ITV

Tag: digital campaign

  • Design jewellery, express yourself!

    Design jewellery, express yourself!

    MUMBAI: Hardly, if ever, will you find a woman who does not like ornaments.

     

     And so, the Tata Group’s jewellery brand, Tanishq, has launched a digital campaign ‘My Expression’ which not only taps this feminine attribute but also gives members of the fairer sex an opportunity to explore their creativity.

     

     Essentially an online jewellery designing contest, ‘My Expression’ seeks to give concrete shape to individual ideas in the form of the Mia collection or jewellery for working women by Tanishq. To participate in the competition – currently in its second season – simply upload your inspiration/idea for Mia in the form of photographs, videos, Do it yourself, audio and plain words on the microsite http://mia.tanishq.co.in/myexpression.

     

    Speaking of ‘My Expression’, Titan Company Jewellery division head marketing and general manager Deepika Tewari says: “With the aim to encourage participants to source inspiration from the smallest thing and turn it into beautiful pieces of jewellery, ‘My Expression’ is a one of its kind jewellery designing contest.”

     

     While the first season saw just over 3200 entries from across the country, this season, there have been a staggering 10,000 entries from both India and abroad. “The second season of ‘My Expression’ is bigger, better and has gone international too. While the aim remains the same – encouraging women to express their ideas and give it shape in the form of a piece of jewellery,” says Tewari.

     

     The contest is a medium for Tanishq to get closer to its fans and customers. “My Expression is a perfect example of activity through which a brand can grow closer to its customers. Digital initiatives like this help us gain great consumer insights on the product and service front. With the digital medium playing an indispensible role in our lives, engaging activity on this platform is always a bonus for a brand to get a better understanding of the consumer, decoding the styling required and a deep dive to decipher a jewellery category never before addressed in the market,” explains Tewari.

     

    With Maxus handling promotion of the activity, only emails, facebook ads, banner ads and smses are being deployed to spread awareness about the contest.

  • Interface reassures Chola MS campaign

    Interface reassures Chola MS campaign

    MUMBAI: Cholamandalam MS General Insurance Company, a joint venture between Murugappa group and Mitsui Sumitomo Insurance Company Japan, has unveiled a new multimedia 360 degree communication campaign.

     

    Leveraging the insight that ‘a hospitalisation is as traumatic for the family as it is for their ailing loved one, Interface came up with ‘The Reassurers’ TV commercial.

     

     “The TV commercial is mounted on a life insight of how, during a hospitalisation, even family members experience as much trauma as the patient they are attending to. And when people who care are around, it makes the experience more bearable,” said Interface Communications (Chennai) associate creative director Dominic Kyle.

     

    The commercial shows an Indo–Japanese duo (representing the company’s Indo-Japanese partnership) taking care of a patient and his worried wife from ambulance to ambulation. The presence of the duo metaphorically implies that Chola MS will be there for them when they need it most. And backed by a uniquely Indian empathy, superior Japanese efficiency and the experience of handling 7.2 million health customers, we are the best partner for you when you need us most.

     

    Chola MS Health Insurance Company marketing head Neeraj Moorjani said “Our brief to the Interface team was to create an endearing communication on a simple insight that when your dear one is hospitalised, you have to deal not just with running around to provide the best healthcare but also to take care of the financial worries due to high cost of treatment. It’s in these moments that you need experts who can take care of your financial worries when you need it the most. With an empathetic understanding of Indian customers and Japanese efficiency, we are the best partner for you when you need us most.”
    The TV campaign will be backed by digital campaign, magazines, radio and Outdoor and Activations.
     

  • CareerBuilder India launches digital campaign Be the Smart Fish

    CareerBuilder India launches digital campaign Be the Smart Fish

    NEW DELHI: CareerBuilder India, an online job portal launched its first digital campaign -‘Be the Smart Fish’ on the 4th of September, 2013. The campaign aims at building visibility for the brand, and is a novel way of looking at the increasingly cluttered job portal sector.

     

     ‘‘Be the Smart Fish’ uses an illustrated fish, the Smart Fish, and traces its journey towards a treasure chest under the ocean, essentially highlighting CareerBuilder India’s product benefits. The campaign highlights the three latest product features from CareerBuilder India, namely the HireInsider, CV@, and Profile Meter. While the HireInsider gives prospective job seekers an inside look at competition from other job seekers, CV@ is the quickest CV upload on the web& mobile, and Profile Meter helps in recommending the right kind of jobs to candidates.

     

    The visuals are attractive with each product feature enabling the Smart Fish to reach its goal.

     

    The campaign culminates at the ‘Home of the Smart Fish’, a microsite where visitors can get career advice, search and apply for jobs and upload their CVs. The microsite also has a personality quiz that lets users know their fish personality.

     

    “CareerBuilder is not just a job board; we are a partner that can help build careers. The goal of the campaign is to connect with our audience at a deeper level, engage with them and educate the job seekers about the three unique product features on CareerBuilder India. Turbo chargers, sonars and other memorable elements elucidate the kind of tools that CareerBuilder provides jobs seekers to take action in their job search. Each rendition ends with the imperative “Be the Smart fish” said Premlesh Machama, MD, CareerBuilder – India.

     

    The campaign is a direct metaphor. It equates the dynamic job ecosystem with the equally dynamic marine ecosystem. The marine ecosystem is crowded, competitive and cut-throat; mirroring that is the job ecosystem. And just as nature has provided marine life with means of survival, CareerBuilder India provides players in the job market tools and products to set them apart, enabling them to become the smart fish.

     

    On discussing the idea behind the campaign, ‘Be the Smart Fish’ is an endearing way of communicating a serious proposition, and Machama feels that people will relate to it.