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Tag: digital brand campaign

  • D2C brand Plum ropes in Mithila Palkar as brand ambassador

    D2C brand Plum ropes in Mithila Palkar as brand ambassador

    Mumbai: Homegrown beauty and personal care brand Plum on Thursday announced that it has signed actor Mithila Palkar as its first-ever brand ambassador. 

    Starting her acting career in 2014, Mithila is known for a wide variety of roles that she has portrayed in films and web series.  She is also a popular singer. “Being one of the most vivacious and spirited actresses, Mithila exemplifies the girl-next-door image and will appear in key Plum campaigns across digital media,” said the brand in a statement.

    “Plum is a youthful brand that resonates with the confident woman of today. So, onboarding a millennial youth icon like Mithila Palkar seemed to be a natural fit. She reflects Plum’s values of being honest and real,” stated Plum CEO and founder Shankar Prasad. “Our association with her is a step towards strengthening the connection with our customers and reaching out to millions of more women who will emotionally associate with our brand and love using our products.”

    One of the fastest growing BPC brands in the online space, Plum is available on e-commerce marketplaces such as Amazon, Flipkart, Nykaa and Purplle and in over 250 towns and cities in India, through 900+ assisted retail outlets, and over 10,000 unassisted outlets, said the statement. The brand recently won the Best Vegan Cosmetics award at the PETA India’s Vegan Fashion Awards.

    “I deeply resonate with the philosophy of the brand and their unique approach towards creating products which are truly good for your skin,” said Mithila Palkar. “In Plum, I have found my partner, which provides an authentic, dependable, efficacious, and delightful experience in skincare. I am truly glad to be associated with them.” 

  • Godrej Properties launches its first digital brand campaign

    Godrej Properties launches its first digital brand campaign

    Mumbai: Godrej Properties Ltd (GPL) has announced the launch of its digital brand campaign called ‘Everyday Joys – Jahaan Khushiyan Badi Hoti Hai.’ The campaign introduces GPL’s purpose of creating spaces that enable everyday joys; one community, one family, and one home at a time.

    GPL has created three digital video commercials, which capture the beauty of everyday family moments that we all enjoy in our homes. They reinforce that a home is integral to most of our best memories.

    “Our purpose of bringing joy to the lives of our customers comes alive beautifully in these films. Brand Godrej Properties has always enjoyed the trust of its customers, and now, we are creating a strong and unique brand association through the ‘Everyday Joys’ campaign,” stated GPL MD & CEO Mohit Malhotra. “With these films, we are asking the viewers to pause and savour the little moments of joy, and realise that this is what a home is all about – a place where everyday joys have no limits.”

    These moments were beautifully articulated and crafted into three DVCs by the team at Ogilvy India, who brought their world-class expertise to the table. The films are being launched across digital platforms such as YouTube, Facebook, and Instagram.

    “Inspired by the beautiful purpose of Godrej Properties, we decided to focus on the small moments that spark joy in a home. These aren’t life-changing events, but everyday things that are magical. It is this thought that gave birth to these films and their sign-off – Jahaan Khushiyaan Badi Hoti Hain,” said Ogilvy India managing partner – creative (West) Anurag Agnihotri about the brand campaign.