MUMBAI: The Great Khali, India’s wrestling giant, swapped bodyslams for selfies, tried his hand at reality TV, and even tested the waters of a mundane 9-to-5 job, but nothing quite packed a punch like his wrestling glory days. In Netflix’s latest WrestleMania promo—crafted by Mumbai agency One Hand Clap—the towering star humorously navigates life’s less-exciting pursuits, only to rediscover his passion when WrestleMania lands on Netflix.
Mixing warmth with gentle irony, the promo spotlights Khali’s softer, relatable side, cleverly contrasted against his imposing physique. One Hand Clap’s creative storytelling ensures the wrestling legend emerges both endearing and entertaining as he reconnects with his WWE roots.
One Hand Clap co-founder Naveed Manakkodan expressed his eagerness for future collaborations, “This is the third time we’ve worked with Khali, and all I can say is I can’t wait to work with him for the fourth time.”
One Hand Clap group creative manager Tarunark Vyas described the project’s intent, “The idea was about showing the human side of Khali — the gentle giant who needed a real spark to come alive again. WrestleMania gave us the perfect canvas to bring that story to life.”
This Netflix promo adds another vibrant feather to One Hand Clap’s creative cap, known for turning brand messaging into culturally relevant, impactful narratives. The agency’s deep grasp of India’s digital culture consistently delivers content that resonates powerfully with audiences.
Khali’s return to the ring—at least digitally—proves that while life’s daily grind might have its moments, nothing beats the thrill of the wrestling arena.
MUMBAI: A woman’s story is no longer yours to tell—now, she writes her own.
Great stories deserve a second act, and this Women’s Day, Cinépolis India is making sure iconic women-led films get their encore. In a tribute to women who write their own narratives, the multiplex giant is rolling out a special re-release of Highway, Lootera, and Queen across its theatres. The goal? To honour women’s strength, resilience, and relentless pursuit of independence—on-screen and beyond.
And what’s a celebration without a little treat? Cinépolis is offering a 50 per cent discount (up to Rs 100) on ticket bookings made through its website and app using the code ‘WDAY50’—because a cinematic experience this empowering deserves an audience.
Cinépolis India MD Devang Sampat put it best, “As a brand deeply passionate about storytelling, we recognise the immense power of narratives that inspire and empower. This Women’s Day, we are proud to celebrate women who take charge of their own stories, both on-screen and in real life. Through our special film lineup and digital campaign, we hope to encourage conversations that drive change and amplify the voices of women everywhere.”
But the storytelling doesn’t stop at the box office. Cinépolis has also launched an evocative digital campaign titled ‘Now, She Writes Her Own Story’. The campaign reflects on a long-standing reality: for generations, a woman’s journey was dictated by external forces—her choices, her roles, even her attire. But times have changed, and so has the script.
Cinépolis understands that while life isn’t a film, society has long treated women’s lives like one, complete with outdated plotlines and predictable tropes. But the modern woman is tearing up the old screenplay, stepping into the director’s chair, and redefining what it means to be truly free.
Adding a star-studded endorsement to the celebrations, actor, producer, and director Divya Khosla Kumar shared her admiration for the initiative. She applauded Cinépolis for recognising and honouring women’s stories, both through cinema and through the wider conversation it inspires.
So, grab your tickets, claim your discount, and settle in for a powerful Women’s Day celebration. The credits are rolling on outdated narratives, and the future? It belongs to women, on-screen and beyond.
Mumbai: Tata Play, India’s leading DTH and PayTV provider, launched a heartwarming campaign today to celebrate World Television Day, showcasing the power of television to unite a diverse India. Conceptualised by HumourMe, the ad-film beautifully conveys how television transcends barriers, bridges cultural divides, and fosters shared experiences.
The campaign portrays a powerful message: “No matter how different all of us may be, TV unites us all together.” It presents television not just as a screen but as a medium that creates connection, laughter, and a sense of belonging. The ad-film opens with characters from vastly different walks of life, initially clashing and judging each other. As the story unfolds, they discover camaraderie and common ground, standing united by the stories brought to them through television.
Tata Play’s campaign transforms the viewing experience into a celebration of togetherness and shared emotions, illustrating how television connects hearts and minds. The film was launched across Tata Play’s social media platforms earlier today and has already garnered widespread engagement, resonating strongly with audiences. This campaign reinforces Tata Play’s commitment to creating enriching experiences for its audience, leveraging the universal appeal of television to celebrate unity amid diversity.
Mumbai: Bimbo Bakeries India, a subsidiary of Grupo Bimbo, the world’s largest baked foods company, has launched its latest campaign for CremTreat, a flavoured-filled bun. The campaign, titled “Share Karne Ka Mann Kare, Aur Nahi Bhi,” playfully highlights the irresistible taste and softness of CremTreat that tempts one to keep it to themselves, but also share it. Created by a specialist digital agency, Saatchi Propagate India, the campaign aims to reach kids aged 12-15 and mothers, showcasing CremTreat as the perfect snack for any moment.
At the heart of the campaign is a digital film that portrays a charming exchange between two kids, capturing their playful back-and-forth over sharing a CremTreat. This sweet dilemma perfectly illustrates the product’s allure in Bimbo Bakeries India’s Sweet Baked Goods range.
Bimbo Bakeries India, senior director & head of marketing, Vikran Sabherwal expressed excitement over the campaign: “We are thrilled to launch this new campaign that beautifully captures the essence of CremTreat, one of our most popular baked goods. At Bimbo Bakeries India, our goal is to create memorable moments and connections with our young consumers for our prominent brands – Harvest Gold, Modern and Kitty. Saatchi Propagate’s creative vision and careful execution of this engaging digital film perfectly aligns with our objective of engaging with children and working mothers in a fun manner. We believe this playful and relatable campaign will not only strengthen CremTreat’s position as India’s favourite snack but also bring joy to our audience.”
Saatchi Propagate India, senior creative director, Chetan Kapoor added, “”Share Karne Ka Mann Kare, Aur Nahi Bhi” film brings alive the sweet conflict in a youngster’s mind regarding his prized CremTreat and his crush. It also shows the mischievous side of a young mind. I believe the insight of this film will enable it to connect not only with its intended audience but also with people across all demographics. Through it, we hope to bring a smile to their faces and build resonance in their minds.”
Bimbo Bakeries India will promote the campaign across both television and digital platforms. The Digital Video Commercial (DVC) will air in seven languages—Hinglish, Malayalam, Kannada, Telugu, Tamil, Bengali, and Marathi—broadening CremTreat’s appeal across India.
Mumbai: Kicky & Perky has released a heartfelt digital film to celebrate Teacher’s Day, drawing attention to the lasting impact teachers have on their students. The film highlights the role of teachers as guiding lights in shaping lives, focusing on trust and grace.
The video follows a young woman overwhelmed by work, who is reminded of Teacher’s Day through a notification from Kicky & Perky. This prompts a wave of nostalgia, leading her to visit her school and gift her teacher a piece from Kicky & Perky’s Syra Collection.
The film emphasises the elegance and grace of teachers, mirrored by the Syra Collection, which features mother-of-pearl and unshaped pearls paired with 925 sterling silver chains in various finishes. The collection offers a modern and versatile approach to jewellery for all occasions.
Kicky & Perky’s Co-Founder, Aditi Khandelwal says, “Teachers are the shining beacons who illuminate our journey with wisdom and grace. This Teacher’s Day, we celebrate their timeless influence with the Syra Collection-an embodiment of elegance and trust, as radiant and unique as the teachers who’ve shaped our lives.”
Released on the 5 September across all social media platforms, this campaign celebrates teachers and highlights Kicky & Perky’s commitment to creating jewellery that tells meaningful stories. The Syra Collection is now available on the Kicky & Perky website, as well as Ajio Luxe, Myntra, and Amazon.
Mumbai: RSWM Ltd, a flagship company of the LNJ Bhilwara Group, unveils its new digital campaign, “For All Reasons, For All Seasons”. This initiative marks RSWM’s enduring legacy of enriching Indian lives through high-quality textiles over the past six decades.
The campaign centres around a short film that showcases how RSWM’s yarns and fabrics have been interwoven into the daily lives of families for generations. The film portrays a series of emotional journey through various stages of life. From the baby’s first steps in RSWM-threaded clothes to a young professional’s interview attire, from a couple’s tender embrace in soft fabrics to a doctor’s crisp uniform, and an elderly widow’s cherished memories held in a durable garment, the film portrays how RSWM’s threads have been an integral part of diverse experiences.
It further illustrates touching scenes of a brave soldier in a sturdy uniform, embodying the spirit of “Koi himmat deta hai” (Some give courage), a teacher representing “toh koi tehzeeb sikhata hai” (others teach etiquette), a montage showcasing moments from diverse walks of life. The film concludes with glimpses of RSWM’s dedicated workers operating large machinery in their factories, emphasizing the human effort and craftsmanship behind every thread. This reminds viewers that each piece of fabric is a result of meticulous work by skilled individuals committed to delivering the highest quality products that touch countless lives across the nation.
On the overall journey, RSWM Ltd chairman and MD Riju Jhunjhunwala said, “At RSWM, every thread we weave is a proof to our consistent commitment to craftsmanship, innovation, and quality. Over six decades, we have not just manufactured textiles, but woven together the rich fabric of India’s cultural heritage. Our journey is defined by a dedication to excellence and sustainability, ensuring that each fabric carries not just threads, but stories of tradition, creativity, and craftsmanship.”
On the launch, RSWM Ltd joint MD B.M. Sharma stated, “For All Reasons, For All Seasons’ is more than just a campaign—it’s a tribute to the enduring relationship between RSWM and the global consumer. Our products, ranging from high-quality recycled fibre, synthetic, cotton, and blended spun yarns to denim & knitted fabrics, have been present in different households for generations. This campaign beautifully captures that connection. Our cotton, mélange, synthetic, and sustainable yarns, as well as our greige, dyed, novelty, and value-added yarns, represent the diversity and excellence of our offerings. We are proud of our ability to consistently meet the evolving needs of our customers/clients with innovative and sustainable solutions.”
RSWM is dedicated to sustainability and ethical practices, ensuring its products meet high standards of quality and environmental responsibility. RSWM’s commitment to innovation is reflected in its advanced technology and processes, allowing for the production of premium textiles for both domestic and international markets.
The digital-first campaign will be launched across various platforms, including social media and the company’s website. It aims to connect with both long-time customers and a new generation of consumers, emphasizing RSWM’s focus on quality and innovation in the textile industry.
Mumbai: Leading edible oil manufacturing company, BN Group unveiled a joyous digital campaign – #DeshEkRangAnek encapsulates the vibrancy and exuberance of the festival – Holi. The topical post conceived and developed by GOZOOP Group features a digital film, which emphasizes that there exists a unifying force i.e. the infectious spirit of togetherness and merriment in the vibrant tapestry of diversity.
The #DeshEkRangAnek digital campaign dives into the kaleidoscope of Holi celebrations across our diverse nation. From the high-spirited dhol beats of Punjab to the playful sprinkling of colors in the streets of Mumbai, every state adds its flavor to this joyous festival. Despite the colorful variations, one thing unites us all, the infectious energy of togetherness and celebration.
The topical post is unveiled across BN Group’s social media channels, inviting audiences to partake in the festive revelry and share their own Holi experiences.
BN Group is dedicated to fostering unity and strength across our diverse nation. By celebrating and embracing every culture, the company believes that this would take them one step closer to building a stronger, more vibrant tomorrow for all. Echoing this ethos, the same message resonates throughout BN Group’s marketing campaigns, embodying a dedication to inclusivity and collective progress.
Mumbai: Shree Cement Limited, one of India’s cement manufacturers, has announced a revamp of its corporate brand identity and launched multiple brand offerings, with ‘Bangur’ as the master brand. The new Bangur brand identity is anchored on the idea of Build Smart – a core philosophy capturing the company’s consumer proposition, organizational philosophy, and national ambition.
The Bangur master brand has been unveiled with a new advertising campaign, with noted Bollywood actor Sunny Deol being brought in as the brand endorser.
Speaking on the occasion, Shree Cement Ltd managing director Neeraj Akhoury said, “The launch of ‘Bangur’ as the master brand is in sync with our strategy of assessing and responding to evolving customer sentiments and growing aspirations. The intent is to position ‘Bangur’ as the company’s umbrella brand, with a refreshed and discernible brand identity. Through this makeover, we aim to connect better with our customers, providing them unique experiences with differentiated products.”
The launch of the new brand identity was announced in a glittering event organized in New Delhi. The event was attended by more than 8,000 participants, including stockists, dealers, retailers and other channel partners. Key highlights of the branding revamp included the launch of:
· A new logo and modern visual identity: Bangur Cement’s updated brand logo symbolises its evolution with a contemporary design mirroring its forward-thinking approach
· Introduction of a revamped product line: Cutting-edge enhancements have been introduced across the product range, showcasing innovation and advancements addressing the evolving needs of discerning customers
· Launch of Bangur Magna: A premium offering of a superior product with highly differentiated pack appearance
· Launch of the new advertising campaign: The campaign featuring Sunny Deol will be deployed across TV, digital, outdoor, print and retail
· Re-affirmation of sustainable initiatives: A renewed commitment to embracing sustainability and pursuit of eco-friendly practices that align with the company’s responsibility towards the environment
· Digital scale-up: Focusing on influencer programmes with contractors, engineers, masons and dealers
Shree Cement’s revamped brand reflects the company’s commitment to innovation, quality and customer satisfaction. The unveiling of the company’s new brand identity is an articulation of the company’s intent to market and sell all variants of cement, viz. OPC, PPC and PSC, across all its geographical territories under the revamped ‘Bangur’ brand.
To watch a short video on the Bangur brand journey, scan the QR code here:
Mumbai: Alstom, a global leader in smart and sustainable mobility, has unveiled its first brand campaign, titled ‘Taking India Places.’ The campaign will include the launch of a film ‘Taking India Places’ that celebrates India’s growth into an intellectual and economic powerhouse enabled by the rail for more than a century, and Alstom’s journey that is intertwined with India’s rail revolution.
#TakingIndiaPlaces is a 360°, digital-first campaign, targeted at the 14-80 years age group. The campaign pre-buzz engagements on LinkedIn primarily driven by Alstom India employees has organically garnered over 27K engagement and over 67K impressions already. The campaign will entail social media, employee and influencer engagement, alongside activations and branded content placements to further the reach. The centre piece of the campaign, the “Taking India Places” film is narrated by the legendary Shammi Narang, former news anchor for Doordarshan television and the familiar voice behind in-train and in-station announcements for several metro lines across the country.
Speaking about the launch of the campaign, Alstom India managing director Olivier Loison said, “Alstom is all about sustainable mobility. It is reflected in our products and solutions and in our brand promise, ‘Mobility By Nature’. Given our contribution in India for the last several decades, a hyper local brand campaign was much needed to celebrate our journey and the way forward.”
He further added, “This campaign embodies the spirit and aspiration for progress of every Indian, and as we go places, we achieve more. India has been taking giant strides towards technological progress and self-reliance, with rail being its key driver. By enabling India’s neural network of rail with the best of talent in engineering, technology and innovation, Alstom will continue to play a part in #TakingIndiaPlaces.”
Campaign purpose
Alstom has been at the forefront of introducing several breakthrough technologies in India with world-class rolling stock, rail equipment, signalling, services and infrastructure. With an extensive footprint of six manufacturing facilities, five engineering centres and over 12,500 employees in India, the company has played an integral role in the modernisation and paving the way for greener rail transportation. The first-ever brand campaign for Alstom in India is designed to drive recall for the company’s contribution in India’s rail revolution over several decades. It also aims to celebrate the passion and spirit of Alstom’s workforce which is enabling this growth in their own ways and making India’s talent a force to reckon with.
About the theme and film
Building on the key elements of a train’s function, i.e., taking people and goods from one place to another towards economic development; the campaign is themed ‘Taking India Places.’ The story of the film ranges from the nostalgic trips to hometowns in the summer vacations, to modern day commutes in metro trains, highlighting how almost everyone has experienced the magic of rail. The freight trains that crisscross India play a vital role in keeping the economy moving. It highlights how Alstom’s trains designed and built in India are shaping a modern India while making a mark on the global stage as well. It also showcases the role being played by India’s vast talent pool in bringing about this transformation and acting as catalysts for economic growth.
Mumbai: Titan Eye+ has rolled out a new campaign featuring its brand ambassador, Ayushmann Khurrana, who presents a refreshing take on the signature Titan music while showcasing the advantages of Titan Eye+ over others.
Conceptualised by Ogilvy, the ad takes an exceptional creative route; it is devoid of voice-overs and dialogues and uses the signature Titan Symphony to deliver the key messages. As music is the universal language, characters communicate with each other in whistles using the popular and well-known Titan Music, as Ayushmann Khurrana effortlessly provides a walkthrough of the Titan Eye+ experience.
With the tagline “Experts Who Care,” Titan Eye+ launched its campaign earlier this year and urged consumers to ask the right questions while purchasing spectacles. In its sequel, it presents three compelling reasons to choose Titan Eye+, which delivers value for money to consumers.
First and foremost, expert eyecare is provided through a comprehensive 20-step eye test by a qualified optometrist, a practise uncommon in the industry. Secondly, a choice of over 1,000 award-winning spectacles and sunglasses. Last but not least, exceptional customer service has earned the trust of over 500,000 customers, with a Google rating of 4.9 out of 5. All of this for the low, low price of Rs 999.
Commenting on the new campaign, Titan marketing head of eyecare division Maneesh Krishnamurthy said, “It is our ongoing effort to lead consumer conversation in the eyewear category that’s often dominated by price and discount. It is our perspective that Indian consumers are value-conscious and not merely price-conscious.”
Titan Eye+ provides great value for money with expertise in eye testing, care in recommending the correct solution, and a wide choice starting at Rs 999, making us India’s most trusted eyewear retailer with a 4.9 out of 5 rating on Google. That we could say all this without uttering a single word makes this truly enjoyable.”
Speaking about the campaign idea, Ogilvy South chief creative officer Puneet Kapoor said, “Brands like Titan Eye + that deliver consumer delight at all touchpoints do generate great word of mouth. And our very talented team on Titan Eye+ came up with the idea that there was no better expression for word of mouth than whistling the beloved Titan tune. The idea had instant likability and took a lot of detailing and designing with the director to deliver the message charmingly.”
