Tag: Digital banking

  • Airtel Payments Bank empowers 100,000 women to lead banking revolution

    Airtel Payments Bank empowers 100,000 women to lead banking revolution

    MUMBAI: Money talks, but not everyone gets to hear it. Airtel Payments Bank is changing that, one woman at a time. On this International Women’s Day, the bank is making a bold statement—financial empowerment isn’t just for the boardrooms; it starts at the grassroots. With an army of 100,000 women business correspondents (BCs) now in action, Airtel Payments Bank is rewriting the rules of banking accessibility in India.

    Airtel Payments Bank has long been at the forefront of bringing banking to the unbanked. With a sprawling network of 500,000+ banking points, the bank has reached the deepest corners of India, making financial services as accessible as the local kirana store. But the real game-changer? Women. These BCs are more than just intermediaries; they are financial lifelines, helping communities access essential services like account opening, fund transfers, bill payments, and micro-loans.

    “Women have always been at the heart of our mission to bring financial services to every corner of the country,” said Airtel Payments Bank COO Ganesh Ananthanarayanan. “Through our women BC network, we are not only promoting financial inclusion but also empowering women to become change makers in their communities. This International Women’s Day, we celebrate their incredible contributions to advancing banking access, especially in remote areas. We are committed to growing this network even further and bringing more women into the financial mainstream.”

    Over 80 per cent of these correspondents operate in tier three towns and beyond, proving that financial inclusion isn’t just a corporate buzzword—it’s a movement. By focusing on training and upskilling women entrepreneurs, Airtel Payments Bank is not just creating jobs; it’s unlocking financial independence for thousands of women who, in turn, empower millions.

    Looking ahead, Airtel Payments Bank plans to continue scaling this initiative, bringing even more women into the fold. Because when women hold the purse strings, entire communities thrive.

  • Fi walks the talk on smart ways to save money

    Fi walks the talk on smart ways to save money

    Mumbai: Online banking platform Fi has launched its latest campaign during the Indian Premier League (IPL) season with a difference. With disruptive thinking being at the core of startups like Fi, the neobank has come up with a fresh take on the conventional television commercial.

    The campaign urging users to ‘save smart’ is a set of PowerPoint (PPT) presentations that air as ads that break the clutter. Built for the digital-first generation, Fi makes finance more accessible to users. The ad itself is focused on its target audience of upwardly mobile salaried millennials and working professionals who have been stuck at home creating PPT presentations for their work. Executed entirely on PPT, the campaign is live across Disney+ Hotstar, YouTube, and Instagram for the duration of the latest season of the IPL.  

    “The IPL is a fairly high-decibel, high-energy event on TV. Brands (us included in the past) spend big money on producing and airing ads. We were looking at ways to say that Fi is a savings account that’s all about saving smart,” stated Fi cofounder and CEO Sujith Narayanan. “Fi’s features help users save smart through unique and intuitive ways that users will enjoy. Our campaign sort of walks that talk, by airing the ad in the form of a presentation, a tool we’re more than familiar with by now thanks to working from home for a year and a half.”