ITV

Tag: Digital Broadcasting

  • Zee Media Joins SWIFT TV Platform in Strategic Content Expansion Move

    Zee Media Joins SWIFT TV Platform in Strategic Content Expansion Move

    MUMBAI: In a significant leap forward in digital broadcasting, Swift TV proudly announces its latest partnership with Zee Media Corporation, bringing some of India’s most influential news and regional channels to its rapidly growing free live TV platform. With this collaboration, viewers across the country can now stream Zee’s top channels live and free of cost, directly through Swift TV’s mobile and connected TV platforms.

    This partnership marks a strategic move that empowers Indian audiences with uninterrupted access to real-time news, financial insights, and regional updates, all in one place.

    What’s New: Zee Channels Now on Swift TV

    Through this new collaboration, Swift TV users can now access the following Zee Media channels:

    ●    Zee News – Your destination for national news and real-time headlines.

    ●    Zee Business – A trusted source for financial news, stock market updates, and business insights.

    ●    Zee 24 Ghanta – Delivering key updates from West Bengal and beyond.

    ●    Zee Bihar Jharkhand – Covering grassroots stories, politics, and developments from Bihar and Jharkhand.

    ●    Zee Madhya Pradesh Chhattisgarh – Regional coverage that connects with heartland India.

    ●    Zee Punjabi – For news and stories from Punjab and northern India.

    With this expansion, Swift TV further cements its position as one of India’s most accessible free live TV app, blending national coverage with deep-rooted regional voices. 

    Live TV Just Got Smarter – And Free

    In an age where audiences demand instant access to quality content, Swift TV delivers live TV channels, free movies, and on-demand shows without subscription fees or complex installations. Adding Zee’s powerful news portfolio strengthens the platform’s offering of real-time news, live alerts, and regional storytelling, all from a single tap. 

    Whether you’re tracking the stock market with Zee Business, watching breaking political coverage on Zee News, or staying updated with local issues in Zee Bihar Jharkhand, Swift TV now brings it all to you in multiple screens. 

    Why This Matters for Swift TV Users  

    This partnership is more than just content—it’s about democratizing access to trustworthy news and empowering users with choice and clarity. Here’s what it means for Swift TV audiences:  

    Free & Unlimited Access: Watch Zee news channels without sign-ups or payments.  

    Regional Voices Amplified: Stay connected with your roots through region-specific channels.  

    Daily Updates & Live Alerts: Get notified of breaking news, market fluctuations, and trending headlines.  

    Seamless Streaming: Available on both mobile and connected TV devices for anytime viewing.  

    Diverse Genres: From spiritual shows and free live matches to breaking news and business updates—Swift TV has it all.  

    What’s Next?

    Swift TV plans to continue expanding its portfolio with more channels in entertainment, spirituality, lifestyle, and sports. With free live match coverage, blockbuster movies, and now live news from Zee, the platform is quickly becoming India’s preferred choice for free live streaming.  

  • YuppTV bags digital broadcasting rights for IPL 2021

    YuppTV bags digital broadcasting rights for IPL 2021

    MUMBAI: In a noteworthy win for the South Asian content devoted OTT platform, YuppTV has acquired the digital broadcasting rights for Indian Premier League (IPL) 2021. With this, the online content provider will enable cricket fans in close to 100 countries to witness and enjoy all the live action of the 60 T20 matches slated for the fourteenth edition of the cricket league.

    YuppTV will be airing all the excitement live from the stadia from 9 April to 30 May 2021 across territories – continental Europe, Australia, Sri Lanka, southeast Asia (except Singapore and Malaysia), central and South America, central Asia, Nepal, Bhutan, and Maldives. The OTT service’s subscribers (outside India) will now join Disney+ Hotstar subscribers (within India) in watching IPL 2021 in their homes. YuppTV subscribers in India will not be able to watch IPL 2021 live as the exclusive rights for the premier league are with Hotstar.

    "Cricket has been a craze around the world and the IPL has always been a highly anticipated and powerful property for fans across the globe. With the Vivo IPL now back in India, we are sure that fans are going to revel in the on-ground experience. YuppTV is committed to the growth of sports in the country and will continue to be driven by the power of cricket. Our users can enjoy their favourite sporting event in real time from the convenience of their homes," said YuppTV founder & CEO Uday Reddy.

    With the IPL now back in India, all matches are set to take place in various venues across the country – Ahmedabad, Bangalore, Chennai, Delhi, Kolkata, and Mumbai. The playoff matches and final will be played in the Narendra Modi Stadium in Ahmedabad.

    Fans can stream IPL 2021 on the YuppTV website or download the app on their smartphone or smart TV.

  • MIB forms committee to draft online media norms

    MIB forms committee to draft online media norms

    MUMBAI: After retracting the order which called for guidelines to punish journalists for fake news, the government has upped the ante to regulate online media. Smriti Irani-led Ministry of Information and Broadcasting (MIB) has constituted a committee of 10 members to discuss and recommend a regulatory framework for online media.

    The order which was released on 4 April named the secretaries of the ministries of Home, Electronics and Information Technology, and the departments of Legal Affairs, and Industrial Policy and Promotion as part of the committee. Along with that, it will have representatives from the Press Council of India, News Broadcasters Association and the Indian Broadcasters Federation.

    It has been reported earlier also that government was in talks to come up with regulations  for online media. Speaking at an event, Irani said that the ministry was planning to bring about regulations, especially for online news, opinion and entertainment content.

    In the terms of references, three reasons have been cited. The first one is to “delineate the sphere of online information dissemination which needs to be brought under regulation, on the lines applicable for print and electronic media”.

    The second reason is to “recommend appropriate policy formulation for online media/news portal and online content platforms, including digital broadcasting which encompasses entertainment/infotainment and news/media aggregators, keeping in mind the extant FDI norms, programme and advertising code for TV channels, norms circulated by PCI, code of ethics framed by NBA and norms prescribed by IBF”.

    Finally the order said that the committee would analyse the international scenario on such existing regulatory mechanism to incorporate the best practices.

    Commenting on the update, news broadcaster NDTV said, “The youngest and most democratic of all media – online media – must be allowed self-regulation: the chance to develop and implement its own guidelines for responsible and fair journalism. The IT Act already applies to online content. The government move that seeks to decide new rules for online media excludes any representatives from online news publishers and reads as exclusionary and coercive. Online publishers are perfectly capable of forming a credible organization, pairing their own leaders with eminent and independent voices, similar to those that represent broadcasters and print media. Allow a real discussion, a genuine debate. That is the fundamental operating principle of the internet.”

    When a newspaper or a television channel runs news, it has to adhere to the law. There are self-regulatory bodies to set guidelines for traditional media. In the online ecosystem, however, the legislation in terms of news or video content is not very clear.

    Since a while, governments all over the globe have been attempting to prevent “fake news”. In India, the move has been criticised by many media professionals and organisations as a step to curb the freedom of media. The authority is looking to restrict news content spread via YouTube, Facebook and WhatsApp as the order refers to “digital broadcasting” too.

    Also Read :

    Smriti Irani says govt mulling legislation for online content

    Comment: MIB’s botched whip on fake news akin to testing waters