting guests to providing finishing touches to decorations, from the choice of flowers to dance moves to the same old music, from attires to cracking the same old jokes, nothing has changed, yet the enthusiasm is always at its peak. However, festivals are the only time when families come together and enjoy special moments over a McDonald’s meal that are cherished. It is one of those special moments that makes the protagonist realise the importance and beauty of festivals.

    Overall, the film highlights that the essence and the memories of festive celebrations never fade away, even if they appear the same every year.

    Speaking of the campaign, McDonald’s director – marketing and communications Arvind R.P said, “Festivals and McDonald’s have one thing in common, they bring families together to celebrate joyous occasions. Through this brand film, we intend to capture how McDonald’s Meals play a pivotal role in making family times memorable. We at McDonald’s India constantly work on strengthening the meal proposition for our customers, especially families, so they can relish their favourites and make McDonald’s an integral part of every celebration. We believe this campaign strikes the perfect chord with families and strengthens their trust and love towards our brand.”

    Talking about the creative side, DDB Mudra creative head – West Pallavi Chakravarti said, “What makes festivals the most eagerly awaited events ever? If you’ve seen one, haven’t you seen them all? Then what gives? McDonald’s set out to explore this train of thought in a festive campaign that is an ode to families across the country – or the world, for that matter.”