ITV

Tag: digital campaign

  • Safewash #FlauntKarBefikar, Ritu

    MUMBAI: Safewash, the liquid detergent brand from Wipro Consumer Care, is turning up the style quotient of winter garments with its latest TVC and digital campaign. The brand promises users the right kind of expert care their woolies deserve.

    The ad features renowned fashion designer, Ritu Beri, who is seen conducting rehearsals for a fashion show. During the routine, one of the models accidentally spills a drink on another model’s sweater. While everyone looks nervous, Ritu Beri steps in with her “Safewash se hoga” attitude to pacify her team. Finally, models are seen adorning radiant and shiny range of sweaters on the ramp and receiving a roaring applause. 

    The digital efforts of the brand consistently focus on showing-off fashionable winter wear, even after repeated washes. Hence, the communication and conversations were centered on the plank of Flaunt. Safewash. Repeat. The digital campaign of the brand is driven by the agency Experience Commerce.

    “Efforts to influence consumers of fast moving goods on digital platforms is always a fascinating experience, given the dynamic and unpredictable nature of the audience. This campaign is a similar effort which is going to play with the concept of Flaunt. ‘Safewash’. Repeat. consistently with the target audience across digital platforms”, said Experience Commerce CEO Sandip Maiti.

    The campaign involves engaging with fashion bloggers sharing their Vlogs and blogposts showing how to take care of winter wear with the hashtag #FlauntKarBefikar. With interesting content on the website and ongoing social media activities, the brand will continue to urge people to flaunt their winter style.

    Wipro Safewash has an advanced formulation that prevents clothes from shrinking and protects colour and shine, thus keeping them soft and just fresh off-the-rack, even after repeated washes. Safewash gives woolen clothing an ‘All Round Protection’ and this has been expressed across all communication as – ‘7 Benefits of Expert Care’.

    The TVC is actively being promoted across social media platforms including the official website of Safewash.

  • McDowell’s, DriveU tie up; launch service app

    McDowell’s, DriveU tie up; launch service app

    MUMBAI: McDowell’s No.1 Soda has joined hands with DriveU, an app-based start-up, which offers on-demand driver service, to launch a feature within the app called Share, through which friends can commute together. A strong mainstream and digital campaign will be rolled out with celebrity drivers.

    The partnership creates first of its kind benchmarks where a consumer brand and a startup come together to provide a need-based consumer offering based on a long-term revenue sharing model. Through this partnership, McDowell’s will provide marketing support and generate demand for DriveU with an ambition of generating half a million downloads and completing one million rides in the first year of association.

    United Spirits senior VP marketing Subroto Geed said that the unique association was based on USL’s next generation marketing thinking where there were engaging with the right partners to create a personalised experience. This partnership was a true marketing innovation and that they very excited to be working with a young and edgy start-up, he said.

    This innovation was a big move that was expected to dramatically increase DriveU’s user base to meet its revenue targets. DriveU business was expected to grow tenfold over the next year, while operating across India’s top 10 metros, said DriveU CEO Ramprasad Shastry.

  • McDowell’s, DriveU tie up; launch service app

    McDowell’s, DriveU tie up; launch service app

    MUMBAI: McDowell’s No.1 Soda has joined hands with DriveU, an app-based start-up, which offers on-demand driver service, to launch a feature within the app called Share, through which friends can commute together. A strong mainstream and digital campaign will be rolled out with celebrity drivers.

    The partnership creates first of its kind benchmarks where a consumer brand and a startup come together to provide a need-based consumer offering based on a long-term revenue sharing model. Through this partnership, McDowell’s will provide marketing support and generate demand for DriveU with an ambition of generating half a million downloads and completing one million rides in the first year of association.

    United Spirits senior VP marketing Subroto Geed said that the unique association was based on USL’s next generation marketing thinking where there were engaging with the right partners to create a personalised experience. This partnership was a true marketing innovation and that they very excited to be working with a young and edgy start-up, he said.

    This innovation was a big move that was expected to dramatically increase DriveU’s user base to meet its revenue targets. DriveU business was expected to grow tenfold over the next year, while operating across India’s top 10 metros, said DriveU CEO Ramprasad Shastry.

  • #BeTheFirst to experience Amazon Originals

    #BeTheFirst to experience Amazon Originals

    MUMBAI: Amazon Prime Video has partnered with Only Much Louder & East India Comedy for the launch of an interactive digital campaign #BeTheFirst promoting their Amazon Prime Originals in India.

    Amazon, along with Only Much Louder and East India Comedy, has dedicated a video to people on the go! ‘Audacious Ones’ – a sneak peek into the upcoming original.

    ‘Audacious Ones’ is a digital campaign that is initiating conversations on the social media using #BeTheFirst. It is a humorous take on everyday situations.

    ‘Audacious Ones’ was released on all Amazon Prime Video India platforms such as YouTube channel, Facebook Page and Twitter handle. This also marks the beginning of Amazon Prime Video’s promotional strategy, with an exhaustive marketing plan that will focus on TV, Print, Radio and Online.

    video

  • #BeTheFirst to experience Amazon Originals

    #BeTheFirst to experience Amazon Originals

    MUMBAI: Amazon Prime Video has partnered with Only Much Louder & East India Comedy for the launch of an interactive digital campaign #BeTheFirst promoting their Amazon Prime Originals in India.

    Amazon, along with Only Much Louder and East India Comedy, has dedicated a video to people on the go! ‘Audacious Ones’ – a sneak peek into the upcoming original.

    ‘Audacious Ones’ is a digital campaign that is initiating conversations on the social media using #BeTheFirst. It is a humorous take on everyday situations.

    ‘Audacious Ones’ was released on all Amazon Prime Video India platforms such as YouTube channel, Facebook Page and Twitter handle. This also marks the beginning of Amazon Prime Video’s promotional strategy, with an exhaustive marketing plan that will focus on TV, Print, Radio and Online.

    video

  • WWO executes a Digital campaign for a Bollywood movie

    WWO executes a Digital campaign for a Bollywood movie

    MUMBAI: In a first of its kind movie promotion in India, an exclusive digital campaign was conceptualized and designed by World Wide Open (WWO) for TE3N’ starring Amitabh Bachchan, Vidya Balan and Nawazuddin Siddiqui and directed by Ribhu Das Gupta. The movie marks World Wide Open’s foray into the world of movie promotion.

    To create buzz for this movie, an interactive digital campaign, ‘TE3NItAround’ was launched across digital platforms. A microsite was created for public at large to participate in the movie promotions through a number of activities. WWO also collaborated with Talent House and Reliance Gamesto promote the movie on Crowd-sourcing and Gaming platform respectively.

    The campaign commenced by asking individuals to create their own version of the movie poster from assets that were provided. This campaign garnered participation from more than 65 countries such as Egypt, Malaysia, Saudi Arabia, Algeria and others. Contest winners got the rare opportunity to meet Amitabh Bachchan at an event and received autographed and enlarged copies of the film’s poster that they had created. Winning posters were also recreated into hoardings and placed across India.

    The campaign also involved a public voting to select a game for the movie and posters created through UGC contest. The most voted ‘TE3N’ game was unveiled by Mr. Amit Khanduja, the CEO of Reliance Games at the mega event that happened in Mumbai.

    The overall campaign received tremendous response with over 864+ mn impressions and 50,000 participants worldwide.

    TE3N released on 10th June and so far has grossed over 12cr.

    On the successful execution of the TE3N it around campaign, the CEO of WWO, Mr. Arun Mehra said,” WWO announces its foray by setting up a new division for Movie Marketing which is headed by Saahil Krishnani with the TE3N it Around campaign. We have executed one of most innovative campaigns for the movie TE3N and the response we have received is amazing. It was one of a kind campaign executed for a movie by us and we are looking forward to many such interesting campaigns. “

  • WWO executes a Digital campaign for a Bollywood movie

    WWO executes a Digital campaign for a Bollywood movie

    MUMBAI: In a first of its kind movie promotion in India, an exclusive digital campaign was conceptualized and designed by World Wide Open (WWO) for TE3N’ starring Amitabh Bachchan, Vidya Balan and Nawazuddin Siddiqui and directed by Ribhu Das Gupta. The movie marks World Wide Open’s foray into the world of movie promotion.

    To create buzz for this movie, an interactive digital campaign, ‘TE3NItAround’ was launched across digital platforms. A microsite was created for public at large to participate in the movie promotions through a number of activities. WWO also collaborated with Talent House and Reliance Gamesto promote the movie on Crowd-sourcing and Gaming platform respectively.

    The campaign commenced by asking individuals to create their own version of the movie poster from assets that were provided. This campaign garnered participation from more than 65 countries such as Egypt, Malaysia, Saudi Arabia, Algeria and others. Contest winners got the rare opportunity to meet Amitabh Bachchan at an event and received autographed and enlarged copies of the film’s poster that they had created. Winning posters were also recreated into hoardings and placed across India.

    The campaign also involved a public voting to select a game for the movie and posters created through UGC contest. The most voted ‘TE3N’ game was unveiled by Mr. Amit Khanduja, the CEO of Reliance Games at the mega event that happened in Mumbai.

    The overall campaign received tremendous response with over 864+ mn impressions and 50,000 participants worldwide.

    TE3N released on 10th June and so far has grossed over 12cr.

    On the successful execution of the TE3N it around campaign, the CEO of WWO, Mr. Arun Mehra said,” WWO announces its foray by setting up a new division for Movie Marketing which is headed by Saahil Krishnani with the TE3N it Around campaign. We have executed one of most innovative campaigns for the movie TE3N and the response we have received is amazing. It was one of a kind campaign executed for a movie by us and we are looking forward to many such interesting campaigns. “

  • Animal Planet launches digital campaign #usetigeremoji

    Animal Planet launches digital campaign #usetigeremoji

    MUMBAI: Connecting with millennials and bringing spotlight on the tiger conservation,Animal Planet has launched a new digital campaign #usetigeremoji. Announcing its annual tiger campaign Where Tigers Rule, Animal Planet’s #usetigeremoji proposes use of tiger emojito convey the universal message of tigers’ protection by bringing them back on our keypads and in our thoughts.

    Saving endangered tigers, one emoji at a time; the #usetigeremoji campaign raises concern about the dwindling population of tigers in the wild and even lesser in our minds. 

    Animal Planet’s innovativecampaign #usetigeremoji includes ways to be a part of the movement:
    •Tweet ‎@AnimalPlanetIn and sign up to extend support to the cause.  
    •A Facebook app through which the users can share different tiger emoji pictures on their timeline.  https://www.facebook.com/AnimalPlanetIndia/
    •A video that highlights the issue of tigers and explains how one can contribute to the cause through #UseTigerEmoji.
    •For more details log on to http://www.usetigeremoji.com/
    •Tigeremoji printable face masks 

    In one week of its launch, #usetigeremoji has marked more than 1.2 million impressions, 
    Over 10,200 tweets with #UseTigerEmoji, 100 thousand videos views.

    #usetigeremoji digital campaign seeks to encourage the use of tiger emojis to spread awareness about tiger extinction. The campaign urges millennials to spread awareness about importance of tigers by the use of tiger emoji in their everyday communication.

    The campaign has been co-conceptualised and executed by twentythreedigital agency on behalf of Animal Planet.

    Airing this March, every night at 9 pm, Animal Planet’s WHERE TIGERS RULE is an annual campaign to protect and conserve the tiger population in India.  In its fifth year, Sonakshi Sinha is the face of this year’s campaign, which has earlier gained support from leading Bollywood stars like Ajay Devgn, Irrfan Khan, BipashaBasu, NargisFakhri, Chitrangda Singh and AbhayDeol amongst others.

  • Animal Planet launches digital campaign #usetigeremoji

    Animal Planet launches digital campaign #usetigeremoji

    MUMBAI: Connecting with millennials and bringing spotlight on the tiger conservation,Animal Planet has launched a new digital campaign #usetigeremoji. Announcing its annual tiger campaign Where Tigers Rule, Animal Planet’s #usetigeremoji proposes use of tiger emojito convey the universal message of tigers’ protection by bringing them back on our keypads and in our thoughts.

    Saving endangered tigers, one emoji at a time; the #usetigeremoji campaign raises concern about the dwindling population of tigers in the wild and even lesser in our minds. 

    Animal Planet’s innovativecampaign #usetigeremoji includes ways to be a part of the movement:
    •Tweet ‎@AnimalPlanetIn and sign up to extend support to the cause.  
    •A Facebook app through which the users can share different tiger emoji pictures on their timeline.  https://www.facebook.com/AnimalPlanetIndia/
    •A video that highlights the issue of tigers and explains how one can contribute to the cause through #UseTigerEmoji.
    •For more details log on to http://www.usetigeremoji.com/
    •Tigeremoji printable face masks 

    In one week of its launch, #usetigeremoji has marked more than 1.2 million impressions, 
    Over 10,200 tweets with #UseTigerEmoji, 100 thousand videos views.

    #usetigeremoji digital campaign seeks to encourage the use of tiger emojis to spread awareness about tiger extinction. The campaign urges millennials to spread awareness about importance of tigers by the use of tiger emoji in their everyday communication.

    The campaign has been co-conceptualised and executed by twentythreedigital agency on behalf of Animal Planet.

    Airing this March, every night at 9 pm, Animal Planet’s WHERE TIGERS RULE is an annual campaign to protect and conserve the tiger population in India.  In its fifth year, Sonakshi Sinha is the face of this year’s campaign, which has earlier gained support from leading Bollywood stars like Ajay Devgn, Irrfan Khan, BipashaBasu, NargisFakhri, Chitrangda Singh and AbhayDeol amongst others.

  • IndiaMART bags 1 lakh customers, launches digital campaign to elevate SMEs

    IndiaMART bags 1 lakh customers, launches digital campaign to elevate SMEs

    NEW DELHI: Online marketplace IndiaMART has launched a digital video campaign that brings these emerging entrepreneurs to the limelight in a concise montage.

     

    Acknowledged as the true heroes of India’s growth story, these entrepreneurs share their journey to success while on how IndiaMART helped them scale their business effectively with the reiteration of ‘#IBelieveInIM.’

     

    A mammoth 1,00,000 premium customers have enrolled on the platform. IndiaMART has always endeavoured to give speed to its mission to ‘make doing business, easy.’

     

    The campaign brings to the fore these individuals who have gone on to not only survive but sustain and scale their businesses pushing the boundaries of how they trade today and achieving full-fledged sustainability for their venture. The campaign kick starts the new year on a note of promise and positivity and will run for 21 days across digital platforms including Facebook, Twitter and YouTube among others.

     

    Highlighting IndiaMART’s crucial role in the Small and Medium Enterprises sector, the campaign will showcase how small enterprises grew with increased profitability and size through the business matchmaker. The campaign videos showcase how sellers from various segments of enterprises have achieved real time growth and productivity. The videos focus on sellers who have built their brands and expanded their businesses on IndiaMART. They also talk about how coming on to the online platform has helped them to acquire new businesses, higher lead generation and also export their products.

     

    IndiaMART director Dinesh Gulati said, “By coming on board with IndiaMART, we have enabled the MSMEs of India with an Opportunity to Innovate. Through the launch of this digital campaign, we want to showcase the pride our customers take in associating with IndiaMART. As their business growth has multiplied over the years, their belief and trust in us has grown even stronger. SMBs see the highest Return on Investment with IndiaMART with an increased profitability and wider geographic reach. We aspired to put a face to the millions of stories we have experienced in our journey so far and what better way to do so than through social media. People will be able to easily relate to these stories as the campaign encompasses real people talking about how they achieved real growth in real businesses!”